Talking with Alonzo Guess of Sunfish…and a look at the insane headcover they made for GolfWRX
We last talked with Alonzo Guess of Sunfish in November of 2017 after the Nashville-based company launched a custom headcover and accessory builder on its website.
The company has been producing custom headcovers, yardage books, and other accessories since 2013 when it entered the market with its signature wool headcovers.
We wanted to see what was up, and Guess was kind enough not only to answer a few questions, but to design a pretty incredible GolfWRX driver cover using some raw assets we sent over.
BA: What’s new at Sunfish since we last talked?
AG: 2018 was a great year for innovation at Sunfish. We worked hard to develop new design and construction techniques, and it has been really exciting combining these new creative elements into one of a kind headcovers and accessories. 2018 was our eighth year in business, but it was probably the most significant in terms of innovation. We’re excited to see where we can go from here!
BA: Looking at your websites, I know one of the new things you developed is something you call Photoflux. What exactly is Photoflux?
AG: Photoflux is our proprietary high-resolution printing process, that gives us the ability to apply to our products anything from photos to complex patterns to intricate logos. The level of resolution and detail is truly unmatched, and can’t be achieved with embroidery. We apply it to our leather and Duraleather products, even our hand-made copper ball markers and divot tools! Those are really exciting, because we can make custom copper ball markers with full color logos, on demand
BA: How the heck did you come up Photoflux?
AG: A customer ordered a scorecard holder with his family photo to be embroidered on each side. We made the piece and weren’t happy at all with the result. The embroidery process couldn’t do justice to the photographs. It was clear that there were certain limitations to embroidery, and we were motivated to overcome them. After months of trial and error, long hours and strenuous testing against sun, rain, and wear, we developed the current process.
BA: What are ways the Photoflux process can be used?
AG: Photoflux is perfect for applying photos, but can also be used for intricate logos or family crests. Really any graphic element can be expressed accurately using Photoflux, including shading. Recently we’ve had fun developing custom patterns such as tiger fur and using them as stripes on headcovers. The sky’s the limit!
Photoflux is best in concert with other design techniques, such as embroidery, laser engraving, and precision cutting and sewing. The featured piece (shown in this feature) incorporates Photoflux, precision cutting and sewing, laser engraving and embroidery. The result is as much artwork as it is a functional golf accessory.
BA: What are the limitations of the technology…what products can you apply Photoflux to?
AG: It’s great for leather and Duraleather headcovers, putter covers, scorecard and yardage book holders, alignment stick covers, cash covers, valuables pouches, wine bags, barrel style tartan headcovers…and even copper ball markers and divot tools!
BA: Tell me about this headcover you made for GolfWRX. I suggested the use of a graffiti wall, a GolfWRX logo, and skeleton hand holding up one finger to denote one club/driver, and you really went to town!
AG: So for the headcover you have, we used Photoflux to apply the graffiti wall image to the top of the cover (did you notice the ‘GolfWRX’ spraypaint in there? We threw that in there for you as an Easter egg!). On top of that, we embroidered the skeleton hand. For the stripe, we laser cut the outline of a typical urban skyline, and laser engraved the chain-link fence pattern over the top, than sewed that down. The bottom portion is a Photoflux image of GolfWRX that you sent over.
With so many new ways to decorate and manipulate the materials, we’re really excited about combining it all for our fans and customers to create really unique products. We feel the sky is the limit, and we hope this headcover illustrates that.
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GolfWRX Spotlight: Motocaddy M7 Remote and M5 GPS DHC electric cart review
I have been thinking about electric golf push carts, or trollies, ever since I started playing in my league seven years ago.
Motocaddy has been making high-quality electric, and non-electric, carts since 2004 and has a couple of great options for the golfer who loves to walk. Motocaddy was nice enough to get their M7 Remote and M5 GPS DHC in my hands to try out on the course for a few weeks.
I have had a lot of people stop me to ask about the carts, and the one thing I keep telling them is that these carts are just flat out fun to use on the course.
