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New Callaway 2021 Apex, Apex Pro, and Apex DCB irons: Could this be the best Apex launch ever?

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Today, Callaway introduces the new 2021 Apex, Apex Pro, and Apex DCB irons.

“With the Apex line we get to express the best of our technology.”

-Dr. Alan Hocknell, Callaway R&D on the new 2021 Callaway Apex irons

It was in 2019 that Callaway Golf brought the action-packed Apex Forged to the market, and it became a hit almost overnight. What wasn’t to like? It looked amazing, launched high, went forever, and got through the turf effortlessly.

Like any other launch in this category, I always ask, at what point will they add spin back into this package? At the end of the day, spin is control at any trajectory, and although this class of iron has always leaned toward lowering spin and making up for it with descent angles, time has taught us that there is an optimal spin window with irons that can’t be ignored.

So what was Callaway’s recipe to make a successful iron even better? Engineers found new ways to look at spin, and in my opinion, it’s a huge step forward.

2021 Callaway Apex Forged irons

The new 2021 Callaway Apex irons

The Tech Story: Spin Robustness 

The new 2021 Callaway Apex Forged irons were created with one goal in mind: optimization, not only across the set, but into each specific iron. For the first time, Callaway used A.I to design its patented Flash Face Cup, which in previous applications created a face that was not only fast but extremely forgiving.

In this update, the focus was on control and “spin robustness,” which is an awesome way to say spin optimization. Callaway was able to not only increase ball speeds and forgiveness across the face, but with a new weighting configuration, also able to control and optimize spin.

Each iron face is tuned to complement the loft (i.e. long irons = high launch/low spin, mid irons = mid launch/mid spin, short irons = lower launch/higher spin).

The new 2021 Callaway Apex Forged Face On

But why focus on the spin? The answer is simple, control. Yes, it’s fun to hit monstrous 8-irons, but the reality is, if you can’t stop the ball, it’s useless. Not everyone can get the ball high enough to utilize a steep descent angle, so adding some useable spin opportunities across the face makes a ton of sense. Callaway did this without making any tweaks to the previous loft package. That’s pretty remarkable.

How exactly? The new 2021 Callaway Apex Forged incorporates five times the tungsten as its previous version (up to 64 grams in the 9-iron), which not only tunes in launch and spin, but in harmony with Callaway’s urethane microsphere injection, creates an iron that gives you that crisp forged iron feel all while giving you the help you need across the face. The tungsten weights are also placed in a unique CG position for each iron. This amount of tunability is typically seen in drivers and metal woods.

What does that mean for us? Specifically, it gives each iron a very precise CG location to dial in trajectory but an added benefit is these irons lose very little on thin shots. That’s huge for the recreational player.

The Look

What’s new? Why re-invent the wheel? The only real tweaks are a pre-worn leading edge across the set and in the short irons a higher toe with some rounding to the shape.

The new 2021 Callaway Apex Forged down the line

The new 2021 Callaway Apex Forged iron

Overall

As with Apex Forged ’19, this iron packs all the punch a player would want in a high-end teched-out forged package. This is Callaway’s Mercedes Benz AMG, and in a competitive 2021 iron market, the 2021 Callaway Apex will definitely punch its weight with players of all skill sets, and it looks amazing. Well done, Doc, Scott, D. Nevs, and the entire Callaway crew.

Pricing/Specs/Stock Offerings (Per Callaway)

Available at Retail: 2/11

Pricing: $185/stick – steel, $200/stick – graphite

Loft offerings: 3-AW

The new 2021 Callaway Apex Pro irons

2021-callaway-apex-pro-21-irons

“This new Apex Pro is a serious breakthrough for better players in terms of Forged performance”

-Dr. Alan Hockenell, Callaway R&D

The new 2021 Callaway Apex Pro may be the biggest shocker in this new line. Based on previous models, one could assume that what we would see this time is a clean, tour-inspired players cavity back. However, 2021 is a new year, and with it, a brand new take on a players forged iron.

