Tour News

Ernie Els joins XXIO as staffer, board member

Published

6 years ago

Jan 24, 2018

Ernie Els is joining XXIO as a staffer…and as more than a staffer. The Big Easy will be a board member and Global Ambassador for the brand, which is housed under the Sumimoto Rubber Industries brand, as are Srixon and Cleveland.

“I’m proud to be on board as XXIO’s new Global Ambassador,” said Els. “Srixon and Cleveland are successful brands in golf, with a proven track record, and I’m familiar with the company’s products so that’s an easy fit for me. In fact, I won both my US Opens using Cleveland wedges and I’ve always loved those clubs.”

Els went on to talk about XXIO’s position in the global golf market.

“XXIO is perhaps a less familiar name in certain parts of the world…but trust me, this company is really going places! They’ve been the No.1 equipment company in Japan over the past 17 years, now the market leader in Korea and New Zealand, and the growth has been dramatic.”

The four-time major champion hopes to both bring brand awareness and assist with product development.

“As one of golf’s most respected and influential athletes, we’re thrilled to welcome Ernie as our Global Ambassador for XXIO,” said Scott Carlyle, Senior Vice President of Global Marketing. “It is a rare and special opportunity to work alongside someone of Ernie’s caliber, whose efforts on and off the course have been simply astounding..”

During his full 2018 tournament schedule on the PGA Tour and European Tour, Els will play with Srixon/Cleveland Golf/XXIO equipment as well as carry an XXIO bag.

Els was most recently a TaylorMade staffer. We last shot his bag at the Valero Texas Open in 2016.

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Tour Photo Galleries

Photos from the 2024 PGA Championship

Published

4 days ago

May 14, 2024

GolfWRX Staff

GolfWRX is on site this week at Valhalla Golf Club in Louisville, Kentucky, for the PGA Championship.

While we see fewer equipment changes and new gear seeding at major championships, we get a look at custom gear and looks into the bags of players we rarely see, which is just as exciting. In the case of the PGA Championship, this means a look at the gear some of the PGA Professionals who qualified for the tournament will be gaming, and LIV players, such as Jon Rahm and Patrick Reed.

Check out links to all our albums from Valhalla below and check back throughout the week as we continue to update.

General Albums

2024 PGA Championship – Monday #1

WITB Albums

Pullout Albums

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News

Photos from the 2024 Wells Fargo Championship

Published

2 weeks ago

May 7, 2024

GolfWRX Staff

GolfWRX is live this week at the Wells Fargo Championship as a field of the world’s best golfers descend upon Charlotte, North Carolina, hoping to tame the beast that is Quail Hollow Club in this Signature Event — only Scottie Scheffler, who is home awaiting the birth of his first child, is absent.

From the grounds at Quail Hollow, we have our usual assortment of general galleries and WITBs — including a look at left-hander Akshay Bhatia’s setup. Among the pullout albums, we have a look inside Cobra’s impressive new tour truck for you to check out. Also featured is a special look at Quail Hollow king, Rory McIlroy.

Be sure to check back throughout the week as we add more galleries.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying about our Wells Fargo Championship photos in the forums.

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Tour Photo Galleries

Photos from the 2024 CJ Cup Byron Nelson

Published

3 weeks ago

Apr 30, 2024

GolfWRX Staff

GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).

Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.

We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.

Check out links to all our photos below.