Connect with us

Equipment

Callaway Epic Flash, Epic Flash Sub Zero are built with machine learning, artificial intelligence

Published

on

With the Callaway Epic Flash Driver, the company builds on the very successful 2017 GBB Epic line. The Carlsbad-based company follows up the Epic-complementing Rogue with a driver whose story isn’t immediately visible upon a first glance at the club.

Flash Face technology is the centerpiece of the Callaway 2019 driver offering, and with it, beyond the usual distance-boosting claims, the company has done something truly interesting: leveraged artificial intelligence to create a golf club.

From an appearance standpoint, the inside of the titanium face features dozens of flowing ripples across the entire surface. While it may look like effects of a stone dropped into a pond or a topographic map, the structures actually work together to elevate the COR or the center of face. As expected, this yields increased ballspeed for longer drives.

Interior of Callaway’s Flash Face

Callaway leveraged A.I. and Machine Learning to cycle through 15,000 face architecture iterations, developing a more efficient structure with each one. For comparison, engineers typically do eight to 10 iterations of a new driver face.

“We couldn’t have come up with Flash Face using conventional engineering principles,” said Dr. Alan Hocknell, senior vice president of R&D. “We wouldn’t have gone in this direction without A.I. because it’s non-intuitive compared to previous face technologies, including our own VFT and X-Face. The wave configuration isn’t symmetrical, nor does the pattern seem logical. Yet the ripples work together in a complex manner to maximize ball speed. There’s never been anything like Flash Face before in golf equipment, and the effect on performance is intense.”

Callaway Epic Flash driver

Introduced in the original Epic driver of 2017, Jailbreak Technology is again a feature of Callaway’s driver offering this year.

To refresh, the technology positions two hourglass-shaped titanium bars parallel to one another behind the face. The ultimate effect of the technology is a more efficient face, which equals more ball speed, which equals more distance, according to the company.

Callaway also equips the Epic Flash with an MOI-boosting T2C triaxial carbon crown. As is the becoming an industry standard, the weight savings in the lightweight crown are redistributed in the body of the club. The triaxial carbon, which is-third the density of titanium, is twice as strong as previous iterations with a weight-saving tighter weave. The company has been using carbon composite technology since the 2011 Diablo Octane and Razr Hawk drivers.

Callaway-Epic-Flash-Sole

Another feature of the 2017 GBB Epic, and one that wasn’t included in last year’s Rogue, adjustable perimeter weighting returns in the Epic Flash driver. You know the drill: the sliding 16-gram rearward weight is adjustable for a draw, fade, or neutral bias.

Specs and availability

Product at Retail: February 1

MSRP: $529.99

Lofts: 9, 10.5, 12 degrees

Stock shaft options: Project X EvenFlow, Project X HZRDUS Smoke and Mitsubishi Tensei AV

Grip: Golf Pride Tour Velvet ALIGN Grip with a special green reminder ridge unique to the Epic Flash

Callaway Epic Flash Sub Zero driver

With a 12-gram sliding weight on a track located at the back of the head, the Flash Sub Zero includes Adjustable Perimeter Weighting (APW) technology in a Sub Zero driver for the first time in this low-spin, high MOI offering.

In addition to the draw/fade adjustability afforded by the APW, the Epic Flash Sub Zero also features a weight embedded low and forward in the sole for CG lowering and spin reduction. The standard weight can be swapped out for lighter or heavier options via custom ordering.

“The Epic Flash Sub Zero driver is an extraordinary club,” said Gibbs. “Flash Face is a genuine ball speed innovation, and so is Jailbreak. Putting APW in a Sub Zero driver for the first time is a huge accomplishment. And it retains the rare combination of low spin and high MOI that have made our Sub Zero drivers so popular. We’re confident that a lot of golfers are going to hit longer drives than they ever have before with this club.”