The Tech Story: Going internal

As with the Apex Forged (standard), the new 2021 Callaway Apex Pro was designed with A.I technology utilizing the Flash Face Cup to increase ball speeds and forgiveness in a hollow-bodied forged 1025 mild carbon steel chassis. This time around, it’s what’s inside that tells the story. The internal tungsten weighting system, which goes all the way up to 90 grams in the 7-iron, creates a forged players iron that optically looks like it should, but also gives it just enough help to please an even wider range of golfers.

The new 2021 Apex Pro also incorporates Callaway’s urethane microsphere injection to fine-tune feel and sound.

It’s not often that you see an iron designed specifically for the tour that packs in this much tech, all while serving the two main masters at the pro level: looks and control.

Although the new 2021 Callaway Apex Pro packs a bit more punch and forgiveness than its older sibling, don’t for a second think this is a distance iron. Using A.I to design the face, Callaway ensured that launch and spin windows were dialed to satisfy the Marc Leishman’s and Min Woo Lees of the world. Basically, this iron won’t provide and surprises to its tour staff, which is a huge plus.

The Look

The new Callaway Apex Pro has all the tech bells and whistles one would want but with zero sacrifices to optics. The compact players profile has just a hint of offset, a thin topline, and a players sole for optimized turf interaction. It’s a simple, yet elegant, exterior design with a ton of horsepower under the hood.

Overall

I love the direction Callaway went with the Apex Pro. It’s a true separation from the X Forged line and offers a middle ground between Apex MP and X Forged CB. I’m a huge fan of the ability to build combo sets, and with this unique Apex Pro setup, players now have a true players club that also delivers the ball speeds and spin combos that allows the set to transition harmoniously.

I had a chance to speak with PGA Tour Manager Jacob Davidson on the new 2021 Callaway Apex Pro and its unique design, and this is what he had to say.

JW: The new Apex Pro is definitely something fresh in this category. What was the initial reaction from the staff?

JD: We’ve been doing the majority of our early player testing with staffers who have been at our Ely Callaway Performance Center in Carlsbad, Ca. They’re loving it and the initial reaction from the players who have tried it has been great. Now that the Tour season is back underway, we’ll have a lot of guys testing these irons on-site at events and doing a lot of work with building up these irons. It’ll keep us busy for sure!”

JW: In regards to performance, what are players that have tested experiencing with the new iron? More distance? Higher launch?

JD: The performance really stands out, which is what you would expect from a player’s iron. These guys aren’t worried about getting more distance, it’s about getting the consistent distance that they know they can expect on every shot. The spin robustness on Apex Pro helps create that level of consistency, which really helps with the level of control they’re looking for.

The forged feel stands out too, with the 1025 hollow body construction – that’s what guys expect from Apex. And with all the Tungsten that we have in there, it’s a big help in getting the exact launch and ball flight that they want to see.

JW: With this new hollow body construction, it feels like we will see a ton of Apex Pro/Apex Pro MB combo sets. Do you think that’s accurate? Why?

JD: Yes we are going to have a really extensive offering of combo sets available – in fact, we have four really great options, we’re calling it a fitting menu. There’s the “Sweet Spot” which combines Apex and Apex DCB. The “Triple Play” is something new that blends Apex, Apex Pro, and Apex DCB – so three different irons in one set. There’s the “Mixed” set that features Apex and Apex Pro. And the “Player” option is for the elite players with a mix of Apex Pro and Apex MB.

JW: What separates an X Forged CB player from an Apex Pro Player. Is there a profile of player that leans one way or the other?

JD: Both of these irons are great options and in the bags of PGA Tour players each week. The X-Forged CB irons have a touch more offset and bounce than the Apex Pro irons. The new Apex Pro irons offer slightly longer blade lengths and grooves in the 2021 lineup and are packed with some new exciting technology. The initial feedback on the Apex Pro’s has been nothing short of exceptional on tour with guys adding them to their bags rather quickly. Both sets of irons offer extremely tight spin robustness and workability for a player’s iron.

JW: Any tweaks to the soles/looks based on tour feedback?

JD: We added longer blade lengths and grooves in the Apex Pro irons.

