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Opinion & Analysis

Miura’s COO, Bill Holowaty, talks signing Abraham Ancer and more

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In the wake of the news of Miura Golf signing Abraham Ancer as a brand ambassador and one of few paid staff members on any tour, our Director of Original Content, Johnny Wunder, caught up with Miura COO, Bill Holowaty, for the inside scoop.

Here is the convo.

JW: Bill, congratulations on signing Abraham, seems like a great fit for Miura and a good way to kick off 2019. What lead to formalizing this relationship with him, and was this something that had been in the works for a while?

BH: Miura Golf has never paid for play on professional tours, however, we have always made our products available to the best players. Abraham was introduced to Miura by Genaro Davila (our dealer in San Antonio) a several years ago and although he moved away from our irons for a short time, he made the decision to trust his game to Miura and for the last 2+ years, he has been playing Miura irons.

Late in 2018, we were working to expand our distribution reach around the world, and that included Mexico. From there, things moved quickly as we identified Genaro Davila and his business partner Gerardo Benavides (DSP Golf Mexico) as the right partners, and they reached out to Abraham to join their team. As the press release stated, this in really a new and special relationship we have created with Abraham.

JW: Is he required to play a certain amount of Miura clubs?

BH: Abraham has no parameters on the number of clubs he plays. But, he’s said on multiple occasions that he just wants to play the best forged irons. Miura! And we obviously have the best interests of Abraham at heart.

JW: In regards to his irons, he got fitted for the Miura MB-5005. What is it about that particular head that resonated with him? He seems to be a traditional feel player, so I’m assuming it’s not just the iron profile that caught his eye. Turf interaction? Flight windows he looks for?

BH: Yes. All those things. Abraham had previously played the CB-57s, but when testing new product, the MB-5005 ticked all the boxes. We had yet to introduce our newest model, the MC 501. Therefore, it’s understandable, given his recent success, that he would stick with the 5005s for now. But I wouldn’t be surprised to see the MC 501 in play at some point.

Ancer’s MB-5001 8-iron

JW: Will he be adding any utility clubs or wedges to the bag in the near future?

BH: The relationship we have with AA is fantastic. Although no plans to add utilities or wedges, he has been open to combining other Miura models in to his set.

JW: Does the Justin Rose Honma signing help you guys in building a bigger tour presence? Point is since they are both known as popular high-end Japanese companies, does the signing of a World No. 1 assist you guys in creating new conversations with tour players that would have been potentially difficult before? Thats form a craftsmanship/quality standpoint and leaving money out of it.

BH: Great question. Brand awareness has always been a challenge for Miura. The gear heads (a term I use affectionately) know Miura. But there are still many pros who do not. Again, this particular relationship is very unique, given Abraham’s involvement with distribution in Mexico. As far as the future is concerned, will continue to make the best forged irons available to golfers on all tours.

JW: Can we expect more signings like this in the future?

BH: Although we have no future signings in the works, the fact that we continue to receive inquiries from professionals on all the major tours suggests that you’ll be seeing more pros trusting their game to Miura in the near future.

JW: Does Abraham plan on sticking to his current set for now, or is he testing other products in the line?

BH: For now, he will be playing the 5005s, but it’s less about the model number and more about the Miura forging process. The consistency in feel and performance is what AA trusts. He has been enthusiastic about our entire line up and shown a willingness to test all our new offerings, including the CB-301, the IC-601 and our Tour Wedges. The Miura family has welcomed all his comments and looks forward to his input into future designs.

JW: Thanks, Bill! As always, great talking to you my friend.

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  1. B

    Feb 23, 2019 at 11:42 am

    It’s been a problem, because Miura has been a niche manufacturer making only a smaller portion of equipment compared to the major brands, and the prices therefore had to be that much higher. If Miura is going to be a player like the other companies, will we see prices come down to the levels of TM, Mizuno and Titleist and offer the same kind of shaft options in the catalogue? I doubt it, because you’re still going to want to be known as that higher end brand.

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Opinion & Analysis

The Wedge Guy: Do irons really need to go longer?

