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What’s going on with the decline in putting on the PGA Tour?

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Watching the PGA Tour recently, I was struck by Frank Nobilo commenting on how professionals and their instructors work down to the smallest detail, a reflection on the intense competition on the PGA Tour and the fact that to be successful you cannot ignore anything. He made this comment with his thumb and forefinger barely not touching for emphasis.

That being the case, the numbers below should cause major introspection by every player and their coach. They are self-explanatory and have been verified by a third party expert who deals in putting data.

All figures are Shotlink data from the PGA Tour. To preclude undue influence by an anomaly years 2003-5 are averaged as are 2016-18

Average make percentage from 5 distances, 2003-2005 combined

  • 6 FEET: 71.98 percent
  • 8 FEET: 55.01 percent
  • 10 FEET: 43.26 percent
  • 15-20 FEET: 19.37 percent
  • 25 FEET AND BEYOND: 5.96 percent

Average make percentage from the same 5 distances, 2015-2018

  • 6 FEET: 70.43 percent
  • 8 FEET: 53.54 percent
  • 10 FEET: 41.39 percent
  • 15-20 FEET: 18.80 percent
  • 25 FEET AND BEYOND: 5.33 percent

Percent decrease 

  • 6 FEET: 1.55 percent
  • 8 FEET: 1.67 percent
  • 10 FEET: 1.87 percent
  • 15-20 FEET: .57 percent
  • 25 FEET AND BEYOND: .83 percent

One comment, green conditions have been vetted to the point where they are not considered a culprit. Faster, yes, but pristine surfaces, and very consistent week to week. There are some outliers like the U.S. Open greens but they are included in the data shown and caused no significant spike for that week.

Further, on the subject of greens, today’s professional has booklets showing green patterns, high MOI putter heads, instruction from putting specialists, and caddies, expert green readers in their own right. Bottom line: if anything the greens help not hurt.

So your turn. Look at the data. Appoint yourself all-powerful guru to improve putting data. What would your plan, be? Oh and this little tidbit so you can earn a huge consulting fee: We took six players, three on either side of the halfway point, your solution resulted in a one-shot per TOURNAMENT improvement. Average INCREASE in earnings for the season: a smidge over $500K!

Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

41 Comments

41 Comments

  1. ChipNRun

    Jul 1, 2019 at 3:02 pm

    Two factors to look at:

    * The Ban on anchor putting started in 2016. Segment out the players who anchored in 2015, and see if they had statistically significant difference in miss rates over the pre-rule non anchors. And, see if they made up lost ground in 2017 and 2018 seasons as they learned non-anchor putting.

    * Dave Pelz suggests that great ballstrikers are more likely to have putting problems than average ballstrikers. The reason: the right (or trailing arm) forearm rotation is stronger in great ballstrikers, and this can creep into the putting stroke and disrupt the pendulum motion. With the large number of players who regularly hit their drives 300+ yards, is it possible the we’re getting more great ballstrikers per top 250 than in earlier years? If so, do these players tend to miss more putts because of episodic forearm antics?

    • ChipNRun

      Jul 2, 2019 at 6:04 pm

      FOLLOWUP:

      Another article this week talks about “too much information” in greens books for various courses. Any chance that some info relating to the greens themselves might be flawed? After all, Bryson DeChambeau caused a stir by “remeasuring” some of the greens he faced each week. Did he discover upon pockets of flawed information?

  2. Tom

    Jun 25, 2019 at 5:41 am

    The issue isn’t within putting it’s outside putting. The element of putting isn’t as important in effecting the outcome as other elements-ie bombing the driver 350-375

  3. James

    Jun 25, 2019 at 2:49 am

    Surely this decrease relates to about one putt missed in every thousand or so (given how many players there are). So, surely nothing to really make a fuss about?

    • Geeber

      Jun 25, 2019 at 7:40 am

      Ummm. An average of 1% wouldn’t that be 10 putts per 1000?

