Opinion & Analysis
Are golf fans and the media right to judge Brooks Koepka?
Brooks Koepka’s relationship with observers of the game has been uncomfortable of late. You only have to go back to August of this year, when at the PGA Championship, Tiger Woods poured his heart and soul into his final round at the year’s last major with the spectators of St. Louis delivering in kind to create one of the best atmospheres at a golf event in recent years. Koepka that day, received polite applause from the crowd that Sunday evening as he tapped in nonchalantly on the 18th green to win his second major championship title of the year. After the climate that Woods had created, that final scene, it is fair to say, was a little anti-climactic.
Koepka, who ascended to the summit of the game after victory at the CJ Cup on Sunday has come under fire for being an aloof golfer who lacks personality and passion on the golf course. His lack of emotion while competing rubs many people the wrong way, especially ever since he described golf as “kind of boring” in a 2015 interview with Golf Digest.
Koepka’s blasé appearance on the golf course has led to a distant relationship between himself and both golf spectators and the media. The media’s perceived lack of appreciation for Koepka is fueled by his robotic style on the golf course. Unlike, Woods, McIlroy, or Spieth, who express themselves on the course and offer marketable narratives at all times, Koepka is considered dull and lacking a personality.
This lack of appreciation from golf’s media lights a fire under the American. Earlier this year, Koepka displayed the type of emotion that golf fans would love to see on the course when he railed against the media for the lack of attention they give him.
“You’ve got guys who will kiss up, and I’m not gonna kiss up. I don’t need to kiss anyone’s butt. I’m here to play golf. I’m not here to do anything else. I don’t need to bend over backwards to be friends with anyone [in the media], but certain guys do that because they want their names written. I’d rather be written about because of my play. Sometimes it does suck, but I’ve started to care less. Come Sunday, I won’t forget it when everyone wants to talk to me because I just won. I don’t forget things.”
It is clear what now motivates Koepka (at least in part): His indignation at the lack of respect he feels he receives from the media has given him the impetus to work even harder, resulting in a career-defining year which saw him bag two majors, the PGA Player of the Year award and the world number one ranking.
Are golf fans unfair to judge Koepka on his emotionally void performances? I don’t think they are. While it’s only right to appreciate the level of dedication, skill, and nerve that Koepka has displayed on his way to the top of the sport, fans of any sport want to root for a player who showcases their thirst for victory as imperative to their being. Think Rafael Nadal, Tom Brady, Cristiano Ronaldo etc. Athletes are admired as much for their skill as they are their desire to win that they express outwardly, energizing fans of their sport. Nowadays, sports are as much a competitive activity as they are entertainment. As long as Koepka fails to show how much he wants to win to the public, fans of the sport and the media are not going to show him the adoration and attention that he deserves.
How will Koepka’s personality affect his status in the game of golf?
Should the American continue to claim major titles and hold onto the world number one ranking, will appreciation rise? Probably not. His situation is reminiscent of tennis legends Pete Sampras and Ivan Lendl. Both world class champions throughout their illustrious careers, yet both failed to capture the imagination of fans due to their stoic and emotionally lacking approach on the court.
While the attention and love Koepka receives currently is limited for someone who is world number one, his unresponsive, passive demeanor doesn’t afford him the luxury of having a dip in form and still staying relative. Woods barely played from 2014-17, yet any news from the 14-time major winner in this period was still box office, while the likes of McIlroy and Spieth who have both suffered substantial dips in form over the past couple of years have received bundles of attention both from the media and from spectators during this period. Koepka does not have the same comfort, and he will need to stay at the top of the game or his limited attention from the golfing world will diminish.
However, it’s difficult to imagine the 28-year-old going anywhere anytime soon though. The three-time major winner has a game designed to dismantle even the most challenging of golf courses. While viewers may be unenthused by BK’s robotic nature, it’s something they may have to accept. Koepka’s feeling of being slighted by the golfing world may have had one of the most positive effects on his career, and as long as he feels unappreciated, he can allow his talent to hit back at his critics.
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Opinion & Analysis
The best bets for the 2023 Valero Texas Open
Forget the $1.5 million due to the winner. The real prize at the end of this week’s Texas Open will be that last-minute invite to the 87th Masters starting on April 6th.
That payout is also nothing compared to the $3.5 million that Sam Burns copped when winning last night’s World Match Play, or the obvious prestige of what is to come. That has to affect the field this week, and we even lose local hero Jordan Spieth, veteran of seven outings around the San Antonio Oaks course.
