Equipment
Did Justin Rose confirm his switch to Honma?
Our Oct. 26 Forum Thread of the Day centered around Justin Rose’s potential defection from TaylorMade and move to Japanese luxury club brand Honma. Golf Digest’s Mike Stachura, the Morning Read, the Irish Times, and the Sun Times, have all added fuel to that fire.
And on the subject of fire, asked about the potential change following his Turkish Airlines Open win, Rose said
“Where there’s smoke, there’s fire.”
Speculation had been rampant in the GolfWRX forums for weeks, with several members with connections to the company indicating they’d heard Rose would soon be a Honma man. For example, mallrat said: “A teaching pro at our club is on staff with Honma and told me the same thing on Weds.”
Beyond the Englishman’s seeming admission that the rumor is true, his agent, Mark Steinberg is mum. Likewise, neither TaylorMade nor Honma has commented.
Suspicion as to why Rose, a long-time TaylorMade staffer and the No. 1 golfer in the world, would defect to a Japanese luxury brand with little presence on the PGA Tour centers around Mark King. The former TaylorMade president and CEO joined Honma as a consultant in August.
Per Golf Digest’s Mike Stachura,
“King, who was CEO at TaylorMade from 1999-2013, stood by Rose in his early professional days when he missed the first 21 cuts of his career and posted a stroke average of 75.18 in his 1999 European Tour season.”
Stachura also indicated King has brought several former TaylorMade staffers to the company. With TaylorMade from 1994 to 2014, King said in August that the company would be looking to establish a presence on the PGA Tour and debut new products in 2019 (per Golf Inc.).
Under the guidance of Chinese businessman Liu Jianguo, Honma, now publicly traded on the Hong Kong stock exchange, has seen sales growth over the past four years amid a reworked business model. The brand now looks to expand into the United States and establish a foothold in the luxury equipment space, which is presently dominated by the likes of XXIO and PXG.
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Whats in the Bag
Xander Schauffele WITB 2024 (May)
- Xander Schauffele what’s in the bag accurate as of the PGA Championship.
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @10.1)
Shaft: Mitsubishi Diamana PD 70 TX (45.5 inches)
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Mitsubishi Diamana PD 80 TX
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Mizuno MP-20 (3), Callaway Apex TCB ’24 (4-10)
Shafts: True Temper Dynamic Gold Tour Issue Mid X100 (3), True Temper Dynamic Gold Tour Issue X100 (4-10)
Wedges: Callaway Jaws Raw (52-10S), Titleist Vokey Design SM10 (56-10S @57), Titleist Vokey Design WedgeWorks Proto (60-K @61)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Toulon Design Las Vegas Prototype 7CH
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride MCC Align
Ball: Callaway Chrome Tour
Check out more in-hand photos of Xander Schauffele’s clubs in the forums.
More Xander Schauffele WITBs
- Xander Schauffele WITB 2023 (August)
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- Xander Schauffele’s winning WITB: 2022 Scottish Open
- Xander Schauffele’s winning WITB: 2022 Travelers Championship
- Patrick Cantlay, Xander Schauffele’s winning WITBs: 2022 Zurich Classic
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- Xander Schauffele WITB: 2020 Tour Championship
- Xander Schauffele’s winning WITB: 2020 Olympics
- Xander Schauffele WITB 2020
- Xander Schauffele WITB: 2020 Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: 2018 WGC-HSBC Champions
- Xander Schauffele WITB 2018
- Xander Schauffele’s winning WITB: 2017 Tour Championship
- Xander Schauffele WITB 2017
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Whats in the Bag
Cam Smith WITB 2024 (May)
- Cam Smith what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Titleist TSR3 (10 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus TR Blue 6 X
3-wood: Ping Max G430 Max (15 degrees)
Shaft: Fujikura Ventus TR Red 7 X
7-wood: Titleist TS2 (21 degrees, D4 SureFit setting)
Shaft: UST Mamiya Elements Proto 8F5
Irons: Mizuno Pro Fli-Hi (2, 3), Titleist T100 (5-9)
Shafts: KBS Tour 130 X Custom Series
Wedges: Titleist Vokey Design SM9 (46-10F, 52-08F, 56-08M, 60-04T)
Shafts: KBS Tour 130X (46, 52, 56, 60)
Putter: Scotty Cameron 009M
Grips: Golf Pride Tour Velvet Tack
Ball: Titleist Pro V1x
Check out more in-hand photos of Cam Smith’s gear here.
