Equipment
Hole More Putts aims to bring putting analysis to more golfers
What exactly is Hole More Putts, and how can it help you to do just that… hole more putts?
Well, in short, Hole More Putts is a tool that measures a golfer’s face angle, impact point, speed, path, and angle of attack with the putter and provides recommendations on how to improve his/her stroke.
We spoke with Robert Slade-Baker, Product and Marketing Director for the company.
GolfWRX: Where does Hole More Putts fit in the ecosystem of existing putt analysis tools and software?
Slade-Baker: I would like to start off by pointing out that I will never try and discredit another product. There are a lot of great products out in the market with some fantastic data.
When we started with HMP (Hole More Putts) we were purely focused at the “golfer.” We wanted to provide the golfer with a meaningful tool, that would provide all the relevant feedback that a golfer needs in a manner which is usable. A lot of tools out there focus on data, data, data and forget that everybody that uses the equipment is not necessarily a highly qualified golf professional.
We also wanted to create a “complete-solution” that was not just providing data, but also providing a meaningful diagnosis and analysis of that data, followed by practical video tips and drills to focus on the areas identified through the analysis. Through many years of research, looking at lots of systems out there, we looked at all systems, asked hundreds of people what the perceived faults were with systems and then tried to improve on those. The reality is from a “golfer” perspective, Quintic and SAM Puttlab don’t even come in to the equation, they start at $5k+. So consequently consumers have never really had access to good/relevant putting data at a reasonable price.
GolfWRX: Who is the product aimed at?
Slade-Baker: We believe we have four key markets.
Golfer: The ‘Active Improver’ this is at all handicap levels, whether you are a beginner trying to just understand the dynamics of putting or looking for some marginal gains as an elite player, this product will work well at all levels. Each type of player can take out from the system what they need to improve, whether they want to identify faults in the putting stroke or use it as an effective putting practice tool.
Teaching Professionals: After our first visit to the PGA Show in 2017 and then subsequently in 2018, we were absolutely astonished with the feedback and interest received from golf professionals towards our product(s), the ‘Putting Lesson’ market is desperate for access to relevant putting data at an affordable price, which we provide at a fraction compared to the more expensive systems out there. What’s more when designing our product we listened to both golfers and professionals and asked what they wanted from a system. Hence our unit is completely portable and wireless, usable indoors and out, requires no shaft attachments and takes mere seconds to switch on and start putting.
Colleges/Universities: This is a combo of one and two. Our product is currently being used by a number of colleges/universities and the coaches of a number of international amateur golf teams. The ‘Coaching Subscription’ allows a coach / team manager to manage multiple student profiles, with that their individual diagnosis & analysis. Each student player can be monitored by the college/university or national coach but therein also lies the ability for the player to share the data with his or her own personal golf coach back home, so hence a fairly flexible system when it comes to sharing data around with the necessary people.
Putter Fitting: This is our most recent venture. Ever since we first launched HMP, we were constantly asked as to whether HMP could be used for putter fitting. We went away and took a huge amount of feedback from golf professionals and retailers all over the world, not just whether they would be interested in the product, but what the product needs to do. Many professionals/retailers have tried to create a ‘Fitting Process’ from the tools that are out there, but the same concurring theme appeared time and time again: Current options are to complex, for both fitter and customer. The process takes too long, from pre-setup, calibration and then the process of the actual fitting itself. Finally, return on investment, the overwhelming majority of fitters cannot justify the equipment cost as well as the human/time cost.
Our aim was to provide a fitting solution that was easy to understand for both the fitter and golfer, could be completed in as little as 15 minutes, but flexible enough for the fitter who wanted to extend that out to an hour.
When it comes to both coaching and fitting, we have had lots of pros purchase HMP even though they already have systems with putting included…such as Trackman/Foresight GC Quad, mostly because they don’t want to move those systems from out of there simulator/hitting bay areas. Probably the most remarkable for us is the number of pros who have bought our unit to use with or instead of some of the more expensive putting systems out there…each professional will have their own reason.
GolfWRX: Let’s talk about the price…$599 is it?
Slade-Baker: Pricing is relative to the value proposition of the customer, as for golf professionals, we are seen very much as the cheap option, $599 when compared to $5k – $8.5k. The common misperception is if it is cheaper then it can’t be any good, the biggest single reasons for the difference in price, is we utilize a vastly cheaper technology…in “infrared vs camera and ultrasound,” companies had unsuccessfully been trying to harness infrared for a very long time, our CTO Desmond Burke was able to achieve this, where others couldn’t, so hence we can pass on significant savings!
