News

GolfWRX Morning 9: New PGA CEO…paving the way for a megadeal? | #InviteHER | Steve Williams: Tiger believer

Published

8 years ago

Aug 29, 2018

Ben Alberstadt

By Ben Alberstadt ([email protected])

August 29, 2018

Good Wednesday morning, golf fans.

1. New PGA CEO

Per Golf Channel Digital…”Former Deutsche Bank Americas CEO Seth Waugh has been named Chief Executive Officer of the PGA of America, replacing Pete Bevacqua who announced his departure from the organization last month.”

“Waugh is currently completing a three-year term as an independent director on the PGA of America’s board of directors. As PGA CEO he will also remain a senior advisor for the investment group Silver Lake, where he has worked since 2017.”

“It is an honor and a privilege to lead this remarkable Association into its second century,” Waugh said in a release. “Like so many, I share a passion for the game that has given so much to me, and in the process, has somehow become a huge influence in my life. The opportunity to work with nearly 29,000 PGA professionals and others in the game to give back and to help our beautiful sport is a true gift.”

“Waugh, 60, spent 13 years at Deutsche Bank and was instrumental in working with the PGA Tour to create the Deutsche Bank Championship in 2003. The tournament, now known as the Dell Technologies Championship, will be played at TPC Boston this week for the final time before it is contracted with the shortening of the FedExCup playoffs beginning in 2019.”

2. #inviteHER

A few facts: 29% of non-golfing women reported they had an interest in playing golf in the immediate future. 74% of these women said that “they’d try the sport if there were a free-golf morning event they could attend with a group of friends.”

How do we increase women’s participation in the game? Well, here’s a new idea that’s brilliant in its simplicity: #inviteHER.

From a joint press release…””Powered by theLPGA Women’s Network and WE ARE GOLF’s Women’s Task Force, golfers – men and women alike – are encouraged to bring friends, colleagues and family to join them on the course through online resources and social media assets. The #inviteHER movement seeks to create an enjoyable, welcoming experience for those interested in trying the game or picking it back up – whether through a group lesson, complimentary clinic, driving range session or on-course experience.”

#inviteHER’s primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers. The game should more closely mirror U.S. demographics as only 24 percent of the current golf population is female.

“Women want to be invited to the game and it’s our duty to give them that opportunity at one of our nation’s 15,000 local facilities,” says Jane Geddes, Executive Director of the LPGA Amateur Golf Association and Chair of WE ARE GOLF’s Women’s Task Force. “We are committed to promoting an environment that makes all females feel more comfortable on the course so they develop into lifetime golfers.”

3. Megadeal cometh?

Geoff Shackelford writes that Seth Waugh’s appointment to the head of the PGA could have some significant future ramifications.

Shack floats the idea that a PGA Tour/PGA merger could happen.

“Consider what currently sits before the PGA of America: an expiring television contract for the PGA Championship and a possible headquarters move to Frisco, Texas. Those are big ticket items that will shape the organization for decades to come and left by Pete Bevacqua for the next CEO when he moved to NBC Sports. Does Seth Waugh really take the PGA job to quibble with a Mark Lazarus or Sean McManus over commercial breaks-per-hour and then have a celebratory dinner when the deal is done? When he could be playing Cypress Point or Seminole or National Golf Links?”

“…But here’s where a merger makes sense: power, money and branding….Rights to PGA of America’s PGA Championship expire for CBS in 2019. The PGA Tour’s rights expire in 2021 with the networks and Golf Channel. It is no secret that the PGA Tour would like its own channel or an ownership stake in NBC’s Golf Channel. They passed up that opportunity when the current deal was negotiated but these two entities begin a new streaming partnership in 2019 for PGA Tour Live.”

“Currently, two major media corporations have shown a love of golf and content: Comcast and AT&T, headed by two CEO’s–Brian Roberts of Comcast and Randal Stephenson of AT&T–are both Augusta National members who sign big checks in golf and are lodged in megadeal madness to expand their companies.”

Full piece.

4. Romo.Web.com?

Our Gianni Magliocco with the details...”Former Dallas Cowboys quarterback and current NFL analyst, Tony Romo, is ready to take a crack at earning a Web.com Tour Card. The 38-year-old will tee it up this Wednesday at the Web.com Tour Q-school pre-qualifier at Lantana Golf Club in Texas. Romo will compete as an amateur under a plus-0.4 handicap. The Californian will be the first former professional athlete to attempt the feat since ex-tennis pro, Mardy Fish, attempted to do so back in 2014.”

“Earlier in 2018, Romo made his PGA Tour debut at the Corales Puntacana Resort & Club Championship on a sponsor exemption and then competed in a local U.S. Open qualifier. On both occasions, he failed to break 77.”

“Romo tees it up in the pre-qualifying section on Wednesday morning at 9.45 ET. The former Pro Bowl quarterback will be hoping to claim one of the 228 spots on offer for pre-qualifiers to advance to the first qualifying stage which begins on September 25th.”

5. LA Golf Shafts news day

It was a big news day for upstart LA Golf Shafts–on GolfWRX, at least.

First, LA hired former Aldila head of engineering John Oldenburg to lead product development.

Full story here.

Then, the company announced it has partnered with Bryson DeChambeau–an excellent choice given the business model of collaboration between player and designer.

Full story here.

“I love the science behind the game, so the concept of actively participating in the development of my own shafts is very appealing,” said DeChambeau. “I’m excited to partner with a design innovator such as John Oldenburg, to not only improve my game, but bring those same solutions to recreational golfers everywhere.”

