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Did Justin Rose confirm his switch to Honma?

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Our Oct. 26 Forum Thread of the Day centered around Justin Rose’s potential defection from TaylorMade and move to Japanese luxury club brand Honma. Golf Digest’s Mike Stachura, the Morning Read, the Irish Times, and the Sun Times, have all added fuel to that fire.

And on the subject of fire, asked about the potential change following his Turkish Airlines Open win, Rose said

“Where there’s smoke, there’s fire.”

Speculation had been rampant in the GolfWRX forums for weeks, with several members with connections to the company indicating they’d heard Rose would soon be a Honma man. For example, mallrat said: “A teaching pro at our club is on staff with Honma and told me the same thing on Weds.”

Beyond the Englishman’s seeming admission that the rumor is true, his agent, Mark Steinberg is mum. Likewise, neither TaylorMade nor Honma has commented.

Suspicion as to why Rose, a long-time TaylorMade staffer and the No. 1 golfer in the world, would defect to a Japanese luxury brand with little presence on the PGA Tour centers around Mark King. The former TaylorMade president and CEO joined Honma as a consultant in August.

Per Golf Digest’s Mike Stachura,

“King, who was CEO at TaylorMade from 1999-2013, stood by Rose in his early professional days when he missed the first 21 cuts of his career and posted a stroke average of 75.18 in his 1999 European Tour season.”

Stachura also indicated King has brought several former TaylorMade staffers to the company. With TaylorMade from 1994 to 2014, King said in August that the company would be looking to establish a presence on the PGA Tour and debut new products in 2019 (per Golf Inc.).

Under the guidance of Chinese businessman Liu Jianguo, Honma, now publicly traded on the Hong Kong stock exchange, has seen sales growth over the past four years amid a reworked business model. The brand now looks to expand into the United States and establish a foothold in the luxury equipment space, which is presently dominated by the likes of XXIO and PXG.

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16 Comments

16 Comments

  1. Cameron Halkett

    Nov 20, 2018 at 10:13 pm

    I’m just reading Honma’s H1 Results. Within page 20 of their presentation they list that a “TOP PGA player as a global brand ambassador”.

    I would say that almost confirms it.

  2. Doug McManus

    Nov 9, 2018 at 11:12 pm

    They are great clubs, very nice quality. The Honma Tour World 737 driver is longer than the Callaway Rogue. I can’t say enough good things about the clubs, if you have the money and want the best buy a set!

  3. ogo

    Nov 9, 2018 at 12:14 am

    BREAKING NEWS***** http://www.youtube.com/watch?v=_kuFf8cCQlg
    Hailstorm in New South Wales, Australia, hailstones the size of GOLF BALLS!!!
    Those Aussies really take their golf seriously !!!! 😮

  4. Tom

    Nov 8, 2018 at 7:22 pm

    Where did my previous post go?

  5. G-head

    Nov 8, 2018 at 12:48 pm

    Honma… Honma… Honmaaaaaa (Beres)

  6. Dave r

    Nov 8, 2018 at 11:50 am

    I always believed you got what you paid for, and the same is still true . Buying off the rack will get you nothing to buy properly you need to be fitted properly. The shaft is what makes a club work, thinking you are buying what the pros are hitting is nothing but b.s. Not one player on tour is playing so called STOCK . And it would be nieve to think so . Even weekend golfers would benefit from paying for a fitting . A good fitting pro can do it in 1/2 hour with all the proper fitting material out there today.

  7. Richard Tucker

    Nov 7, 2018 at 1:56 pm

    Very smart move by Honma. Anyone who has played their irons will know just how good they are I have for 25 years. They are the next step up from Mizuno and very much on par with PXG. I would imagine it would be a iron only contract as I cant see him changing drivers or putters anytime soon,

  8. Travis

    Nov 7, 2018 at 1:48 pm

    I dig it. I wouldn’t mind seeing more brands in play and popular in the US.

  9. TONEY P

    Nov 7, 2018 at 12:53 pm

    Players will endorse anything for enough money. And any true golfer knows, you can’t buy a golf swing no matter what your clubs cost.

  10. Clint

    Nov 7, 2018 at 12:10 pm

    “Luxury” clubs are a joke and a waste of money. They are literally just a status symbol because the performance doesn’t merit the exorbitant price tags. I could probably argue that with most golf equipment though. The need for the “latest and greatest” in golf is really unnecessary since equipment performance improvements happen so slowly.

    • Jed

      Nov 7, 2018 at 1:35 pm

      The Asians that buy them don’t really care how they hit them. $$$ is king to them.

    • Mbwa Kali Sana

      Nov 7, 2018 at 3:01 pm

      HONMA isn’t just a”LUXURY BRAND ” .Their irons are far better than competition ,if you choose their 4 Star or 5 Star shafts .
      I own a full set of HONMA clubs since 10 years :these were manufactured in JAPAN with much more care than the AMERICAN brands
      Their woods ,in contrast, are not better than the big “AMERICAN “(Made in CHINA !!!)woods

      • CaoNiMa

        Nov 7, 2018 at 10:35 pm

        Idiots will believe anything.
        Mizuno irons are far better and real players know.
        Just because you paid more money for something doesn’t make it better.
        It’s sad that the name of Honma has been raped to this extent. It’s owned by the Chinese. Honma no longer is the same company it was when it was the best at making persimmon woods. None of the original owners or designers are there. That’s why their new stuff look like everything else, instead of looking special like they used to.
        Now it’s just a joke.