  4. Howard Clark

    Jun 24, 2019 at 8:23 pm

    If they had “green reading books” back then, they couldn’t have putted either. Plus, mammoth grips; you can’t putt with a baseball bat handle.

  5. JP

    Jun 24, 2019 at 7:39 pm

    It’s not just length that goes into how difficult a putt is, break is a significant factor. Given a straight 6 ft. putt vs. a 6 footer with 6 inches of break, a much higher percentage of the straight putts will be made. I suspect that the tour greens are slightly faster now than in 2003, which makes putts with the same slope break more, thus they are more difficult. In addition, it’s possible that the tour pin positions have gotten slightly more difficult (both for approach shots and for putts) than they were from 2003-2005.

  6. DanQ

    Jun 24, 2019 at 5:32 pm

    Pga rule change. Green reading books level of detail changed 1/1/19. Correct?

    • Jaxon

      Jun 24, 2019 at 5:55 pm

      Maybe because guys hit it further and better. You had to putt fifteen years ago if you were a shortish hitter or medium hitter. Now bombs away and putting is not as comparable or relative from then to now.

  7. TheWeekendHackGolf

    Jun 24, 2019 at 4:00 pm

    Two things
    1) Anchoring ban went effective Jan 2016…really need to control for that.
    2) Very possible that putting just isn’t as important / rewarded as much anymore on the PGA. Game has gone the way of favoring the Brooks and DJ’s of the world, not Steve Stricker and Zach Johnson and Jordan Speith.

    ~IG @theweekendhackgolf

  8. Matt J

    Jun 24, 2019 at 9:58 am

    I feel like a lot has to do with putting style. Purely observational, but it seems that players are trying to die it in the hole more often. The ball will naturally break harder as it starts to lose speed just before reaching the cup. You still see guys like Tiger and Koepka staying agreesive and running it by 3-4 feet when they miss, but they seem to be the outliers.

    • Ted Noel

      Jun 25, 2019 at 8:36 am

      Dave Pelz has done studies on pristine greens with his True Roller gadget. Using 100 balls, he got valid numbers. The best results came with a putt speed to die the putt 17″ past the hole. “Dead speed” is a real problem. How often are we seeing putts die barely short of the hole? 17″ past would give a tap-in on the miss, and putts left short rarely fall.

  9. Stedman

    Jun 24, 2019 at 8:10 am

    Is have an observation: drivers, woods and irons are all regulated and are all very similar in weight size and shape across all manufacturer brands. Yet putters come in all shapes and sizes. You have trouble telling which irons a player uses unless you get close. But look at the difference in putters used by Jason day, Adam Scott, and Jordan Spieth. Maybe they should all use the same putter, then we’ll see who can really putt. And get rid of those stupid books. If I can’t get one why should they. They’re pros right?

    • liam

      Jun 24, 2019 at 9:22 am

      so if we make every 100m dash runner wear a size 10 shoe we’d find out who’s the fastest runner? no…i’d guess the fastest would be the runner who happens to fit that shoe.

      same for putting. which style of putter are you going to determine to be used by all. weight, alignment, length, color, feel….these are personal and you can’t simply take one putter and force all players in to it. you wouldn’t find the best putter, you’d find the player that best fits that putter.

  10. Geoffrey Holland

    Jun 24, 2019 at 3:42 am

    Players are so caught up in reading a book instead of reading the green that they’re bound to miss more putts. The book is usually someone else’s interpretation of how the green breaks and it’s not always correct. Players have to learn to read the greens themselves without the stupid books and they will get better.

  11. Jack

    Jun 24, 2019 at 12:22 am

    paralysis by analysis. Just read it, step up to it, and hit it. Players seize up less and deliver a better more confident stroke. Constant second guessing on an inexact art doesn’t make things better. Makes it worse.

  12. Rybo

    Jun 23, 2019 at 10:27 pm

    It’s the ball. Dr. Paul Hurrion has known this for awhile.

