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It isn’t snobby to enjoy golf how you want to

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Being particular about something you enjoy because your resources are limited and you want to maximize them doesn’t make you a snob—it makes you an educated participant.

Golf has always struggled with the image of being snobby, and it’s easy to understand the basis of that stereotype: private clubs, the perceived cost associated with the game, the rules, proper etiquette, and dress codes all leave people with the impression that golf is “not for them.” I mean, how many movie bad guys are shown hitting putts into a glass in their office? Golf is used as a negative trope.

Recently, the idea of snobbery in golf has shifted to an internal one between groups firmly holding their ground on a point of view.

  • walkers vs. cart riders
  • architecture junkies vs. lush fairway seekers
  • bag tag Barrys vs. hidden gem travelers
  • persimmon & blades vs. modern gear
  • music vs. NO Music on the course

The list could go on…

Any one of these discussions usually ends up in finger-pointing and placing unfounded blame on the other group for not being smart enough to understand the other’s point of view, or not being “with it,” or “woke.” But what I believe we need to realize is golf as a whole is better when everyone enjoys it the way they want to, as long as it doesn’t impede on someone else’s ability to also enjoy the game—except slow play…nobody likes slow play. 

I, for one, am firmly on team pro-walkers, persimmon, music, and architecture, but it doesn’t mean I’m against the others, it’s just how I often choose to enjoy my time when I play. You can make great arguments on both sides of these issues, and even with my stated position, I’m willing to counter my own opinions

  • For example, having worked with people with disabilities in past work experience, I understand that mobility is a huge struggle for a lot of people. As the population ages, I’d much rather see someone out playing in a cart than not playing at all, and when I have to, or sometimes even when I don’t, I still enjoy taking a cart, especially when testing gear and carrying upwards of 20 clubs.
  • Course design is more important to me than overall conditioning, but if you are someone that only gets the opportunity to play every couple of weeks, I totally understand why you would want to play at a lush green course. My one and only counter-argument will be that as water use becomes more of an issue these traditional ideas might need to shift in certain geographic locations, but beyond that, play golf where you will have the most fun.
  • Persimmon to me is a way to remind myself how far we’ve come. It’s way better and more fun on particular courses from a classical era but so is mashing a drive with a 460cc driver. I love hunting for an old Cleveland Classic wood as much as I like finding out my new 3-wood is eight yards longer than my previous one. Technology helps everyone, and if you’d rather use modern gear vs. older stuff, I’m right there with you. Hitting it farther and being able to play your misses is a lot less frustrating, kinda like driving with an automatic transmission compared to a standard—something I can do but never really gotten the hang of. It’s just a different way to experience the same stretch of highway.

At the end of the day, golf is what you make it, whether it be a trip to a bucket list course walking with a caddie or a few beers in a cart, mashing drives at your local muni. Regardless of how “woke” you think you are or how much you just want to go out and just hit some shots, as golfers I think we need to accept that there is more than one way to play this game, and that’s truly what makes it great.

 

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

24 Comments

24 Comments

  1. #1KuchFan

    Nov 4, 2019 at 9:15 am

    America needs carts to tote all the hippos around. That’s just a fact.

  2. Mike Grove

    Nov 3, 2019 at 6:30 am

    I do not like cart golf. Walking for me is a part of the game that I have loved for 50+ years. I have a friend who moved south years ago but comes back to Maine every summer, and he rides so I ride. Once he said, “Do you remember when we couldn’t afford to ride?” My response was that I always hated riding. It interferes with actually playing the game and interaction within the group. Walking down a fairway with friends is a wonderful memory. I no longer carry but will keep walking until I can’t – then I will stop playing. Yes, after all these decades I still play blades…

    • Tackling Dummy

      Nov 3, 2019 at 5:12 pm

      I like walking as well. It is a much better experience on the golf course and you are more immersed in the nature of the golf course. Not to mention it is way better to get the exercise.

    • Fritznw

      Nov 4, 2019 at 4:21 pm

      So you will stop playing when you can’t walk vs riding in a cart. I can’t understand that. I’m 53 and have bad osteoarthritis in both knees, I can’t walk a flat course without pain and swelling at the end of the round. I’ll proudly take a cart every time if it means I still get to play. I won’t quit until I’m 6 feet under.

  3. larrybud

    Nov 3, 2019 at 5:45 am

    Music affects other players. The other stuff doesn’t. Simple as that.

    • Dennis

      Nov 4, 2019 at 2:43 am

      Agree!

    • Scott

      Nov 7, 2019 at 2:47 pm

      100% agree. I have never heard any music on a course, for any length of time, that doesn’t become distracting. And when the people playing it roll up on me, it is very disrespectful.