For the golfer, yes, some will see $599 as a lot of money, because they are not comparing it to similar items. Compare cars for example, you can have a $5k, $30k or $100k car, all will get you from A to B, some will get you there quicker, some run on fuel whilst others on electric, some cars provide more options and features. At the end of the day this technology, with some 4-5 years of R&D behind it will improve the putting stroke of any golfer, regardless of skill level.
You can learn more about Hole More Putts on the company website.
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Whats in the Bag
Matthieu Pavon WITB 2024 (May)
- Pavon’s WITB accurate as of the Wells Fargo Championship. More photos from the event here.
Driver: Ping G430 Max (9 degrees)
Shaft: Fujikura Ventus TR Black 6 X
3-wood: Ping G430 LST (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X
Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black 10 X
Irons: Ping i230 (3-PW)
Shafts: Nippon Modus3 Tour 120 X
Wedges: Ping Si59 (52-12S, 58-8B)
Shafts: Nippon Modus3 Tour 120 X
Putter: Ping Cadence TR Tomcat C
Grip: SuperStroke Claw 1.0P
Grips: Golf Pride MCC Align
Ball: Titleist Pro V1
Check out more in-hand photos of Pavon’s gear here.
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Equipment
Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter
Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.
This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.
Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.
The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.
Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.
- Check out the rest of our photos from the 2024 Wells Fargo Championship
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Equipment
Club Junkie WITB, league night week 4: Some old, some new
We enter week 4 of Thursday night men’s league feeling a little more confident in the game. BK is hoping to go a little lower and reduce the mistakes out there with these clubs in the bag. Watch the video for the full breakdown of why these clubs are getting the starting nod this week!
Driver: Titleist TSR2 (10 degrees, neutral setting)
Shaft: Mitsubishi Diamana WB 63 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: UST Mamiya Lin-Q M40X TSPX Blue 7F5
7-wood: Ping G430 Max (-1 degree, flat Ssetting)
Shaft: Fujikura Ventus TR Blue 8 S
Iron: Mizuno Pro Fli-Hi 4
Shaft: Aerotech Steelfiber hls880 S
Irons: PXG 0317 Tour (5-PW)
Shaft: LA Golf A-Series 105 Low (4)
Wedge: Titleist Vokey SM10 (50-08F)
Shaft: UST Mamiya Dart V 105 F4 Wedge
Wedge: Ping S159 (56-10H)
Shaft: Ping Z-Z115
Wedge: Ping S159 (60-08B)
Shaft: Ping Z-Z115
Putter: PXG Battle Ready II Brandon
Shaft: BGT Stability Tour Spec One
Ball: Callaway Chrome Tour X
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TONEY P
Jul 30, 2018 at 11:47 am
More golf junk for people with more money than sense. A few hours on a practice green helps even the worst strokes and that’s free.
larrybud
Jul 26, 2018 at 3:57 pm
As with all of the lower end devices, the question is in it’s accuracy, so I’ll await judgement after the numbers get compared to higher end devices.
That said, I don’t like the fact that it sits so high off the ground.
JasonHolmes
Jul 25, 2018 at 7:09 pm
Does it come with a mat to stand on?
That thing looks like its setting the ball 1/4 inch to 1/2 inch off the ground – it would completely distort the swing you are taking.
billy
Jul 25, 2018 at 1:00 pm
$499 ? I’d rather buy a Scotty Cameron putter for that money.
GolfDonkey
Jul 25, 2018 at 5:18 pm
Thank you for sharing your financial priorities
stan
Jul 26, 2018 at 9:52 am
HMP will not make you a better putter; it will only tell you how bad you are. A new putter will give you confidence and status when putting in front of your golfing buddies.
GolfDonkey
Jul 26, 2018 at 1:34 pm
Do you buy clubs because they give you “status” in the eyes of your golfing buddies?
shawn
Jul 25, 2018 at 12:54 pm
Another gizmo for gullible neurotic incompetent golfers who flub on the greens. Yes, this contraption will solve all your putting woes and worries…. ya think?!!
Oh… and make sure you own a Scotty or Betti putter for quality putts.
Leezer99
Jul 25, 2018 at 4:23 pm
I’m not sure this is aimed at the casual golfer. Probably better suited to a coach or instructor that is helping multiple students.
larrybud
Jul 26, 2018 at 3:55 pm
Just because you wouldn’t know how to use the data doesn’t mean others won’t.