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Morning 9: U.S. Women’s Open loses big money? | Brandon Matthews | Piercy apologizes

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By Ben Alberstadt
Email me at [email protected] and find me at @benalberstadt on Instagram and golfwrxEIC on Twitter.
March 4, 2020
Good Wednesday morning, golf fans.
1. USWO a big money loser? 
Golfweek’s Beth Ann Nichols with the grim news about the U.S. Women’s Open’s profitability…or lack thereof…”During its annual meeting at Pinehurst, the USGA revealed that of the $165 million in revenue that’s generated by the U.S. Open, the organization takes in $70 million in profits. All of that money goes directly back into the game, officials said, with $22 million of it going toward women’s championships and participation.”
  • “To help understand the U.S. Women’s Open purse of $5.5 million, the USGA broke it down even further for Golfweek. The USWO purse is the highest among the LPGA’s five majors but is still $7 million behind the men. While there’s a national conversation around equal pay for women, some in golf have also questioned the wide gap.”
  • “According to the USGA, it costs $19 million to conduct the U.S. Women’s Open (including qualifiers), which most consider to be the crown jewel of women’s golf. The USGA sees about $9 million comes back by way of ticket sales, corporate hospitality and partner support.”
  • “The bottom line: The USGA loses about $10.4 million on the Women’s Open.”

Full piece.

2. A special exemption
PGATour.com’s Sean Martin on Brandon Matthews, whose name you might not remember, but whose kind act you surely do, getting a spot in the AP Invitational field this week.
  • “…Matthews made headlines at last year’s Argentina Open when he hugged a fan with Down Syndrome who inadvertently yelled in his stroke during a playoff. A startled Matthews missed the 8-foot putt that he needed to make to extend the playoff.”
  • “At first, Matthews was frustrated by the distraction. Then he learned that the man had Down Syndrome. Matthews sought him out to give him a signed glove and a big hug.”
  • …”The people at the Arnold Palmer Invitational noticed, and rewarded Matthews with a sponsor exemption. The event’s Twitter feed said Matthews responded “just as Mr. Palmer would have – with kindness, humility and grace.”
3. Piercy apologizes 
Golf Channel’s Digital Team…”Scott Piercy on Tuesday posted an apology to his Instagram story for content he shared on Monday that reportedly included an anti-gay slur and a reference to a right-wing conspiracy theory.”
  • “Whenever i (sic) post my intent is NEVER to offend. I want to apologize if any of my recents (sic) story posts have been offensive,” he wrote. “I will do better!”
  • “Per Golf Digest, Piercy “shared a homophobic meme … directed at former South Bend mayor and 2020 Democratic presidential nominee Pete Buttigieg. … [He] also posted a message about QAnon, which is a far-right conspiracy theory involving a secret plot by a ‘deep state’ against the government, one that accuses its critics of child sex trafficking.”
4. Brotherhood of the scar
Golf Channel’s Randall Mell…”Tour golf is a game of old wounds, really.”
“It’s a kind of brotherhood that way…For every Sungjae Im who wins, there’s a Tommy Fleetwood and Brendan Steele rinsing a shot at the last.”
  • “Harold Varner III is at Bay Hill preparing for this week’s Arnold Palmer Invitational. He remembers not feeling so alone when Tiger Woods reached out to show him some empathy after Varner struggled through the final round of the Genesis Invitational with an early chance to win.”
  • “Well, it wasn’t really empathy, but it was the best attempt the greatest closer in the history of the game could muster.”
5. When Goydos knew TW was back 
Interesting anecdote here, related by Golfweek’s Adam Schupak…”He’s walking away and I say, ‘Tiger, you know what’s great about playing this Tour?’ Tiger stops and looks at me and I say, ‘Where I drive the ball there are no divots.’
  • “Now, it’s a reasonably funny self-deprecating joke. Tiger smirked, but then he said, ‘How many woods do you carry now?’ So, I make a joke about myself and Tiger has to immediately annihilate me with a joke about me and my game. Tiger’s needle is long, sharp and he uses it a lot. He just needled a Champions Tour player on Tuesday at Bay Hill. I’m so far down the threat level to Tiger’s game. I’m non-existent in his world.”
  • “I thought, ‘Holy crap, this guy is back. He’s a killer. That’s a killer attitude. He doesn’t care who you are.’ If you’re one of the 144-man field he is going to stomp you if he has to. I walked away and went over to my caddie and said, ‘Oh, Jesus, these guys have no idea what’s coming. They’re not ready for this.’ These guys that say, they’d love to compete against Tiger? They have no idea. Tiger is back to being a killer. When I told him that joke, that’s when I knew.”
6. PGA Tour Champions qualifier evacuated due to fire
Golf Digest’s Daniel Rapaport…“Tuesday’s PGA Tour Champions qualifier for the Hoag Classic has been delayed due to a fire near the Goose Creek Golf Club in Mira Loma, Calif., the Tour confirmed to Golf Digest. Players have been taken off the course and there has not yet been a decision on how, or if, to proceed with the qualifier.”
7. Bamberger on Palm Beach Par-3
The venerable Michael Bamberger at Golf.com writes this about what he suspects might be “the best public par-3 course in the world.”
  • “If you got in a boat on the beach at Seminole and sailed south about 20 nautical miles-past Lost Tree Village, the gated community where Jack Nicklaus lives, past Mar-a-Lago, Donald Trump’s private club-you would eventually see another true oceanfront course, designed by Raymundo himself, which he did at no charge. It’s a muni! It’s owned and operated by the town of Palm Beach.”
  • “There’s no other course quite like it. It comprises 18 par-3 holes, representing all the popular wind directions, on 39 acres smack-dab between the Atlantic Ocean and the Intracoastal Waterway. It would be impossible to put a price tag on the property-a half billion? Probably far more, but the town’s not selling, not now, not ever. That would be like Honolulu selling Waikiki Beach.”
  • “About 12 years ago, Floyd inherited a 1961 18-hole Dick Wilson course that had become a financial drain on the town. “I took a course that was losing money, changed the routing and everything about it, and now it makes so much money it carries everything the town’s rec department does,” Floyd said in a telephone interview while the fourth round of the Honda Classic was underway. Floyd lives a couple miles south, at a golf development called Old Palm, where there’s a course he designed.”

