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A Hogan iron for the masses: Ben Hogan Edge returns

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Thirty years ago when the original Ben Hogan Edge iron hit the market, it was a game changer. Now, the direct-to-consumer Ben Hogan Golf Equipment Company is reintroducing the Edge iron. As Hogan’s first “game improvement” offering, the original Edge uniquely blended feel and forgiveness. The new Edge seeks to do the same.

Forged, with ample perimeter weighting, the Hogan company says the new Edge irons are uniquely capable of providing feel and better performance on mis-hits, importing the same perimeter-weighted design as the original Edge irons.

Edge irons are forged in two pieces. The hosel and back frame are forged first, then the forged face is laser-welded into place.

The precise, hollow head construction also allows the company to control (and vary) face thickness. Longer irons have a very thin, yet strong, engineered for distance. The mid and short irons incorporate a progressively thicker face design

Edge irons feature a modified version of the company’s V-Sole Technology. It’s the same design principles but redesigned for a wider variety of golfers. The leading edge from sole to face has been ‘softened’ with more bounce has been added to the trailing edge.

Ben Hogan Edge Irons can be customized at no charge. Golfers can select specific lengths, lies, and grips as well as their choice of a variety of steel and graphite shafts.

The Ben Hogan Edge Irons are available for demo or purchase at www.BenHoganGolf.com exclusively. Edge Irons are sold direct-to-consumers for $735.00 per seven-piece set (4-iron through pitching wedge).

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GolfWRX Editor-in-Chief

8 Comments

8 Comments

  1. Shallowface

    Mar 26, 2018 at 8:24 pm

    I thought Callaway owned the Edge trademark.

  2. Ben Jones

    Mar 26, 2018 at 6:07 pm

    Best set I ever had was Apex II.

  3. lance

    Mar 26, 2018 at 2:30 pm

    Strange…. all the OEM club makers are introducing hollow back flex face irons at the same time. Makes ya wonder if they are colluding with the Russians… 😮

  4. Anser

    Mar 26, 2018 at 2:20 pm

    These are going to make the 7 people who buy a set really happy

  5. Greg B.

    Mar 26, 2018 at 12:50 pm

    I still have a set of the original Edge irons from 1991. Lovely-looking things and played very well with the Hogan Apex shafts. These do not look to be worthy of the Hogan name.

  6. Man

    Mar 26, 2018 at 12:32 pm

    Sad.

  7. The Dude

    Mar 26, 2018 at 11:54 am

    Gawd, those are ugly.

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Whats in the Bag

WITB Time Machine: Rory McIlroy’s winning WITB, 2015 Wells Fargo Championship

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Then-No. 1 player in the world Rory McIlroy began the week at the Wells Fargo Championship at 3-1 odds, if that gives you any indication of how well the Ulsterman was playing at the time. All he did at Quail Hollow was set the course record during his third round (61) and win the tournament by seven strokes.

Check out the gear Rory had in play nine years ago below.

Driver: Nike Vapor Pro (8.5 degrees) Buy here.
Shaft: Mitsubishi Diamana S+ 70 X

3-wood: Nike Vapor Speed (15 degrees) Buy here.
Shaft: Fujikura Rombax Pro 95 X

5-wood: Nike Vapor Speed (19 degrees) Buy here.
Shaft: Fujikura Rombax Pro 95 X

Irons: Nike VR Pro Blades (4-9) Buy here.
Shafts: Project X 7.0

Wedges: Nike VR Forged (46, 52, 56) Buy here, Nike Engage (58 degrees @59) Buy here.
Shafts: Project X 6.5

Putter: Nike Method 006 Buy here.

Ball: Nike RZN Black

WITB Time Machine is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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Whats in the Bag

Akshay Bhatia WITB 2024 (May)

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Driver: Callaway Rogue ST Max LS (9 degrees @7.2, 2 grams lead tape heel, 4 grams toe)
Shaft: Fujikura Ventus Black 7 X (44 7/8 inches, tipped 1 inch)

Driver: Callaway Paradym Ai Smoke Max D (9 degrees @7)
Shaft: Fujikura Ventus Black 7 X

3-wood: Callaway Paradym Ai Smoke Max (15 degrees @13.9)
Shaft: Fujikura Ventus Black 8 X (43 inches, tipped 1.5)

Hybrid: Callaway Apex UW Prototype (19 degrees @17.8)
Shaft: Fujikura Ventus Black 10 X

Irons: Callaway X Forged UT (21 degrees) Buy here, Callaway Apex TCB Raw (5-PW)
Shafts: KBS $-Taper 125 S+

Wedges: Callaway Jaws Raw (50-10S @49, 54-10S, 60-08C @61)
Shafts: KBS Hi-Rev 2.0 135 X

Putter: Odyssey Versa Jailbird 380
Grip: SuperStroke Zenergy Split

Grips: Iomic

Ball: Callaway Chrome Tour

More photos of Akshay Bhatia’s WITB in the forums.

 

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