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Hole More Putts aims to bring putting analysis to more golfers

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What exactly is Hole More Putts, and how can it help you to do just that… hole more putts?

Well, in short, Hole More Putts is a tool that measures a golfer’s face angle, impact point, speed, path, and angle of attack with the putter and provides recommendations on how to improve his/her stroke.

We spoke with Robert Slade-Baker, Product and Marketing Director for the company.

GolfWRX: Where does Hole More Putts fit in the ecosystem of existing putt analysis tools and software?

Slade-Baker: I would like to start off by pointing out that I will never try and discredit another product. There are a lot of great products out in the market with some fantastic data.

When we started with HMP (Hole More Putts) we were purely focused at the “golfer.” We wanted to provide the golfer with a meaningful tool, that would provide all the relevant feedback that a golfer needs in a manner which is usable. A lot of tools out there focus on data, data, data and forget that everybody that uses the equipment is not necessarily a highly qualified golf professional.

We also wanted to create a “complete-solution” that was not just providing data, but also providing a meaningful diagnosis and analysis of that data, followed by practical video tips and drills to focus on the areas identified through the analysis. Through many years of research, looking at lots of systems out there, we looked at all systems, asked hundreds of people what the perceived faults were with systems and then tried to improve on those. The reality is from a “golfer” perspective, Quintic and SAM Puttlab don’t even come in to the equation, they start at $5k+. So consequently consumers have never really had access to good/relevant putting data at a reasonable price.

GolfWRX: Who is the product aimed at?

Slade-Baker: We believe we have four key markets.

Golfer: The ‘Active Improver’ this is at all handicap levels, whether you are a beginner trying to just understand the dynamics of putting or looking for some marginal gains as an elite player, this product will work well at all levels. Each type of player can take out from the system what they need to improve, whether they want to identify faults in the putting stroke or use it as an effective putting practice tool.

Teaching Professionals: After our first visit to the PGA Show in 2017 and then subsequently in 2018, we were absolutely astonished with the feedback and interest received from golf professionals towards our product(s), the ‘Putting Lesson’ market is desperate for access to relevant putting data at an affordable price, which we provide at a fraction compared to the more expensive systems out there. What’s more when designing our product we listened to both golfers and professionals and asked what they wanted from a system. Hence our unit is completely portable and wireless, usable indoors and out, requires no shaft attachments and takes mere seconds to switch on and start putting.

Colleges/Universities: This is a combo of one and two. Our product is currently being used by a number of colleges/universities and the coaches of a number of international amateur golf teams. The ‘Coaching Subscription’ allows a coach / team manager to manage multiple student profiles, with that their individual diagnosis & analysis. Each student player can be monitored by the college/university or national coach but therein also lies the ability for the player to share the data with his or her own personal golf coach back home, so hence a fairly flexible system when it comes to sharing data around with the necessary people.

Putter Fitting: This is our most recent venture. Ever since we first launched HMP, we were constantly asked as to whether HMP could be used for putter fitting. We went away and took a huge amount of feedback from golf professionals and retailers all over the world, not just whether they would be interested in the product, but what the product needs to do. Many professionals/retailers have tried to create a ‘Fitting Process’ from the tools that are out there, but the same concurring theme appeared time and time again: Current options are to complex, for both fitter and customer. The process takes too long, from pre-setup, calibration and then the process of the actual fitting itself. Finally, return on investment, the overwhelming majority of fitters cannot justify the equipment cost as well as the human/time cost.

Our aim was to provide a fitting solution that was easy to understand for both the fitter and golfer, could be completed in as little as 15 minutes, but flexible enough for the fitter who wanted to extend that out to an hour.

When it comes to both coaching and fitting, we have had lots of pros purchase HMP even though they already have systems with putting included…such as Trackman/Foresight GC Quad, mostly because they don’t want to move those systems from out of there simulator/hitting bay areas. Probably the most remarkable for us is the number of pros who have bought our unit to use with or instead of some of the more expensive putting systems out there…each professional will have their own reason.

GolfWRX: Let’s talk about the price…$599 is it?

Slade-Baker: Pricing is relative to the value proposition of the customer, as for golf professionals, we are seen very much as the cheap option, $599 when compared to $5k – $8.5k. The common misperception is if it is cheaper then it can’t be any good, the biggest single reasons for the difference in price, is we utilize a vastly cheaper technology…in “infrared vs camera and ultrasound,” companies had unsuccessfully been trying to harness infrared for a very long time, our CTO Desmond Burke was able to achieve this, where others couldn’t, so hence we can pass on significant savings!

For the golfer, yes, some will see $599 as a lot of money, because they are not comparing it to similar items. Compare cars for example, you can have a $5k, $30k or $100k car, all will get you from A to B, some will get you there quicker, some run on fuel whilst others on electric, some cars provide more options and features. At the end of the day this technology, with some 4-5 years of R&D behind it will improve the putting stroke of any golfer, regardless of skill level.

You can learn more about Hole More Putts on the company website.

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GolfWRX Editor-in-Chief. Follow me on Twitter. [email protected] for any comments, complaints, glowing praise.