Full piece.

8. Bomb & Gouge on trackable balls
On Golf Digest: “Are any major ball manufacturers realistically working on developing a way to track location (for finding stray shots or logging-rounds purposes)?…-@HogansBookLied”
  • “The key word in your question is “realistically.” The answer, however, is yes. A few years ago, OnCore Golf made a presentation during PGA Show week about its GENiUS ball-a ball with a chip in the core that could track things such as location, distance and backspin in real time on a smartphone. The company had previously made a ball with a hollow metal core, so the idea of putting a chip inside the ball and being able to protect it from damage didn’t seem far off.”
  • “The product has yet to make it to market, but the company is still pursuing the idea. That said, we have our doubts about the viability or, quite frankly, the need. While producing a golf ball that you can find certainly seems like a boffo idea, it’s difficult to see how such a ball wouldn’t be compromised in some manner performance-wise. You’re taking out performance technology and replacing it with golf-ball-finding technology. That doesn’t seem like a trade worth making.
  • “The cost also is likely to be prohibitive and if you sink it in the water on the 15th at PGA National no ball retriever is gonna reach that sucker.”
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GolfWRX Editor-in-Chief

3 Comments

3 Comments

  1. Joey5Picks

    Mar 4, 2020 at 3:41 pm

    “I want to apologize if any of my recents (sic) story posts have been offensive” is such a non-apology. “IF” anyone was offended. That’s basically the equivalent of signing a waiver. “IF” anyone was offended, I apologize. If you weren’t, I don’t apologize. Reminds me of the Astros; only apologizing because he got caught.

