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Opinion & Analysis

WRX Insider: How the Callaway tour staff matches up golf ball and irons

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It’s not something that is widely explored. When it comes to the golf ball, we typically prioritize driver numbers, wedge numbers, and feel. In actuality, however, it’s a player’s irons that need to be optimized more than anything. Full shots, 3/4, fades, draws—the shot varietal with irons is all over the map.

So, when testing players, how does the team at Callaway dial in the ball and the irons to work in harmony with each other?

With the new Callaway X Forged and Apex MB just hitting the scene, it seemed like a perfect time to understand how the players on tour fit the ball to the irons and vice versa.

I had a chance to speak with Callaway Golf Ball R&D specialist Nick Yontz and Director of Tour Operations Jacob Davidson on dialing in the ball and the irons to match up with the best players in the world.

JW: How much do you depend on Nick’s expertise throughout the season, especially with new irons (X Forged and Apex MB) having just hit the market?

JD: Any time we launch a new product, it’s essential for the tour team to know how the new product will perform. Nick provides in-depth data on how our golf ball will perform with the new products. When you look at the golf bag, there is one constant variable and that’s the golf ball. Our ultimate goal is to collaborate with the iron engineers and golf ball engineers to design a product that works together to help golfers play better. Nick Yontz is a tremendous resource for our tour team and has worked closely with several major winners in his career. We lean on him weekly for insight into in-depth product performance and future prototype products.

JW: When considering the spin off of the irons for a player like Xander, is he working around one number or are the multiple spin windows to hit?

JD: Spin rates can vary from player to player depending on clubhead delivery and launch numbers. Currently, we’ve worked hard to get Xander’s iron spin rates into a range that we feel allows him to hit a variety of shots to play his best golf.

JW: Let’s look at an LPGA profile for a player like Anne van Dam. Where does Chrome Soft X benefit her the most? 

NY: The Chrome Soft X has blended with Anne’s club set up in a way that she can be an excellent driver of the golf ball, while better controlling iron and wedge spin rates compared to her previous golf ball.

JW: If a player is looking for a higher launch window with the irons, what tweaks are you making, all while honoring the specific DNA of a player’s bag?

JD: There are several different levers we can move in order to raise the launch window. However, in order to determine which lever makes the most sense you have to fully understand the player’s bag. In order to do this, each club has to be studied deeply to know the cause and effects of a change. After we have completed this process, we will look at what options will best fit the player.

JW: As you look at the numbers, where do you see the improvements (gains) with the CS X vs what you saw with previous balls?

NY: Across the board, we’ve seen measurable ball-speed gains on the launch monitor during player testing sessions. It’s exciting for them and us when they reach driver ball speeds (and distances) that they couldn’t before!

JW: On the PGA Tour, is there an overall RPM profile that all players chase or is it player specific?

*question based on general rule of number on club x 1000 RPM IE 7 iron spins at 7000 RPM

JD: Our goal at Callaway is to move all of our staff players into optimal ranges in an iron spin. Our 2020 golf ball and the iron lineup has allowed us to move several players bags into a more optimal range this year. We work closely with the player, instructor, and caddie to constantly find ways to improve performance.

JW: In regards to working with a Champions Tour Player that has gone from Balata into CSX. Is that player still playing out of the same launch windows that he has for years or is he having to adjust for new technology?

NY: There are some differences in modern equipment that we hear from players that have played over multiple decades. The shape of the trajectory is an example. Current trajectories can look flatter or may get up higher sooner in the flight than a balata did. Players who have experienced balata and modern balls also talk about the amount of lateral movement being less today.

JW: Discuss how you guys work together on a week to week basis. What does it look like?

JD: Nick is an excellent resource for the tour team. Each week, we are providing feedback and observations to him from what we are seeing and hearing across all the major tours. Throughout the year, Nick will attend several tour events allowing us to work closely together with players on the range tee or on the golf course.

NY: Jacob and the entire tour team knows each tour player at the deepest level. For example, knowing each player’s swing tendencies and look preferences enhances the raw numbers we collect. Tour players are the best product testers in the world that push us to make better equipment.

JW: Can you both talk to me about the importance of spin with your irons?

JD: It’s much easier to take spin off than to add it from the fairway. The majority of shots that a tour player hits during a round of golf will be off-speed. When you reduce speed, spin also reduces. We’ve found that when we are fitting a player to a golf ball and irons, it’s imperative to pay close attention to how much reduction in spin comes from off-speed shots.

NY: Completely agree with Jacob. While we will do work on the driving range with a player, we need to see how it performs on the golf course in different situations as well (fairway/first-cut/rough, headwind/downwind/morning dew…)

Opinion

It may seem trivial, but to me, this is the secret sauce of really making a bag and fitting work for you. Pay attention to ball speed and launch but mostly spin rates. If the ball doesn’t spin you can’t control it—I don’t care how high it goes or steep it lands.