Specs and availability

Product at Retail: February 1

MSRP: $529.99

Lofts: 9, 10.5 degrees

Stock shaft options: Project X HZRDUS Smoke and Mitsubishi Tensei AV

Grip: Golf Pride Tour Velvet ALIGN Grip with a special green reminder ridge unique to the Epic Flash

Your Reaction?
  • 186
  • LEGIT22
  • WOW19
  • LOL17
  • IDHT7
  • FLOP15
  • OB10
  • SHANK85

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.

37 Comments

37 Comments

  1. TAYORswiftMADE

    Jan 6, 2019 at 4:15 pm

    Huh, really, TM rep. It didn’t help tiger wins more major. in fact , the twist face didn’t help tiger keeps the ball in the fairway.

  2. Hellyeaigolf

    Jan 5, 2019 at 8:06 pm

    You people with your “go ahead and waste your money, gearheads” talk sound resentful because you frankly just can’t afford it. There is new tech in these drivers whether you want to believe it or not. I do agree that buying a new driver every year might not be necessary but I’m not knocking anyone that does.

    • Al

      Jan 8, 2019 at 7:09 pm

      Go to you tube and watch Rick Shiels videos. He has reviewed a lot of golf clubs. One of his videos compares several drivers, from the same brand to each other. In other words he compared the latest and greatest from a certain brand, and compares it to the older models from the same brand. He did that with a few popular brands. His take was that there wasn’t enough difference in the new clubs to make it worth upgrading. He actually found that some of the older versions were better than the newest. If you have money you want to throw away, or you get a boner having the newest clubs, by all means, buy away!

  3. Travis

    Jan 5, 2019 at 7:53 pm

    I can’t wait to see what the 2020 releases look like… Callaway states that their fancy “AI” came up with this as the face design. So that means you can never, ever switch face designs, right? This is apparently “the best”. Then Taylormade says now they’ve made their faces illegal but dialed them back with foam… what’s next? We’ve made our faces SUPER illegal and added MORE foam! This is all market BS at its finest…

  4. Steve

    Jan 5, 2019 at 11:14 am

    Ripples…..twist face….everybody advancing…..McDonald Douglas…Boeing
    Rockets….
    How about moving up a couple tee’s….that will put short irons back in play….or just make courses shorter
    How does one expect to grow the game when only the rich can play….. $550. drivers..
    $4000. set of clubs at the bag drop…
    $100. to $500. green fees…..and 5 hour rounds….
    and I play for $2.00…front,back, 18..

    Pretty funny when you think about it

  5. Joe Sudeith

    Jan 5, 2019 at 2:28 am

    Epic Flash with AI? This is the worst release I have ever seen. Callaway has hit rock bottom with this release and I will never look at there products again. Everyone involved with this design should be fired!!!!

  6. ogo

    Jan 5, 2019 at 12:18 am

    epic — particularly impressive or remarkable….
    flash — ostentatiously expensive, elaborate, or up to date…..
    Epic Flash — impressively remarkable, ostentatiously expensive, elaborately up to date.
    Yup.. sorta fits…. 😉

    • Regis

      Jan 5, 2019 at 7:16 am

      I think next year’s edition should be called “Bling”. The Epic “Bling”. It’s loud. It’s colorful and all your friends and partners will know you’re gaming the latest driver from Callaway. Man that headcover is so dope, I gotta get me one.

  7. smz

    Jan 4, 2019 at 6:17 pm

    Golfers who will buy these new clubs do not read WRX comments because they are pasionately besotted with new toys with new colors and new built-in gadgetry. They are anonymous gearheads with more money than brains or talent.

    • PeterP

      Jan 4, 2019 at 8:13 pm

      Since most gearhead golfers lack intelligence, a dose of ‘artificial’ intelligence built into their golf clubs may be the solution to prevalent duffing and hacking. One can only hope. Great product Callaway.

  8. smz

    Jan 4, 2019 at 6:16 pm

    Golfers who will buy these new clubs do not read WRX comments because they are passionately besotted with new toys with new colors and new built-in gadgetry. They are anonymous gearheads with more money than brains or talent.

