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2021 Virtual PGA Merchandise Show kicks off today
As all GolfWRXers well know, the PGA Merchandise Show is the veritable candy store in which we are annually all wide-eyed children.
This year, due to the COVID-19 pandemic, the 68th edition of “the major of the golf business” is a virtual one—and a tremendous amount of credit is due to the PGA of America and Reed Exhibitions for ensuring the show, indeed, will go on.
We at GolfWRX remain dedicated to scouring the floor of the convention center to bring you new and notable golf equipment—even if we’re trading in our comfortable shoes for computer screens.
We’ll bring you highlights of the show ala our “things we loved” and daily recaps of years past throughout the week, and we look forward to returning to the Orange Country Convention Center in 2022.
For more on the specifics of the virtual show, check out the full press release from the PGA below.
PALM BEACH GARDENS, Fla. (Jan. 25, 2021) – The 2021 Virtual PGA Merchandise Show Week will begin on Tuesday, Jan. 26, with a special Product Preview & Launch Day to spotlight the latest merchandise and services of nearly 400 participating golf companies and brands. The 68th edition of the PGA Show transitions to a virtual event in 2021 to connect the international golf industry online, allowing PGA Professionals, golf buyers, manufacturers and industry leaders to drive forward the business of the game from the safety of their homes, facilities and workplaces during the ongoing global pandemic.
The PGA Show, organized by Reed Exhibitions in partnership with the PGA of America, remains an industry-only event with complimentary industry registration and event details available at www.virtual.PGAShow.com.
Exhibitor Showrooms:
Nearly 400 participating golf companies and brands are staging robust exhibitor showrooms; presenting merchandise education sessions and video demonstrations; and hosting group and one-to-one buyer meetings. The virtual PGA Show marketplace features vetted new companies, as well as traditional market leaders and established manufacturers, including some of the most well-known brands in golf, such as Callaway Golf, FootJoy, Titleist, Cobra PUMA Golf, Bridgestone Golf, Cleveland/Srixon/XXIO, Mizuno and many more.
Product Preview & Launch Day:
The 2021 Virtual PGA Show Week begins on Tuesday, Jan. 26, with a special Product Preview & Launch Day to spotlight the latest merchandise and services of participating golf manufacturers. Several companies have special plans that day to present live and on-demand product launch events, including BioWave, Callaway Golf, Cobra Golf, DPP Golf, E-Z-GO, Focus Golf, Golf Ireland, Golf Skate Caddy, Golf Surprize, Homestretch Golf, Prestwick Golf Group, Range Servant America, True Score and TrackMan A/S.
Industry Programming:
A compelling schedule of live and on-demand industry presentations and valuable educational sessions also will be available to golf industry professionals, beginning on Wednesday, Jan. 27, through Friday, Jan. 29. All programming presented live during PGA Show Week will be made available on-demand beginning the next day, allowing attendees to view content and participate during times most convenient to their schedules.
Programming Highlights:
PGA of America Industry Presentations – Phil Mickelson, 2020 Ryder Cup Captains Steve Stricker and Padraig Harrington, PGA Champion Collin Morikawa and CBS Sports’ Jim Nantz are among program speakers. The PGA of America, PGA TOUR, LPGA, NGCOA and additional industry leaders also will present sessions on growth initiatives and pressing industry matters.
PGA Show Education Conference – Influential, national-level experts from the world of business, golf operations, teaching & coaching and retail will lead succinct education sessions delivering key tools, insights and valuable takeaways. PGA Professionals will have numerous MSR education credit opportunities through daily event participation and additional credits for each educational session. While access to the virtual marketplace and industry presentations are free of charge, the full PGA Show Education Conference of more than 30 live and on-demand virtual sessions is available to PGA and LPGA Professionals for $95, and all other industry professionals for $125.
Exhibitor Events/Programs – Many exhibitors are hosting special demonstrations, presentations and Q&A sessions in the Exhibitor Track of events, while multiple Callaway Golf Sessions, Titleist Workshops, a special FootJoy Launch Event and TPI Performance, Fitness and Wellness Presentations are offered each day for attendees.