Pricing/Specs/Stock Offerings (Per Callaway)

Available at Retail: 2/11/21

Pricing: $185/stick – steel, $200/stick – graphite
Loft Offerings: 3-AW

New 2021 Callaway Apex DCB (Deep Cavity Back) irons

The new 2021 Callaway Apex Forged DCB

“But wait there’s more!
-Dave Neville Callaway SR. Director of Brand Management

Same tech package as Apex Forged (standard) in a beefed-up chassis for the higher handicapper.

The New 2021 Callaway Apex Forged and Apex Forged DCB

This iron, which is Callaway’s most forgiving forging ever, is a direct response to the players who wanted the full Apex Forged experience but with a bit more forgiveness.

The new 2021 Callaway Apex Forged DCB Down the Line

The new 2021 Callaway Apex Forged DCB

The new 2021 Callaway Apex Forged DCB

The Look

Players will see a bit more offset, thicker top line, wider sole, and a longer blade length. This combination equals more launch and ball speed across the face all while staying true to the Apex Forged loft package which makes combo sets a no-brainer.

The new 2021 Callaway Apex Forged DCB Face On

Overall

The new 2021 Callaway Apex DCB is a clever play for Callaway. There is a big chunk of the market that needs help but also wants high-tech forged irons. These are every bit of that, and my hunch tells me they will be a sleeper hit in the fitting bay.

Pricing/Specs/Stock Offerings (Per Callaway)

Available at Retail: 2/11/2021

Pricing: $185/stick – steel, $200/stick – graphite
Loft Offerings: 4-AW

 

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16 Comments

16 Comments

  1. Pingback: Best irons in golf of 2022: Top overall performers – GolfWRX

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  6. Jimmy Ray

    Jan 14, 2021 at 9:58 am

    Thank God I wasn’t the only one that recoiled in horror at the 43* PW! Jesus, how many wedges is it going to take to bridge the all-important gap in scoring clubs? Five? PW, AW, GW, SW, LW. Unless your set starts at 6I, you can forget that nice hybrid you saw or even a single fairway wood.

  7. John WIlkins

    Jan 13, 2021 at 9:46 am

    Strong, strong lofts. Callaway is going for sales based upon distance versus control and quality. Doesn’t make sense. Don’t like the direction they are going.

    Going to look elsewhere now since Callaway is only hunting sales numbers now.

  8. Trey

    Jan 12, 2021 at 1:00 pm

    They look alot like the Tommy Armour 845 forged irons.

  9. Paul Runyan

    Jan 12, 2021 at 11:17 am

    I especially like all the technology “buzzwords”!

    A 23.0 degree 5 iron with spin robustness…

    Interesting new shafts!

    Good article!!

  10. Phil

    Jan 12, 2021 at 10:27 am

    Back in 2019? I think the first Apex were 2016 wasnt it?

  11. joshua jackson

    Jan 12, 2021 at 9:50 am

    Holy strong lofts!

    • Jay

      Jan 12, 2021 at 10:01 am

      Look the same as the 2019 models

    • Kevin

      Jan 12, 2021 at 10:42 am

      I noticed the same thing – worse in the short irons. I have the ’16 Apex forged, the PW is 45 degrees in that one – this years PW is 43. Makes for a huge gap to the gap wedge.

      I think the split sets will be popular for that reason

  12. V

    Jan 12, 2021 at 9:39 am

    Very thorough article. I’m not up on every iron design feature but seems like a new buzzword is “spin robustness.” Wonder if it will show up in other manufacturers’ descriptions? Can’t really see that being a conversation starter on the course at the bar – Hey, how’s your spin robustness? 🙂

  13. Stephen

    Jan 12, 2021 at 8:45 am

    Awesome, Callaway really does it right

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Product Reviews

Fujikura 2024 Ventus Black, Ventus Red review – Club Junkie Reviews

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About the 2024 Ventus: Fujikura has big shoes to fill with the 2024 Ventus shaft lineup as the previous shafts were deemed iconic by most. VeloCore Plus is the technology that will set the new Ventus lineup apart and we saw its debut earlier this year in the 2024 Ventus Blue shaft.