      I love music. I have been in a band for most of my life, but there is a time and place for everything.

  4. Expat

    Nov 2, 2019 at 1:07 am

    I don’t care if someone uses a cart, but the game should be based around the walker first. Leave the US, and carts are the exception.

    As they should be. They are an assistive mechanism.

  5. Rich Douglas

    Nov 1, 2019 at 11:31 pm

    I’m fine with modern equipment. Most golfers can hit it anyway; they can use all the help they can get.

    Music? Shut it off or listen to earplugs.

    Course conditions? I’ll take an emphasis on design and acceptable conditions. But a good design doesn’t do any good if you don’t get a fair lie for a good shot, can’t get out of the bunkers, etc. A little of both, please.

    I’d rather walk, but if the course is wide open I’ll take a cart and speed through. I can play in less than 2 hours that way. If not, I’d prefer to walk. Used to carry, but I trolley it nowadays.

    I really don’t care about your bag tag from Torrey Pines. I used to play it for fifteen bucks, but I don’t need to show you a tag. Hidden gems? Love ’em.

  6. Iknowdonkeys

    Nov 1, 2019 at 10:33 pm

    Matt Kuchar sucks big donkey

  7. bobarino

    Nov 1, 2019 at 7:17 pm

    Music? Wear earbuds. If you play music at a course – or a driving range for that matter – that others can hear when it’s pretty evident that: (a) the vast majority of players aren’t taking music to the course; and (b) you’re presuming that others would want to listen to YOUR music, you MIGHT be a self-centered narcissist. Your solution: Get a swing simulator and play in your garage.

    “Woke” OMFG gimme a break…

    • Nack Jicklaus

      Nov 2, 2019 at 8:07 am

      I expect not to have to listen to someone else’s annoying music when I go to a golf course and pay good money to do so. When did that become a “thing” anyway? The older I get the more quiet I want I guess…

      • Mad-Mex

        Nov 2, 2019 at 8:56 pm

        I can only imagine if I took a speaker and played some Mariachi music LOUD what would happen? I agree with you guys, earbuds if you want to hear music…

    • Tackling Dummy

      Nov 3, 2019 at 5:15 pm

      I agree. If you want to listen to music use earbuds. Don’t play music that affects other people’s play on the course.

  8. Jeremy

    Nov 1, 2019 at 6:47 pm

    “Woke” seems like a huge stretch to be using in the context of this golf article … at least by it’s normal definition.
    Woke: alert to injustice in society, especially racism

  9. Dave

    Nov 1, 2019 at 6:15 pm

    Hey, Ryan, any opinion on modern balls that play nice with persimmon?

    • Ryan Barath

      Nov 1, 2019 at 9:07 pm

      The Wilson Staff Duo Professional is a Low Compression urethane that a lot of people like to use.

      I generally use the Titleist AVX, but I would say try whatever your current ball is and then experiment from there.

  10. ChipNRun

    Nov 1, 2019 at 3:26 pm

    I always find the “walking only” tribe to be interesting. Many courses mandate motorized golf carts, so what choice do golfers have? Will the walkers only skip golf rather than ride?

    Also, the increased number of residential development clubs means it can be 300 yards from the No. 3 green to No. 4 tee. Everybody needs a home along the fairway…

    Many of the residential developments have morphed into semi-private golf clubs: A core membership, a group that pays for a $500 card and golf for $X per round, and a good number of walk-ons with no real membership connection. Despite the fizzle of not becoming an upscale club, you still have 300 yards to walk from prior green to next tee.

    The older gentlemen I sometimes play with are above 70 years of age, and most couldn’t play if they had to walk up and down all the hills. My wife has knee trouble, and nine holes – while riding in a cart – is all she can handle.

    One of the telling remarks came from a very fit 40-something who trains for and runs in 10K races (about 7 miles in length). When I asked if he ever walks, he said no. For him golf is a separate fun activity, and he has a separate workout for his running.

    • Louis Christopher

      Nov 1, 2019 at 11:35 pm

      In mountainous areas or at modern monstrosities with cartoonishly long walks from green to tee, sure, take a cart. But in the Chicago area as well as any other state that was flattened out by glaciers, 90% of courses are walkable. Carts don’t really speed up play at these courses anyway because most people who take carts – at least in my 30+ years of playing the game – zoom all over the place chasing wayward shots and rarely hit greens. The amount of carts I play through every year as a walker is comical.

  11. MT

    Nov 1, 2019 at 2:39 pm

    Hell, I’ll play with anyone. Simple as that.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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