    Go to 14:30.

    https://m.youtube.com/watch?v=Qodg2Oe0LP4

    • JP

      Jun 24, 2019 at 7:30 pm

      Tiger won at Pebble with a solid ball (a Nike made by Bridgestone) in 2000. By 2003 everyone was playing ProV1’s or something similar. I don’t think there was a balata wound ball to be found on the PGA Tour by 2003.

  13. Scratchscorer

    Jun 23, 2019 at 9:49 pm

    Because it’s compiled of a different generation of golfers. The younger players that took the place of the older players they replaced shoot lower scores overall, primarily because they hit it much further. They may not putt as well as the guys from yesteryear, but they hit it so much longer and end up with easier approach shots; they’re able to putt less efficiently and still shoot lower scores overall.

  14. Aaron Fisher

    Jun 23, 2019 at 7:25 pm

    Too much money. Players are playing in less events and that dilutes the field every week for your average tour event. Slightly weaker fields make for slightly weaker performance results.

    • liam

      Jun 24, 2019 at 9:26 am

      i think an argument can be made that strength of field is much harder today than a decade ago. today’s number 70 player is much much better than 2001 number 70 player.

  15. Greg

    Jun 23, 2019 at 6:02 pm

    Is it because putter heads have gotten heavier causing too much flex in the putter shaft and that is enough to cause more misses? Maybe if there was some sort of solution that made a stiffer, better putter shaft which could handle those heavier putter head weights? Hmmmmmm…..

    • Russ

      Jun 24, 2019 at 6:00 pm

      You are correct that putter heads are heavier and causing performance issues due to 50+ year old putter shaft technology. In fact, Barney is not out of the golf industry and has started a new company, BreakthroughGolfTechnology. He has designed a after-market shaft that reduces shaft torque from 1.9 to .9 which is a major improvement and allows the player to start the ball on line on a significantly greater percentage due to reduced face twisting. The shaft is called the Stability Shaft. The MSRP seems a little high until you realize you use a putter 24 – 36 times per round and provides the greatest numerical opportunities for total score improvement.
      To provide full transparency, after having Club Champion install the Stability Shaft on my two putters and testing them on both the course (Shot Scope) and SAM PuttLab system to confirm the improved results, I contacted BGT and now install them as part of my club repair business.

    • Gary McCormick

      Jun 25, 2019 at 10:37 am

      I see what you did there. Unfortunately, it’s nonsense. While the Stability Shaft may work well for some players based on feel and balance, there is no “flex problem” in modern putters dues to heavier heads being too much for a standard shaft to handle.

      The data that is presented on the Breakthrough Golf website that purports to depict displacement of the putter head about the vertical axis is, in fact, depicting vibration that does not affect the direction or speed of the ball coming off of the club face.

      I tested the Stability Shaft last year, having one swapped in to replace the standard counter-weighted shaft in my Odyssey Tank Cruiser Anser-style blade putter.
      https://willotheglenongolf.blogspot.com/2018/06/the-stability-shaft-how-good-for-your.html

      The balance and weight distribution – which is the major (or only, really…) performance contribution of the Stability Shaft – were quite different with the new shaft, and it was not until I installed a 50-gram SuperStroke counterweight in the grip that the modified putter felt right again (or better, at least.)

      A couple of weeks ago I removed the Stability Shaft and replaced it with a bog-standard, off the shelf, $10 steel putter shaft with a standard-size Odyssey pistol grip and the aforementioned 50-gram counterweight. This re-mod was a revelation, and transformed that putter’s performance in my hands. The improved weight distribution resulted in a higher head to grip MOI and a more consistent swing, which led to better distance control.

      Note that I am not saying that the Stability Shaft isn’t going to help some players. Putting is very much about feel and balance, and this shaft may work for some people; what I am saying, though, is that their claims about their shaft addressing some supposed shortcoming in standard steel shafts because new-style putter heads are so heavy that they cause a standard putter shaft to flex, is ridiculous.