Motocaddy M7 Remote
The M7 Remote was very easy to get set up right out of the box. All you have to do is charge the battery, install the wheels, and you are pretty much ready to go. The M7 folds up pretty small, just a little larger than the 3-wheel pushcart that I had been using for years. Getting it to the course should be no problem with just about any trunk space. Now, the one downside to an electric cart is the weight when moving it around, and both carts come in at around 35 pounds each. Even with that extra weight, I didn’t have much trouble lifting them in and out of the back of a pickup.
The M7 unfolds quickly with the flick of two levers and extends the front wheels automatically. Once unfolded, you drop in the battery, plug it in, and secure your bag. If you own a Motocaddy bag, they have developed a really nice system called EasiLock that involves two metal studs that fit into the bottom of the cart. This system also includes a molded base that prevents the bag from rotating at all, even on the roughest terrain. You can still use the M7 with almost any other golf bag as it includes elastic straps that wrap around the top and bottom of the bag.
As soon as you plug in the battery the LCD screen comes to life and you are ready to go. You can use the M7 without the remote by using the dial on the handle to control the starting, stopping, and speed. But the M7 has a remote that is activated by a simple press of the power button to get going. The remote is very simple with just five buttons to control where the M7 goes.
Getting a feel for the M7 takes no time at all and by the time you drive it from your car to the 1st tee you will be in complete, and confident, control of the cart. You simply press the “+” button to start moving forward and the cart takes off gently without any rattling of your clubs, and you can press that same button again to increase the speed. The cart will go from a slow crawl, for bumpy or tight areas, too, as fast as I could run with just a few presses of the button. The big red “stop” button in the center stops the cart immediately, and when stopped it is locked in place, even on steep hills. You don’t have to worry about remembering to set the brakes or anything because it is done automatically.
Steering is just as easy: simply press the right or left button to turn the cart. Small, quick presses will just slightly adjust the cart as it moves down the fairway while a long hold of the button can make it turn on a dime to the right or left.
Almost everyone asked me how stable the cart was and if it would tip over. I can proudly say that it has stayed upright even on some unseen bumps at maximum speed. Side hills, ruts, and even curbs are handled with ease with the help of the small rear wheel.
I really enjoy strolling down the fairway with nothing but the M7’s remote in my hand — it just makes golfing more fun!
Motocaddy M5 GPS DHC
After using the M7 and its fancy remote, I was a little nervous that I wouldn’t like not having it. But to be honest the M5 was just as fun to use, but for a different reason.
As the name suggests, the M5 has a built-in GPS with 40,000 courses preloaded into it. The screen is a good size, pretty responsive to the touch, and easy to read in direct sunlight. Having the GPS directly on the cart is great, you drive up to your ball and immediately have yardage to the front, back, and center of the green as well as bunkers and hazards. You can easily toggle between screens on the GPS and it offers a couple of different views to help navigate the hole. The M5 can also keep score and let you know shot distances right on the screen. Motocaddy even includes nice little touches like a screen protecter kit to ensure durability.
Driving the M5 is just as easy as the M7 with using the dial on the handle. And speaking of the handle, the grips have a great tacky rubber that grips well even in hot and humid conditions. To start the M5 you just press the dial down and the cart will gently start down the fairway. You can turn the dial to increase or decrease the speed — I found between 5-6 to be the most comfortable for me. But the speed can go up to a very fast pace if you are looking to set a record for fastest round of the day.
As you walk down the fairway, or rough, stopping the cart is as simple as pressing he dial again. When stopped the M5 engages a parking brake automatically so you don’t have to worry about it running down a hill without your approval. The M5 has tons of power to go up just about any hill and the Down Hill Control (DHC) keeps the speed consistent even when going down a steep decent.
Since the M5 has so much power, and it is a little heavy, I thought steering would be a little bit of a challenge. It wasn’t, at all. Guiding the M5 took very little effort and slight adjustments going down the fairway were very easy. Really tight turns took a slight bit more effort as the torque can want to go forward a little more than turn. Again, once you get the M5 from the car to the first tee, you will be a master at driving it.
