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Morning 9: U.S. Women’s Open loses big money? | Brandon Matthews | Piercy apologizes

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By Ben Alberstadt
Email me at [email protected] and find me at @benalberstadt on Instagram and golfwrxEIC on Twitter.
March 4, 2020
Good Wednesday morning, golf fans.
1. USWO a big money loser? 
Golfweek’s Beth Ann Nichols with the grim news about the U.S. Women’s Open’s profitability…or lack thereof…”During its annual meeting at Pinehurst, the USGA revealed that of the $165 million in revenue that’s generated by the U.S. Open, the organization takes in $70 million in profits. All of that money goes directly back into the game, officials said, with $22 million of it going toward women’s championships and participation.”
  • “To help understand the U.S. Women’s Open purse of $5.5 million, the USGA broke it down even further for Golfweek. The USWO purse is the highest among the LPGA’s five majors but is still $7 million behind the men. While there’s a national conversation around equal pay for women, some in golf have also questioned the wide gap.”
  • “According to the USGA, it costs $19 million to conduct the U.S. Women’s Open (including qualifiers), which most consider to be the crown jewel of women’s golf. The USGA sees about $9 million comes back by way of ticket sales, corporate hospitality and partner support.”
  • “The bottom line: The USGA loses about $10.4 million on the Women’s Open.”

Full piece.

2. A special exemption
PGATour.com’s Sean Martin on Brandon Matthews, whose name you might not remember, but whose kind act you surely do, getting a spot in the AP Invitational field this week.
  • “…Matthews made headlines at last year’s Argentina Open when he hugged a fan with Down Syndrome who inadvertently yelled in his stroke during a playoff. A startled Matthews missed the 8-foot putt that he needed to make to extend the playoff.”
  • “At first, Matthews was frustrated by the distraction. Then he learned that the man had Down Syndrome. Matthews sought him out to give him a signed glove and a big hug.”
  • …”The people at the Arnold Palmer Invitational noticed, and rewarded Matthews with a sponsor exemption. The event’s Twitter feed said Matthews responded “just as Mr. Palmer would have – with kindness, humility and grace.”
3. Piercy apologizes 
Golf Channel’s Digital Team…”Scott Piercy on Tuesday posted an apology to his Instagram story for content he shared on Monday that reportedly included an anti-gay slur and a reference to a right-wing conspiracy theory.”
  • “Whenever i (sic) post my intent is NEVER to offend. I want to apologize if any of my recents (sic) story posts have been offensive,” he wrote. “I will do better!”
  • “Per Golf Digest, Piercy “shared a homophobic meme … directed at former South Bend mayor and 2020 Democratic presidential nominee Pete Buttigieg. … [He] also posted a message about QAnon, which is a far-right conspiracy theory involving a secret plot by a ‘deep state’ against the government, one that accuses its critics of child sex trafficking.”
4. Brotherhood of the scar
Golf Channel’s Randall Mell…”Tour golf is a game of old wounds, really.”
“It’s a kind of brotherhood that way…For every Sungjae Im who wins, there’s a Tommy Fleetwood and Brendan Steele rinsing a shot at the last.”
  • “Harold Varner III is at Bay Hill preparing for this week’s Arnold Palmer Invitational. He remembers not feeling so alone when Tiger Woods reached out to show him some empathy after Varner struggled through the final round of the Genesis Invitational with an early chance to win.”
  • “Well, it wasn’t really empathy, but it was the best attempt the greatest closer in the history of the game could muster.”
5. When Goydos knew TW was back 
Interesting anecdote here, related by Golfweek’s Adam Schupak…”He’s walking away and I say, ‘Tiger, you know what’s great about playing this Tour?’ Tiger stops and looks at me and I say, ‘Where I drive the ball there are no divots.’
  • “Now, it’s a reasonably funny self-deprecating joke. Tiger smirked, but then he said, ‘How many woods do you carry now?’ So, I make a joke about myself and Tiger has to immediately annihilate me with a joke about me and my game. Tiger’s needle is long, sharp and he uses it a lot. He just needled a Champions Tour player on Tuesday at Bay Hill. I’m so far down the threat level to Tiger’s game. I’m non-existent in his world.”
  • “I thought, ‘Holy crap, this guy is back. He’s a killer. That’s a killer attitude. He doesn’t care who you are.’ If you’re one of the 144-man field he is going to stomp you if he has to. I walked away and went over to my caddie and said, ‘Oh, Jesus, these guys have no idea what’s coming. They’re not ready for this.’ These guys that say, they’d love to compete against Tiger? They have no idea. Tiger is back to being a killer. When I told him that joke, that’s when I knew.”
6. PGA Tour Champions qualifier evacuated due to fire
Golf Digest’s Daniel Rapaport…“Tuesday’s PGA Tour Champions qualifier for the Hoag Classic has been delayed due to a fire near the Goose Creek Golf Club in Mira Loma, Calif., the Tour confirmed to Golf Digest. Players have been taken off the course and there has not yet been a decision on how, or if, to proceed with the qualifier.”
7. Bamberger on Palm Beach Par-3
The venerable Michael Bamberger at Golf.com writes this about what he suspects might be “the best public par-3 course in the world.”
  • “If you got in a boat on the beach at Seminole and sailed south about 20 nautical miles-past Lost Tree Village, the gated community where Jack Nicklaus lives, past Mar-a-Lago, Donald Trump’s private club-you would eventually see another true oceanfront course, designed by Raymundo himself, which he did at no charge. It’s a muni! It’s owned and operated by the town of Palm Beach.”
  • “There’s no other course quite like it. It comprises 18 par-3 holes, representing all the popular wind directions, on 39 acres smack-dab between the Atlantic Ocean and the Intracoastal Waterway. It would be impossible to put a price tag on the property-a half billion? Probably far more, but the town’s not selling, not now, not ever. That would be like Honolulu selling Waikiki Beach.”
  • “About 12 years ago, Floyd inherited a 1961 18-hole Dick Wilson course that had become a financial drain on the town. “I took a course that was losing money, changed the routing and everything about it, and now it makes so much money it carries everything the town’s rec department does,” Floyd said in a telephone interview while the fourth round of the Honda Classic was underway. Floyd lives a couple miles south, at a golf development called Old Palm, where there’s a course he designed.”