  2. Feel The Bern

    Mar 4, 2020 at 11:08 am

    It doesn’t matter that it loses a ton of money, the women’s open should pay the same as the men’s. I’m Bernie Sanders, and I approve this message.

    • Rascal

      Mar 4, 2020 at 2:25 pm

      I fully agree with this.

      I’m serious.

      So long as the shortfall comes straight from Bernie’s pocket!!

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Photos from the 2024 Wells Fargo Championship

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GolfWRX is live this week at the Wells Fargo Championship as a field of the world’s best golfers descend upon Charlotte, North Carolina, hoping to tame the beast that is Quail Hollow Club in this Signature Event — only Scottie Scheffler, who is home awaiting the birth of his first child, is absent.

From the grounds at Quail Hollow, we have our usual assortment of general galleries and WITBs — including a look at left-hander Akshay Bhatia’s setup. Among the pullout albums, we have a look inside Cobra’s impressive new tour truck for you to check out. Also featured is a special look at Quail Hollow king, Rory McIlroy.

Be sure to check back throughout the week as we add more galleries.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying about our Wells Fargo Championship photos in the forums.

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SuperStroke acquires Lamkin Grips

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SuperStroke announced today its purchase of 100-year-old grip maker Lamkin Grips, citing the company’s “heritage of innovation and quality.”

“It is with pride and great gratitude that we announce Lamkin, a golf club grip brand with a 100-year history of breakthrough design and trusted products, is now a part of the SuperStroke brand,” says SuperStroke CEO Dean Dingman. “We have always had the utmost respect for how the Lamkin family has put the needs and benefits of the golfer first in their grip designs. If there is a grip company that is most aligned with SuperStroke’s commitment to uncompromised research, design, and development to put the most useful performance tools in the hands of golfers, Lamkin has been that brand. It is an honor to bring Lamkin’s wealth of product innovation into the SuperStroke family.”

Elver B. Lamkin founded the company in 1925 and produced golf’s first leather grips. The company had been family-owned and operated since that point, producing a wide array of styles, such as the iconic Crossline.

According to a press release, “The acquisition of Lamkin grows and diversifies SuperStroke’s proven and popular array of grip offerings with technology grounded in providing golfers optimal feel and performance through cutting-edge design and use of materials, surface texture and shape.”

CEO Bob Lamkin will stay on as a board member and will continue to be involved with the company.

“SuperStroke has become one of the most proven, well-operated, and pioneering brands in golf grips and we could not be more confident that the Lamkin legacy, brand, and technology is in the best of hands to continue to innovate and lead under the guidance of Dean Dingman and his remarkably capable team,” Lamkin said.

Related: Check out our 2014 conversation with Bob Lamkin, here: Bob Lamkin on the wrap grip reborn, 90 years of history

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Tour Rundown: Pendrith, Otaegui, Longbella, and Dunlap soar

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Take it from a fellow who coaches high school golf in metro Toronto: there’s plenty of great golf played in the land of the maple leaf. All the greats have designed courses over the USA border: Colt, Whitman, Ross, Coore, Mackenzie, Doak, as well as the greatest of the land, Stanley Thompson. I’m partial to him, because he wore my middle name with grandeur. Enough about the architecture, because this week’s Tour Rundown begins with a newly-minted, Canadian champion on the PGA Tour. Something else that the great white north is known for, is weather. It impacted play on three of the world’s tours, forcing final-round cancellations on two of them.

It was an odd week in the golf world. The LPGA and the Korn Ferry were on a break, and only 13/15 of the rounds slated, were played. In the end, we have four champions to recognize, so let’s not delay any longer with minutiae about the game that we love. Let’s run it all down with this week’s Tour Rundown.

