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Bettinardi unveils new 2021 Studio Stock, Queen B and Inovai putters



Bettinardi Golf has introduced their all-new production putter lines, the 2021-22 StudioStock, Queen B series, and Inovai 7.0, which are available to pre-order on today.

The new additions from the company have been inspired, and refined directly from Tour feedback, and feature a variety of face milling technologies, including Bettinardi’s latest Roll Control Face which is featured on the 2021 Studio Stock series.

‘Performance-driven’ – Stock Studio Series

The 2021 Studio Stock series adds 7 putters, starting with the Studio Stock 17 with the first-ever soft Tri-sole design in a production lineup, as well as the Studio Stock 18 blade. From a high toe topline on the SS17 to a low profile body on the 18, both models incorporate Tour features designed for golfers of every profile.

The studio stock series putters feature the brand’s all-new Roll Control Face. With the Roll Control Face, milling was scientifically engineered with an asymmetrical design groove profile that bids to promote more topspin at impact, while shortening the distance the ball takes to get into a pure roll with each putt.

Speaking on the new Roll Control Face, Head of Product Dan Debartolo said

“We are confident in the development of the new Roll Control Face after significant testing and R&D. The numbers speak for themselves; this face really shows the highest consistency and feel of a true roll at every putt.”

Precision milled from 303 stainless steel; the line also reintroduces the SS7 compact half-moon mallet (available in LH) and the multi Tour-winning SS28 (available in a traditional Spud Neck, Center Shaft, and Armlock option).

‘Elegant, Tour-Proven’ – Queen B Series

The redesigned 2021 Queen B series continues with the return of the multi-Tour winning Queen B 6 wide-body blade. The upgraded series also features two completely new models, the Queen B 11, a compact mallet with the signature Bettinardi crescent neck, and the Queen B 12, a fresh look on a traditional-style blade.

Each Queen B putter was precision-milled from a single block of Soft Carbon Steel to 362 grams and has been completed in a durable Rose Gold PVD finish.

Speaking on the redesigned 2021 Queen B series, Founder Robert Bettinardi said

“It’s the ultimate in both performance and aesthetic charm. Our new Rose Gold finish is absolutely beautiful, and makes the line an unmatched work of art. 

The timeless look and feel of our new models channel the successful PGA and LPGA Tour-winning history of this series, and reflects Bettinardi’s ability to combine tradition with innovation.”

The Queen B series features newly-softened edges and sleeker enhancements designed to provide optimized visuals at address. Additionally the series also includes Micro Honeycomb Face Milling on each model, which is designed for players who are conscious of speed and prefer a firm, responsive feel at impact.

‘High MOI’ – INOVAI 7.0

The Inovai 7.0 is added alongside the Inovai 6.0 to extend the series to provide what the company calls ‘MOI with feel’. The Inovai 7.0 is the highest MOI putter ever produced by Bettinardi, 30 percent higher than the 2003 U.S. Open model it was inspired by.

Precision-milled from 303 Stainless Steel and 6061 Military-Grade Aluminum, the bi-metal technology is designed to optimize weight distribution with more mass in the rear of the putter in a bid to provide maximum forgiveness and stability.

The 7.0 is offered in three unique neck options, including spud, slant and center shaft, and each putter comes with Bettinardi’s softest-feeling face milling, the F.I.T. (Feel Impact Technology) Face.

“It’s rare that a company gets an opportunity to tap into the heritage of a Major-winning putter, and bring it into the new decade. While the 7.0 is inspired from past success, the model is completely upgraded with our new bi-metal technology, combining Bettinardi’s values of heritage and innovation to offer confidence-inspiring looks with modern performance benefits.” – Sam Bettinardi


The 2021-22 StudioStock, Queen B series, and Inovai 7.0 are all available to pre-order today from and will be shipped domestically in January, and worldwide in February 2021.

However, the first opportunity to purchase 2021 product line models will take place on Bettinardi’s special-edition Black Friday Hive release online set for November 27th at 10 a.m. CDT. All new models will be available in a special True Black PVD finish with a matching series black headcover, and black Bettinardi Lamkin SINK fit grip.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]



  1. Paul Runyan

    Nov 19, 2020 at 5:35 pm

    Think you can order the SS28 with a slant neck from their custom shop.

    That’s what I’m going to do!

  2. BB

    Nov 19, 2020 at 11:43 am

    The 2021 Studio Stock line with the new grooves looks awesome. The only thing missing IMO is an SS28 model with a mid-slantneck.

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