Full piece.

8. Bomb & Gouge on trackable balls
On Golf Digest: “Are any major ball manufacturers realistically working on developing a way to track location (for finding stray shots or logging-rounds purposes)?…-@HogansBookLied”
  • “The key word in your question is “realistically.” The answer, however, is yes. A few years ago, OnCore Golf made a presentation during PGA Show week about its GENiUS ball-a ball with a chip in the core that could track things such as location, distance and backspin in real time on a smartphone. The company had previously made a ball with a hollow metal core, so the idea of putting a chip inside the ball and being able to protect it from damage didn’t seem far off.”
  • “The product has yet to make it to market, but the company is still pursuing the idea. That said, we have our doubts about the viability or, quite frankly, the need. While producing a golf ball that you can find certainly seems like a boffo idea, it’s difficult to see how such a ball wouldn’t be compromised in some manner performance-wise. You’re taking out performance technology and replacing it with golf-ball-finding technology. That doesn’t seem like a trade worth making.
  • “The cost also is likely to be prohibitive and if you sink it in the water on the 15th at PGA National no ball retriever is gonna reach that sucker.”
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GolfWRX Editor-in-Chief

3 Comments

3 Comments

  1. Joey5Picks

    Mar 4, 2020 at 3:41 pm

    “I want to apologize if any of my recents (sic) story posts have been offensive” is such a non-apology. “IF” anyone was offended. That’s basically the equivalent of signing a waiver. “IF” anyone was offended, I apologize. If you weren’t, I don’t apologize. Reminds me of the Astros; only apologizing because he got caught.