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Whats in the Bag
Patrick Reed WITB 2024 (May)
- Patrick Reed what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Aldila Rogue Silver 125MSI 80 Tour X
Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX
Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot RX Pt Customs No. 2
Ball: Titleist Pro V1
Grips: Golf Pride MCC
More photos of Patrick Reed’s WITB in the forums.
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Cameron Halkett
Nov 20, 2018 at 10:13 pm
I’m just reading Honma’s H1 Results. Within page 20 of their presentation they list that a “TOP PGA player as a global brand ambassador”.
I would say that almost confirms it.
Doug McManus
Nov 9, 2018 at 11:12 pm
They are great clubs, very nice quality. The Honma Tour World 737 driver is longer than the Callaway Rogue. I can’t say enough good things about the clubs, if you have the money and want the best buy a set!
ogo
Nov 9, 2018 at 12:14 am
BREAKING NEWS***** http://www.youtube.com/watch?v=_kuFf8cCQlg
Hailstorm in New South Wales, Australia, hailstones the size of GOLF BALLS!!!
Those Aussies really take their golf seriously !!!! 😮
Tom
Nov 8, 2018 at 7:22 pm
Where did my previous post go?
G-head
Nov 8, 2018 at 12:48 pm
Honma… Honma… Honmaaaaaa (Beres)
Dave r
Nov 8, 2018 at 11:50 am
I always believed you got what you paid for, and the same is still true . Buying off the rack will get you nothing to buy properly you need to be fitted properly. The shaft is what makes a club work, thinking you are buying what the pros are hitting is nothing but b.s. Not one player on tour is playing so called STOCK . And it would be nieve to think so . Even weekend golfers would benefit from paying for a fitting . A good fitting pro can do it in 1/2 hour with all the proper fitting material out there today.
Richard Tucker
Nov 7, 2018 at 1:56 pm
Very smart move by Honma. Anyone who has played their irons will know just how good they are I have for 25 years. They are the next step up from Mizuno and very much on par with PXG. I would imagine it would be a iron only contract as I cant see him changing drivers or putters anytime soon,
Aaron Smith
Nov 7, 2018 at 8:21 pm
It’s a 13 club deal with only the putter left out
Evan
Nov 9, 2018 at 12:41 am
“On par with PXG” LOL.
Nick
Nov 19, 2018 at 9:52 am
What Evan said.
Travis
Nov 7, 2018 at 1:48 pm
I dig it. I wouldn’t mind seeing more brands in play and popular in the US.
TONEY P
Nov 7, 2018 at 12:53 pm
Players will endorse anything for enough money. And any true golfer knows, you can’t buy a golf swing no matter what your clubs cost.
Clint
Nov 7, 2018 at 12:10 pm
“Luxury” clubs are a joke and a waste of money. They are literally just a status symbol because the performance doesn’t merit the exorbitant price tags. I could probably argue that with most golf equipment though. The need for the “latest and greatest” in golf is really unnecessary since equipment performance improvements happen so slowly.
Jed
Nov 7, 2018 at 1:35 pm
The Asians that buy them don’t really care how they hit them. $$$ is king to them.
Mbwa Kali Sana
Nov 7, 2018 at 3:01 pm
HONMA isn’t just a”LUXURY BRAND ” .Their irons are far better than competition ,if you choose their 4 Star or 5 Star shafts .
I own a full set of HONMA clubs since 10 years :these were manufactured in JAPAN with much more care than the AMERICAN brands
Their woods ,in contrast, are not better than the big “AMERICAN “(Made in CHINA !!!)woods
CaoNiMa
Nov 7, 2018 at 10:35 pm
Idiots will believe anything.
Mizuno irons are far better and real players know.
Just because you paid more money for something doesn’t make it better.
It’s sad that the name of Honma has been raped to this extent. It’s owned by the Chinese. Honma no longer is the same company it was when it was the best at making persimmon woods. None of the original owners or designers are there. That’s why their new stuff look like everything else, instead of looking special like they used to.
Now it’s just a joke.