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Bettinardi unveils new 2021 Studio Stock, Queen B and Inovai putters

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Bettinardi Golf has introduced their all-new production putter lines, the 2021-22 StudioStock, Queen B series, and Inovai 7.0, which are available to pre-order on Bettinardi.com today.

The new additions from the company have been inspired, and refined directly from Tour feedback, and feature a variety of face milling technologies, including Bettinardi’s latest Roll Control Face which is featured on the 2021 Studio Stock series.

‘Performance-driven’ – Stock Studio Series

The 2021 Studio Stock series adds 7 putters, starting with the Studio Stock 17 with the first-ever soft Tri-sole design in a production lineup, as well as the Studio Stock 18 blade. From a high toe topline on the SS17 to a low profile body on the 18, both models incorporate Tour features designed for golfers of every profile.

The studio stock series putters feature the brand’s all-new Roll Control Face. With the Roll Control Face, milling was scientifically engineered with an asymmetrical design groove profile that bids to promote more topspin at impact, while shortening the distance the ball takes to get into a pure roll with each putt.

Speaking on the new Roll Control Face, Head of Product Dan Debartolo said

“We are confident in the development of the new Roll Control Face after significant testing and R&D. The numbers speak for themselves; this face really shows the highest consistency and feel of a true roll at every putt.”

Precision milled from 303 stainless steel; the line also reintroduces the SS7 compact half-moon mallet (available in LH) and the multi Tour-winning SS28 (available in a traditional Spud Neck, Center Shaft, and Armlock option).

‘Elegant, Tour-Proven’ – Queen B Series

The redesigned 2021 Queen B series continues with the return of the multi-Tour winning Queen B 6 wide-body blade. The upgraded series also features two completely new models, the Queen B 11, a compact mallet with the signature Bettinardi crescent neck, and the Queen B 12, a fresh look on a traditional-style blade.

Each Queen B putter was precision-milled from a single block of Soft Carbon Steel to 362 grams and has been completed in a durable Rose Gold PVD finish.

Speaking on the redesigned 2021 Queen B series, Founder Robert Bettinardi said

“It’s the ultimate in both performance and aesthetic charm. Our new Rose Gold finish is absolutely beautiful, and makes the line an unmatched work of art. 

The timeless look and feel of our new models channel the successful PGA and LPGA Tour-winning history of this series, and reflects Bettinardi’s ability to combine tradition with innovation.”

The Queen B series features newly-softened edges and sleeker enhancements designed to provide optimized visuals at address. Additionally the series also includes Micro Honeycomb Face Milling on each model, which is designed for players who are conscious of speed and prefer a firm, responsive feel at impact.

‘High MOI’ – INOVAI 7.0

The Inovai 7.0 is added alongside the Inovai 6.0 to extend the series to provide what the company calls ‘MOI with feel’. The Inovai 7.0 is the highest MOI putter ever produced by Bettinardi, 30 percent higher than the 2003 U.S. Open model it was inspired by.

Precision-milled from 303 Stainless Steel and 6061 Military-Grade Aluminum, the bi-metal technology is designed to optimize weight distribution with more mass in the rear of the putter in a bid to provide maximum forgiveness and stability.

The 7.0 is offered in three unique neck options, including spud, slant and center shaft, and each putter comes with Bettinardi’s softest-feeling face milling, the F.I.T. (Feel Impact Technology) Face.

“It’s rare that a company gets an opportunity to tap into the heritage of a Major-winning putter, and bring it into the new decade. While the 7.0 is inspired from past success, the model is completely upgraded with our new bi-metal technology, combining Bettinardi’s values of heritage and innovation to offer confidence-inspiring looks with modern performance benefits.” – Sam Bettinardi

Availability

The 2021-22 StudioStock, Queen B series, and Inovai 7.0 are all available to pre-order today from Bettinardi.com and will be shipped domestically in January, and worldwide in February 2021.

However, the first opportunity to purchase 2021 product line models will take place on Bettinardi’s special-edition Black Friday Hive release online set for November 27th at 10 a.m. CDT. All new models will be available in a special True Black PVD finish with a matching series black headcover, and black Bettinardi Lamkin SINK fit grip.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

2 Comments

2 Comments

  1. Paul Runyan

    Nov 19, 2020 at 5:35 pm

    Think you can order the SS28 with a slant neck from their custom shop.