PGA Tour: TP takes TS at Byron’s place

The 1980s was a decade when a Canadian emergence was anticipated on the PGA Tour. It failed to materialize, but a path was carved for the next generation. Mike Weir captured the Masters in 2003, but no other countrymen joined him in his quest for PGA Tour conquest. 2024 may herald the long-awaited arrival of a Canadian squad of tour winners. Over the past few years, we’ve seen Nick Taylor break the fifty-plus year dearth of homebred champions at the Canadian Open, and players like Adam Hadwin, Corey Conners, Adam Svennson, and Mackenzie Hughes have etched their names into the PGA Tour’s annals of winners.

This week, Taylor Pendrith joined his mates with a one-shot win at TPC Craig Ranch, the home of the Byron Nelson Classic. Pendrith took a lead into the final round and, while the USA’s Jake Knapp faltered, held on for the slimmest of victories. Sweden’s Alex Noren posted six-under 65 on Sunday to move into third position, at 21-under par. Ben Kohles, a Texan, looked to break through for his first win in his home state. He took the lead from Pendrith at the 71st hole, on the strength of a second-consecutive birdie.

With victory in site, Kohles found a way to make bogey at the last, without submerging in the fronting water. His second shot was greenside, but he could not move his third to the putting surface. His fourth was five feet from par and a playoff, but his fifth failed to drop. Meanwhile, Pendrith was on the froghair in two, and calmly took two putts from 40 feet, for birdie. When Kohles missed for par, Pendrith had, at last, a PGA Tour title.

DP World Tour: China Open in Otaegui’s hands after canceled day four

It wasn’t the fourth round that was canceled in Shenzhen, but the third. Rains came on Saturday to Hidden Grace Golf Club, ensuring that momentum would cease. Sunday would instead be akin to a motorsports restart, with no sense of who might claim victory. Sebastian Soderberg, the hottest golfer on the Asian Swing, held the lead, but he would slip to a 72 on Sunday, and tie for third with Paul Waring and Joel Girrbach. Italy’s Guido Migliozzi completed play in 67 strokes on day three, moving one shot past the triumvirate, to 17-under par.

It was Spain’s Adrian Otaegui who persevered the best and played the purest. Otaegui was clean on the day, with seven birdies for 65. Even when Migliozzi ceased the lead at the 10th, Otaegui remained calm. With everything on the line, Migliozzi made bogey at the par-five 17th, as his principal competitor finished in birdie. To the Italian’s credit, he bounced back with birdie at the last, to claim solo second. The victory was Otaegui’s fifth on the DP World Tour, and first since October of 2022.

PGA Tour Americas: Quito’s rains gift title to Longbella

Across the world, superintendents and their staffs will do anything to prepare a course for play. Even after fierce, nightime rains, the Quito TG Club greeted the first four groups on Sunday. The rains worsened after 7 am, however, and the tour was forced to abort the final round of play. With scores reverting to Saturday’s numbers, Thomas Longbella’s one-shot advantage over Gunn Yang turned into a Tour Americas victory.

64 held the opening-day lead, and Longbella was not far off, with 66. Yang jumped to the top on day two, following a67 with 66. He posted 68 on day three, and anticipated a fierce, final-round duel for the title. As for Longbella, he fought off a ninth-hole bogey on Saturday with six birdies and a 17th-hole eagle. That rare bird proved to be the winning stroke, allowing Longbella to edge past Yang, and secure ultimate victory.

PGA Tour Champions: Dunlap survives Saturday stumble for win

Scott Dunlap did not finish Saturday as well as he might have liked. After beginning play near Houston with 65, Dunlap made two bogeys in his final found holes on day two, to finish at nine-under par. Hot on his heels was Joe Durant, owner of a March 2024 win on PGA Tour Champions. Just behind Durant was Stuart Appleby, perhaps vibing from his Sunday 59 at Greenbrier on this day in 2010. Neither would have a chance to track Dunlap down.

The rains that have forced emergency responders into action, to save hundreds of lives in the metro Houston area, ended hopes for a third day of play at The Woodlands. Dunlap had won once previously on Tour Champions, in 2014 in Washington state. Ten years later, Dunlap was the fortunate recipient of a canceled final round, and his two days of play were enough to earn him TC victory number two.

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