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At Edison Golf, we put high emphasis on getting the right lofts in our customers bags to deliver precision distance gapping where distance control matters most – in prime scoring range. Our proprietary WedgeFit® Scoring Range Analysis helps us get there, and one of the key questions we ask is the loft of your current 9-iron and pitching wedge.

Please understand I have been collecting this type of data from wedge-fitting profiles for over 20 years, and now have seen over 60,000 of these. What’s interesting is to watch the evolution of the answers to those two questions. Twenty years ago, for example, the 9-iron and PW lofts would typically be around 42-43 degrees and 46-47 degrees, respectively. By 2010, those lofts had migrated downward to 40-41 degrees for the 9-iron and 44-45 for the “P-club”. (I began to call it that, because it’s just not a true “wedge” at that low of a loft.)

But how far are the irons makers going to take that lunacy? I see WedgeFit profiles now with “P-clubs” as low as 42-43 degrees and 9-irons five degrees less than that – 37-38 degrees. The big companies are getting there by incorporating mid-iron technologies – i.e. fast faces, multi-material, ultra-low CG, etc. – into the clubs where precision distance control is imperative.

Fans, you just cannot get precision distance control with those technologies.

But the real problem is that golfers aren’t being told this is what’s happening, so they are still wanting to buy “gap wedges” of 50-52 degrees, and that is leaving a huge distance gap in prime scoring range for most golfers.

So, to get to the title of this post, “Do Irons Really Need To Go Longer?” let’s explore the truth for most golfers.

Your new set of irons features these technologies and the jacked-up lofts that go with them, so now your “P-club” flies 125-130 instead of the 115-120 it used to go (or whatever your personal numbers are). But your 50- to 52-degree gap wedge still goes 95-100, so you just lost a club in prime scoring range. How is that going to help your scores?

Please understand I’m not trying to talk anyone out of a new set of irons, but I strongly urge you to understand the lofts and lengths of those new irons and make sure the fitter or store lets you hit the 9-iron and “P-club” on the launch monitor, as well as the 7-iron demo. That way you can see what impact those irons are going to have on your prime scoring range gapping.

But here’s something that also needs to get your close attention. In many of the new big-brand line-ups, the companies also offer their “tour” or “pro” model . . . and they are usually at least two degrees weaker and ¼ to 3/8 inch shorter than the “game improvement” models you are considering.

But really, how much sense does that make? The tour player, who’s bigger and stronger than you, plays irons that are shorter and easier to control than the model they are selling you. Hmm.

It’s kind of like drivers actually. On Iron Byron, the 46” driver goes further than the 45, so that’s what the stores are full of. But tour bags are full of drivers shorter than that 46-inch “standard”. So, if the tour player only hits 55-60% of his fairways with a 45” driver, how many are you going to hit with a 46?

I’m just sayin…

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Opinion & Analysis

GolfWRX Book Review: Phil by Alan Shipnuck

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The most awaited golf book of 2022 is titled “Phil: the Rip-Roaring (and Unauthorized) Biography of Golf’s most Colorful Superstar,” featuring a look at Phil Mickelson’s life and times. Alan Shipnuck, long a respected writer in the golf interweb, has produced another long-form contribution to the vast library of golf tomes. Early leaks did nothing but heighten the anticipation of the residents of golfdom for the book’s release. Shipnuck wrote for GOLF Magazine for years, before heading out with other proven and decorated scribes to form The Fire Pit Collective. His place at GM reveals how he was able to get close to Mickelson and his inner circle. Before we continue on with the book review, it’s important to determine how Shipnuck and I have a cosmic bond. It is summed up in two words.

Bob Heppel

Bob Heppel was the guy who stood me up in the fifth grade, swim locker room. I swung and bloodied his nose. I was more stunned than he was, but I retired as a fighter with a debatable record of 1-o. Alan Shipnuck tells a similar story in the introduction to his most recent literary effort. No kindred-spirits malarkey here; the type of coincidence that the cosmos allow on occasion.

How does the book read? Well, it has an element of stream of consciousness, combined with a heavy reliance on anecdotal sequencing. It is necessary to stack story after story, to connect the dots of a sometimes-indecipherable image. That’s Phil, to a T (or a P.)