  9. Golfraven

    Jan 4, 2019 at 4:41 pm

    AI, really? Where is the golf world heading?

  10. Jim Powell

    Jan 4, 2019 at 3:06 pm

    I have been golfing for over 40 years and have always kept my equipment up-to-date to take advantage of new technology. Callaway’s new drivers and fairways are the most technologically advanced designs I have ever seen. The Epic Flash are must-have golf clubs in my WITB equipment.

    • Gregor

      Jan 4, 2019 at 3:16 pm

      Hahahaha. Love this sarcasm. Your wit is so dry. Well done sir.

    • Scheiss

      Jan 4, 2019 at 4:52 pm

      Jim
      How long have you worked for Callaway

    • dat

      Jan 4, 2019 at 10:45 pm

      You should design the next set using a bitcoin based economy as your inspiration.

  11. Speedy

    Jan 4, 2019 at 2:48 pm

    Is this meant to entice Marvel movie fans? Good luck with that.

  12. Tom

    Jan 4, 2019 at 2:43 pm

    Its good to hear Callaway utilized artificial intelligence in the products’ design, because if consumers buy this marketing hype they will prove they have NO INTELLIGENCE! Sellers Be Sellin! Save your cash….USGA equipment standards all but make it impossible for manufacturers to introduce anything new with any meaningful performance advantage…duh!

    • Speedy

      Jan 4, 2019 at 2:50 pm

      NI. Right on, Tom

    • smz

      Jan 4, 2019 at 3:08 pm

      But these new club designs are so fabulous and will give you extra status when playing with your buddies. Soooo sweeeet….

  13. DB

    Jan 4, 2019 at 1:33 pm

    Has anyone else noticed that “artificial intelligence” used to mean sentient intelligence in a computer life form, and now just means “We ran some algorithms and programs on the computer and it said these wave patterns were the best”. Uhhh… OK.

    AI has become a buzzword, it doesn’t mean anything.

  14. ~j~

    Jan 4, 2019 at 1:08 pm

    Years of research and advanced technologies and this ugly mallet is what they came up with?

    Green/Yellow = fail.

    AI and ML generated ‘waves’? I can’t see this being legitimate as there’s too much dispersion between golfers to produce anything near as consistent as a computer generated test could perform. ‘for best results, hit the ball squarely and perfectly off this pin-sized dot at precisely at 120mph’.

  15. ogo

    Jan 4, 2019 at 12:55 pm

    … drool… drool… drool… {{{sigh}}}

  16. HDTVMAN

    Jan 4, 2019 at 10:54 am

    I like the adjustable weighting, but if you have purchased a new driver in the last 4 years, any brand, don’t expect much more length and tighter dispersion. Modern drivers can’t get much closer to the USGA numbers for fear that some, during manufacturing, might exceed the max and become non-conforming. Before buying a new driver, compare your current model to the new model on the same monitor with the same balls. Don’t worry about spin or any numbers besides carry and your dispersion pattern. Anything less than 10 years with similar dispersion, put your money away!

    • Daniel

      Jan 4, 2019 at 5:01 pm

      MY driver is a 2007 TM SuperQuad. Took it to PGA Superstore last summer and hit it up against the TM M1 and Callaway Rogue. I gained 5 yards on average, with no better accuracy. I looked at the fitter and said I don’t think paying $500 for 5 yards is worth it. He nodded and said no its not.
      I’ll keep testing that driver every year until something comes out that can give me real improvement. I bet I get 5-10 more years out of this one.

      • Tom

        Jan 4, 2019 at 5:35 pm

        Daniel you can probably get that 5 yards in your 2007 TM SuperQuad if you simply upgrade its shaft. That was a great head.

    • Jeffrey

      Jan 4, 2019 at 5:07 pm

      Amen. I still play Titleist 913 Driver. I have compared every later model Titleist driver up against it on the course, and for ME, found very little to no difference.

