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Are golf fans and the media right to judge Brooks Koepka?

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Brooks Koepka’s relationship with observers of the game has been uncomfortable of late. You only have to go back to August of this year, when at the PGA Championship, Tiger Woods poured his heart and soul into his final round at the year’s last major with the spectators of St. Louis delivering in kind to create one of the best atmospheres at a golf event in recent years. Koepka that day, received polite applause from the crowd that Sunday evening as he tapped in nonchalantly on the 18th green to win his second major championship title of the year. After the climate that Woods had created, that final scene, it is fair to say, was a little anti-climactic.

Koepka, who ascended to the summit of the game after victory at the CJ Cup on Sunday has come under fire for being an aloof golfer who lacks personality and passion on the golf course. His lack of emotion while competing rubs many people the wrong way, especially ever since he described golf as “kind of boring” in a 2015 interview with Golf Digest.

Koepka’s blasé appearance on the golf course has led to a distant relationship between himself and both golf spectators and the media. The media’s perceived lack of appreciation for Koepka is fueled by his robotic style on the golf course. Unlike, Woods, McIlroy, or Spieth, who express themselves on the course and offer marketable narratives at all times, Koepka is considered dull and lacking a personality.

This lack of appreciation from golf’s media lights a fire under the American. Earlier this year, Koepka displayed the type of emotion that golf fans would love to see on the course when he railed against the media for the lack of attention they give him.

“You’ve got guys who will kiss up, and I’m not gonna kiss up. I don’t need to kiss anyone’s butt. I’m here to play golf. I’m not here to do anything else. I don’t need to bend over backwards to be friends with anyone [in the media], but certain guys do that because they want their names written. I’d rather be written about because of my play. Sometimes it does suck, but I’ve started to care less. Come Sunday, I won’t forget it when everyone wants to talk to me because I just won. I don’t forget things.”

It is clear what now motivates Koepka (at least in part): His indignation at the lack of respect he feels he receives from the media has given him the impetus to work even harder, resulting in a career-defining year which saw him bag two majors, the PGA Player of the Year award and the world number one ranking.

Are golf fans unfair to judge Koepka on his emotionally void performances? I don’t think they are. While it’s only right to appreciate the level of dedication, skill, and nerve that Koepka has displayed on his way to the top of the sport, fans of any sport want to root for a player who showcases their thirst for victory as imperative to their being. Think Rafael Nadal, Tom Brady, Cristiano Ronaldo etc. Athletes are admired as much for their skill as they are their desire to win that they express outwardly, energizing fans of their sport. Nowadays, sports are as much a competitive activity as they are entertainment. As long as Koepka fails to show how much he wants to win to the public, fans of the sport and the media are not going to show him the adoration and attention that he deserves.

How will Koepka’s personality affect his status in the game of golf?

Should the American continue to claim major titles and hold onto the world number one ranking, will appreciation rise? Probably not. His situation is reminiscent of tennis legends Pete Sampras and Ivan Lendl. Both world class champions throughout their illustrious careers, yet both failed to capture the imagination of fans due to their stoic and emotionally lacking approach on the court.

While the attention and love Koepka receives currently is limited for someone who is world number one, his unresponsive, passive demeanor doesn’t afford him the luxury of having a dip in form and still staying relative. Woods barely played from 2014-17, yet any news from the 14-time major winner in this period was still box office, while the likes of McIlroy and Spieth who have both suffered substantial dips in form over the past couple of years have received bundles of attention both from the media and from spectators during this period. Koepka does not have the same comfort, and he will need to stay at the top of the game or his limited attention from the golfing world will diminish.

However, it’s difficult to imagine the 28-year-old going anywhere anytime soon though. The three-time major winner has a game designed to dismantle even the most challenging of golf courses. While viewers may be unenthused by BK’s robotic nature, it’s something they may have to accept. Koepka’s feeling of being slighted by the golfing world may have had one of the most positive effects on his career, and as long as he feels unappreciated, he can allow his talent to hit back at his critics.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

12 Comments

12 Comments

  1. DaveJ

    Oct 24, 2018 at 6:54 pm

    Maybe he needs to do a commercial with John Daly (similar to Sampras and McEnroe back in the day).
    https://www.youtube.com/watch?v=N2j5GxxrkwU

  2. Brad

    Oct 23, 2018 at 11:03 pm

    I don’t think Koepka really cares what you think about him, or what ANY of the media or “fans” think about him as a result of his not pandering to the media and showing faux excitement or interest in the situation or them. Koepka appears to be just what the world needs more of – a real and unpretentious athlete. He’s more Ben Hogan than Arnold Palmer. In the end, both Ben and Arnold were loved and respected in their own way.