Overall, Motocaddy has created two great carts that provide additional enjoyment to walking your favorite 9 or 18. Having the ability to walk without carrying or pushing your bag, clubs, and whatever else goes with you. I like them so much that it is going to be hard to get the M7’s remote out of my hands when I go play!
GolfWRX Spotlight: Crossrope weighted jump rope & app
An 18-hole round of golf averages out to just under five miles of walking, which on its own is a good workout. Once you throw in some potential uphill trekking you get some serious cardio too, but if you all looking for a quick workout between rounds of golf look no further than Crossrope.
Crossrope – The details
Crossrope is a system of the weighted jump rope that allows you to quickly switch the weight of the ropes you are using to boost your workout—they range from 1/4 lbs all the way up to 2 lbs depending on the kit you start out with. There is an accompanying app that helps you go through multiple workout routines and is available free, or you can upgrade to the entire library of workout routines along with more workout tracking options.
This is NOT your middle school jump rope
The handles are heavy duty and feature precision bearings to allow the rope to move smoothly around as you go through a routine. They are also ergonomic and fit into your hand naturally, which making gripping easy, something that is really nice when you’re swinging a 2 lbs coated steel cable around. The handles also come with a fast clip system to make changing cables depending on your selected workout easier too.
The ropes themselves are made from braided steel and are almost impossible to tangle, allowing them to be easily transported and stored when not in use. All in you are getting a premium piece of workout equipment that is effective and easy to store—hard to same the same thing about a treadmill.
When it comes to a workout, skipping rope is one of the most effective cardio workouts you can do, and with Crossrope, you can get both cardio and low impact weight training when using the heaviest ropes, and follow along with the guided workouts.
As someone that hadn’t used a jump rope in over a decade, starting out lighter was a nice way to ease in before moving up, and I was pleasantly surprised how easy and fun some of the workouts in the app were. If you are looking for a fun way to add something to your workouts, or you just want to try something new to get you into golf course walking shape, this could be right up your alley. To learn more check out crossrope.com
WRX Spotlight: Athalonz EnVe—The best golf shoes you’ve never heard of
One of the coolest parts of being in this part of the golfing world is being able to shed light on smaller companies that typically get overshadowed by their bigger corporate brothers.
So, this post is about one of those products that is definitely competitive against top golf shoe companies, and it’s made by a company called Athalonz, which is based out west in Arizona. Typically known for its innovative baseball cleats and insole packages, Athlonz newest addition takes the patented design to the world of golf with the EnVe golf shoe.
These have started appearing on the world long drive circuit due to the amount of traction they get, allowing players to swing harder. So for the last few months, I have gotten to wear them and see if they are as good as the company claims.
Athalonz EnVe: Living up to claims
The main selling points of these shoes are focused on two things
- Design that delivers more power and stability
- Custom comfort that lasts all day
These are somewhat difficult to combine into one shoe, and though they are on the heavier side, Athlonz are completely worth it for the benefits. It is obvious that they made strides to hit each box on the list for a great shoe. The patented design has been adapted from their baseball cleat and introduces a spikeless golf shoe with a circular design that allows the player to gain traction through the golf swing. This gives a player the chance to swing harder and faster without losing their footing. They also offer insole packages that help with correct bodyweight placement to help add an extra layer of consistency.
Secondly, it’s very noticeable that there was plenty of thought given to comfort with a roomy toe and custom insoles to fit your style. Additionally, ankle padding helps to provide more stability and comfort.
On another note, they have a good sense of style with a more classic, casual take. In addition to the pictured white/brown color, there’s a black/grey colorway as well.
After multiple months of wear in all types of conditions, these shoes have performed great for me with all the traction I need and while feeling great throughout the round.