The 29-year-old has, of course, an enviable record at Augusta with a win and four top-three finishes, so it’s no surprise he takes a break to prepare for the big one, after seven events since the start of February to prepare for the big one.
That all leaves world number 17 Tyrrell Hatton as clear favourite with his closest challengers (according to the market) being Hideki Matsuyama (#21) Si-Woo Kim (#39) and Corey Conners (#40). Behind there is a host of likely candidates that rank just off that vital top-50, with the likes of Rickie Fowler looking to continue his comeback and qualify for next week’s Masters after being a regular for 10 years straight until 2021.
The course itself ranked in the top third for overall difficulty last season and requires a solid overall game, favouring neither bombers or plodders. All styles have a chance here this week, and many of the past challengers confirm that view.
2016 champion and three-time runner-up Charley Hoffman said, “Tee to green is very visual, shapes with the trees and it’s a tough driving golf course,” whilst 2019 winner and three-time Masters top-10, Corey Conners summed up the test.
“Basically took care of the holes that you need to take care of, the par 5s, and No. 5, a short par 4, I was able to make birdie,” he said. “Other than that, just kept it pretty simple. There’s a few pins that are close to some slopes, so played a little safer on some shots, but struck it really well. So just tried to keep it simple and scored well.”
Wind is the main defence here, and therefore it’s no surprise that all the last four winners show form at the likes of Bay Hill, Waialae, Mayakoba, Hilton Head, and, in the case of Spieth, Conners and Kevin Chappell, at Augusta.
Since moving to its current slot just before the Masters, nobody has defended the Texas Open title, but it looks as if J.J Spaun is ready to strike again after an encouraging display at the Match Play last weekend.
After making his way through the grades, winning on the PGA Tour Canada and the Web.com tour, a misdiagnosis of his diabetes stalled the 32-year-old, and he dropped from just outside of the world’s top 100 to a place closer to 500th. However, in the second half of 2021, he ran up to Grayson Sigg at the Albertsons Boise Open before a top-10 in Bermuda settled the drop.
2022 was another year of progress as he took in four top-30 finishes early in the year – at La Quinta and, more relevantly, at Pebble Beach, Honda and Valspar – before a two-shot victory here. The final half was equally decent with one missed-cut in 10 outings, with top-15 finishes at the Shriners and (again relevant for comp course fans) at Mayakoba and at Sea Island. On top, he led the better-class St. Jude field for every one of the first three rounds before a final round collapse.
The new year has been mixed, with Spaun making the weekend in only half his eight starts. However, those 50 percent take in a fifth place at Kapalua (in second place going into Sunday) and 12th at the Sony, where again he was in the final group for the last round.
Again the 33rd finish at Riviera disguises that he was in the top-10 going into payday and he bounced back again with comfortable victories over Matt Fitzpatrick, Sahith Theegala and Min Woo Lee at Austin last week to head his talented group.
With a solid tee-to-green required this week, be encouraged that he ranked fifth at both his first two efforts this year in Hawaii, whilst his short game has seen him in the top-22 for scrambling in six of his last eight recorded starts.
Coming into this event last year, the Scottsdale resident had three midfield finishes mixed with missed weekends, something very similar to his lead in here this week.
Perhaps inspired by Matt Wallace’s victory in the Dominican Republic last week, Aaron Rai can continue a great run for British golfers following Wallace, David Skinns on the KFT and Georgia Hall’s very nearly come-from-behind effort at the LPGA Drive On Championship.
The 28-year-old stormed to the front rank in Europe after gaining automatic qualification from the Challenge Tour after three wins before the end of July 2017, before beating Matt Fitzpatrick in Hong Kong and Tommy Fleetwood in a play-off for the Scottish Open.
Hopefully that Boise Open is of some relevance, as Rai finished alongside Spaun as runners-up in 2021, letting a one-shot lead slip on Sunday, but still gaining his tour card.
It’s hard to argue against the view that everything since has been very one-paced, but on the pick of his form he has to be of interest here this week, particularly after a strong showing at Sawgrass.
2022 saw Aaron Two-gloves finish top-20 at Mikey, Houston, Canada, Shriners and Houston on the PGA Tour, and when dropped to the DPWT, he finished in the top echelons of the Italian and Irish Opens.
