Connect with us

Opinion & Analysis

Putter Veteran Kenny Giannini introduces Custom Line of Putters

Published

on

Kenny Giannini putting the finishing touches on one of his putters. Photo credit: Kristy-Lynn Polowich

You’d be forgiven if the name Kenny Giannini didn’t leap off the page, but in all honesty, he might be one of the more famous putter makers a lot of people have never heard of. Kenny has been making putters for the better part of 35 years for companies like Hogan, Cleveland, Mizuno, and now under his own name. I had some time to catch up with Kenny about his products, what makes them stand out in the marketplace, and also about the launch of his custom line of putters.

Let’s go way back to when this whole thing started. What was that like at the beginning of milled putters? Whose idea was that, and how did that come about?

Well, I was playing golf in Hawaii back in the early eighties and I had been paired with a guy who was the CEO of a company in New York. I was using a TP Mills putter at the time, and this guy I was playing with wanted my putter really bad. So, he kept trying to buy it from me and I said, “No way. It’s not for sale.” He said, “Everything’s for sale.” Finally, I caved and said, “Okay, fine. $5,000.” He wrote me a check right there on the spot. After that, I was sitting on the beach thinking about what had just happened, and I just came to the obvious conclusion that of course there was a market for this. So, I flew back to the mainland and two weeks later I had a prototype together.

Shortly after that, I had a contract with Hogan to do the Apex putters, which was the first milled putter. After that deal kind of went south, Roger Cleveland called me up and asked me to make putters for him. He and I had a lot of success back then, and a lot of guys on Tour were using my putters. Mark O’Meara had one, and he won a Crosby [referring to the Pebble Beach Pro-Am tournament] with it and wound up on the cover of Sports Illustrated.

Nowadays, milled putters are everywhere, but back then being one of the first guys doing it, what was that like? Did it take a lot of trial and error to get it right?

Well, I’m a golfer first and foremost, so I knew what I wanted. I’ve learned a little bit about machining and welding over the years, but I would not classify myself as a machinist. Being a golfer first, though, means I know how putters are supposed to work. When I put a putter on the ground, it better sit dead square. I’m absolutely nuts about that. That’s the most important thing to me. Recently, I met a kid that had just qualified for the [Mackenzie] Tour, and he had had a putter fit for him by a reputable company. He handed it to me, I looked at it, and I said, “Something doesn’t look right.” I got him into one of my putters and the guy goes out, makes 17 putts in a row with my putter and shoots a 61.

Kenny Giannini custom putters ready to meet their owners.  Photo credit: Kristy-Lynn Polowich

So flash forward to today. You now have your own line of putters sold under your own name. The game is totally different nowadays, though, if you will. There are a lot of people doing milled putters now. What do you think sets your products apart from all the other putter guys out there?

Well, the biggest thing is experience. You know, there’s a lot of great putters on the market, but I will say I’ve never paid anyone a nickel to play with one of my putters. Ever. In spite of that, a lot of professionals have wound up playing my putters over the years. I remember there was a huge poster of Arnold Palmer in a golf repair shop I walked into, and when I looked closely at it I realized he was using one of my putters. Obviously, I knew I’d made him some putters back then, but I was surprised to see my putter in the photo. I think a lot of that speaks for itself. I consider myself a pretty low-profile guy. I’m not an egomaniac. My actual cell phone number is right there on my website. You don’t have to go through six secretaries to get to me.

You’ve been playing this game a long time. There’s a lot of buzz nowadays about inserts and milled groove patterns on the face of the putter. They’re said to achieve consistency and improved forward roll. Do these things help or not in your opinion? Why or why not?

To be honest, I don’t really care what everyone else does. I’m my own guy. I do what I think is right, not what everyone else is doing. I personally don’t believe in inserts for a couple of different reasons. The biggest thing for me is that putting is all about feel. That’s why I prefer to use carbon steel and a black oxide finish. The PVD finishes have two coats of nickel under the black, so it completely changes the feel, which is why I went back to black oxide. Black oxide does require some maintenance, but the feel is so much better and you’re getting the exact roll with it. Apart from testing all of the putters we make, I’ve been using the same putter for 33 years. That putter has never had a head cover and it’s never been refinished. It does have a little rust on it, but it feels better and it ultimately rolls putts better. At the end of the day, that’s what matters. When we did putters for Cleveland, we had less than five returned because of rusting due to the black oxide finish. Also, guys nowadays are wanting putters 350 grams and up. The putters we did at Cleveland were 325 grams (+3/-0). Personally, I like it right around 340 grams.

I don’t want my putter to be a billboard. I don’t want the golfer to look at all the alignment lines on the putter going back. He’d better be looking at the ball. You know, less is more sometimes. I can make my putter look any way I want. I don’t want anything to distract the player. That’s also why I like finishes that will not reflect the sunlight back into your eyes.