10 Comments

10 Comments

  1. TONEY P

    Jul 30, 2018 at 11:47 am

    More golf junk for people with more money than sense. A few hours on a practice green helps even the worst strokes and that’s free.

  2. larrybud

    Jul 26, 2018 at 3:57 pm

    As with all of the lower end devices, the question is in it’s accuracy, so I’ll await judgement after the numbers get compared to higher end devices.

    That said, I don’t like the fact that it sits so high off the ground.

  3. JasonHolmes

    Jul 25, 2018 at 7:09 pm

    Does it come with a mat to stand on?

    That thing looks like its setting the ball 1/4 inch to 1/2 inch off the ground – it would completely distort the swing you are taking.

  4. billy

    Jul 25, 2018 at 1:00 pm

    $499 ? I’d rather buy a Scotty Cameron putter for that money.

    • GolfDonkey

      Jul 25, 2018 at 5:18 pm

      Thank you for sharing your financial priorities

      • stan

        Jul 26, 2018 at 9:52 am

        HMP will not make you a better putter; it will only tell you how bad you are. A new putter will give you confidence and status when putting in front of your golfing buddies.

        • GolfDonkey

          Jul 26, 2018 at 1:34 pm

          Do you buy clubs because they give you “status” in the eyes of your golfing buddies?

  5. shawn

    Jul 25, 2018 at 12:54 pm

    Another gizmo for gullible neurotic incompetent golfers who flub on the greens. Yes, this contraption will solve all your putting woes and worries…. ya think?!!
    Oh… and make sure you own a Scotty or Betti putter for quality putts.

    • Leezer99

      Jul 25, 2018 at 4:23 pm

      I’m not sure this is aimed at the casual golfer. Probably better suited to a coach or instructor that is helping multiple students.

    • larrybud

      Jul 26, 2018 at 3:55 pm

      Just because you wouldn’t know how to use the data doesn’t mean others won’t.

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Whats in the Bag

Akshay Bhatia WITB 2022 (November)

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Driver: Callaway Rogue ST (9 degrees @8)
Shaft: Fujikura Ventus Black 7 X

3-wood: Callaway Rogue ST Max (15 degrees)
Shaft: Fujikura Ventus Black 8 X

Hybrid: Callaway Apex UW (19 degrees)
Shaft: Fujikura Ventus Black 10 X

Irons: Callaway X Forged UT (22 degrees), Callaway Apex TCB (5-PW)
Shafts: KBS $-Taper 125

Wedges: Callaway Jaws Raw (50-10S, 54-10S, 60-08C)
Shafts: KBS $-Taper 125

Putter: Odyssey 2-Ball Ten (long)
Grip: SuperStroke Traxion Tour long

Grips: Iomic

More photos of Akshay Bhatia’s WITB in the forums.

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Bettinardi unveils new 2023-2024 Queen B line of putters

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Bettinardi Golf has today introduced its new Queen B Series of putters that includes four timeless models.

The 2023-2024 Queen B Series enhances the Queen B 6 & Queen B 11, while also introducing two brand-new models, the Queen B 14 and Queen B 15.

The entire series is crafted using 303 Stainless Steel and features an all-new Caramel Copper PVD finish, which aims to not only accentuates the classic beauty of each model but also optimize visual cues on the greens to give a confidence-inspiring appearance at every crucial putt.

In addition, the new Queen B line debuts Bettinardi Golf’s new Mini Honeycomb face milling. This newly developed face utilizes an 8% smaller machine tool in order to provide the softest Honeycomb face to date.

“By utilizing an even smaller machining tool during the milling process, we were able to remove more material from the face of the putter, creating a softer feel at impact. Since 1998, Bettinardi putters have been world-renowned for our Honeycomb face milling. Twenty-five years later, my patented face continues to evolve and produces one of the most recognizable looks and feels in golf.” – Bob Bettinardi, CEO/Founder of Bettinardi Golf

The 2023-2024 Queen B Series will be available for pre-order on Tuesday, November 22nd online at Bettinardi.com, and will be available for purchase at authorized Bettinardi dealers worldwide, starting January 17th.

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Bettinardi adds BB28 putter to brand’s BB series

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Bettinardi has today unveiled the addition of the BB28 to its BB series line.

The BB28 features Aggressive Flymill face milling designed to give the putter a responsive, yet soft feel off the putter head, and offers a full-flange design, which provides greater perimeter weighting and higher M.O.I.characteristics.

This latest addition uses a PVD (Physical Vapor Deposition) finishing technology, which is a thin, yet resilient coating that shows off the mill marks in an artisan way.

Each BB Series putter is one-piece milled from 303 Stainless Steel, which is the same blend of material preferred by all Bettinardi Tour staffers, with the metal offering a more durable, responsive, and solid feeling putter for optimal performance.

Bettinardi have also launched the center shaft BB28 putter featuring a 1/4 toe-hang wide-body blade, as well as a BB28 Armlock containing a near-face-balanced wide-body blade.

The BB28 model is available for pre-order at Bettinardi.com ($430) from November 22nd and at retail on January 22nd.

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