    Unfortunately, the “Insta-Face” generations seems to care more about appearance and spectacle rather than actual performance, and that seems to be the only real thing that DOES upset Koepka. I hope that “boring” Brooks goes on to win more tournaments and majors than any of the current generation of players just so he can tell the media and so-called “fans” to stick that in their selfie pipe and smoke it…

  3. BK

    Oct 23, 2018 at 6:45 pm

    I think it does matter how you go about it. If people don’t want to go watch you play or don’t want to watch you play on tv, then golf continues to decline. I think a lot of the pros think there will always be a tour for them to play with millions of dollars available to the winner. Lose the fans and who is going to sponsor these tournaments?

  4. Tim

    Oct 23, 2018 at 2:52 pm

    Tigers personality on the course? My how quickly we forget the old Tiger.

    Hmmm… lets see the press is butt hurt because a 3 time major winner wont give them the sound bites they want or time. The guy shows up gets to work and wins. He is an independent contractor and in the end he will be remembered long after a Rickie Fowler based on performance and will be asked his opinion on winning and majors long after his career. Rickie not so much.

  5. Jim

    Oct 23, 2018 at 8:48 am

    I like Brooks and appreciate his game but the point of the article is that he doesn’t let us in, doesn’t look like he is enjoying his job being a game and doesn’t really appreciate the fans. Those traits don’t help his brand and clearly building a brand is important (Rickie). Brooks can take this path but he can’t rationally expect the same treatment as others. It goes both ways. Neither way is wrong but they won’t have the same result.

  6. Steve Dodds

    Oct 23, 2018 at 8:05 am

    What an extraordinarily puerile article.And hopefully one that woefully misjudges its audience at GolfWrx.

    Who cares if Koepka ’emotes’ on cue? Dustin Johnson doesn’t. Freddy Couples didn’t.

    Koepka plays good golf. Best in the world at the moment.

    He doesn’t need to do anything else.

    Will he have ‘the luxury of having a dip in form and still staying relative’?

    Let me put it this way. If you write an article that poorly argued, culminating in a sentence that poorly constructed, you forfeit any right to be taken seriously.

    Gianni may have a degree. And a Diploma!

    But that does not make you a writer.

  7. kmay_

    Oct 23, 2018 at 7:16 am

    Love the guy, I don’t wanna see him curse and spit and slam his clubs on the ground. I think hes the perfect definition of a mentally strong respectful golfer. But I guess people are gonna criticize both ends of that spectrum.

  8. Steve

    Oct 22, 2018 at 11:47 pm

    He is wrong. His job isn’t to play golf. Just like ABC news job isn’t to give news. He is a corporation. He job is to make money.

  9. Johnny Penso

    Oct 22, 2018 at 10:52 pm

    Personally I find it ludicrous that you would even have a discussion about whether it’s right for armchair golf critics/weekend duffers to “judge” a professional athlete. The guy is a human being and he doesn’t fit into a nice, neat, predictable little box for us to evaluate him. So what? What is this obsession with judging celebrities because they don’t conform to our expectations?

  10. Adam Hermsdorfer

    Oct 22, 2018 at 8:45 pm

    The guy wins and has earned the right to be the #1 ranked player in the world. Who cares if he doesn’t display emotion or play the role of media darling. There’s plenty of examples of similar hard nosed players in other sports. If he played a team sport, I’m sure he would be labeled as the type of player who isn’t vocal and leads by example and would rather be seen than heard.

    • Csv

      Oct 23, 2018 at 8:03 pm

      Who cares? Brooks cares. Go back and read his remarks about not receiving enough press attention and fanfare. He’s said it more than a few times and carries a chip on his shoulder because of his self perceived media/press coverage or lack of it. He’s the one that brought this subject to light. In fact I bet this ararticle was written because of Brooks media comments.
      So to answer your question of “Who cares?”, Brooks most definately cares.

      • Terry

        Oct 24, 2018 at 12:22 am

        I absolutely agree. The issue is that Brooks ABSOLUTELY cares. He’s going to remember the people who forgot him? Wow. Petty much? He’s an amazing talent and I could care less if he is emotional on the course but make no mistake he cares. A lot.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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