I am a person who tends to support smaller companies when I can if they make good products. Any support for them goes a long way—especially in the golf business. Since these shoes will set you back about $150, I wanted to be sure they are worth it for the money and they absolutely are. Seriously, for anyone looking to boost their shoe game and help alleviate aching feet and ankles, give these a shot.
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Jan 20, 2019 at 10:24 pm
Should have used the middle finger to denote the 1 wood.
Jan 19, 2019 at 3:14 pm
You guys can be such a-holes. This is a ton of work to accomplish and the design was at the request of GolfWRX. It is not what I would bag, but the process turned out with crazy detail. If you have ever tried working with digital print on unique surfaces you understand the struggle. Well done Sunfish, thanks for the ingenuity and dedication to serve your customers. Hope 2019 finds you well.
Jan 19, 2019 at 5:52 pm
It’s a word called opinion. It’s just part of the vocabulary. People are allowed to voice their opinion, and taste, even.
They don’t need to be corrected for their opinion on a design.
You’re the a-h for trying to slander theirs.
Jan 20, 2019 at 3:45 am
The point has little to do with taste. I also think this is hideous. But that you can do it is what is really amazing. My issue would be with how you ridicule the article writer. Another person added quotations on innovation and speaks to something relevant to design, but not innovation. The Sunfish logo being what it is does not add to or takeaway from the innovation. The point is pointless.
Also, if you are going to ask a writer to go back to school, perhaps you could use proper punction. In fact, any punctuation would help. Unless, you do not have an end to your thought, then maybe, your statement would be somewhat readable.
Jan 21, 2019 at 2:45 am
You said YOU GUYS.
Who were you talking to, smarty pants, eh?
Lets not generalize, you should be more specific.
What the heck is punction. You mean punctuation? Why don’t you do exactly what you suggest we all do.
You’re not very good at this, are you, this whole slander thing? All you do is write around in circles, eh
Jan 19, 2019 at 7:03 pm
I don’t like the product,IMHO it is hideous, I have seen better,,, so, having said that, am I an a-hole? Sorry buddy, I careless how “unique” the struggle is,,, ever wonder how difficult air traffic control is while your flying? Of course not, you just want me to vector the aircraft your in so you can land on time….
Jan 19, 2019 at 1:22 pm
This is the definition of “FUGLY”
Jan 19, 2019 at 1:20 pm
With all the “work” they’re doing on “innovation”, how about upgrading that super-ugly tag they stick on every cover. First thing everyone does is to cut those off. I usually don’t mind tags but these are hideous….c’mon, figure it out..
Jan 19, 2019 at 12:10 pm
yeah sure insane. keep it to yourself pls. don’t ever put that ugly thing on the sale. pls
Jan 19, 2019 at 2:59 am
“…… they made FOR GolfWRX.”
Do you know how to write English.
Go back to school man
Jan 20, 2019 at 3:56 am
“Do you know how to write English.”
Do you mean “in English”? I think the author shows a general command of the language, however, you are confusing. Also, is this a question or a statement? Using a period implies it is a statement.
Further, the command to “Go back to school man” I believe is missing several very important punctuation marks. Without a comma at the end of school, “school man” is the the subject. Also, a period at the end would add to your credibility in giving Ben such life changing advice.
Jan 21, 2019 at 2:47 am
Who’s the a-hole now, huh
Jan 24, 2019 at 1:18 am
“If you can’t beat em, join em.” -Bugs Bunny
Jan 18, 2019 at 11:38 pm
Photoflux…yikes where are headcover going. Just bad….all bad. Golfers will pay for anything.
Jan 18, 2019 at 7:15 pm
soooooo…… where and when can I get one? That is amazing!
Jan 19, 2019 at 9:18 pm
I agree I think its dope. I grew up writing graffiti but doing it as art. We did it for surrounding towns to paint schools, buildings and bridges. This is really bad a** IMO but to each their own.
People think skinny pants, hightops and the latest rap is cool but I laugh at it. But seriously, you guys have to give credit here. I don’t see anyone else doing this level of detail, do you?