Exhibitor Education Sessions – Several exhibitors are providing exclusive golf merchandise and service solution educational sessions for participating industry professionals. Insights on technology, software solutions and innovations will be shared by companies including 9-Eighteen Solutions, aboutGolf, FlightScope, Lightspeed, Sik Golf, Tagmarshal and Trackman.
PGA Show Trend Panel & Virtual Fashion Show – The latest golf, resort and sportswear collections will be in the spotlight of the PGA Show Trend Panel & Virtual Fashion Show on Wednesday, Jan. 27, at 5 p.m. (ET). Participating fashion show brands include 2UNDR, 7 Diamonds, Anatomie, Boston Scott Golf Apparel, FootJoy, IBKUL, Katherine Way, Kinona Golf & Life, Le Club, PUMA Golf, Sunderland, Tzu Tzu and Under Armour.
Golf Group Travel Post Pandemic – Golf Ireland, Los Cabos Tourism Board and The Three Royals Golf Experience are panelists for the Golf Group Travel Post Pandemic session, moderated by Farhad Heydari, the editor of NetJets Magazine and Founder & CEO of House of Heydari, on Wednesday, Jan. 27, at 2:35 p.m. (ET).
The NGCOA’s Golf Business Conference continues its strategic alliance with the PGA Merchandise Show and will be delivered on the PGA Show virtual platform, Jan. 25-27, 2021. Registration for the virtual GBC21 is available online when registering for the PGA Show at PGAShow.com .
The virtual PGA Teaching & Coaching Summit is being held Monday, Jan. 25, 10 a.m. to 4 p.m. ET. Registration is now closed for this event.
The PGA Merchandise Show is the largest annual global summit for the business of golf. The easy-to-use virtual platform for the 2021 PGA Show features new product launch events, dynamic exhibitor showrooms, e-commerce applications by RepSpark, education sessions, industry presentations, one-to-one meetings, group networking, special events and PGA/LPGA player engagement programs. PGA Show programming will be available on demand for an extended period of time after the PGA Show concludes. PGA Show exhibitor showrooms will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021.
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Scottie Scheffler arrested, charged, and released after traffic incident at Valhalla
As first reported by ESPN’s Jeff Darlington, Scottie Scheffler has been detained by police on the way to Valhalla Golf Club this morning due to a traffic misunderstanding.
“Breaking News: World No. 1 golfer Scottie Scheffler has been detained by police in handcuffs after a misunderstanding with traffic flow led to his attempt to drive past a police officer into Valhalla Golf Club. The police officer attempted to attach himself to Scheffler’s car, and Scheffler then stopped his vehicle at the entrance to Valhalla. The police officer then began to scream at Scheffler to get out of the car.
“When Scheffler exited the vehicle, the officer shoved Scheffler against the car and immediately placed him in handcuffs. He is now being detained in the back of a police car.”
Darlington also posted a video of the dramatic moment which you can view below:
Here is video that I took of Scheffler being arrested: https://t.co/8UPZKvPCCf pic.twitter.com/9Tbp2tyrJh
— Jeff Darlington (@JeffDarlington) May 17, 2024
There was an unrelated accident at around 5am, which is what may have caused some of the misunderstanding of which traffic was moving.
Speaking on ESPN, Darlington broke down exactly what he witnessed in full detail:
“Entering Valhalla Golf Club this morning, we witness a car pull around us that was Scottie Scheffler. Scottie Scheffler has been detained by police officers, placed in the back of a police vehicle in handcuffs after he tried to pull around what he believed to be security, ended up being police officers.
“They told him to stop, when he didn’t stop, the police officer attached himself to the vehicle, and Scheffler then travelled another 10 yards before stopping the car.”
“The police officer then grabbed at his arm, attempting to pull him out of the car, before Scheffler eventually opened the door, at which point the police officer pulled Scheffler out of the car, pushed him up against the car and immediately placed him in handcuffs. Scheffler was then walked over to the police car, placed in the back in handcuffs.
