The TS series has been a game changer for Titleist.

In a very short period of time, Titleist has gone from a company that self-admittedly struggled to keep up in the metal woods segment over the last few years, to a leader. This season alone, Titleist has won the driver count at tour events multiple times, which is something that would have been almost unheard of only a few years ago.

Why now?

Because TS stands for Titleist Speed, and they really mean it!

On the heels of the recent Titleist TS4 launch (a driver designed for the extreme spin control end of the driver fitting bell curve for players with speed), Titleist is now looking to help players who are looking for additional launch and speed with the new TS1. Specifically designed for golfers with moderate clubhead speeds (think 90mph or less) the engineers at Titleist have pulled out all the stops to help these players gain speed, launch, and more specifically distance off the tee.

Speaking to pulling things out, the first thing Titleist designers did was go to the drawing board (that’s probably an antiquated term, let me try again ) went to the CAD files and began looking at ways to decrease the total weight of the club — from head to grip nothing was overlooked. With the average TS2 coming in at roughly 320g total club weight with a standard grip, the new TS1 tips the scales at an ultralight 275g, thanks to pushing the limits of design technology and components.

Titleist TS1 head

• The head of the TS1 is 8 grams less overall vs. TS2, and there is the ability to go even lighter by either custom ordering it or using the optional SureFIT weight kit later on. The weight is also positioned as far back as possible in the head to maximize forgiveness.
• Speaking to forgiveness – even with the lighter mass of the club head, there is NO loss in MOI performance thanks to that rear positioned weight along with maximizing the head shape.
• It’s slightly draw biased. Not by much, but compared to the other models in the TS line up this is a bit of a departure from the norm for Titleist. But the good news for those concerned, about using a draw biased driver – you still have the adjustable SureFit hosel to dial in ball flight. Something no other driver in the ultra light category offers.

Shafts

• There are two stock shaft offerings for the TS1 to help continue the goal of driving down the total weight. The first option being the Fubuki MV (stands for Maximum Velocity) and the Fujikura AIR Speeder.
• The Fubuki comes in at 45g and is available in stiff, regular, and A-Flex. A ladies flex is also available and comes in at an even lighter 39g.
• The Fujikura AIR Speeder is 40g and available in stiff, regular, and R2 (a nice way to say A flex). Ladies flex comes in at a shocking 39g (PLEASE DON’T LEAN ON YOUR DRIVER WHILE WAITING ON THE TEE!)

Grip

Although you can choose any grip available through Titleist Custom options, the stock grip is the Tour Velvet 360 Super Lightweight, which specs out at 32g for the men’s grip and a 26g in women’s. To put that into perspective, a men’s standard grip averages around 50g — Titleist really is cutting weight everywhere.

Now to the specs & availability…

Internal testing shows that the TS1 spins on average 200 RPM more than the TS2, which helps improve carry distance. Most people think that lower spin helps with gaining distance but thanks to modern low spinning multi-layer golf balls, many players in the moderate swing speed range actually struggle to keep enough spin on the ball. This is why when you see some mishits they appear to just “fall from the sky.”

Since the goal of the TS1 project was to maximize distance, the shaft length has been extended another .25″ from the new Titleist standard to 45.75.” After a lot of testing, it was determined that for many players the point of diminishing return on distance gains came at that length…but like anything else, this can be customized.

The TS1 will be available in three lofts: 9.5, 10.5, and 12.5 degrees. (And 10.5 degrees for lefties)

Fitting tools will start to hit shops on June 20, and stock will arrive at retail locations starting on June 27 (same timeline as TS4). Pricing is also in line with the rest of the TS drivers: $499.