Rai hasn’t set the world alight in 2023 but was just outside the top-20 after round one at the Sony, led the Farmers field after the first round, was a never-nearer 29th at the Genesis, fifth after round one at Bay Hill and went into the final round at Sawgrass in the top five.
It’s going to be about putting it all together the same week, and he comes here after an encouraging top-30 here last year when two rounds of 74 and 73 spoilt the first and third rounds that saw him twice in the top seven.
In an interview after his first round 67 last season, Rai admitted it was useful to know the course:
” I think putting together how the course is on the Tuesday and having in mind how the course is going to change and I think that’s where it’s very good asking questions and speaking to people who have been here for a long time. So those are the most important things for me.”
Over the last three months, Rai ranks top-10 for driving accuracy, 11th for ball-striking, 10th for greens, and top-20 for tee-to-green at all of Riviera, Pebble Beach and Sawgrass. Perfectly able to find the short stuff in the wind, it’s clear that the flat stick is the one thing holding him back, but any improvement allied to those sharp stats will see him right there on Sunday.
Although always tempted by the younger, unexposed brigade, I’ll finish this week with two stalwarts.
First up is former top-class major contender Kevin Chappell, who was put up at 90/1 for the Corales last week, did nothing wrong and is now a much bigger price!
Formally 23rd in the world, the 36-year-old has dropped to outside the top 600 but has dropped hints over the last three weeks that he may be approaching the play that won the Texas Open, run-up at Sawgrass, and finish top-10 in four majors.
Since his body broke down in 2018, golf has been a struggle, and he has not recorded a top 10 since the CIMB in October of that year. However, after missing nine of his last 10 cuts, the Californian resident has improved to 29th at Palm Beach Gardens (round positions 84/48/50/29) and 15th at Puerto Rico (47/54/33/15).
Strokes gained were positive throughout at the Honda, and he ended up almost repeating his 2022 effort at the Corales, finishing one place worse, in 16th place.
Given his efforts also at the Honda (13th), here (18th) and Barbasol (21st) in the recent past, we need to heed any nudge that Chappell has made his way back.
Now on a run of 16/15/29 it appears that the four-time major top-ten player is over his near career-ending surgery, and he returns to San Antonio after a career record that reads one win, one runner-up, fourth, 15th and 18th.
With nine of his last 12 rounds being 70 or under, and none worse than 72, quotes in triple figures border on the insulting.
We don’t see many teenage ‘Kevin’s these days, so there is no shock in finding the final selection is in his 40s.
Rather like his namesake, Streels has been in the doldrums, and whilst his return to form is not as obvious as Chappell’s, it’s worth jumping on the positive parts of his resumé from the past 14 months or so, again returning to a favoured track.
Another with back-form that gives him a serious shout – top-three finishes at the Farmers, Sawgrass, Pebble Beach, Bay Hill and Harbour Town – he also backs it up with consistent form at Summerlin, home of the Shriners (amongst other titles), an event won twice by 2013 Texas champ, Martin Laird.
Monday morning back to work!!!
?@PGATOUR? ?@attproam? pic.twitter.com/Q0YQSd4kEq
— Kevin Streelman (@Streels54) February 6, 2023
While the 44-year-old has dropped well outside the world’s top-100, it’s noteworthy that he can still post top finishes and has recorded nine top-10 finishes over the last couple of years, including second-places at Bay Hill and River Highlands and a third at Silverado.
2021 saw several top-15s that incorporate Bay Hill (again), Wyndham, Match Play and at top-20 finishes at three of the four majors, whilst last season found him posting runner-up at the Barbasol, seventh at Valspar, and top-20s at Shriners, Honda and here, at the Texas Open.
Suddenly the results look far better than at first glance and many of his final figures tend to hide some decent play.
Since October ’22, Streelman was in 10th at the halfway point at the Sanderson, sixth going into Sunday at the RSM, 14th after round one at Riviera and made his way from 85th after day one at the Valspar to lie top-20 after the third round.
He’ll pick and choose his events but he’s still got fire in his belly, posting his best iron play for a while at Innisbrook last time out, and he’s back at a course that he’s played eight times, racking up every cut, an average position of around 21st and posting last three years finishes of 18/6/8.
