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Ernie Els joins XXIO as staffer, board member

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Ernie Els is joining XXIO as a staffer…and as more than a staffer. The Big Easy will be a board member and Global Ambassador for the brand, which is housed under the Sumimoto Rubber Industries brand, as are Srixon and Cleveland.

“I’m proud to be on board as XXIO’s new Global Ambassador,” said Els. “Srixon and Cleveland are successful brands in golf, with a proven track record, and I’m familiar with the company’s products so that’s an easy fit for me. In fact, I won both my US Opens using Cleveland wedges and I’ve always loved those clubs.”

Els went on to talk about XXIO’s position in the global golf market.

“XXIO is perhaps a less familiar name in certain parts of the world…but trust me, this company is really going places! They’ve been the No.1 equipment company in Japan over the past 17 years, now the market leader in Korea and New Zealand, and the growth has been dramatic.”

The four-time major champion hopes to both bring brand awareness and assist with product development.

“As one of golf’s most respected and influential athletes, we’re thrilled to welcome Ernie as our Global Ambassador for XXIO,” said Scott Carlyle, Senior Vice President of Global Marketing. “It is a rare and special opportunity to work alongside someone of Ernie’s caliber, whose efforts on and off the course have been simply astounding..”

During his full 2018 tournament schedule on the PGA Tour and European Tour, Els will play with Srixon/Cleveland Golf/XXIO equipment as well as carry an XXIO bag.

Els was most recently a TaylorMade staffer. We last shot his bag at the Valero Texas Open in 2016.

 

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1 Comment

1 Comment

  1. shirley

    Jan 24, 2018 at 10:09 pm

    Els is a SAP 🙁

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Photos from the 2024 CJ Cup Byron Nelson

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GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).

Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.

We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying in the forums.

 

 

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Photos from the 2024 Zurich Classic of New Orleans

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GolfWRX is live on site this week at the Zurich Classic of New Orleans for the PGA Tour’s one-and-only two-man team event.

As usual, general galleries, WITBs, and pullout albums — including some pretty spicy custom putters and headcovers — await your viewing.

Be sure to check back for more photos from the Big Easy, as we’ll continue to update this page with additional galleries throughout the week.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying about our photos from the Zurich Classic of New Orleans in the forums.

 

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Photos from the 2024 RBC Heritage

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GolfWRX is on site this week at Harbour Town Golf Links on Hilton Head Island for the RBC Heritage. Plenty of golfers who competed in the Masters last week will be making the quick turnaround in the Lowcountry of South Carolina as the Heritage is again one of the Tour’s Signature Events.

We have general albums for you to check out, as well as plenty of WITBs — including Justin Thomas and Justin Rose.

We’ll continue to update as more photos flow in from SC.

Check out links to all our photos, below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying and join the discussion in the forums.

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