In the past year, I have focused way more on proper spin with my irons than ever before. What I have found is when 4-PW are in the right spin windows, which for me is around 6,800 RPM with a 7 iron, my iron play has improved dramatically.

See the PGA and LPGA TrackMan averages from 2019 below. At my age and speed, I actually strive to stay right in between the averages for both tours. It’s not only realistic for me but also has actually helped.

 

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Johnny Wunder is the Director of Original Content, Instagram Manager and Host of “The Gear Dive” Podcast for GolfWRX.com. He was born in Seattle, Wash., and grew up playing at Rainier G&CC. John is also a partner with The Traveling Picture Show Company having most recently produced JOSIE with Game of Thrones star Sophie Turner. In 1997 Johnny had the rare opportunity of being a clubhouse attendant for the Anaheim Angels. He now resides in Toronto, On with his wife and two sons. @johnny_wunder on IG

9 Comments

9 Comments

  1. Aztec

    Oct 27, 2020 at 10:36 pm

    “…each club has to be studied deeply to know the cause and effects of a change. After we have completed this process, we will look at what options will best fit the player.”.

    The question was basically, what would you do to have a player hit higher. They should have just said, “no comment”…

  2. jgpl011

    Oct 27, 2020 at 5:03 am

    Amazing this is only being highlighted and/or discussed now.
    For me, just an ave club hack this is always considered when I am looking for new irons
    The ball high, flight and spin with a 5 iron and 8 iron are big factors in deciding any new set
    My ball is always a ProV1 and std lofts (7 iron 33deg max)

  3. Rory

    Oct 27, 2020 at 3:35 am

    TXG just did a show on the Callaway Chrome Soft and the ball did not do well against the top tier balls…

  4. drkviol801

    Oct 26, 2020 at 11:43 pm

    Callaway balls are the worst, funny how their best players have FJ and Titleist ball deals…

  5. Eric

    Oct 26, 2020 at 7:13 pm

    Horrible answers to great questions, either they didn’t know or are too afraid to reveal stuff their bosses don’t want getting out. Why even agree to the interview if you’re gonna answer like Bill Belichick?

  6. Paul Runyan

    Oct 26, 2020 at 2:50 pm

    So basically a very general non technical sales presentation for the new balls.

    Like to see some actual data .

  7. Bill

    Oct 26, 2020 at 9:04 am

    Answers were too general. I didn’t learn much.

  8. Travis

    Oct 26, 2020 at 9:03 am

    Would’ve been nice to see some actual answers to the questions. The answers were so robotic and almost political in their detail avoidance as if this person is guarding some trade secret lol

  9. DB

    Oct 26, 2020 at 8:40 am

    Good try at an interview, but would have been much more interesting if they had answered with some specific examples of players and the specific numbers and issues they fixed. Instead of just answering most questions with “we move into optimal ranges” or “There are several levers we can adjust”

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Opinion & Analysis

A golfing memoir in monthly tokens: March (belatedly)

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Editor’s note: All latency on the publishing here is the fault of the Editor-in-Chief.

As some might say, if you don’t take the plunge, you can’t taste the brine. Others might not say such a thing. I’m taking the plunge, because I want to taste the brine.

Here you’ll find the third installment of “A Golfing Memoir” as we trace a year in the life of Flip Hedgebow, itinerant teacher of golf. For January, click here. For February, click here.

Absolutely. Meet me up north (and, to himself, what have I got to lose?)

No sense in putting the cart before the horse, as the old pro used to say, as cirE “Flip” Hedgebow used to ignore. As March came to a close, as cirE locked the pro shop for the last time until November, he took a leap of faith. How big of a leap? Let’s get through March, and find out.

Speaking of carts and horses, March for Flip always came in like a lamb, and went out like a lion. That ran contrary to the folklore but, all things considered, there was always a 50% chance of things running contrary.

No, the best reason for topsy and turvy in March, for Flip, was explained by his birthday. Being born in the middle of the month might suggest balance to some; for him, it was a constant reminder of the chaos that led up to his earthly arrival, tempered only by the madness that ensued. If that’s balance, you can have it.

In Flip’s world, March was about the arrival of the most seasoned of snowbirds, the ones with more than five years of retirement under their growing-shrinking belts. Some were expanding, as they had given up on fitness; the rest were shrinking, as the truest effects of age caught them up. In each case, this pod arrived with military precision, knowing where and when nearly every penny would be spent. No frivolity remained in their schedules, no ambiguity survived from younger, budgeting days. No longer minnows, they recognized that uncertainty stalked them, and that all of their remaining wits needed to center on a small and precise target. The smaller, the more precise, the better…for the women.

Like all men, the old guys appreciated the consistency and precision their wives brought to their worlds.

Like all men, the old guys detested the ever-encroaching, loss of control over their own destinies.