“Very stunned about what was happening, he looked towards me as he was in those handcuffs and said ‘please help me’. He very clearly didn’t know what was happening in the situation.”
“It moved very quickly, very rapidly, very aggressively. He was detained in that police vehicle for approximately 20 minutes. The police officers at that point did not understand that Scottie Scheffler was a golfer in the tournament, nor of course that he is the number one player in the world.”
Full details on Scottie Scheffler’s arrest, excellent reporting by @JeffDarlington.
— Kevin Negandhi (@KevinNegandhi) May 17, 2024
Due to the accident, play has been delayed this morning. Scheffler’s current tee time for the second round of the PGA Championship is 10:08 a.m.
Scheffler’s mugshot following the incident:
Scottie Scheffler’s mugshot from Louisville Metropolitan Department of Corrections. pic.twitter.com/bcJn54Nu5x
— Golf Digest (@GolfDigest) May 17, 2024
*Update*
Scheffler has been charged with 2nd Degree assault of a police officer, criminal mischief 3rd degree, reckless driving and disregarding signals from an officer directing traffic.
Scottie Scheffler charges
– 2nd Degree assault of Police officer
– Criminal Mischief 3rd degree
– Reckless driving
– Disregard signals from officer directing traffic pic.twitter.com/bX8mFF2Xay— sam stone (@sam_rock_stone) May 17, 2024
*Update*
According to ESPN+, Scottie Scheffler has been released and is now on his way to the golf course.
*Update*
Scottie Scheffler arrives at Valhalla ahead of his 10:08 a.m second round tee time.
After being detained by police earlier this morning, Scottie Scheffler was released and is back at Valhalla Golf Club for his second round of the PGA Championship. pic.twitter.com/KvS5Hwo6PS
— TSN (@TSN_Sports) May 17, 2024
*Update*
The PGA of America released this statement regarding the fatal accident, which diverted traffic at Valhalla this morning.
“This morning we were devastated to learn that a worker with one of our vendors was tragically struck and killed by a shuttle bus outside Valhalla Golf Club. This is heartbreaking to all of us involved with the PGA Championship. We extend our sincere condolences to their family and loved ones.”
Per the PGA Tour, Scheffler released the following statement.
Scottie Scheffler’s statement prior to Round 2 @PGAChampionship. pic.twitter.com/x26RFOqCIa
— PGA TOUR (@PGATOUR) May 17, 2024
We will update this developing story as more information on the situation is revealed.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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Five Things We Learned: Thursday at the PGA Championship
It was a year ago that we the north, found ourselves with toes and fingers crossed. The Oak Hill PGA Championship of 2023 finished on schedule, despite the iffiness of weather in upstate New York. It’s 75 degrees today across the Niagara Frontier, which makes it two out of three (2022 was the same way) for sultry, unseasonal weather.
Louisville is, let’s be honest, a much better bet for a May PGA Championship, and Valhalla is an exciting venue for the year’s second major championship on the men’s circuit. Brooks Koepka came in as the defending champion, and Rory McIlroy arrived as the last golfer to win a major at the Nicklaus-designed course. That was a decade ago, and lord, have things changed in the world and golf.
Day one at Valhalla offered walk-in eagles, buckets of birdies, and potential for a record-low, winner’s score. We’ll get right to the meat of the matter, with five things that we learned. After all, if you can make par from the muck, anything’s possible in the land of the horses.
Cam Smith made par from here …#PGAChamp pic.twitter.com/BY5ZFCiH45
— PGA Championship (@PGAChampionship) May 16, 2024
1. X marks this spot
Xander Schauffele went head-to-head last Sunday with Rory McIlroy, at least on the practice green. By the end of the round, Rors had won for a fourth time at Charlotte, while the X Man sat scratching his head, wondering what went wrong. Fortunately for us, Xander didn’t sulk.