  17. dat

    Jan 4, 2019 at 9:58 am

    “AI” “Machine Learning” – may as well throw in “blockchain” as the lemmings who buy this $530 technobabble would buy it anyway even if it was no better than the last couple generations you can get used for a fraction of the price!

    Slow down the release cycle. Clearly it worked for Titleist this time around.

    • Anon

      Jan 4, 2019 at 10:33 am

      Got something else to complain about? People still buy new stuff. That doesn’t mean it’s for you.

      • dat

        Jan 4, 2019 at 10:43 am

        That’s all for now. Go ahead and purchase.

    • Soreno

      Jan 4, 2019 at 10:24 pm

      They have gone every 2 years just like Ping and Titleist. The original Epic came out in 2017. The Rogue was a different series or model. It’ll be replaced next year. Now Taylormade still goes every year.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

American Express, Abu Dhabi Golf Championship Tour Truck Report: BK to Srixon? MCA has a ton of new shafts, Rickie goes graphite

Published

on

TaylorMade

Most of the big action for Team TaylorMade is taking place in Abu Dhabi with Rory and Tommy in the field. After extensive weeks of testing, this is what they have in the bag this week

Tommy Fleetwood WITB

Driver: TaylorMade SIM2 (10.5 degrees @8.5)
Shaft: Mitsubishi Diamana DF 70 TX (tipped 1 inch, 44.75 inches)

3-wood: TaylorMade SIM2 Rocket 3 (13.5 degrees)
Shaft: Mitsubishi Diamana DF 70 TX (42.5 inches)

5-wood: TaylorMade SIM2 (19 degrees @18.5)
Shaft: Mitsubishi Diamana DF 80 TX (41.25 inches)

Irons: TaylorMade P7TF (4-PW) 
Shafts: Project X Rifle 6.5

Wedges: Callaway MD5 Jaws Raw (52-10S, [email protected], 60-08T)
Shafts: True Temper Dynamic Gold Tour Issue  S400

Putter: Odyssey White Hot Pro 3
Grip: SuperStroke Mid Slim 2.0

Grips: Golf Pride Tour Velvet Cord (D, 3W, 5W, 7W, and wedges), Iomic Sticky @12:30 (irons)

Ball: TaylorMade TP5x ’21 Proto

Rory McIlroy WITB

Driver: TaylorMade SIM2 (10.5 degrees @8.5)
Shaft: Fujikura Ventus Black 6 X (45.5 inches, 59.25 lie, D4)

3-wood: TaylorMade SIM2 (15 degrees @13.5)
Shaft: Mitsubishi Tensei CK Pro White 80 TX (43.25 inches, 58 lie, D4)

5-wood: TaylorMade SIM2 (19 degrees @ 18.25)
Shaft: Mitsubishi Tensei CK Pro White 90 TX

Irons: TaylorMade P7MB (4-PW)
Shaft: Project X Rifle 7.0 (6.5 in PW)

Wedges: TaylorMade MG2 (52-09SB, 56-12SB, 60-08LB)
Shaft: Project X Rifle 6.5

Putter: TaylorMade Spider X Copper (34.25 inches, 2.5 loft, 70 lie)

Ball: 2021 TaylorMade TP5x (#22)

Grips: Golf Pride Tour Velvet Cord (58R 1+1, logo down)

Matthew Wolff WITB

Driver: TaylorMade SIM2 Max (10.5 degrees @9)
Shaft: Graphite Design Tour AD TP 7 TX

3-wood: TaylorMade SIM2 Titanium (15 degrees)
Shaft: Graphite Design Tour AD XC 8 X

Irons: TaylorMade P7MC (3-PW)
Shafts: Project X 6.5

Wedges: TaylorMade MG2 (50-09SB, 56-12SB, 60-09LB)
Shafts: True Temper Dynamic Gold Tour Issue X100

Grips: Golf Pride ZGrip Cord (+3 double-sided tape)

Putter: TaylorMade Spider X Proto (33 inches, lie at 70, 3.5 loft, D4)
Grip: TaylorMade Red/Black

Ball: TaylorMade TP5 ’21 PIX

Other TM news 

Doc Redman put the new Aldila Ascent Red 70 TX in his SIM2 (60 TX pictured below).