- J.J Spaun WIN
- Aaron Rai WIN/TOP-5
- Kevin Chappell – WIN/TOP-5
- Kevin Streelman – WIN/TOP-5
- Kevin Streelman – Top-20
Opinion & Analysis
2023 PGA Championship: Interview with Jeff Corcoran, GCS
As ticket-holders exit their shuttles and enter the main gate to Oak Hill Country Club this May, their eyes will be attracted to so many sights. The 100-year old, Tudor-style clubhouse, designed by Thompson, Holmes, and Converse (of New Tammany Hall fame in New York City) catches and holds many glances. The market boardwalk will feature emporia of food, drink, and memories, all featuring the designs and flair of marketing teams. It’s a lot to take in.
Most attendees won’t enter the clubhouse, and their time along the merchandise promenade will be restricted to acquisition of souvenirs and sustenance. The majority of their time will be spent in the rough, adjacent to tees, greens, and fairways. Their eyes will roll across the hills of Pittsford’s jewel, but they might be forgiven if they don’t consider exactly how the course and surrounds came to reach this pinnacle of preparation.
Fortunately for them, we’ve tracked down the gentleman who knows more about Oak Hill’s preparation than any other. Mr. Jeff Corcoran is the Manager of Golf Courses and Grounds at the venerated New York state club.
GolfWRX: Tell us a bit about the re-invention of the fifth hole. What sort of hole did it replace, and how does it join itself to the course’s Donald Ross roots?
Corcoran: Our game plan doesn’t really change at all based upon the temperature. There are inherent agronomic aspects that need to happen to be successful, and some of that depends on the temperature and some of it doesn’t. Our focus is to plan for those aspects that we can control, and have a plan to react to any variables that are throw at us as we prepare.
GolfWRX: What question haven’t I asked, that you would love to answer? Please ask it and answer it. Thank you for your time.
The Wedge Guy: What really needs fixing in your game?
I always find it interesting to watch how golfers interact with the practice range, if they do so at all. I certainly can figure out how to understand that some golfers just do not really want to get better — at least not enough to spend time on the practice range trying to improve.
What is most puzzling to me is how many golfers completely ignore the rationale for going to the range to at least warm up before they head to the first tee. Why anyone would set aside 4-6 hours of their day for a round of golf, and then not even give themselves a chance to do their best is beyond me. But today, I’m writing for those of you who really do want to improve your golf scores and your enjoyment of the game.
I’ve seen tons of research for my entire 40 years in this industry that consistently shows the number one goal of all golfers, of any skill level, from 100-shooter to tour professional, is simply to hit better golf shots more often. And while our definition of “better” is certainly different based on our respective skill level, the game is just more fun when your best shots happen more often and your worst shots are always getting better.
Today’s article is triggered by what we saw happen at the Valspar tour event this past Sunday. While Taylor Moore certainly had some big moments in a great final round, both Jordan Spieth and Adam Schenk threw away their chances to win with big misses down the stretch, both of them with driver. Spieth’s wayward drive into the water on the 16th and Schenk’s big miss left on the 18th spelled doom for both of them.
It amazes me how the best players on the planet routinely hit the most God-awful shots with such regularity, given the amazing talents they all have. But those guys are not what I’m talking about this week. In keeping with the path of the past few posts, I’m encouraging each and every one of you to think about your most recent rounds (if you are playing already this year), or recall the rounds you finished the season with last year. What you are looking for are you own “big misses” that kept you from scoring better.
Was it a few wayward drives that put you in trouble or even out of bounds? Or maybe loose approach shots that made birdie impossible and par super challenging? Might your issue have been some missed short putts or bad long putts that led to a three-putt? Most likely for any of you, you can recall a number of times where you just did not give yourself a good chance to save par or bogey from what was a not-too-difficult greenside recovery.
The point is, in order to get consistently better, you need to make an honest assessment of where you are losing strokes and then commit to improving that part of your game. If it isn’t your driving that causes problems, contain that part of practice or pre-round warm-ups to just a half dozen swings or so, for the fun of “the big stick”. If your challenges seem to be centered around greenside recoveries, spend a lot more time practicing both your technique and imagination – seeing the shot in your mind and then trying to execute the exact distance and trajectory of the shot required. Time on the putting green will almost always pay off on the course.
But, if you are genuinely interested in improving your overall ball-striking consistency, you would be well-served to examine your fundamentals, starting with the grip and posture/setup. It is near impossible to build a repeating golf swing if those two fundamentals are not just right. And if those two things are fundamentally sound, the creation of a repeating golf swing is much easier.
More from the Wedge Guy
- The Wedge Guy: It’s not all about distance
- The Wedge Guy: Are you really willing to get better at golf?
