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GolfWRX Spotlight: Sub 70 Golf

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Direct-to-consumer, or DTC, companies have thrived in the social media age. Sub 70 Golf fits into the DTC category, but in a way that companies selling razors and mattresses just can match—every single Sub 70 product is built from scratch entirely custom for the end-user!

The Sub 70 Story

Sub 70 is the brainchild of Jason Hiland, a golfer since his earliest memories, and someone who has been around the golf industry long enough to know that customer service is just as important as dialing in club specs. For Sub 70 Golf, it is just as much about the experience as it is about the performance.

Sub 70’s goal is to provide the highest quality clubs at the lowest possible price while also creating a community of golfers that love golf and identify with the idea of getting value from the people they are working with. Sub 70 operates on a slower product cycle because they believe fitting is more important than attempting year over year innovation at the sacrifice of having quality clubs sit on a rack for half the price they were originally sold for. As it has been discussed many times before, if a club has the proper specs, and was fit for the golfer, what is there really to gain year over year?

The Product Line

Sub 70 offers a full line of products from drivers to CNC milled putters. If you want a full bag of Sub 70 gear, it’s available to you. The driver is comparable to other models on the market by offering full adjustability, and the fairway wood line has both adjustable and fixed hosel options—to appeal to tinkers and players looking for a classic setup. The Sub 70 Pro Fairway is a standout thanks to its clean looks and hot 455 carpenter steel face, and although they haven’t pursued professionals for the sake of advertising, it has seen action on the PGA Tour Champions.

The standout in the line is really the 699 irons that come in both a standard and pro model (featured below) with reduced offset and black finish. They offer an extremely thin TPU supported face to provide maximum ball speed and feel, while also coming in at under $500 for a 4-PW set—a price point that no other OEM can touch.

The Sub 70 Guarantee

Even though they might not be “local” in a geographic sense, Jason and the entire team at Sub 70 golf want to hear from customers about how their clubs are performing and want to build relationships. They offer a 60-day, 100 percent satisfaction guarantee

“If for whatever reason, the player is not satisfied with any aspect of the clubs, the company stands behind its product and will issue a full refund.”

Each set comes delivered with a handwritten note from the individual club builder who assembled them along with a phone number to call if you have any questions or concerns about the clubs.

If you are looking for clubs that offer both value and performance, Sub 70 Golf should be very high on your list of must-tries.

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8 Comments

8 Comments

  1. Greg

    May 1, 2020 at 10:08 am

    It’s too bad the big guys have likely got patent lawsuits headed their way. Trying to kill them with legal bills.

  2. Steve

    May 1, 2020 at 9:39 am

    Was in the market for new irons in September of last year and learned about Sub70. I went to pga store to get fitted for proper specs and then called Sub70 owner Jason. He helped me pick out everything with the proper specs and was extremely helpful and knowledgeable. I ended up ordering the 699 irons and a couple of wedges. I was so impressed with the service, clubs and price that I ended up selling my driver, fairway wood and putter and replaced them with all Sub70 clubs. I now have a full bag of Sub70 and saved a ton of money. The 699 irons are incredible. All of my future purchases will be from Sub70. Great company.

  3. Preston

    May 1, 2020 at 8:43 am

    Another satisfied sub70 golf customer here. I love my 699s so much. They helped me go from a 10.2 to a 7.3. They are pretty much aim and shoot. They are so good I just gave up my RTX4 wedges and added 3 sub70 wedges to my bag. All I can say is phenomenal. Jason and the team are awesome & easy to communicate with.

  4. Kirk

    Apr 30, 2020 at 7:39 pm

    I have the 699 4 iron, 639 CB 5 iron, 639 MB Plus 6-PW. Such a variety of good looking irons that range from game improvement to serious player’s clubs so it was fun to create a set of irons with a little bit of everything. It was easy to do, Jason was easy to talk to and very helpful. He answered emails and calls quickly, even took an order on a sunday morning which was awesome for a anxious impulse buyer like myself. I haven’t tried their hybrid/fairway/driver….yet…so I can’t speak to those, but the irons are top notch. Trying to convince my buddies to ditch their love for PXG and taylormade and play some serious irons that’ll save them some serious $$$.

  5. Nate

    Apr 30, 2020 at 5:04 pm

    I had the chance to meet Jason at the Chicago Golf Show this past winter and ended up buying three wedges. Sub 70 is the real deal and they really care about the customer, and their clubs are comparable to others from the big names. Hope to get fit for irons this summer, if we’re ever allowed outside again…

  6. Charlie James

    Apr 30, 2020 at 3:58 pm

    I started to write a long post about how I came to purchase the Sub70 699’s, but them bottom line is, These are the sweetest clubs I have ever played! LOVE THEM!

  7. stanley

    Apr 30, 2020 at 2:07 pm

    we all know that golf is a tough market to get into. i wish them luck.

    • Paulo

      Apr 30, 2020 at 2:11 pm

      That’s another fine mess you got me into Stanley

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Whats in the Bag

Kevin Tway WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX

5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX

Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T

Grips: Golf Pride Tour Velvet Plus4

More photos of Kevin Tway’s WITB in the forums.