They would enter the pro shop, grab the latest hat like a modern-day Judge Smails, and set it at a rakish angle, atop their sleek domes. Flip learned quite early on that the only way to ensure the sale was cash. When the wives invariably came to complain and demand a refund, Flip could “only” offer a pro shop credit, guaranteeing that something would be purchased. If they bought it on account or on a card, the sale was irretrievably lost.

Flip expected these purchases from his March gam: the cheapest golf balls, when their supply of northern culls ran out; the attire from last fall, or even the previous summer, ready to be shipped back to the manufacturer when March 20th arrived; and some odd or end that the pro had overlooked, lost to some sort of missionary of time. The only thing stronger than the will of the spouse, was the desire of the old guy to make some sort of purchase, to re-establish some semblance of power and control, for at least a moment.

How did you get your name, and why is the last letter, and not the first, capitalized?

(silence. he rarely heard the first question, as everyone knew him as “Flip;” he never heard the second one, as no one paid attention anymore.)

Two stories are a lot to tell. Let’s save both answers, even if it’s just a little while.

(silence. she wasn’t satisfied)

If the red hair caused his eyes to move from the mundane nature of packing and sealing boxes, everything else physical compelled him to put down the tape gun, sense that his throat was dry, know that he would not clear it without a squeak, turn away for a bottle of water, take a swig for lubrication, and, finally, turn back with his finest Axel Foley smile, and greet her with: How long have you been retired?

It was an incalculable risk. There was a 90% chance that she would react with an I’m not that old sort of affront, turn on her heels, and march out the door. There was a 5% chance that she would get the joke, and would stick around for another exchange, before smiling awkwardly and departing. There remained a 5% chance of something else. On this 21st day of March, that final 5% wafted in.

Wafted in, in the guise of a lesson he thought that he had planned. Planned for one of the wives, a late-sixties model whose swing was frozen in time: the unlikely combination of a forward lurch of the torso, a reverse pivot of the feet, and right in the middle, an impossible heave of the hips in one of four unpredictable directions. If anyone were to discover a fifth cardinal point, it would be Agnes Porter. Until this moment, Flip Hedgebow gave thanks that the world was blessed with just one of her; more than one might have tilted the globe off its axis. Now, he offered up a different type of gratitude, thanks to the visage of her granddaughter, who bore no resemblance to the matriarch, beyond the title of Agnes Porter.

They write that a story may be deemed worthy for its inerrant language, or for its compelling events. The story of Agnes Porter the way-younger and Flip Hedgebow benefitted from both, along with an overdose of peripeteia.

 

Artwork by JaeB

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Club Junkie

Club Junkie: Srixon ZX and TaylorMade SIM2 Max fairways and My top 3 drivers!

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Masters hangover week is here! I have had the new Srixon ZX fairway out on the course and it is underrated as you would imagine. Reshafted the SIM2 Max 3w and it has been super consistent and comfortable. Talking about the top 3 drivers I have been hitting this year.

 

 

 

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Opinion & Analysis

The Wedge Guy: The importance of a pre-shot routine

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I believe one of the big differences between good amateurs and those who are not-so-good—and between the top professionals and those that can’t quite “get there”—lies in the consistency of their pre-shot routine. I read an interesting account on this subject after the final round of the 1990 Masters when Nick Faldo passed a collapsing Greg Norman. I know that was 30 years ago, but the lesson is just as relevant today.

This particular analyst timed the pre-shot routines of both players during the first three rounds and found that on the final day that Norman got quicker and quicker through his round, while Faldo maintained his same, methodical approach to every shot, not varying by more than a second or so. I think that is pretty insightful stuff.

Anytime you watch professional golf—or the better players at your club—you’ll see precision and consistency in the way they approach all of their shots. There is a lesson there for all of us—so, here are my ideas of how the pre-shot routine should work.

The first thing is to get a good feel for the shot, and by that, I mean a very clear picture in your mind of how it will fly, land, and roll. It is certainly realistic to have a different routine for full shots, chips and pitches, and putts, as they are all very different challenges. As you get closer to the hole, your focus needs to be more on the feel of the shot than the mechanics of the swing, in my opinion.

On any shot, I believe the best starting point is from behind the ball, seeing in your “mind’s eye” the film clip of the shot you are about to hit. See the flight path it will take, and on greenside shots, just how it will roll out. As you do this, you might waggle the club back and forth to get a feel of the club in your hands and take as many practice swings as it takes to “feel” the swing that will produce that visualized shot path for you.

Your actual pre-shot routine can start when you see that shot clearly and begin your approach the ball to set up. From that “trigger point,” you should work hard to do the exact same things, at the exact same pace, each and every time.

This is something that you can and should work on at the range. When you are out there “banging balls,” don’t just practice your swing, but how you approach each shot.

So, guys and ladies, there’s my $.02 on the pre shot routine. What do you have to add?

 

 

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