- The Wedge Guy: Anatomy of a wedge head
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Oct 24, 2018 at 6:54 pm
Maybe he needs to do a commercial with John Daly (similar to Sampras and McEnroe back in the day).
Oct 23, 2018 at 11:03 pm
I don’t think Koepka really cares what you think about him, or what ANY of the media or “fans” think about him as a result of his not pandering to the media and showing faux excitement or interest in the situation or them. Koepka appears to be just what the world needs more of – a real and unpretentious athlete. He’s more Ben Hogan than Arnold Palmer. In the end, both Ben and Arnold were loved and respected in their own way.
Unfortunately, the “Insta-Face” generations seems to care more about appearance and spectacle rather than actual performance, and that seems to be the only real thing that DOES upset Koepka. I hope that “boring” Brooks goes on to win more tournaments and majors than any of the current generation of players just so he can tell the media and so-called “fans” to stick that in their selfie pipe and smoke it…
Oct 23, 2018 at 6:45 pm
I think it does matter how you go about it. If people don’t want to go watch you play or don’t want to watch you play on tv, then golf continues to decline. I think a lot of the pros think there will always be a tour for them to play with millions of dollars available to the winner. Lose the fans and who is going to sponsor these tournaments?
Oct 23, 2018 at 2:52 pm
Tigers personality on the course? My how quickly we forget the old Tiger.
Hmmm… lets see the press is butt hurt because a 3 time major winner wont give them the sound bites they want or time. The guy shows up gets to work and wins. He is an independent contractor and in the end he will be remembered long after a Rickie Fowler based on performance and will be asked his opinion on winning and majors long after his career. Rickie not so much.
Oct 23, 2018 at 8:48 am
I like Brooks and appreciate his game but the point of the article is that he doesn’t let us in, doesn’t look like he is enjoying his job being a game and doesn’t really appreciate the fans. Those traits don’t help his brand and clearly building a brand is important (Rickie). Brooks can take this path but he can’t rationally expect the same treatment as others. It goes both ways. Neither way is wrong but they won’t have the same result.
Oct 23, 2018 at 8:05 am
What an extraordinarily puerile article.And hopefully one that woefully misjudges its audience at GolfWrx.
Who cares if Koepka ’emotes’ on cue? Dustin Johnson doesn’t. Freddy Couples didn’t.
Koepka plays good golf. Best in the world at the moment.
He doesn’t need to do anything else.
Will he have ‘the luxury of having a dip in form and still staying relative’?
Let me put it this way. If you write an article that poorly argued, culminating in a sentence that poorly constructed, you forfeit any right to be taken seriously.
Gianni may have a degree. And a Diploma!
But that does not make you a writer.
Oct 23, 2018 at 7:16 am
Love the guy, I don’t wanna see him curse and spit and slam his clubs on the ground. I think hes the perfect definition of a mentally strong respectful golfer. But I guess people are gonna criticize both ends of that spectrum.
Oct 22, 2018 at 11:47 pm
He is wrong. His job isn’t to play golf. Just like ABC news job isn’t to give news. He is a corporation. He job is to make money.
Oct 22, 2018 at 10:52 pm
Personally I find it ludicrous that you would even have a discussion about whether it’s right for armchair golf critics/weekend duffers to “judge” a professional athlete. The guy is a human being and he doesn’t fit into a nice, neat, predictable little box for us to evaluate him. So what? What is this obsession with judging celebrities because they don’t conform to our expectations?
Oct 22, 2018 at 8:45 pm
The guy wins and has earned the right to be the #1 ranked player in the world. Who cares if he doesn’t display emotion or play the role of media darling. There’s plenty of examples of similar hard nosed players in other sports. If he played a team sport, I’m sure he would be labeled as the type of player who isn’t vocal and leads by example and would rather be seen than heard.
Oct 23, 2018 at 8:03 pm
Who cares? Brooks cares. Go back and read his remarks about not receiving enough press attention and fanfare. He’s said it more than a few times and carries a chip on his shoulder because of his self perceived media/press coverage or lack of it. He’s the one that brought this subject to light. In fact I bet this ararticle was written because of Brooks media comments.
So to answer your question of “Who cares?”, Brooks most definately cares.
Oct 24, 2018 at 12:22 am
I absolutely agree. The issue is that Brooks ABSOLUTELY cares. He’s going to remember the people who forgot him? Wow. Petty much? He’s an amazing talent and I could care less if he is emotional on the course but make no mistake he cares. A lot.