  16. Sahil

    Jun 23, 2019 at 5:50 pm

    Because all players want to bomb it 350m and then chip ‘n putt. they focus way too much on driving.
    Every single tour pro can hit the green in regulation. Its putting and the short game that makes the difference

    • Tal

      Jun 24, 2019 at 11:32 pm

      This isn’t the case. The difference between the best strikers on tour and the rest is far greater than the best putters and the rest. This is clearly shown when you look at who the best iron players are vs who the best putters are. There’s a huge difference between just hitting a green and hitting a green in the right spot and only the best ball strikers can hit the right spot the majority of the time. Chipping and putting is secondary to driving and approach play.

  17. gunmetal

    Jun 23, 2019 at 3:27 pm

    Combination of much of what has been said.

    1) Game is way more data driven with analytics and stats for everything (IE Aim point, green books, etc) and much less about feel.

    2) Spieth is a good example of the above. He didn’t used to be afraid to be unconventional (going left hand low before the masses) but now he won’t make any meaningful changes like arm lock, conventional, claw, etc. Why? I believe he’s stuck looking at stats.

    3) More 14 club deals from Callaway and maybe even TM which puts a lot of pressure on players to swap one putter for the latest and greatest. This could be a stretch and maybe I’m off, but there’s something to be said for keeping the flat stick constant. I think BK agrees.

    JMO

  18. Shallowface

    Jun 23, 2019 at 2:14 pm

    Perhaps they have moved away (very very slightly) from the USGA recommendation of placing the hole in an area where it is as flat as possible three feet around the cup. Most of us never see that adhered to at the places we play, and many of our three footers are what I call “McDonald’s Putts” because the track of them looks like an arch. You rarely see a pro have to play any break on a three footer.

  19. Underachiever

    Jun 23, 2019 at 11:53 am

    Decreased cup size. ????

  20. Luis Nlazario

    Jun 23, 2019 at 10:59 am

    It’s all about the dam new spikes and shoe soles!
    Old spike marks didn’t damaged surface, and helped!
    Yes there were a lot of players who didn’t know how to walk with them and damaged the greens. Yes because of them we’re suffering the consequences

    • Shallowface

      Jun 23, 2019 at 2:19 pm

      The ONLY reason for the advent of plastic spikes was to sell more replacement spikes. It was determined very quickly that they weren’t viable on shoes like the old leather soled FootJoy Classics, and then we started seeing what we have today. I can remember a time when “turf shoes” were specifically banned on courses in our area, but not anymore. Everyone was told that the greens would be so much better and the marks ate it up. You have no one to blame but yourselves.

    • Stump

      Jun 24, 2019 at 8:52 am

      The Chicken Little Syndrome…one person panics and everyone else follows along. It happened with coconut oil and popcorn, paper grocery bags,etc. It’s also happening with the distance debate. A few people with public pulpits are decrying the increase in driving distance and how it will ruin the game. Soon, they are going to roll back the ball and we will all suffer. One of two things will happen: One, we’ll all play the new ball and will be lucky to hit it 230 or 2. We bifurcate and we keep playing the current ball and the pros play the short ball then the advertising money will dry up because the ball companies won’t put money towards players that play balls that the consumer doesn’t.

  21. Gareth Jones

    Jun 23, 2019 at 10:38 am

    Too much information maybe.

  22. Bill Rctor

    Jun 23, 2019 at 10:13 am

    You need to learn the difference between “points” and “percentage”. We something you are measuring goes from 2% to 1%, it has not dropped 1%, it has dropped 1 point and 50%.

  23. HappydayJ

    Jun 23, 2019 at 10:02 am

    Paralysis of Analysis, as Gary Player likes to say.

  24. Danny Bonin

    Jun 23, 2019 at 9:55 am

    Players are paying more attention to driving and approach shots, they don’t need to putt as well to win today. Times have changed.

  25. Paul

    Jun 23, 2019 at 9:40 am

    Better measurement technology?

  26. Christopher Barnes

    Jun 23, 2019 at 9:09 am

    Super stroke grips

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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