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Whats in the Bag

Kevin Streelman WITB 2024 (April)

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  • Kevin Streelman what’s in the bag accurate as of the Zurich Classic.

Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X

3-wood: Titleist TSR3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus Blue 8 X

5-wood: Ping G (17.5 degrees)
Shaft: Graphite Design Tour AD DI 10 X

Irons: Wilson Staff Model CB (4-9)
Shafts: Project X 6.5

Wedges: Wilson Staff Model (48-08, 54-08), Titleist Vokey Design WedgeWorks (58-L @59)
Shafts: Project X 6.5 (48), True Temper Dynamic Gold Tour Issue S400 (54, 58)

Putter: Scotty Cameron TourType SSS TG6

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

Check out more in-hand photos of Kevin Streelman’s clubs here.

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Choose Your Driver: Which 2012 driver was your favorite?

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The year was 2012. Gangnam Style ruled supreme, its infectious beats and ludicrous horse-riding dance moves hypnotizing us with their stupidity. Everyone was talking about the Mayan calendar, convinced that the end of days was near. Superheroes soared on the silver screen, with the Avengers assembling in epic fashion. Katniss Everdeen survived The Hunger Games. And the memes! The memes abounded. Grumpy Cat triumphed. We kept calm and carried on.

In much the same way that automotive enthusiasts love classic cars, we at GolfWRX love taking a backward glance at some of the iconic designs of years past. Heck, we love taking iconic designs to the tee box in the present!

In that spirit, GolfWRX has been running a series inspired by arguably the greatest fighting game franchise of all time: Mortal Kombat. It’s not “choose your fighter” but rather “choose your driver.”

Check out some of the standout combatants of 2012 below.

 

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A post shared by GolfWRX (@golfwrx)


Nike VRS

Often harshly critiqued during its years releasing golf equipment (right, Phil Mickelson?), Nike’s tenure in the club-and-ball business gets a gloss of nostalgic varnish, with many of its iron and putter designs continuing to attract admirers. Among the company’s driver offerings, the 2012 VRS — or VR_S, if you will — drew high marks for its shaping and toned-down appearance. The multi-thickness, NexCOR face was no joke either.

Check out our coverage from 2012 here.

Callaway RAZR Fit

Callaway’s first foray into moveable weight technology (married with its OptiFit hosel) did not disappoint. With a carbon fiber crown, aerodynamic attention to detail, and variable and hyperbolic face technologies, this club foreshadowed the tech-loaded, “story in every surface” Callaway drivers of the present, AI-informed design age.

Check out our coverage from 2012 here.

Cleveland Classic 310

Truly a design that came out of left field. Cleveland said, “Give me a persimmon driver, but make it titanium…in 460cc.” Our 2012 reviewer, JokerUsn wrote, “I don’t need to elaborate on all the aesthetics of this club. You’ve seen tons of pics. You’ve all probably seen a bunch in the store and held them up close and gotten drool on them. From a playing perspective, the color is not distracting. It’s dark enough to stay unobtrusive in bright sunlight…Even my playing partners, who aren’t into clubs at all…commented on it saying it looks cool.” Long live!

Check out our coverage from 2012 here.

Titleist 910

While there’s no disputing Titleist’s “Titleist Speed” era of drivers perform better than its 2010s offerings, sentimentality abounds, and there was something classically Titleist about these clubs, right down to the alignment aid, and the look is somewhere between 983 times and the present TS age. Representing a resurgence after a disappointing stretch of offerings (907, 909), The 910D2 was a fairly broadly appealing driver with its classic look at address and classic Titleist face shape.

Check out our coverage from 2012 here.

TaylorMade RocketBallz

The white crown. The name. You either loved ‘em or you hated ‘em. TaylorMade’s 2012 offering from its RocketBallz Period boasted speed-enhancing aerodynamics and an Inverted Cone Technology in the club’s titanium face. Technology aside, it’s impossible to overstate what a departure from the norm a white-headed driver was in the world of golf equipment.

Check out our coverage from 2012 here.

Ping i20

Long a quietly assertive player in the driver space, Ping’s i20 was more broadly appealing than the G20, despite being a lower-launch, lower-spin club. Ping drivers didn’t always have looks that golfer’s considered traditional or classic, but the i20 driver bucked that trend. Combining the classic look with Ping’s engineering created a driver that better players really gravitated toward. The i20 offered players lower launch and lower spin for more penetrating ball flight while the rear 20g tungsten weights kept the head stable. Sound and feel were great also, being one of the more muted driver sounds Ping had created up to that time.

Check out our coverage from 2012 here.

GolfWRXers, let us know in the comments who “your fighter” is and why!

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/29/24): Krank Formula Fire driver with AutoFlex SF505 shaft

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Krank Formula fire driver with AutoFlex SF505 shaft.

From the seller: (@well01): “Krank formula fire 10.5 degree with AUtoflex SF505.  $560 shipped.”

To check out the full listing in our BST forum, head through the link: Krank Formula Fire driver with AutoFlex SF505 shaft

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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