Golfers today think nothing of buying a $600 driver and then going and putting a $350 aftermarket shaft in it, but they’ll only hit that club 14 times each round. It won’t take that many strokes off their game. A great amateur golfer uses the putter 36 times. That’s how you take strokes off your game. The putter is the club you want to invest in.

Kenny Giannini Legacy 3 blade putter in action on the course.  Photo credit: Kristy-Lynn Polowich

“Soft Scooped Face” is something I see a lot on your webpage. Tell me about the tech going on there with your putters.

I originally did that a long time ago and then pulled it away. There’s a cutout on the bottom of the putter. The whole logic is to keep the face of the putter square at impact regardless of where you hit it on the face (towards the toe or the heel). It basically moves mass out to the toe and the heel.

Where do most of your inspiration come from when you’re generating new products? Current customer feedback? What your competitors are doing? What’s out on Tour?

Most of the time, I do it on my own. I can honestly say that I’ve never had a putter that hasn’t sold, and I’m very grateful for that. You know, I’m a golfer first, so I develop my products based on what golfers need. That being said, I’ve had some happy accidents where I was making something else and the machine accidentally cut too much off and I wound up thinking, “Wow, does this look good!” Like I said earlier, though, my putters have won a lot of money, so that speaks for itself I think. I’m proud of the work I’ve done. I will also say that I listen to my customers regardless if they’re a 20-handicap or a plus-six. That customer feedback is incredibly important to developing a great product.

Kenny Giannini Legacy 2 mallet-style putter with “Soft Scooped Face.”  Photo credit: Kristy-Lynn Polowich

So if I’m not mistaken, the big news is that Giannini is now launching a line of custom putters. Tell me about the possibilities lying under the surface and how to partake should one desire.

Yes, we are launching a line of custom putters now to go along with what I call my Legacy line of products. I have eight heads available in the custom shop. You can call up and say, “I want head No. 3 and I want a plumber’s neck hosel welded onto the head 1.9 inches from the center of the putter,” for example. It just helps tremendously that if you have something very specific in mind, you go to the website (http://www.gianninigolf.com), call me directly at 817-304-3717, and you will know exactly what you’re going to get.

Even if it’s something not listed on the website, I want to be able to talk to you and get you exactly what you want. I don’t want unhappy customers. Even if you want a PVD finish or a specific, heavy head weight, I’ll do it regardless of what I prefer. And by the way, I can honestly say I put my hands on every putter that comes through our shop.

I would also encourage people to stay tuned to our website, as we will continue to add more products to the Legacy lineup and more options to the custom shop as well.  We intend to be very active on the website in the near future.

Your Reaction?
  • 88
  • LEGIT8
  • WOW6
  • LOL2
  • IDHT3
  • FLOP2
  • OB0
  • SHANK8

  • Kenny Giannini custom putter

  • Kenny Giannini custom putter

  • Kenny Giannini custom putter

  • Kenny Giannini putting the finishing touches on one of his putters. Photo credit: Kristy-Lynn Polowich

  • Kenny Giannini custom putters

  • Kenny Giannini blade putter in action on the course.

  • Kenny Giannini mallet style putter with soft scooped face technology.

Peter Schmitt is an avid golfer trying to get better every day, the definition of which changes relatively frequently. He believes that first and foremost, golf should be an enjoyable experience. Always. Peter is a former Marine and a full-time mechanical engineer (outside of the golf industry). He lives in Lexington, KY with his wife and two young kids. "What other people may find in poetry or art museums, I find in the flight of a good drive." -Arnold Palmer

12 Comments

12 Comments

  1. Rick

    Sep 15, 2020 at 12:50 am

    Is Kenny Giannini still in business?
    The website link doesn’t go anywhere. Anyway, tried an anser style and was pretty impressed.

  2. Jim

    Jul 7, 2020 at 7:30 pm

    I have a Precision Milled Hogan Apex HT-1 that I bought new and have been using since the early 90’s. Never knew who designed it until now though.

  3. Rick

    Jul 9, 2018 at 4:23 pm

    I have 2 Giannini putters and they are amazing. Better than any Cameron I’ve ever used, and a fair price.

    • the dude

      Jul 9, 2018 at 7:30 pm

      What is so amazing about them?..and why better than any Cameron?

  4. Man

    Jul 9, 2018 at 1:27 am

    Soft scooped? You mean a slot on the sole? Like so many of the same idea out there? lmao

    • ogo

      Jul 9, 2018 at 9:44 am

      Soft Scooped Face is a silly feature because the weight shifted to the heel and toe is insignificant. It’s just marketing to the neurotic.

  5. Harambe

    Jul 8, 2018 at 5:50 pm

    These are spectacular putters. Have had one for 5 years now. Amazing feel, look, balance, milling pattern. Qualtiy craftmanship that blows other putters in that marketplace out of the water.