Back to me for a moment. I received the digital copy of the volume about three weeks before the release date of the paper edition. On Friday the 13th, I finally opened the PDF. As I held the PgDn button on my laptop, stopping intermittently to catch up, a random turn of phrase caught my attention:

a man’s man with big calloused hands and the briny demeanor that came from having been at sea for weeks at a time. 

It takes a special awareness of how language intersects with life to string words like that together. Those words describe one of Phil Mickelson’s grandfathers. Shipnuck gives us so much information on Phil’s ancestor that we forget for a moment, that this is a book about Phil. This is a good thing, because we need to learn about the others that helped to forge the Phil Mickelson from whom we cannot avert our eyes.

The chapter in the book that will most ally you as a Mickelson sympathizer is, predictably, the one about Winged Foot and the 2006 USGA Open. The one that will most distance you from Lefty, is the one that begins around page 150, concerning his gambling habits. The section that will have you question golf administrators in general is the one about the 2014 Ryder Cup. In other words, there are a lot of chapters that expect the reader to suddenly jump up and scream at anyone who will listen, You won’t believe this, but …

At times throughout the reading of this book, you feel like a student in a statistics class. The author presents anecdotal evidence in tens and twenties, and you try to determine if Phil Mickelson is enviable or pitiable; sincere or counterfeit; ultimately, good or bad. And then, Shipnuck delivers a knockout punch in which he melds the detached storyline of wealthy professional golfers with the reality in which the rest of us live. Shipnuck resists the temptation to offer too many of these body blows; the book is, after all, about Phil Mickelson.

At about the midway point of the book, it is revealed that Mickelson might have something of a James Bond complex, a need to put himself at greater risk than before, to determine if he can handle the pressure. This notion explains a purported interest in gambling, or a suggested enthusiasm for abandoning the US PGA tour in favor of mideast money; the latter would be the straw that broke the back of Mickelson’s most loyal sponsors.

Without giving too much away, nor attempting to drive the reader toward any sort of conclusion (which would probably have been impossible, in hindsight) there are two, late-volume sequences that lead us toward an understanding of Phil Mickelson and of Alan Shipnuck’s intent:

even Mickelson’s failings feed his image as an uninhibited thrill-seeker

This is the image that he has cultivated over the course of a lifetime. It is the gift that his parents and his grandparents bequeathed to him.

In his public statement, Mickelson allowed that his comments were “reckless” but couldn’t resist making himself both the victim and the hero of his narrative …

This statement reveals the cleverness of Shipnuck’s efforts. He allows the readers to determine which one Mickelson is. My guess is that the readership will be split down the middle. As if I needed to tell you, go buy this book. You’ll enjoy revisiting the glory days of the southpaw, but be warned: you won’t feel the same about him when you turn the final page.

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Opinion & Analysis

Viktor Hovland can dominate if he addresses this key weakness…and it’s not his chipping

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Ahead of the 2022 PGA Championship at Southern Hills, the expectations for star Viktor Hovland are sky high. Hovland is a native of Oslo, Norway but played his college golf at Oklahoma State University before turning professional in 2019.

During Hovland’s time as an amateur, he won the 2018 U.S. Amateur and earned invitations to the Masters, U.S. Open and The Open the following year. He became the first player to win low amateur honors at both the Masters and U.S. Open in the same season since 1998.

As if expectations for the 24-year-old weren’t already lofty enough, he is now returning to Tulsa, Oklahoma, as one of the favorites in a major championship in the state that he played college golf.

There is an argument to be made that Viktor Hovland is the most talented golfer on the PGA Tour. Since he arrived on the scene in 2019, the young phenom has dazzled the golf world with his tee to green excellence. He’s also become a fan favorite due to his abundance of charisma and infectious smile.

Hovland’s career thus far cannot be categorized as a disappointment. He has three regular PGA Tour victories: one at an alternate field event in Puerto Rico, and two at the Mayakoba Golf Classic. He also became the first Norwegian to win on the European Tour (Now DP World Tour) when he won the BMW International Open in June of 2021.

Despite the relative success, it would be hard to argue with the fact that something is missing.