  2. Feel The Bern

    Mar 4, 2020 at 11:08 am

    It doesn’t matter that it loses a ton of money, the women’s open should pay the same as the men’s. I’m Bernie Sanders, and I approve this message.

    • Rascal

      Mar 4, 2020 at 2:25 pm

      I fully agree with this.

      I’m serious.

      So long as the shortfall comes straight from Bernie’s pocket!!

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News

Morning 9: Rory: I’m not joining LIV | Masters ratings | Nelly: We just need a stage

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Wednesday morning, golf fans, as we gear up to this week’s RBC Heritage.

1. Rory: I’m not going to LIV

ESPN’s Mark Schlabach…McIlroy said neither he nor his agents have ever discussed a potential deal to lure him to the LIV Golf League, which is being financed by Saudi Arabia’s Public Investment Fund (PIF).

  • “I honestly don’t know how these things get started,” McIlroy told Golf Channel while on the practice range at Harbour Town Golf Links in Hilton Head, South Carolina, the site of this week’s RBC Heritage. “I’ve never been offered a number from LIV, and I’ve never contemplated going to LIV. Again, I think I’ve made it clear over the past two years that I don’t think it’s something for me.
  • “It doesn’t mean that I judge people who have went and played over there. I think one of the things that I have realized over the past two years is that people can make their own decisions for whatever they think is best for themselves, and who are we to judge them for that? But personally, for me, my future is here on the PGA Tour, and it’s never been any different.”
Full piece.

2. Masters ratings down

Yahoo’s Jay Busbee…”Ratings for the full Masters week are now out, and 2024’s version ranks as the lowest since the COVID-impacted years of 2020 and 2021. There was a brief moment when four players shared the lead at the 2024 Masters, but Scottie Scheffler took care of business quickly enough and strolled to what qualifies as an “easy” Masters victory — a four-stroke triumph that wasn’t in doubt for most of the second nine.”

  • “Perhaps as a result, Sunday’s final round averaged 9.59 million viewers on CBS, according to Sports Media Watch, a 22.8% decline from last year’s 12.06 million. Scheffler’s win two years ago averaged 10.17 million viewers. Worth noting: Sunday’s final round was down 20 percent against last year’s victory by Jon Rahm, but last year’s final round fell on Easter Sunday, which created a significantly higher out-of-home percentage of viewers — 21 percent in 2023, as opposed to 9 percent this year.”
Full piece.

3. Chevron gets purse boost

Golfweek’s Beth Ann Nichols…“Chevron’s commitment to the LPGA went a step higher on Tuesday with the announcement of a purse increase to $7.9 million in 2024. The move brings the tour’s first major in line with the purses of other championships. The U.S. Women’s Open purse of $12 million paces the tour, with the KPMG Women’s PGA second at $10 million. The AIG Women’s British Open purse checks in at $9 million while Amundi Evian is $6.5 million.”

  • “Chevron, which moved the event away from Mission Hills Country Club in Rancho Mirage, California, to Texas, last year, has increased the purse by $4.8 million since assuming title sponsorship in 2022. The company has committed to title sponsor the event through 2029.”
Full piece.

4. Shipley on “notegate”

Alex Myers for Golf Digest…”So what was up with “notegate”? During his hilarious spot with McAfee, Shipley reiterated there was no note from Woods, and that he was only looking at the moderator because he was so confused where the question was coming from:

  • “I looked over at the moderator like ‘Who the hell is this guy?'” Shipley says in the clip. “Because it just didn’t happen. I was so confused and so shocked in the moment.”
Full piece.

5. Nelly: We just need a stage

Iain Carter for the BBC…”Korda is the first American to win four consecutive tournaments on the LPGA since Lopez won five straight 46 years ago. This astonishing streak made the then rookie front page material for Sports Illustrated.

