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Operation 36: Try to shoot 36 for nine holes no matter your skill level

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Ever tried to take your kids to the driving range? Recently I had my 9-year-old nephew Jack in town. Jack, like most 9-year-old boys is a mixture of curiosity and explosive energy. When he asked me to take him to the range, how could I refuse? One hour later, I had learned a very valuable lesson; teaching little kids is wicked hard. A couple days later, I recounted the story to my friend and fellow Campbell University Alumni (Go Camels!), Ryan Dailey. Ryan, co-founder of Operation 36, laughed hysterically as I recalled the struggles of trying to manage one nine-year-old.

“Been there for sure, my friend!” recounts Dailey, who in 2010 was charged with designing and implementing a program to grow golf among junior players in rural North Carolina, close to Campbell’s campus.

“When we started to look at growing the game, we thought we had one major obstacle; the rural setting. We thought finding kids was going to be hard, but once we had them, we thought they would love us, the game and it would be smooth. Man, was I wrong,” laughs Dailey as he recounts his early days.

“Sure, getting players was hard in a rural setting, but not as hard as keeping them interested! We would spend 2 hours before every class to plan an array of activities to keep their attention for an hour, and spend another hour after sharing ideas on how to make it better next time. We thought we were on the right path by integrating golf and non-golf activities to make it fun,” shares Dailey’s business partner and fellow founder of Operation 36 Matt Reagan, PGA.

Ryan and Matt were stumped more than once trying to create golfers. To get off the ground they started with 3 students and a goal to run a long-term program for 8 months out of the year. They grew to 20 students, 40, 70 and then after year 5…BAM! They lost 30 students! What happened? The fun ran out…

The tagline for Operation 36 is “Creating Golfers.”

“That’s what it boils down to, we are Creating Golfers,” Ryan said. “It’s a lot harder task than you think to guide someone to a point of full engagement in the game of golf. It’s not just motivating them in a class, drill, game or activity. That can be pretty easy with all the fun toys you buy, music you play and endless drills and games you play on the practice tee and putting green.  It’s guiding them on that journey from being motivated in class, being engaged in a drill or activity and then the ultimate, being engaged in the game of golf playing on the golf course. We lost almost half of our program after year 5 because we forgot about the most important part, getting them to play the game of golf on the actual course. Eventually if all you do are games, drills and activities in your programming and you don’t have a set playing component, players will phase out and leave your program.”

So, here’s the game: Operation 36

They tried every playing component imaginable and couldn’t find one that really helped to hook players on the challenge of the sport. They settled in on a format where the goal is to shoot 36 or better for 9 holes. Now students start at 25 yards away from the center of the green and play all 9 holes in a competitive match format.  If they shoot 36 or better, they move back to 50 yards for their next match. If they don’t shoot 36 or better, they remain at the same yardage and keep trying until they develop the skills in class, practice and in match experience to pass.

“We banged our heads against the wall for about a year as we tried to integrate playing golf into the program. After our first Op 36 Match we could see we were on to something for a couple reasons. First, we got around the golf course in under 1.5 hours, where previously even from a forward tee we were pushing 3 hours for 9 holes. Second, the junior golfers who didn’t pass were excited to play again, and the golfers who did pass were asking … what’s next?” says Matt

The original format Ryan and Matt came up with on a drive down US 1 to Pine Needles in 2014 is the same used today. After 50 yards, players go to 100, 150, 200 and then their full tee box based on age. What started out as “for Juniors only” has evolved into a huge success with adults.  It’s a lot easier to learn the game whether you are young or old from a manageable distance where success is experienced right away.

Fast forward to present day. The team at Operation 36 trains coaches globally to implement and manage the program at their own home facility. To date, over 319 facilities use Operation 36 and over 10,000 golfers participate. The team uses the tools, technology and resources to help coaches successfully launch full-service Academies or add a world-class beginner program to their established Academies.

A full 6-level curriculum is included to help coaches know exactly what to teach and when during an Academy Class. Time has been spent coaching over 3,000 Academy Classes to figure out what needs to be taught and how to teach it to have the biggest impact on the player.

To help golfers on the course, golf professionals issue participants with a series of goals to accomplish within the Operation 36 mobile app. The goals are not only educational, but provide a long term roadmap to success. In the next article, Ryan and Matt will share profound results of their having tracked over 2,000 Operation 36 rounds.

“The goal has always been to create a journey or pathway that players plug into and see if they are ahead, behind or right on pace based on their given goals,” Ryan said. “We have arrived at a point now where I can have that conversation with a student and parent. Based on the scores in Operation 36 and the age of the player we share relevant, accurate and impactful data from our research that helps shape decisions in coaching, parenting and training that keep players on track.  I like to compare what we do to a GPS. The student gives us the destination and we use Operation 36 to know where they are on the journey. If they are behind, we motivate them to work harder. If they are on pace or ahead, we communicate that what we are doing is working and let’s stay the course. As our research and number of facilities participating grows, we learn more and more impactful data that only helps parents, players and coaches to be more focused, intentional and motivated. Amazing, effective stuff is coming out of this corridor that we are very excited about, stay tuned.”

To get involved with Operation 36, email [email protected]. To book Matt and Ryan to come speak to your golf association, section or coaching staff, please email Director of Operations Andrew Strom at [email protected]. They are also available to do a certification for your chapter, section, or association and are willing to drive, boat, or fly to get there.

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Brendan Ryan, an entrepreneur and scientist, is a passionate golfer who loves his local muni. Armed with a keen interest in the game, a large network of friends in the industry, Brendan works to find and produce unique content for GolfWRX.

8 Comments

8 Comments

  1. Pingback: Operation 36 Golf Login - LoginCrunch

  2. E

    Jul 11, 2018 at 12:17 am

    Oh my I LOVE this. Change the expectations and increase the fun!

  3. Dad

    Jul 9, 2018 at 11:49 pm

    “…and then after year 5… BAM! They lost 30 students! What happened? The fun ran out…”
    That happened after 5 years of frustrating golf and they discovered girlfriends and boyfriends… more funner… 😉

  4. swing dr

    Jul 9, 2018 at 4:13 pm

    This is fantastic, but many courses/ people already do this! A great lesson for parents.

  5. Te

    Jul 9, 2018 at 4:05 pm

    What if it’s Par 35 or 37?
    Dumb idea. Why not just call it Operation Par?

    • Jamie

      Jul 9, 2018 at 6:49 pm

      Obviously you didn’t read the article. 25 yards in 3 shots x 9 holes, then 50 yards in 3 and so on.

    • JR

      Jul 9, 2018 at 7:49 pm

      Bet you’re pissed at 8 minute abs too.

    • Karen Gray

      Jul 13, 2018 at 1:39 pm

      There’s always going to be a negative put downer. You didn’t disappoint. “Helping comments” always welcome. Please revisit your need for extinguish enthusiasm for what these fellows have achieved and the long term journey they’ve traveled. Reconsider your approach and you might be surprised to realize your thoughts are actually being seriously received. Just thinking.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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