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Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Webb Simpson equipment Q&A: Titleist’s new 2-wood, 680 blade irons, and switching to a broomstick Jailbird

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With seven career wins on the PGA Tour, including a U.S. Open victory, Webb Simpson is a certified veteran on the course. But he’s also a certified veteran in the equipment world, too. He’s a gearhead who truly knows his stuff, and he’s even worked closely with Titleist on making his own custom 682.WS irons.

On Wednesday at the 2024 Wells Fargo Championship, I caught up with Simpson to hear about his experience with Titleist’s new prototype 2-wood, how Titleist’s 680 Forged irons from 2003 ended up back in his bag, and why he’s switching into an Odyssey Ai-One Jailbird Cruiser broomstick putter this week for the first time.

Click here to read our full story about Simpson’s putter switch on PGATOUR.com’s Equipment Report, or continue reading below for my full Q&A with Simpson at Quail Hollow Club on Wednesday.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

GolfWRX: It seems like you’ve been a little all over the place with your irons in the past six months or so, and now going back to the 680’s. Is that just a comfort thing? What’s been going on with the irons?

Webb Simpson: Titleist has been so great at working with me, and R&D, on trying to get an iron that kind of modernizes the 680. And so the 682.WS took the T100 grooves, but kinda took the look and the bulk and the build of the 680’s into one club. They’re beautiful, and awesome looking. I just never hit them that well for a consistent period of time. It was probably me, but then I went to T100’s and loved them. I loved the spin, the trajectory, the yardage, but again, I never went on good runs. Going through the ground, I couldn’t feel the club as well as with the blade. So last week, I’m like, ‘Alright. I’m gonna go back more for…comfort, and see if I can get on a nice little run of ball striking.’

So that’s why I went back.

 

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OK, that makes sense. I know you had done some 2-wood testing recently. Is that in the bag right now?

It’s like day-by-day. I used it at Hilton Head every day. Valero, I used it one round. And this week, me and my caddie will do the book every morning, and if it’s a day where we think we need it, we’ll just put it in and take the 3-wood out. I love it because it’s a super simple swap. Like, it doesn’t really change much.

Yeah, can you tell me about that club? I mean, we don’t really know anything about it yet. You know? I haven’t hit it or anything, obviously.

It has grooves like a 3-wood. Spin is perfect. And it’s honestly, like, everything is in the middle of a 3-wood and driver number. Trajectory, spin, carry, all of it. So, a Hilton Head golf course is almost too easy to talk about because, you know, there, so many holes are driver 3-wood.

Valero, our thinking was we had two par-5’s into the wind, and we knew that it would take two great shots to get there in two. So instead of hitting driver-driver, we just put it in. And I used it on those holes.

Hilton was a little easier because it was off-the-tee kind of questions. But Colonial will be a golf course where, you know, there’s a lot of driver or 3-woods. It’s kind of like a backup putter or driver for me now. I’ll bring it to every tournament.

So it’s, like, in your locker right now, probably?

Well, it would be. It’s in my house [because Webb lives near by Quail Hollow Club, and is a member at the course.] It’s in the garage.

Oh, yeah, that’s right. Do you know what holes you might use it out here if it goes in play? 

Potentially 15, depending on the wind. Second shot on 10. Could be 14 off the tee. The chances here are pretty low (that he’ll use the 2-wood). But, like, Greensboro would be an awesome club all day. I’m trying to think of any other golf courses.

There’s plenty that it’ll be a nice weapon to have.

It’s interesting, the wave of 2-woods and mini drivers. Like, it’s just really taken off on Tour, and all the companies have seemed to embrace it.

Yeah. The thing I had to learn, it took me, like, at least a week to learn about it is you gotta tee it up lower than you think. I kept teeing it up too high. You need it low, like barely higher than a 3-wood. And that was where I got optimal spin and carry. If you tee it up too high, you just don’t get as much spin and lose distance, I don’t know if that’s just a mini driver thing.

And you obviously have a Jailbird putter this week. What spurred that on?

Inconsistent putting. I’m stubborn in a lot of ways when it comes to my equipment, but I have to be open minded – I just hadn’t putted consistently well in a while. And I’m like, ‘Man, I feel my ball-striking coming along. Like I feel better; for real, better.’

If I can just get something in my hands that I’m consistent with. Being on Tour, you see it every year, guys get on little runs. I can put together four to five tournaments where I’m all the sudden back in the majors, or in the FedExCup Playoffs. You can turn things around quick out here. I’m like, ‘Man, whatever’s going to get me there, great.’

My caddie, David Cook, caddied for Akshay at the Houston Open and he putted beautifully. Then, I watched Akshay on TV at Valero, and he putted beautifully. And, I’m like, ‘I’m just going to try it.’

I’ve never tried it for more than a putt or two, and I just ordered what Akshay uses. It was pretty awkward at first, but the more I used it, the more I’m like, ‘Man, it’s pretty easy.’ And a buddy of mine who’s a rep out here, John Tyler Griffin, he helped me with some setup stuff. And he said at Hilton Head, he wasn’t putting well, then tried it, and now he makes everything. He was very confident. So I’m like, ‘Alright, I’ll try it.’”

And you’re going with it this week?

Hundred percent.

Alright, I love it. Thank you, I always love talking gear with you. Play well this week. 

Thanks, man.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

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