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Titleist introduces new Tour Soft, Velocity golf balls

Published

6 years ago

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Titleist is adding a new ball — Tour Soft — and upgrading its Velocity golf ball for 2018.

First, a look at the new Tour Soft, which was developed thanks in no small part to nearly 20,000 golfers who did on-course testing and offered product feedback.

The Tour Soft is the softest-feeling ball in its category, according to Titleist. It features the largest core ever implemented in a Titleist ball, as well as the expected ultra-thin cover.

“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel. Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

Additional features

  • A new ultra-thin 4CE grafted cover made with TCU Process Technology and a proprietary blend of four different materials for advanced short game control
  • A new spherically-tiled 342 cuboctahedron dimple design
  • Availability in both white and high-optic yellow

The new Titleist Velocity golf balls are designed to maximize distance on every shot.

“Everything we do with Velocity is to generate speed and distance,” said Michael Mahoney.. “When we spoke to Velocity golfers at the beginning of the development process, they told us they wanted even more distance, especially off the tee. Our R&D team responded with new core technology and the fastest cover of any Titleist golf ball on the market to give them that added advantage.”

Titleist is also introducing new high-visibility color options for the Velocity — VISI-White, Velocity Orange and Velocity Pink.

  • The softer, high speed LSX core produces fast initial velocity with extremely low spin
  • A new, faster NaZ+ cover
  • A spherically-tiled 328 tetrahedral dimple design to optimize aerodynamic performance

Tour Soft golf balls are available in golf shops worldwide. $34.99/dozen. Velocity golf balls (White, VISI-White, Velocity Orange and Velocity Pink) are also available now. $26.99/dozen.

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5 Comments

5 Comments

  1. Tom Newsted

    Jan 31, 2018 at 10:18 am

    I tried them and they are ok but not something I would switch to. Is it better than the NXT thats hard to say but it is a soft ball. Ill still be playing PV1x this season.

    Reply Report comment

  2. Shawn

    Jan 25, 2018 at 8:58 pm

    I had the privilege of being one of the testers. I really like the ball. It was soft off the club face but firm enough to let me know where on the face I made contact. It does chip and putt well. I’m just not a fan of the price at its launch.

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  3. Kurt

    Jan 24, 2018 at 4:58 pm

    “The new Tour Soft is the softest-feeling ball….”, and I bet they are really forgiving and pleasant to hit.
    Notice that all the OEMs are promoting “forgiving” in their clubs and balls? Just what hopeless hacker seek the most … forgiveness …. 😛

    Reply Report comment

  4. Hiwattage

    Jan 24, 2018 at 4:33 pm

    So which one replaces the NXT ?

    Reply Report comment

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Whats in the Bag

Xander Schauffele WITB 2024 (May)

Published

16 hours ago

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May 17, 2024

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  • Xander Schauffele what’s in the bag accurate as of the PGA Championship. 

Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @10.1)
Shaft: Mitsubishi Diamana PD 70 TX (45.5 inches)

3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Mitsubishi Diamana PD 80 TX

Hybrid: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX

Irons: Mizuno MP-20 (3), Callaway Apex TCB ’24 (4-10)
Shafts: True Temper Dynamic Gold Tour Issue Mid X100 (3), True Temper Dynamic Gold Tour Issue X100 (4-10)

Wedges: Callaway Jaws Raw (52-10S), Titleist Vokey Design SM10 (56-10S @57), Titleist Vokey Design WedgeWorks Proto (60-K @61)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Odyssey Toulon Design Las Vegas Prototype 7CH
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride MCC Align

Ball: Callaway Chrome Tour

Check out more in-hand photos of Xander Schauffele’s clubs in the forums.

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Whats in the Bag

Cam Smith WITB 2024 (May)

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19 hours ago

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May 17, 2024

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Driver: Titleist TSR3 (10 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus TR Blue 6 X

3-wood: Ping Max G430 Max (15 degrees)
Shaft: Fujikura Ventus TR Red 7 X

7-wood: Titleist TS2 (21 degrees, D4 SureFit setting)
Shaft: UST Mamiya Elements Proto 8F5

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Shafts: KBS Tour 130 X Custom Series

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Putter: Scotty Cameron 009M

Grips: Golf Pride Tour Velvet Tack

Ball: Titleist Pro V1x

Check out more in-hand photos of Cam Smith’s gear here.

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Whats in the Bag

Patrick Reed WITB 2024 (May)

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May 16, 2024

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Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X

3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
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Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX

Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts:  True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot RX Pt Customs No. 2

Ball: Titleist Pro V1

Grips: Golf Pride MCC

More photos of Patrick Reed’s WITB in the forums.

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