In terms of skill set, one of the most accurate comparisons for Hovland is Rory McIlroy. By the age of 25, McIlroy had four major championships. It would be unfair to compare Hovland to McIlroy in terms of career trajectory, but I find it reasonable to expect more out of him.

Hovland will also draw many comparisons to Collin Morikawa. For better or worse, Viktor Hovland will always be mentioned in the same breath as Morikawa due to the fact that both golfers arrived on Tour at the same time, are within a year of each other in age and rank in the top five in the world.

For all of their similarities, Hovland and Morikawa are in many ways polar opposites. Hovland is a flashy, big hitting, birdie maker. Morikawa is steady, sharp, and has what I believe to be the highest golf IQ since Tiger Woods.

The Norwegian is every bit as talented as his friend and rival, but Morikawa has five PGA Tour victories, including two major championships and a World Golf Championship victory. Hovland is still searching for his first win in a marquee event.

Much has been made in recent months about Viktor Hovland’s troubles around the green. The 24-year-old has lost an average of 1.0 stroke to the field in his career in Strokes Gained: Around the Green. Hovland will be the first to tell you that he has a major weakness in his short game.

“I just suck at chipping,” The Norwegian said after his first career victory at the Puerto Rico Open in February of 2020.

While his chipping undoubtedly needs improvement, it is not his fatal flaw. Poor course management is.

Thus far, course management has been the most consequential detractor to Hovland’s career.

There have been numerous instances where Hovland has had a chance to win or at the very least contend at a tournament that would qualify as a “signature win” on Tour for Hovland. Yes, his short game has been a hindrance, but his poor course management has been a non-negotiable disqualifier.

There are countless examples of this, but in particular, three of them stuck out to me.

Back in February of 2021, Hovland was in the midst of a spectacular second round at the WGC-Concession in Bradenton, Florida. He had seven birdies and no bogeys and found himself two shots back of the lead with one hole to play.

Then disaster struck.

After driving it into the fairway bunker, Viktor put his second over the green and into the palmetto bushes. Instead of taking an unplayable and trying to get up and down for bogey from a decent lie, he decided to try and punch it out of the bush.

After his failed punch out left him in a terrible spot in the greenside bunker, he put his next shot right back into the palmetto bush where he started. He continued to mangle the 18th hole until he finally made his quadruple bogey-8. He went from two back of the lead and possibly in the final pairing to six back of the lead with a slim to none chance of contending.

There’s that infectious smile again.

Back in March, Hovland once again found himself in contention on Sunday with a chance to win the most meaningful victory of his career at The Arnold Palmer Invitational. As he approached the par-3 17th, he was tied for the lead with Scottie Scheffler at -5. The conditions in the final round were very challenging, and the obvious play was to the middle of the green to try and make par. Instead, Hovland went for the pin and came up short, leaving himself a short-sided bunker shot. He went on to make bogey. Scheffler played it to the middle of the green and two-putt for an easy par and went on to win the tournament by one stroke.

Hovland’s course management issues continued to plague him in the first round of The Masters Tournament. After ten holes, he was -1 for his round and three shots off of the lead as he headed to back nine with some birdie holes in front of him. That’s when the lack of proper course management hurt Viktor once again.

The 11th hole at Augusta National is notoriously difficult, and even more so this year as it was lengthened by fifteen yards. With very few exceptions, the entire field played the approach shot into 11 short, not daring to go over the penalty area left with such a long iron shot coming in. At the time, there was only one birdie on the hole all day.

After a beautiful tee shot, Hovland had 221 yards into the green. Inexplicably, he decided once again to attack a pin that he had no business trying to take on. In the late part of the afternoon, there had only been one birdie made there all day, and it was a 35 foot putt. Predictably, his approach shot was left of the target and splashed in the penalty area. After grinding out a very good front nine, he made a double bogey-6 on the hole. As has happened so many times in the past, his poor decision making cost him precious strokes in an event where he can’t afford to give them away.

Hovland has had a good start to his career, but with generational talent comes lofty expectations. He has plenty of time to redirect his career trajectory and accomplish all of the feats his talent should all him to, but first he must address his fatal flaw.

The PGA Championship at Southern Hills would be a good place to start.

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