Now it is Ventus Black and Ventus Red’s turn with VeloCore Plus to round out the lineup. VeloCore Plus is the shafts bias core that is made up of different layers, and types, of carbon fiber sheets. This core is built around stability of the club head to ensure it can help deliver center contact more often while adding ball speed. The 2024 Ventus line is now complete with Red for mid/high launch, Blue for players seeking mid-launch, and Black for low launch.

Look & Feel

Out of the box, the Ventus Black and Red match their Blue sibling with a new matte finish to their paint. Black has a simple matte black finish that almost looks charcoal grey in the sunlight. Red is a little more of a drastic change with a deeper hue. I would consider the new Ventus Red’s paint a maroon color that has some nice depth with the matte finish. Out in the sunlight, both shafts look great and don’t transmit any glare from the sun. The classic Ventus graphics are present up near the grip and the Ventus text is now a silver outline near the center. While everything seems new with the 2024 Ventus line, they are easily identified as Ventus shafts.

Feel is such a subjective thing to describe, but both of the new Ventus shafts have good feel to them. For me, the new Black and Red shafts have a slightly stouter feel to them through the swing. The Ventus Black is definitely a stiff profile that is designed for players with speed that takes a little more power to load. The great thing about Ventus Black is that you can get the low spin and launch you need without having a harsh feel and lots of vibration. At impact, you get a little less “kick” as your hands get to impact than the previous Ventus Black. Black will also feel a touch harder to turn over, taking away that feeling of losing it left.

Ventus Red has a softer and more active feel to it than Ventus Black. The handle section feels very stiff and stable while the mid and tip sections allow you to feel the flex of that shaft throughout the swing. As you start your downswing, you can feel Red flex lower down the shaft compared to Black. The softer tip section makes the shaft feel like it really is releasing energy at the point of impact and Red is a little easier to square up and hit a draw with.

Performance

I think we can all agree that the Ventus shafts released in 2018 performed exceptionally well. This new 2024 lineup leans on VelCore Plus to do even better. Ventus Black sticks to its roots as a low launch and low spin shaft. It keeps spin down no matter where you hit it on the face of the club. Typically a low heel shot ramps up the spin number but Ventus Black kept that, and other shots, spin down. Looking at launch monitor numbers, I never had a shot hit 3,000 rpm of spin, while there were a few under 2,000. Launch was also lower than Red both on the monitor as well as just looking at the window of the shot. A flat penetrating flight is what Ventus Black produced shot after shot. The starting line of my shots with Ventus Black were also a little more right of Red. Stability is key with the Black and swinging hard won’t cause the shaft to get loose and create an offline shot.

Ventus Red will offer a higher flight but without adding too much spin. I noticed almost 1.5 degrees more launch but with only around 350rpm more spin. I know people get scared of higher launching shafts, but the new Ventus Red can add some height without adding spin and losing control. While the flight isn’t as penetrating as Ventus Black, Red has not ballooned on me or shown any rise into the wind. The shaft is easier to square up and hit a draw with, but even as a drawer of the ball, I haven’t feared going left with it. For me, Red wasn’t high spinning either with shots averaging just under 2,400rpm for good and poorly struck shots. Shots that didn’t hit the center of the face stayed online well and had less curvature on them than I would have expected.

Final Thought

Fujikura had a tough job to replace the original Ventus, and I think they have done well to make an updated shaft that still shares the core Ventus DNA. You have the same three flight and spin options with a slightly tighter and stiffer feel to them. Performance is top-notch, and I don’t think anyone will be disappointed with the new shafts.

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GolfWRX members impressed by new Wilson Fit AI

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Last month, GolfWRX’s Brian Knudson and four of our forum members visited Pinehurst to test Wilson Golf’s newest products. We touched on this earlier in the week, and we’ll have more on this later, but members came away extremely impressed with Wilson’s product offerings. It’s clear that Wilson is highly motivated to re-establish themselves in the golf space. Following the trip, Scott, known in the GolfWRX forum as Shilgy stated, “We all definitely need to add Wilson golf to our must-play equipment. You’re doing yourself a disservice if you don’t at least try them out and with the new AI fitting tool every fitter out there can be a Wilson expert fitter.”

