Golf Datatech, LLC, has unveiled its 2020 National Golf Performance Report which shows that 2020 saw rounds played increase by 13.9% and equipment sales by 10.1% over 2019.

According to the report, the 13.9% increase in rounds is the largest total year increase since Golf Datatech began collecting and projecting rounds played in 1998 – topping the previous largest gain of 5.7% in 2012.

It is believed that the year-over-year surge in rounds and retail sales is primarily a result of golf being positioned as an ideal socially distanced activity during a pandemic. 

Speaking on the surge in rounds played, John Krzynowek, Partner, Golf Datatech stated

“While the global pandemic wreaked havoc on many segments of our economy, the golf industry experienced a significant boost in rounds played and equipment sales. On the equipment side, sales increased by low single digits in both 2018 and 2019, but the double-digit gains in 2020 can only be attributed to the pandemic and golf being a respite for so many.”

It was also a record-breaking year for retail equipment sales, with 2020’s 10.1% improvement in retail sales bettering the previous all-time high percentage gain of 10.0% in 2005. 

2020 spending also reached near-record levels, with overall golf equipment sales eclipsing the $2.81 billion mark, making it the third-highest annual total of all-time, trailing behind only 2008 ($2.91 billion) and 2007 ($2.87 billion).

However, it was a challenging year for on-course golf shops, with apparel sales dropping by 14.2% – with the Covid-19 restrictions playing a massive role in the drop in action.

Additionally, a lack of international travel and lockdowns during the critical spring season in warm weather markets had a detrimental impact on many resorts, which sell a significant amount of logoed golf apparel. 

But, per the report, while on-course sales declined, apparel sales at off-course specialty outlets, particularly those with a strong online presence, enjoyed significant growth in 2020.

In our forums, our members have been discussing the most efficient drivers for those who tend to strike the ball out of the heel. WRXer ‘Ralphyboy84’ kicks off the thread, saying:

“I’m a plus 1 handicapper currently gaming an original epic sub zero in the px 63 gram x flex shaft. Most of my misses (more than I would like recently) come out of the heel. 

I’m planning on getting a new driver this winter, but there is too many to choose from these days so was just wondering if anyone could help me narrow down what ones to try?”

And our members have been putting forward their suggestions in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

• Smokey227: “That’s my miss. G400 Max is the best I’ve ever had off the heel. Doesn’t feel good and doesn’t go nearly as far, but is playable.”
• cgasucks: “If you were a 30 handicapper, I’d tell you to get lessons. But since you are better than a scratch player and nut it more than 90% of the time you just have to live with the occasional mishit. The best players in the world have to deal with mishits, and you’re no different.”
• buckl: “I am a big fan of Ping but go to TXG, and there is a recent video that they put up on the 425. Ian and Matty boy both comment on the stability and mishits still being very playable.”
• MPAndreassi: “I agree with the Ping statements. They’re the most forgiving across the whole face as anything I’ve tried.”

Entire Thread: “Best driver for heel strikes?”

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Callaway Golf has introduced its new Supersoft and Supersoft Max golf balls, both of which are loaded with the brand’s latest technology.

2021 Callaway Supersoft golf balls

The latest Supersoft balls from Callaway contain a new hybrid cover featuring a Paraloid Impact Modifier made by DOW Chemical. This new impact modifier allowed engineers to create a multi-material construction designed to provide a combination of faster ball speeds, high launch and low spin, soft feel, durability, and maximum greenside control.

 

The high-speed soft compression core of the new Supersoft ball aims to maximize energy transfer to increase ball speeds while promoting a high launch and low spin in longer clubs for more distance.

In addition, the HEX Aerodynamics on the new ball is optimized in design to reduce drag and enhance lift for increased carry and higher flight.

 

Specs, Availability & Pricing

Color Codes: White, Yellow, Green, Orange, Pink, Red

Availability: February 4, 2021

Price: $22.99 per dozen

2021 Callaway Supersoft Max golf balls

Billed as Callaway’s longest golf ball for slower swing speeds, the new Supersoft Max balls feature an oversized design engineered to provide increased consistency and high launch while conforming to golf rules.

The company’s Tri-Blend ionomer cover found in the Supersoft Max balls is specifically built to increase ball speed. This cover material is also designed to create the perfect blend of high launch and low spin in your longer clubs.

The high speed, low compression core aims to enhance energy transfer and provide a maximum super soft feel. Simultaneously, the added forgiveness in the ball is designed to promote more consistent contact for increased distance.

Specs, Availability & Pricing

Color Codes: White, Yellow

Availability: February 4, 2021

Price: $22.99 per dozen