  • “Korda’s feats have yet to transcend the golfing village, and perhaps that suits her as she “tries to stay in my bubble”. But the American Solheim Cup player does recognise that more could be done to tell the increasingly compelling story of women’s golf.”
  • “I feel like we just need a stage,” she told reporters here at Carlton Woods just north of Houston. “We need to be put on TV.
  • “I feel like when it’s tape delay, or anything like that, that hurts our game. Women’s sports just needs a stage. If we have a stage we can show up and perform and show people what we’re all about.”
Full piece.

6. Photos from the 2024 RBC Heritage

  • Check out all of our galleries from this week’s event!
Full piece.
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Tour Photo Galleries

Photos from the 2024 RBC Heritage

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GolfWRX is on site this week at Harbour Town Golf Links on Hilton Head Island for the RBC Heritage. Plenty of golfers who competed in the Masters last week will be making the quick turnaround in the Lowcountry of South Carolina as the Heritage is again one of the Tour’s Signature Events.

We have general albums for you to check out, as well as plenty of WITBs — including Justin Thomas and Justin Rose.

We’ll continue to update as more photos flow in from SC.

Check out links to all our photos, below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying and join the discussion in the forums.

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Morning 9: Aberg: I want to be No. 1 | Rory’s management blasts ‘fake news’ reports

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Tuesday morning, golf fans, as we look back at the Masters while looking ahead to this week’s RBC Heritage.

1. Shane Ryan: Appreciate Scottie’s greatness

Golf Digest’s Shane Ryan…”This is what’s called generational talent, and we haven’t seen it in almost 20 years. Steve Stricker read the tea leaves when he picked Scheffler for the 2021 Ryder Cup—a decision that was richly rewarded—and starting in 2022, he was off to the races. The only hiccup was a few putting woes last year, but even that only served to highlight how remarkable his ball-striking had become—instead of winning, he was finishing third. When he fixed the putting, with help from a new coach and a bit of equipment advice from Rory McIlroy, he soared yet again to the top of the game, but this time he seemed more indomitable, more inevitable, more brilliant.”

  • “The sustained success of the last three years has officially made him the best professional golfer since Tiger Woods, a conclusion supported by analytics, the eye test, and every other metric you could dream up. With fewer majors, he has nevertheless leaped past Spieth, McIlroy, and Koepka in terms of pure ability. He doesn’t have their legacy, yet, but if we’re talking about peak performance, he’s already surpassed them.”
  • “He’s so much better than everyone else, which is a sentiment that is both commonplace—I saw it on Twitter over and over again—and revelatory. It’s the thing you say because there is nothing else to say. You’re left with the wild truth, which words can describe but never capture.”
Full piece.

2. Aberg: I want to be No. 1

The AFP’s Simon Evans…”The 24-year-old finished second, four strokes behind winner Scottie Scheffler, after carding a final round 69 but he certainly won many admirers among the patrons at Augusta National and beyond.”

  • “And his performance has filled Aberg with self-belief.”
  • “Everyone in my position, they are going to want to be major champions. They are going to want to be world number one, and it’s the same for me, that’s nothing different,” he said.
  • “It has been that way ever since I picked up a golf club, and that hasn’t changed. So I think this week solidifies a lot of those things are there, and we just need to keep doing those things and put ourselves in positions to win tournaments, ” he said.
Full piece.

3. Homa’s honest answer on double bogey

Golf Channel staff report…”But Homa’s tee shot at No. 12 bounded off the putting surface and into a bush. After a healthy search, Homa found his ball and had to take an unplayable lie. He made double bogey, effectively ending his bid at a maiden major title.”

  • “Homa tied for third, seven shots back of Scheffler. Asked about what happened on the fateful 9-iron, Homa offered two replies.”
  • “The honest answer is, it didn’t feel fair. I hit a really good golf shot, and it didn’t feel fair. I’ve seen far worse just roll back down the hill,” he said.
  • “The professional answer is, these things happen.”
Full piece.