The San Diego State alumnus absolutely torched Jack’s track with 62. Four birdies on the front nine, were followed by five more on the inward side. Schauffele never looked as if bogey was a consideration, and he might have gone even lower. Despite winning the Covid-delayed Gold medal at the Japan Olympics (I consider it a major, btdubs) Schauffele continues to chase an initial men’s major, and the validation that it brings. If 62 doesn’t get you over the hump, who knows what will.
Cam Smith made par from here …#PGAChamp pic.twitter.com/BY5ZFCiH45
— PGA Championship (@PGAChampionship) May 16, 2024
2. Scottie starts strong? Aye.
Last month, Mr. Scheffler won a second green jacket at Augusta National. Last year in Rochester, Mr. Scheffler tied for second in this event. Mr. Scheffler began play today with a walk-in eagle, a one-hop affair that never looked as if it might go anywhere but to its home. Scheffler had a few rough holes, but that’s to be expected from a new dad. Each time he made bogey, he bounced back with birdie, so he has that short memory that winners crave. Surprisingly, Scheffler failed to manage one last birdie at the reachable 18th. Perhaps that miss will motivate him in round two.
Scottie’s shot was so nice we had to see it twice ?#PGAChamp pic.twitter.com/eR1UUsyi3a
— PGA Championship (@PGAChampionship) May 16, 2024
3. LIV Check-In
It’s good to check in on the departed from time to time, to ensure that the fellows formerly known as PGA Tour members are doing well. It’s safe to say that some of them can still play. Defending champion Brooks Koepka posted 67 on the day, He had an eagle and three birdies on the day, with only a stumble at the 17th. He’s tied for 7th. Bryson DeChambeau made an eagle of his own, but also had a bogey, at the 12th hole. He cohabits eleventh position with Cameron Smith, who ALSO had a bogey on his card. They are one shot behind Koepka, and a fistful more behind the leader.
ON THE MONEY ?
Bryson DeChambeau for eagle! #PGAChamp pic.twitter.com/Gz24VikAGQ
— PGA Championship (@PGAChampionship) May 16, 2024
4. Sahith and Tony at Schauffele’s heels
Both Finau and Theegala represent a special sort of athletic golfer. Their power and their charisma blend to draw golf fans to their groups. Let’s be honest, too, and say that they don’t look like the traditional professional golfer. As much as Tiger Woods did in the 1990s, they have the power to bring greater diversity to the sport.
In terms of their play today, well, only Xander was better. Finau had a clean card, with six birdies and twelve pars. Theegala had seven birdies, ten pars, and one bogey. Each combined power and finesse to insert themselves squarely in contention, ahead of round two. How will they, and Xander as well, manage the afternoon putting surface on Friday? That’s the great unknown!
SAHITH. THEEGALA. ?
This hole out puts him in a tie for the lead early at the #PGAChamp.
? @PGAChampionship pic.twitter.com/s3vLZNBQI7
— Golf Channel (@GolfChannel) May 16, 2024
5. All those other guys are here!
Rory, Tom Kim, Collin, and Viktor are all at minus-three or lower. Valhalla may not be a traditional golf course, but it is the type of course that the world’s best play well. McIlroy currently sits at minus-five, tied with Robert MacIntyre, Kim, and three others in fourth position. Maverick McNealy finished fast to reach the same figure, as did Tom Hoge. Morikawa closed with birdie to join the sextet at five below. Both Scheffler and Morikawa finished their rounds late on Thursday, meaning they should see smoother greens on Friday morning. If someone is a betting soul, wiser wagers could not be placed on better names than those two, two-time, major champions. Rory will tee off in Friday’s afternoon wave but, hey, he’s Rory, and he won going away last week at Quail Hollow, a course not unlike Valhalla.
The 2020 PGA Champion is making moves.
A solid approach shot from Collin Morikawa ?#PGAChamp pic.twitter.com/DpD7QNfbSM
— PGA Championship (@PGAChampionship) May 16, 2024
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Morning 9: Tiger 2025 Ryder Cup talks continue | Rory: Tour in a worse place with Dunne’s resignation
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