Equipment

GolfWRX Spotlight: Sub 70 Golf

Published

4 years ago

Apr 30, 2020

Direct-to-consumer, or DTC, companies have thrived in the social media age. Sub 70 Golf fits into the DTC category, but in a way that companies selling razors and mattresses just can match—every single Sub 70 product is built from scratch entirely custom for the end-user!

The Sub 70 Story

Sub 70 is the brainchild of Jason Hiland, a golfer since his earliest memories, and someone who has been around the golf industry long enough to know that customer service is just as important as dialing in club specs. For Sub 70 Golf, it is just as much about the experience as it is about the performance.

Sub 70’s goal is to provide the highest quality clubs at the lowest possible price while also creating a community of golfers that love golf and identify with the idea of getting value from the people they are working with. Sub 70 operates on a slower product cycle because they believe fitting is more important than attempting year over year innovation at the sacrifice of having quality clubs sit on a rack for half the price they were originally sold for. As it has been discussed many times before, if a club has the proper specs, and was fit for the golfer, what is there really to gain year over year?

The Product Line

Sub 70 offers a full line of products from drivers to CNC milled putters. If you want a full bag of Sub 70 gear, it’s available to you. The driver is comparable to other models on the market by offering full adjustability, and the fairway wood line has both adjustable and fixed hosel options—to appeal to tinkers and players looking for a classic setup. The Sub 70 Pro Fairway is a standout thanks to its clean looks and hot 455 carpenter steel face, and although they haven’t pursued professionals for the sake of advertising, it has seen action on the PGA Tour Champions.

The standout in the line is really the 699 irons that come in both a standard and pro model (featured below) with reduced offset and black finish. They offer an extremely thin TPU supported face to provide maximum ball speed and feel, while also coming in at under $500 for a 4-PW set—a price point that no other OEM can touch.

The Sub 70 Guarantee

Even though they might not be “local” in a geographic sense, Jason and the entire team at Sub 70 golf want to hear from customers about how their clubs are performing and want to build relationships. They offer a 60-day, 100 percent satisfaction guarantee

“If for whatever reason, the player is not satisfied with any aspect of the clubs, the company stands behind its product and will issue a full refund.”

Each set comes delivered with a handwritten note from the individual club builder who assembled them along with a phone number to call if you have any questions or concerns about the clubs.

If you are looking for clubs that offer both value and performance, Sub 70 Golf should be very high on your list of must-tries.

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8 Comments

Greg

May 1, 2020 at 10:08 am

It’s too bad the big guys have likely got patent lawsuits headed their way. Trying to kill them with legal bills.

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Steve

May 1, 2020 at 9:39 am

Was in the market for new irons in September of last year and learned about Sub70. I went to pga store to get fitted for proper specs and then called Sub70 owner Jason. He helped me pick out everything with the proper specs and was extremely helpful and knowledgeable. I ended up ordering the 699 irons and a couple of wedges. I was so impressed with the service, clubs and price that I ended up selling my driver, fairway wood and putter and replaced them with all Sub70 clubs. I now have a full bag of Sub70 and saved a ton of money. The 699 irons are incredible. All of my future purchases will be from Sub70. Great company.

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Preston

May 1, 2020 at 8:43 am

Another satisfied sub70 golf customer here. I love my 699s so much. They helped me go from a 10.2 to a 7.3. They are pretty much aim and shoot. They are so good I just gave up my RTX4 wedges and added 3 sub70 wedges to my bag. All I can say is phenomenal. Jason and the team are awesome & easy to communicate with.

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Kirk

Apr 30, 2020 at 7:39 pm

I have the 699 4 iron, 639 CB 5 iron, 639 MB Plus 6-PW. Such a variety of good looking irons that range from game improvement to serious player’s clubs so it was fun to create a set of irons with a little bit of everything. It was easy to do, Jason was easy to talk to and very helpful. He answered emails and calls quickly, even took an order on a sunday morning which was awesome for a anxious impulse buyer like myself. I haven’t tried their hybrid/fairway/driver….yet…so I can’t speak to those, but the irons are top notch. Trying to convince my buddies to ditch their love for PXG and taylormade and play some serious irons that’ll save them some serious $$$.

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Nate

Apr 30, 2020 at 5:04 pm

I had the chance to meet Jason at the Chicago Golf Show this past winter and ended up buying three wedges. Sub 70 is the real deal and they really care about the customer, and their clubs are comparable to others from the big names. Hope to get fit for irons this summer, if we’re ever allowed outside again…

Reply Report comment
Charlie James

Apr 30, 2020 at 3:58 pm

I started to write a long post about how I came to purchase the Sub70 699’s, but them bottom line is, These are the sweetest clubs I have ever played! LOVE THEM!

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stanley

Apr 30, 2020 at 2:07 pm

we all know that golf is a tough market to get into. i wish them luck.

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- Paulo
  
  Apr 30, 2020 at 2:11 pm
  
  That’s another fine mess you got me into Stanley
  
  Reply Report comment

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

Published

11 hours ago

Apr 25, 2024

Andrew Tursky

Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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