Sepp Straka put the new MCA Kaili White 60 TX in his SIM2.

Titleist

The Fujikura Ventus Red trend continues with Russell Henley moving from his KBS TD to Ventus Red 7 X in a TSi4.

Tyler Duncan was testing a custom K Grind lob wedge. He was inspired by Kevin Na’s win and looking at Aaron Dill’s pics on IG. Can you blame him?

Justin Thomas (Abu Dhabi) moved out of Ventus Red 6 TX (tipped 1 inch) in his TSi3 (9 degrees) into a Graphite Design Tour AD IZ 6 X. According to my source, JT was looking for a specific feel with the driver and also one that dialed in the launch windows on a little cutter he has been working on. We will keep you updated if it sticks or if any of the info changes.

Callaway

Akshay Bhatia put the new Apex Utility Prototype in play with a KBS Tour Hybrid Prototype 105 X shaft. Shay also put the new Epic Max LS driver (9 degrees @8.5) with a Project X HZRDUS Smoke Green “Hulk” 75G 6.5 TX.

Kevin Na tested Callaway’s Epic Max LS (9 degrees) with a Graphite Design Tour AD GP 6 X. No need to panic, that original Epic gamer ain’t goin’ anywhere till it keels over and dies.

Phil Mickelson was spotted testing a Fujikura Ventus Black 6 X shaft in a Mavrik Sub Zero. Not confirmed if it will indeed go in play.

Ping

Scott Stallings (non-staff) put a Ping G425 LST (10.5 degrees @11) driver in play with an MCA Kaili White 60 TX (tipped 1 inch @45.25).

Abraham Ancer (non-staff) also converted to the Ping G425 LST (9 degrees @7.75) with an MCA Tensei AV Raw Blue 65 TX (tipped 1 inch @45).

Cameron Champ lost his clubs en route to Palm Desert and the Ping Tour squad had to build a brand new set of sticks from scratch, top to bottom. Thankfully the gamers showed up and Cam was left with a fresh new backup set.

Srixon

Rumor has it that former world No. 1 Brooks Koepka has inked a deal with Cleveland/Srixon to play its Z-Star XV ball, ZX7 irons and Cleveland Zip Core Wedges. Koepka showed up to Palm Desert with a new set of irons with Tour Issue X100 shafts, a Srixon utility, and his trusty Nike Vapor Pro 3-iron and TaylorMade M5 driver with an MCA Diamana D+ Limited 70 TX shaft. We will continue to update to confirm or deny the rumors. Awesome news for Srixon and BK if true.

Cobra

Rickie Fowler made some significant changes to his bag coming into Palm Desert. The Cobra staffer put the REV33 MB’s back in the bag this time with a fresh set of Mitsubishi Chemical MMT 125 TX graphite shafts. Fowler, who has tested quite a few different shafts over the years, going from KBS C-Taper S+ to Tour Issue X100, loved the integrity of the MMT’s.

In testing, they tried a set that was soft stepped as well as the current set that is straight in. The overall takeaway was integrity on mis-hits and hitting a very specific flight window all while keeping spin the same. Fowler also had the new Cobra RadSpeed Driver in the bag with a Mitsubishi Tensei Orange 60 TX shaft.

Jason Dufner put the new Aldila Tour Concept 60 TX in his Rad Speed Driver (70 TX pictured below).

Free Agents

Scottie Scheffler finally swapped out his TaylorMade P730’s for a brand new set of P7TW’s (5-PW). Like his older set, they come fully loaded with True Temper Dynamic Gold Tour Issue X100 shafts. Scottie did keep his Srixon Utility 3-iron and Z785 4-iron in the bag, however.