    That’s what I’m going to do!

  2. BB

    Nov 19, 2020 at 11:43 am

    The 2021 Studio Stock line with the new grooves looks awesome. The only thing missing IMO is an SS28 model with a mid-slantneck.

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Equipment

Putter Roundup: 2024 Zurich Classic of New Orleans

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We always get some great photos of some phenomenal putters at tour events and love to share them. Here are a few from the 2024 Zurich Classic that caught our eye and seemed interesting. (And as a reminder, you can check out all our photos from New Orleans here)

MJ Daffue’s Scotty Cameron T-11 Prototype

MJ is going with the new Scotty Cameron T-11 Prototype this week. The putter is a multi-piece mallet that puts an emphasis on stability with the wings on the back. Daffue’s putter does have a design that differs from retail with a monotone finish, which eliminates the black paint on the aluminum parts that we see at retail. He also has a half siteline milled into the top and an L-neck welded on for some additional toe hang. The face features a deeper milling that should offer a softer feel and slightly quieter sound.

Scotty Cameron T-7.5 Prototype

We spotted a few different Scotty Cameron Phantom models with modified rear flanges. It looks like the straight black flange was cut into a half circle for a little softer look at address. On this T-7.5, you can still see the raw aluminum from the back view, so this might have been a last-minute job to get them out on tour. The semi-circle also has a white line on it, maybe to frame the ball differently.

Alex Fitzpatrick’s Bettinardi SS16 DASS

Alex’s SS16 is made from Bettinardi’s famous D.A.S.S., or double-aged stainless steel, for a softer and more responsive feel. The face has a unique diamond pattern milling and features a logo that I feel like I have seen before, but can’t put a name to. The putter is a classic mid-mallet style with a simple, single white siteline on the top. The sole is clean with just the SS16, DASS, and a green triangle logo on it.

Steve Stricker’s Odyssey White Hot No. 2

This putter has made some amazing putts in its long career! Stricker’s White Hot No. 2 might be in the top 10 of most famous putters in golf. When you see all the dents and lead tape, you know the heel will be up and it will be sinking putts! The soft White Hot insert looks to be in good shape and has less wear on it than the rest of the putter. We don’t know how much lead tape is on the sole, but it has to be multiple layers compacted down over the years.

Doug Ghim’s Scotty Cameron T-7 Prototype

This T-7 should win the award for “best color finish” in this list with its deep chromatic bronze. It looks like Scotty added a cherry bomb dot to the heel of the deep-milled face and filled it with a very dark blue paint. The rest of the putter looks pretty stock with its single site line on the topline and twin site lines down the “fangs” of the putter. Twin 5-gram weights are installed in the sole and the putter is finished off with a gloss black double bend shaft with a fill shaft offset.

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Equipment

Spotted: Project X Denali hybrid shaft

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Project X’s Denali wood shafts have been seen in more and more golf bags this year as we start off the season. As a refresher, Denali Blue is the mid-launch and mid-spin model while Denali Black is for players seeking lower launch and spin.

Denali combines great feel with stability and increased ball speed. Currently, Project X only offers Denali Blue and Black in wood shafts, but we spotted a hybrid shaft in Daniel Berger’s bag at the 2024 Zurich Classic.

The shaft looks to be a Denali Blue 105G – HY in TX flex. No word on details from Project X yet but we can assume that this is a mid-launching shaft that weighs around 105 grams in Tour X-Stiff flex.

Berger has this shaft in his TaylorMade P770 3-iron, likely for some added launch and spin to hold the green from longer distances.

Hopefully, this means we will see some more shafts coming under the Denali name in the future, as I think many of us would like to try one in a hybrid or utility iron!

 

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Whats in the Bag

Daniel Berger WITB 2024 (April)

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  • Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X

6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)

Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)

Putter: Odyssey Ai-One Jailbird Mini DB
Grip: SuperStroke Zenergy PistolLock 1.0

Grips: Golf Pride Tour Wrap

Ball: Titleist Pro V1

Check out more in-hand photos of Daniel Berger’s clubs in the forums.

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