    • gif

      Jul 9, 2018 at 9:46 am

      I believe you… and I’m gonna buy one… mehbe two !!!!! 😛

  6. Joe

    Jul 8, 2018 at 12:47 pm

    I wish him success and look forward to seeing in person some of his putters. However, a quote in the article is very misplaced, Quote: ” A great amateur golfer uses the putter 36 times. ”

    I am far from a great amateur golfer but if I averaged 36 putts a round would take up bowling. I would think that a Great amateur golfer would be under 30 putts around.

    • ogo

      Jul 8, 2018 at 4:49 pm

      …and the putter design is not the governing factor since most pro and good ams do not buy these vanity putters. They stick with their trusty ol’ putter from 1995… or play the putter brand that sponsors the pro. The market for these putters is goffers who have more money than brain or talent… and want to flaunt their latest toy.

  7. ogo

    Jul 8, 2018 at 11:33 am

    These are the crème de la crème of custom designed putters and for only a pittance… $365 – $550 (grips and covers extra). Only a veteran putter maker can inject that magic into the custom designs and machining to high tolerances for the discriminating golf aficionado.

  8. Walter Mallett

    Jul 8, 2018 at 11:31 am

    The drawing for the free putter was January 31, 2018. WTF?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Club Junkie: Motocaddy electric golf carts and waterproof golf bags

Published

on

Reviewing the Motocaddy M7 Remote and M5 GPS electric golf carts this week! These pushcart-style electric carts are really fun to use and let you walk the course with way more comfort and fewer distractions. Both units are really well built and offer enough battery life to get 36 holes in. Motocaddy also makes waterproof golf bags that fit the carts perfectly and with tons of stability.

Your Reaction?
  • 5
  • LEGIT1
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Golf's Perfect Imperfections

Golf’s Perfect Imperfections: Bad things happen when you are not comfortable over your ball

Published

on

This podcast will give you insights on how to match your setup to your ball flight. So when you are standing over the ball getting ready to execute your task you are able to predict the contact and direction of your shot. When you feel you can pull it off good swings happen.

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Instruction

The Wedge Guy: More on learning – the grip

Published

on

I’m a big believer that the golf swing is much easier to execute if you begin with the proper grip and learn how to put your body in the starting position that promotes a sound golf swing. Today, I want to talk about the grip only.

As you can imagine, I come into contact with hundreds of golfers of all skill levels. One of the universal truths of golf is that it is very rare to see a good player with a bad grip! There are some, for sure, but they are very few and very far between — and they typically have beat so many balls with their poor grip that they’ve found a way to work around it.

But if you want to make the swing easier to learn and repeat, a sound and fundamental hold on the club is mandatory. Whether you prefer an overlap, interlock, or full-finger (not baseball!) grip on the club, the same fundamentals apply. A proper hold on the club allows it to function in the swing in a correct manner, and a bad grip will completely prevent improvement and consistency.

Here are the major grip faults I see most often, in the order of the frequency.

Too tight

Nearly all golfers hold the club too tightly, and it tenses up everything. You must feel that the club is controlled in the last three fingers of the left (upper) hand, and the middle two fingers of the right (lower). If you engage your thumbs and forefingers in “holding” the club, the result will almost be a grip that is too tight. Try this for yourself.  Hold the club in your left hand, and squeeze firmly with just the last three fingers, with the forefinger and thumb off the club entirely. You have good control, but your forearms are not tense. Then begin to squeeze down with your thumb and forefinger and observe the tensing of the entire forearm. This is the way we are made, so the key to preventing tenseness in the arms is to hold the club very lightly with the “pinchers” — the thumbs and forefingers.

Too much right hand on the club

Almost all golfers have the club too far into the palm of the right hand, probably because they are trying to control the path of the clubhead to the ball. But the golf swing is not a hit at the ball – it is a swing of the club — so the proper hold on the club has the grip underneath the pad at the base of the fingers. If you will slide the grip down into your fingers, so that you feel “weak” with the right hand, you will experience increased clubhead speed immediately.

The position of the grip in the left hand

I observe many golfers who have the butt of the grip too far into the pad of the left hand. It’s amazing how much easier it is to release the club through the ball if even 1/4-1/2″ of the butt is beyond the left heel pad. Try this yourself to see what I mean. Swing the club freely with just your left hand and notice the difference in its release from when you hold it in each of the pictured positions. Make that simple little change and you’ll get the club square through impact much easier.

Mis-aligned hands

By this, I mean that the palms of the two hands are not parallel to each other. Too many golfers have a weak left hand and strong right, or vice versa. The easiest way to learn how to grip the club with your palms aligned properly is to grip a plain old wooden ruler or yardstick. It forces the hands to align together, and shows you how this feels. If you will grip and re-grip a yardstick several times, then grip a club, you’ll see that the learning curve is almost immediate.

So, those are the four fundamentals of a good grip that anyone can learn in their home or office very quickly. A good grip will help any golfer make an immediate improvement to his/her swing!

Your Reaction?
  • 107
  • LEGIT23
  • WOW4
  • LOL0
  • IDHT0
  • FLOP2
  • OB1
  • SHANK11

Continue Reading

WITB

Facebook

Trending