So let’s talk about Wilson Fit AI. Wilson introduced its AI fitting tool at the end of last year. It uses Blast Motion’s Bluetooth-enabled sensor, which is fitted into a grip, and it captures approximately 12,000 data points per swing. That data is then run through Wilson’s black box algorithm to deliver custom-fit iron recommendations after evaluating elements such as swing plane, wrist hinge, shaft, lost, club face closure, and overall swing tempo.

“Club fitters using a Wilson iron with a Blast Motion sensor embedded into the grip will be able to provide real-time feedback for every aspect of the player’s swing including shaft loading, swing tempo, face closing rates, and more. It will only take a few swings to understand a golfer’s swing profile allowing us to recommend the perfect set of Wilson customized irons, along with the ideal head model, shaft type and grip for each golf club.” – Bob Thurman, Global VP, Wilson R&D & GM, Global Golf at Wilson

After visiting with Bob Thurman, Wilson Golf’s Global VP of R&D, the team was introduced to Ed Garland. Ed plays an integral part in the brain trust behind Wilson Fit AI and is Wilson’s Master Fitter. He fits all of the company’s tour players and high-profile guests or ambassadors, and he was the man Wilson tabbed to lead the fittings for our members. Ed told us that in as little as three swings, you can find the right fit. The right head. The right shaft. The right grip. While it’s not the first time we’ve heard about fitters only using three swings, that claim, for some, might be hard to believe.

Shilgy: “The new Ai fitting tool is legit. First answer a few questions and then there is a fitting iron that measures everything. It’s almost scary how easy, and accurate, it is. Started me with a shaft that was too light but based on contact it changed to 115g DG. About as expected. I was fit into the CB with the Dynapower forged as the 5 and 6 iron.”

Olson12: “You start by building a profile. It asks about your skill level, goals in golf, grip size, wrist-to-floor measurements, height, and a few other pieces I’ve forgotten about. Once you have that, the fitting is with a stock 7-iron with a softish flex shaft. Ed walked me through the tech along with the do’s and don’ts for the fitting. The sensor is similar to hitting a club with an Arccos sensor on the butt. However, instead of screwing into the grip, this sensor is an extension of the grip and aligns with the clubface. It measures your G-force, Axis, Tempo, and many other things I don’t fully understand.

“After warming up, Ed had me hit a handful of shots. It took maybe five or six shots, and we decided it was enough. Of the six shots, I hit four pretty well, one perfectly, and one really bad one. The app spits out recommendations based on all the data it collected and gives you both a steel and graphite option. On the graphite side, it went straight to the Steelfiber 110s, so that was the first one we tried. Ed built up a 7-iron in the Wilson Staff CB with the Steelfiber 110s, and we were off to the races.”

TLUBulldogGolf: “It was really interesting to see all of the data the AI fitting tool was analyzing based on just a few swings in order to put together recommendations for starting points for a fitting. I have not seen a tool doing more detailed analysis and narrowing down potential options quicker. The gearheads will get a kick out of the detailed metrics it offers if they want to dive deeper and the narrowed list of options will remove the guesswork for those that aren’t really sure what they need.”

Final Thoughts

Wilson Golf is creating competitive products and has developed a state-of-the-art fitting tool to dial golfers in. Like true GolfWRXers, our members are still hard at work testing the clubs they were fit into as some had to be shipped directly to the participants following the trip. However, with the help of Wilson Fit AI, a number of the clubs have already made it into the bag for some of our members.

We still have plenty more on the way from our trip with Wilson Golf. Be sure to follow more product testing updates in the forum thread here.

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Coolest thing for sale in the GolfWRX Classifieds (7/22/24): Miura Limited Run MGP-NM2 putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Miura Limited Run MGP-NM2 putter.

From the seller: (@NoahthePlaya): “Miura Limited Run MGP-NM2  -35 in -New Frequency Filtered Shaft -Super Stroke Grip. $600

To check out the full listing in our BST forum, head through the link: Miura Limited Run MGP-NM2 putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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