Newly minted free agent Ryan Moore showed up to the Desert with a bag only a true gear junkie could love. The six-company bag featured a TaylorMade SIM Driver, TSi2 3-wood, Srixon hybrids, Mizuno MP-18 irons, and Cleveland Zip Core wedges.

Paul Casey put the Titleist TSi3 driver in the bag with a Mitsubishi Diamana D+ Limited 70 TX shaft.

KBS seeded out a new Proto graphite shaft. The yet-to-be-named new edition to the TD line has a higher modulus material on the bottom third to increase stability and lower torque. The feedback with the original TD from players with fast speeds: it needed to be stiffer. This “newer version,” which will probably only come in the category 4 and 5, is very firm.

Patrick Reed went back to his Ping G400 LST driver—that’s all on that.

 

Your Reaction?
  • 58
  • LEGIT8
  • WOW1
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK1

Continue Reading

Equipment

Rickie Fowler spotted with graphite iron shafts (Mitsubishi MMT) at The American Express

Published

on

When it comes to equipment stories, The American Express this week at PGA West is the gift that keeps on giving. Our newest scoop is that Rickie Fowler is taking after another Cobra staffer (aka “the big golfer”) and has made the switch to graphite shafts in his irons.

From the photos captured from his practice round on Wednesday, it appears that Rickie is using Mitsubishi Chemical’s MMT shafts in his custom and yet to be released Cobra Rev33 irons.

This is not the first time Rickie has switched iron shafts in the last 12 months. He was a long-time user of KBS C-Taper before switching to True Temper S400s, and now it appears he is looking at graphite as his next frontier.

This is a developing story and we are working hard on getting all the details and specs of this equipment change but for more pictures of Rickie from The American Express, check out the gallery below.

 

Your Reaction?
  • 17
  • LEGIT3
  • WOW2
  • LOL0
  • IDHT1
  • FLOP0
  • OB0
  • SHANK1

Continue Reading

Equipment

2021 FootJoy HyperFlex with BOA

Published

on

FootJoy is celebrating its 75th year as the number one shoe in golf, and to celebrate designers are continuing to push the boundaries of comfort, support, and technology with the release of the all-new 2021 HyperFlex with BOA.

The HyperFlex is two years in the making and features a number of new technologies to provide the stability golfers require with the out of the box comfort they demand.

“They look and feel so athletic. They are super comfortable the moment you put them on.”
– Rafa Cabrera Bello

HyperFlex with BOA technology

WRAPID Fit Technology: BOA is a staple footwear technology, but the designers at FootJoy wanted to take its capabilities further and make it more comfortable. The result is an asymmetrical configuration that ensures a snug comfortable fit but reduces unwanted pressure on the top of the foot. It enables the shoe to move with you, wrapping your foot for complete security, all while providing powerful support through the swing.

Stratofoam Cushioning: This is a proprietary foam blend that is used in the midsole to offer the perfect amount of walking comfort while still providing the right amount of support to reduce fatigue.

OptiFlex outsole –  The design winds through the length of the sole to naturally flex as you walk and still offer torsion control through your swing when needed.

“This new outsole technology is designed to mimic the natural flexure of the foot, so not only are you getting a great walking shoe, but a shoe that will maximize the ground force throughout every movement in the golf swing.”
-Chris Tobias, Vice President, FJ Footwear.

Waterproof Technical Mesh Upper – The Hyperflex is going technical to maximize comfort by pairing a breathable knit mesh-lined upper with a waterproof membrane to regulate foot temperature in any weather while also keeping your foot dry.

Price and availability

The new Hyperflex with BOA, along with the standard laced model will be available starting February 1, and will be priced at $179.99 with the Wrapid BOA system and $149 for the traditionally laced model.

Your Reaction?
  • 24
  • LEGIT1
  • WOW0
  • LOL1
  • IDHT0
  • FLOP1
  • OB0
  • SHANK2

Continue Reading

WITB

Facebook

Trending