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Talking to Your Kids About Brandel: A Parent’s Guide

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The 2018 season promises to be a wild one. For starters, there’s Tiger. There’s drug testing. And if Jason Day stays healthy, we’ll probably see some “back stopping” controversies come up. But the big issue for a lot of parents this year is, “How can I talk to my kids about Brandel Chamblee?”

For the uninformed, Chamblee is the polarizing analyst in the golf business and a longtime analyst for Golf Channel. His opinions make Johnny Miller look like a Switzerland. If you just now had to google his name to see who we’re talking about here, no doubt you just said to yourself, “Oh, that guy.” At any rate, a conversation with your kids about that guy might sound something like this:

Um, Dad? Where did this guy come from? Can he play?

Absolutely. He was an All-American in college at Texas and played on PGA Tour for well over a decade. The guy also won on the PGA Tour, which is not easy. Maybe he wasn’t a household name, but he made more than a little bit of change and certainly doesn’t have to apologize for his career.

Are you sure, Dad? Seems like he does a lot of infomercials.

Listen, kids…We’ve all gotta keep the pool warm. You’ll understand one day. Making an infomercial doesn’t make you a sellout. It just means someone who wants to market their product believes that the public trusts and respects you and Brandel’s earned that respect. He’s a successful author and astute analyst, so if he’s telling you he’s got the keys to the kingdom and all it takes is 60 days and $299.99, people are going to buy in to that dream.

What’s the deal with him being so combative with Duval and Nobilo?

Brandel’s a passionate guy. Duval and Nobilo are in the studio and on Live From because they’re well-spoken professionals who have won multiple events and viewers like them. They know the deal. Chamblee, meanwhile, is also well-spoken but is primarily there because he’s all over the data and video. You may get the impression that he takes runs at his co-hosts on air because he never got a real chance on the course, but the guy absolutely knows his stuff. He may not have time for other people’s stuff, but his stuff he knows well.

Does Brandel hang out with Nobilo and Duval after work?

I’ll put it this way; if Duval, Nobilo and Chamblee were on a ship lost at sea for a few weeks, I’d bet anything the coast guard would eventually find Duval and Nobilo together. Meanwhile, Brandel will likely have built his own personal survival craft in a very upright fashion that he propels thanks to the tremendous rotation he gets rotating his thoracic muscles while the Vs in his oar grip are pointing to his right shoulder.

Why is he so mad at Tiger all the time?

This is where it gets tricky. I think it’s because he loves golf. He has a deep passion for the history of the game and I think he feels like Tiger’s a big part of it and has an obligation to it. So when Tiger took an illegal drop at the Masters in 2013, it was Chamblee who wanted to address it immediately out of a respect for the game. Nobody else — not CBS, not Golf Channel, not even Augusta’s rules committee — saw the situation for what it was: an infraction, albeit unintentional.

Chamblee was right and there have been subsequent rules incidents involving Mr. Woods. He also has issues with Tiger’s swing changes, which is a little ridiculous since he has no idea how Tiger feels physically. It’s kind of like Conan O’Brien telling Eddie Vedder what to feel as he’s writing songs. Does Brandel take cheap shots at Tiger? Probably. But I think he knows that without Tiger, he wouldn’t have the stage he currently does.

Did he play center for the Georgetown Hoyas back in the day?

No, no, no. You’re thinking of Dikimbe Motumbo. Brandel is also known for his blocks, but they are of a different variety. While you might think an analyst of Chamblee’s ilk would openly welcome a dialogue with other coaches and professionals, an inordinately high number of people seem to have been blocked from social media discussions. In Chamblee’s defense, he’s all for discussion provided it’s civil…and people can get emotional when talking about the golf swing. Brandel’s not having that. So if you’re going to try and take it to the rim on Mr. Chamblee, come hard and clean or you will be blocked and rejected like so many Big East power forwards before you.

Dad, what’s with all the big words he uses on Twitter?

One wonders if the circuitous and meandering paths his admonitions and reprimands travel to reach their ultimate destination speak to an unexpressed inadequacy.

Dad, he just kind of looks like a jerk. Is he?

Don’t judge a book by its cover, son. He’s a good dude. I sat next to him at Mastro’s a few years ago in Scottsdale and he was pleasant to both fans that approached him. I’ve seen other stars in similar settings and many of them would do well to follow Brandel’s classy example.

The bottom line is this; Brandel Chamblee is entertaining, smart and you can learn a tremendous amount from his writing, analysis and commentary. He’s far more than a talking head; he’s the real deal. Sure, he’s a little aloof and quirky, but everybody’s got their something. I say Brandel’s good for golf and deserves your attention.

Laz Versalles is a husband, father and golfer who lives in Santa Monica, California. A former club professional, Laz now works in healthcare, coaches a middle school golf team and strives to break 80 whenever he gets a chance to play. A native of Minnesota, Laz is a lifelong Twins and Vikings fan and believes Randy Moss is the most dominant football player than ever walked this earth. You can follow Laz on twitter @laz_versalles

44 Comments

44 Comments

  1. Sean

    Dec 1, 2017 at 6:42 pm

    An air of self-righteous arrogance is his trademark. He’s an entertainer……a skilled self-promoter honing the “brand” in Brandel. Can’t fault him for that.

    • Laz Versalles

      Dec 2, 2017 at 12:20 am

      When I read “An air of self-righteous arrogance is his trademark.” I immediately thought, “how does this guy know me?” But then I realized you meant Mr. Chamblee. Thanks for reading, Sean.

  2. Tom54

    Dec 1, 2017 at 5:50 pm

    I thought it was a perfect description of Brandel Chamblee. I believe him way more than Frank Nobilo but Duval certainly has more to say when it comes to having been a top notch player. You got to admit when that three some starts engaging in a topic with different viewpoints it makes for interesting viewing. I think the writer summed up who Brandel Chamblee is even for those of us who do know who he is. Well written indeed

    • Laz Versalles

      Dec 2, 2017 at 10:52 pm

      Thank you, Tom. For what it’s worth, I see Duval as a great- and I mean great- combination of player and analyst. His honest and frank views on Rory towards the end of last year were spot on.

  3. saveva

    Dec 1, 2017 at 5:09 pm

    lol hilarious

  4. Bob Jones

    Dec 1, 2017 at 4:15 pm

    Brandel’s point of view is always worth hearing. What gets me is his always having to have the last word when people don’t agree with him. Just tell us what you think, Brandel, then move on. Your thoughts are opinions, not Facts Received From Above.

  5. HDTVMAN

    Dec 1, 2017 at 1:17 pm

    When is NBC-Golf Channel going to wake up and fire this jerk. Bones would be a perfect studio replacement when he’s not on the course.

    • Laz Versalles

      Dec 1, 2017 at 1:23 pm

      I think they like having a polarizing figure. He’s like the Yankees but without all the championships, money, prestige, history, talent, and clout.

  6. Leftshot

    Dec 1, 2017 at 11:36 am

    Brandel is a former player who is unaware of where his expertise begins and ends. He’s the perfect example of a kid who grew up and never learned how to play nice with the other kids.

  7. Kondo

    Dec 1, 2017 at 11:27 am

    In time we will see that Chamblee is actually correct in most of his ideas concerning the swing. He was a better playing in college than the tour. He wanted to get better and took modern instruction and changed his swing to what is now the modern swing. He knows what it did to his game coming from a classic swing. With the evolution of swing to what it is now is reckless at best. Why not emulate the greats of the past? After watching Tiger yesterday and hearing all the ohhs and ahhs about his new swing and speed sounds like Jack’s record is in danger. Actually, Tiger didn’t change what hurt him and I hope I am wrong, but further injury is on the way. No one moves the needle like Tiger does and that makes guys like Chamblee, Duval and Nabilo have jobs. Just my 2 cents.

  8. Allen Freeman

    Dec 1, 2017 at 11:12 am

    Nicely written Laz!

  9. jd57

    Dec 1, 2017 at 9:24 am

    So you think that it’s more likely that a pro is going to aim for another players ball instead of the cup? If they can accurately aim for another ball, why wouldn’t they use that accuracy and aim for the cup?

    • Laz Versalles

      Dec 1, 2017 at 1:20 pm

      They don’t aim for the ball, they aim for the cup. But by having the other player not mark their ball which is just past the hole or pin high, your ball has a *chance* to hit a “backstop” – the other ball.

  10. alanp

    Dec 1, 2017 at 12:23 am

    quite possibly the best “article” i have ever read here on golfwrx. well done!!

    • Laz Versalles

      Dec 1, 2017 at 1:25 pm

      Alan- thank you! There are so many great articles on golfwrx, that means a lot. Frankly I think this is my third best of the three I have on golfwrx, but THANK YOU! That made my day.

  11. Tim

    Nov 30, 2017 at 8:26 pm

    With this kind of writing you could be the “chief golf correspondent” on The Daily Show, loved it! Bring us more of this!

    • Laz Versalles

      Dec 1, 2017 at 1:32 pm

      Tim, Thanks man. I love the daily show! Check out my other two articles on golfwrx.

  12. emb

    Nov 30, 2017 at 5:20 pm

    Seems like Brandel comes off as overcompensating and extremely insecure/defensive of his opinions when on air with Nobilo and Duval. It’s like they’re the “players” with the tour experience and insight and Brandel is just the analyst trying to fit in with them and prove his opinons matter or have as much relevancy. Obviously Brandel had a better career than 99.9% of players but his resume pales in comparison to Frank’s and especially David’s and this gives him some sort of chip on his shoulder. Overall he provides fairly good insight sometimes but too often defends opinions that he states as facts that are patently wrong. I think he needs work choosing which hills to die on as often times his incessant defence of his opinions appears foolish and frankly embarrassing. At least he seems to be trying to backtrack on his insane Tiger hate.

  13. mike

    Nov 30, 2017 at 4:17 pm

    Chamblee won the Greater Vancouver open. Slighly better than the Texas Truck stop invitational.
    He should quick trying to act like he was a better player than he was.

    • Laz Versalles

      Dec 1, 2017 at 1:31 pm

      I mean….He won? That means he WON. My friend and I were talking last night about how hard it is to win anything that is 36 holes or more. It’s hard, man. And you don’t play golf at Texas just because you have good hair. That’s a tough squad to get playing time. Always has been.

  14. Golfwhiler

    Nov 30, 2017 at 8:17 am

    His book is bloody brilliant (“The Anatomy of Greatness”). His insights into the illustration errors in Ben Hogan’s “Five Lessons” are alone worth the price of the book.

    That said, I don’t watch the Golf Channel. If I have time to watch golf on TV, I’m usually trying to play a round.

  15. JE

    Nov 30, 2017 at 5:28 am

    This is a well-written, interesting read. Nice work Mr. Versalles.

  16. Jerry

    Nov 30, 2017 at 3:41 am

    Brandel is not exactly a teacher or technician of the swing, and it gets him in trouble with Swing Gurus who teach PGA pros for a living. They don’t talk the talk, they walk the walk. Brandel talks.

  17. yoduto

    Nov 30, 2017 at 12:23 am

    In Greek mythology, there is a story about Sisyphus pushing a big rock up a hill only to have it roll back down over and over again. Likewise, what seems like a laborious and futile effort on our part to achieve an important goal, are carefully designed exercises by golf sources to teach you an important lesson in the building of your character. An epiphany will bring a penetrating insight into a matter of vital importance.

  18. Bob

    Nov 29, 2017 at 9:44 pm

    I must confess I’m no fan. I think the main problem with Brandel is how arrogant he comes across. He seems more interested in sounding smart and appearing intellectual than being frank and honest (hence why he loves using words that the majority of people don’t understand). It is also why he blocks people who disagree with him. I love honest views, good opinions and debate not intellectual grandstanding.

    • Laz Versalles

      Nov 29, 2017 at 11:34 pm

      I think you just summarized the entire OpEd! Nice job. Anyways, you’re not wrong. He comes across that way. If you listen to him on Dan Patrick he’s a little better but still comes across as a little aloof and stuffy.

    • walter

      Nov 30, 2017 at 12:25 am

      Our Brandel Trump…..

  19. Mike

    Nov 29, 2017 at 8:52 pm

    Brandel is bias, which makes his analysis questionable. For example, when Brandel needs attention he will post or say something controversial and/or negative about TW or Rory his two favorite targets. Whether he’s right or wrong, Brandel has a hidden agenda and a lot of the pros know it, which is why he’s in the studio often and not on the range building relationships with pros.

    • Laz Versalles

      Nov 29, 2017 at 11:40 pm

      You’re not wrong Mike. Be honest, would you have written that had the Billy Hoershel spat not surfaced? As I tried to point out, he’s got his way” and leans on it heavily.

    • walter

      Nov 30, 2017 at 12:26 am

      Somewhat like Trump?

  20. Acemandrake

    Nov 29, 2017 at 6:58 pm

    “And if Jason Day stays healthy, we’ll probably see some “back stopping” controversies come up.”

    What does this mean/refer to?

  21. Hawkeye77

    Nov 29, 2017 at 6:52 pm

    Wow, someone hasn’t been paying attention for 8 years. Brandel absolutely dislikes Tiger, and no, it didn’t stem from the incident at the Masters (where Brandel was WRONG and was a complete jerk about it on air and got called out by his co-workers) – he has been on Tiger’s case since 2009 and made his major career move kicking Tiger while he was down and doing it repeatedly. Then the cheating accusations which he was forced to dial back. He’s tried the last few years to be “balanced” about Tiger, but he can’t hide from his body of work for several years as much as he now tries to do so. And no, he doesn’t “know his stuff” he just is overbearing about it, and his ability to diagnose golf swings is pretty poor. You can see Nobilo and Duval seething from time to time because of Brandel’s know it all attitude and often strange claims (just to be strange) – he may be a good guy off air and clearly is an intelligent person, but make no mistake he’s invented himself and is pretty proud of what he has invented. Silly article.

    • Hawkeye77

      Nov 29, 2017 at 10:12 pm

      LOL, now my comment is awaiting “moderation” – nothing inappropriate about it at all.

  22. The Wiz

    Nov 29, 2017 at 4:16 pm

    Chamblee is an underachieving fool. I wouldn’t allow my children to listen to this idiot.

    • the dude

      Nov 29, 2017 at 7:24 pm

      Fool?….what makes him a fool. if anything, the other individuals that know less than he does are the real fools……oh…and he’s an idiot?….how? (seriously, this site should require a minimum age to share opinions……..lets say 9)

      At the end of the day this guy educates and entertains…….period

      now get your homework done, brush your teeth and have mommy tuck you in……

    • Laz Versalles

      Nov 29, 2017 at 7:29 pm

      Hmmm. Underachiever? All-American, PGA Tour winner, author. Not too bad.

    • Matt-78

      Dec 1, 2017 at 1:40 pm

      I do sometimes disagree with Brandel and he can definitely rub me the wrong way sometimes, but underachiever he is not.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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