4. Harbour Town ahead

RBC Heritage field notes, via Adam Stanley of PGATour.com…”Scottie Scheffler is, for now, set to tee it up at the RBC Heritage. He was clear to say that if his wife, Meredith, would go into labor during the Masters, he would head home to be with her, so it’s safe to assume that same rule will stand at Harbour Town. Scheffler has not shot an over-par round all season and has three victories (and one runner-up). He made his debut at Harbour Town last year and finished T11… Matt Fitzpatrick looks to become the first golfer to go back-to-back at the RBC Heritage since Boo Weekley in 2007-08. Fitzpatrick, a playoff victor last year, has two top-10 finishes this season. He has just one missed cut at Harbour Town over the last six years and he finished fourth in 2021 to go along with two more top-15 results in a three-year span (T14 in 2018 and 2020)…”

  • “Jordan Spieth is hoping to continue his run of fine play at Harbour Town after a playoff loss last season and a playoff win the season prior. Spieth has five top-25 finishes at the RBC Heritage in seven starts… Justin Thomas earned a spot in the field after remaining in the top 30 (he’s No. 30) in the Official World Golf Ranking despite a missed cut at the Masters. Thomas, who finished T25 last season at Harbour Town, has two top 10s on the season… Ludvig Åberg, who is tops in the Aon Next 10, will head to Hilton Head for the first time. Åberg has had a fabulous 2024 campaign thus far with four top 10s (including two runner-up results) and is knocking on the door for a victory… Hideki Matsuyama was the only eligible player who did not commit to the RBC Heritage, while Viktor Hovland – after a missed cut at the Masters – withdrew from the field on Saturday.”
Full piece.

5. Reed’s caddie’s needle

Our Matt Vincenzi…”After a particularly bad drive during his third round on Saturday, Reed’s caddie, Kessler Karain, also his brother-in-law, made a snide but factual comment to Patrick.”

  • “Your driving has cost us a lot this week,” Karain remarked.
  • “Reed didn’t disagree and told reporters after the round that there was nothing good about his round…
  • “A reporter then asked: “It’s a good thing he’s a family member, right?”
  • “Yeah, exactly. I’d probably be dragging him up that last hole,” Reed said. “I swear.Just what you want to hear as you’re looking at the ball in the tree, and he goes, ‘You need to drive it better.’ Thanks, Kessler. I appreciate it. Great words of wisdom. Drive it better.”
  • “This may be the last major for Reed for a while, as the 33-year-old has not been invited nor qualified for next month’s PGA Championship.”
Full piece.

6. LIV wants Hovland next?

Ewan Murray for the Guardian…”Rising speculation that Viktor Hovland will be the next high-profile golfer to be coaxed to the LIV tour will increase the need for Ryder Cup Europe to apply a simple qualification process for golfers on the Saudi Arabian-backed circuit.”

  • “LIV is forging ahead with plans for 2025, which include new events and the recruitment of more players from the PGA and DP World Tours. The rate of turnover is likely to be increased by the number of golfers who had three-year contracts when joining LIV, which will expire at the end of 2024.”
  • “Chatter on the range at the LIV event in Miami this month and again at the Masters largely surrounded Hovland, the world No 6 who starred for Europe in the defeat of the United States in Rome last year. Jon Rahm and Tyrrell Hatton, who also played in that team, have subsequently joined LIV. Hovland missed the cut at the Masters and promptly withdrew from the PGA Tour’s $20m stop in Hilton Head this week.”
Full piece.

7. Rory’s management: LIV reports are ‘fake news’

Brian Keogh for the Irish Independent…”A report that Rory McIlroy was on the verge of an $850million move to LIV Golf has been slammed as “fake news” by his management.

“Fake news. Zero truth,” McIlroy’s manager Sean O’Flaherty said in an email.

London financial paper “City AM” reported today that sources have told them that McIlroy “could” join LIV Golf

The paper reported that “two separate sources have told City AM that they believe a deal is close. It is claimed that LIV Golf chiefs have offered world No2 McIlroy an eye-watering $850m to join, plus around two per cent equity in the competition.”

Full piece.
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