6. Jenkins returns

Golf Digest has an excerpt of the legendary golf writer’s 23rd book.

Here’s a brief bit where Jenkins discusses covering the Masters…”I started in the old press tent in 1951. It overflowed with grown men in fedoras bumping into each other, or their folding chairs and Smith-Coronas. A few 40-watt bulbs dangled from the ceiling. There was a din of phones ringing and bells pinging on wire machines. The place was dense with cigarette smoke. I knew this was where I belonged.”

“Western Union operators were clacking on their whining contraptions in a cramped alcove sending out urgent pieces about Ben Hogan and Sam Snead, the only two golfers of interest in those days. Sports editors back in the offices in New York, Chicago, even Fort Worth, took a dim view of their writers filing stories on golfers they’d never heard of.”

“…The writers were still dressing in coats and ties at golf tournaments. I suppose it was because Grantland Rice did. I was excited to see the nattily attired Rice at my first Masters. This saintly gent in a shirt, tie, sweater, checkered jacket and light-gray hat. I saw him across the crowded tent. But I was too shy to introduce myself to the gentleman who, along with bringing dignity to my profession, had given the Masters its name. Three years later, he passed away.”

Full excerpt here.

7. DeChambeau the worker

An unbylined AP column rightly points out that in our fixation on Bryson DeChambeau’s methods, we forget that he’s not merely sticking his nose in books and making advanced calculations: he works hard.

“The scientist is always working, always searching, rarely satisfied….Video captured him so frustrated on the range at the British Open that at one point he crouched and put both hands over his face. That doesn’t make him different. It makes him a golfer. He had another long range session on the eve of The Northern Trust. And he worked as long as light would allow Saturday after a 63.”

“It’s half of what I do in my off weeks,” DeChambeau said. “People don’t realize how hard I work to try and get a better understanding of my biomechanics. I’ve never really been super talented. People would disagree with that, but I’ve always had to work twice as hard as everybody growing up. I was never as good as a junior. Right around 14, 15, I started working really hard and that’s kind of what changed my game.”

“I wasn’t great at reading and writing,” DeChambeau said. “But I certainly worked my butt off to be an A student. And I’ll never forget the first time I got a B in high school. I was mortified because I had worked so hard, and I just wasn’t good enough in writing. … That’s been me my whole life. I’ve had to grind and work it out and figure it out on my own.”

8. Year of the Tiger ahead?

In a piece for the Players Voice, Woods ex-caddie Steve Williams suggested that next year we’ll see Tiger Woods win again.

“It’s set to be an epic year and the golfing world will watch with huge interest….If [Woods] can win at Augusta – and he’s proven he can compete there even when he’s not at his peak – who knows what could occur on these iconic venues of the type he loves playing.”

He also offered this interesting tidbit

“Back when we were working together, we’d often have this conversation about how many majors he wanted to win. I believed that when he got to the target he wanted he would rack the cue – it’s just that we were always unclear on what that number would be…Initially it was 20 and then he said one day, ‘No, Stevie, your favourite number is 21 and we’ll get to that’. I came back with: ‘No, you’re a great Michael Jordan fan, so why don’t we go for 23?’.'”

9. A new PGA Tour video game has arrived

…bet its got nothing on Tiger Woods PGA Tour ’99, glorious time waster of my youth that it was.

From the Golf Channel Grill Room staff...”After promises from developer HB Studios that “The Golf Club 2019″ would be made available for download before the end of the month, the game launched Tuesday with a surprise – it’s been published by 2K Sports.”

“The PGA Tour announced in May that it was liscensing its branding and six TPC courses (Sawgrass, Scottsdale, Boston, Deere Run, Summerlin and Southwind) to HB for the third edition of its “Golf Club” game. The Tour had previously maintained a longtime relationship with EA Sports, which produced the now-defunct “Tiger Woods PGA Tour” franchise.”

“The Golf Club 2019” allows players to progress from the Web.com Tour to a full 32-event season through its PGA Tour career mode. The game fills a void left by the discontinuation of the EA series, which came to an end follow the release of “Rory McIlroy PGA Tour” in 2015. It also brings back its custom course creator in addition to revamped gameplay, graphics, commentary and online multiplayer features.”

Tour Photo Galleries

Photos from the 2026 U.S. Women’s Open

Published

5 hours ago

Jun 3, 2026

GolfWRX Staff

GolfWRX Tour Photographer made the trip from the Memorial Tournament across the country to the U.S. Women’s Open at Riviera. Check out links to all the photos below!

General Albums

WITB Albums

Pullout Albums

Tour Photo Galleries

Photos from the 2026 Memorial Tournament

Published

2 days ago

Jun 1, 2026

GolfWRX Staff

GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

News

Tour Tech Rundown: Heroic Henley

Published

3 days ago

Jun 1, 2026

Ronald Montesano

Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
Hybrid: PXG 0311 Gen5.
Iron: PXG 0311 P Gen 4 5-9 irons
Wedge: PXG 0311 T Gen 4 PW
Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

Driver: Ping Max G440
Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
Irons: TaylorMade P760 5 and 6 irons
Irons: TaylorMade P7TW 7-9 irons
Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

Driver: Ping G430 MAX driver at 9 degrees loft
Metal: Ping G430 MAX 3W
Iron: Ping iDi Driving Iron
Irons: Ping Blueprint S irons
Wedges
Putter: Scottsdale TR Piper C

A party on the green!

Alvaro’s time comes in Raleigh with his first win @UNCHealthChamp ? pic.twitter.com/2dmtZdbSzk

— Korn Ferry Tour (@KornFerryTour) May 31, 2026

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase