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Meditations, Mindfulness and a Dog Named Mulligan: The Club Championship at Goat Hill Park

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Setting aside some time in your day to meditate is one of the greatest gifts you can give yourself. There’s no doubt in my mind that I’m a better person when I’m consistently practicing meditation. I use a guided meditation app called Headspace which offers different “packs” of meditation sessions. I knew meditation was making me a better person, expanding my heart and sharpening my focus; but could it make me a better golfer? I went to Goat Hill Park in Oceanside to find out.

The Goat, as it is affectionately known, gets a fair amount of press. You may have read about it on Golf.com or heard Matt Ginella talk about his love of the place on The Golf Channel’s Morning Drive. To summarize for you, Goat Hill Park is roots golf: an unpretentious, honest golf club that has been revitalized by John Ashworth of Linksoul fame. The club’s revival is a model for what the modern golf course can be: community focused, environmentally friendly and most importantly, a fun scene. Anyone can become a member for $50 and even if you don’t plan on ever setting foot on the property, it’s a nice way to support a noble cause. Despite living 90 miles away, I joined with an eye on maybe playing once or twice a year. When I got an email inviting me to the club championship I figured, why not make a weekend of it? It would be the perfect opportunity to put my focused-based meditation sessions to work.

Saturday, November 4, 2017

I arrive in Oceanside a few hours before my tee time and eat breakfast at an 80s-themed café. As my Denver skillet arrives the unfortunate song “Pulling Mussels” by Squeeze starts playing. I ask the waitress if there is any possible way she can skip to the next track and she tells me, “No way.” The song is one of her favorites. “How?” I ask. She can’t justify the song and then she mistakenly tells another customer that “Steppin’ Out” is by Elvis Costello. How this woman can work at an 80s-themed anything is beyond me. Disgusted, I pay my bill and leave. “IT’S JOE JACKSON” is all I have to say (loudly) as I walk out the door. I drive to the course and find a quiet spot in the parking lot to begin listening to my focus-based meditations.

Thinking is just thinking. Whether it’s just thinking about the performance, thinking about something that’s happened in the past, something that might happen in the future, it is all just thinking. The moment we realize that, we let go of it, we are present. And in being present, we are focused. That’s it. That’s all we need to do.” – Andy Puddicombe, Headspace

As I emerge from my meditation session, the first thing I hear is more music. There’s always music playing at The Goat and on this perfect Saturday it’s an odd mix of The Cars and Bruce Springsteen. The range is filled with rhythmic swings and the mood in the air is chill. I’m not much of a driving range guy but I take a dozen swings, roll a few putts, mumble along to “Badlands” and go to the tee.

Local knowledge is massively important at The Goat and I’m coming in to the event with a total of 27 holes under my belt. Despite being a little green, my meditations have me feeling calm and confident. As an added bonus, the night before the tournament my prophetic 6-year old daughter Stella tells me, “Daddy, God wants you to win.” The field is going to have to get past me and the Creator. I like my odds.

We’re playing threesomes and I get a solid draw. I’m paired with Jack Collier, a local who has played The Goat a thousand times, and Joe Millett, an aspiring tour pro who has moved to Oceanside from rural Alexandria Bay, New York to make a run at his dream. As we watch the group in front of us tee off, Jack mentions something about “the tour guys.” I’m not really listening to Jack because my attention is fixed on an English terrier named Mulligan who is hanging out with the threesome in front of us. You don’t see English terriers often in tournament play, but it’s clear this is not Mulligan’s first rodeo. The attentive pup knows when to stay put and when to frolic. He obediently follows his owner Scott Nagel into the cart and they take off down the fairway. Finally, I turn to Jack and ask, “Did you say tour guys?”

Jack points to the range and tells me two guys, Dennis Paulson and Dean Wilson, have won on tour. Another guy named Mark Warman has played on several tours and won a state championship. I take a peek at the range and to me it looks more like a Ben Harper concert than the St. Jude Classic. T-shirts, flat brim hats and board shorts are everywhere, but you could tell these guys were sticks. That said, having recently won the Calvary Christian School Golf Scramble just last month, I also took some comfort in being among fellow champions. I suddenly realize that my mind and thoughts are everywhere and I need to sharpen my focus:

“Thinking is just thinking. Whether it’s just thinking about the performance…it’s all just thinking.”

So here I stand; mentally repeating my meditations, watching Mulligan the dog bound down the fairway and in a few minutes I’m going head-to-head with a handful of guys who’ve won on the big tour. Given my delicate place in the Universe at this particular moment I ask myself, why am I holding a 5-iron on a 305 yard hole? I go back to the bag and grab the Big Dog and attack. My game plan of chasing Old Man Par has been thrown out the window and is rolling in the ditch. The new, albeit hasty game plan is to be the aggressor and gun at every single pin and never let up. What could go wrong?  I mean, God wants me to win after all.

Here I am pin-hunting on No. 9

As our threesome rolls through the rugged, sunbaked terrain, Joe starts to run out of gas early. He claimed he was still on east coast time, but I wondered if his fatigue had something more to do with the vibrant bar scene in Oceanside. By the turn, his body language is that of an exhausted triathlete. He grabs some cold Sierra Nevada to guide him through his closing nine, a veteran move from the big southpaw.

As for Jack Collier, sometimes golf is a much needed escape and on this day it’s just that for Jack — and he’s shinning in it. Draining clutch putt after clutch putt, Jack is squarely in the mix. A native or nearby Escondido, Jack shared stories of his high school golf days and the criminal nature of the San Diego Chargers move to Los Angeles. Through it all, he manages to settle back into the game, back into the focus of the moment, on shot after shot.

“The moment we realize that, we let go of it, we are present. And in being present, we are focused.”

Jack was a model of athletic focus we could all emulate. I, on the other hand, was something completely different. Early on, my aggressive game plan was working. I was coasting until I got to the fifth tee where I found myself stuck between clubs and having a hard time committing. As I addressed my tee shot, that song, that horrible song about pulling mussels from a shell that ruined my breakfast popped into my head. I backed off the shot and made up some lie about a wind gust when it was really just bad eighties rock blowing through my mind that gave me pause. I knew sooner or later I was going to get distracted or frustrated and I had a plan for it. I recalled the introduction of my meditations:

“I hope you’ve started to get a sense of what it means to find this quiet place of focus in the mind. It’s not something that we need to create, or think ourselves to, but rather an innate quality which exists the moment we recognize the mind is distracted. We discover this place of being present. Focused…Of course the more intense the environment, the more likely we are to fall back into our old habits, perhaps assuming that we need to think ourselves into this place of focus.” – Andy Puddicombe, Headspace

You know the cliché, “you can’t win on day one but you sure can lose?” That was me. The odd thing was that I was thinking so hard about focusing, but all I was doing was thinking and not playing at a very high level. As the tournament unfolded I was absent, lost somewhere in my running mind. I hit a few good shots here and there but I never really got rolling and my aggressive decision making proved costly time and again.

After 27 holes and 115 shots I cooled off with a few icy drinks and some pizza. Jeff Gipner, a fellow Minnesotan and Goat Hill member winced at my score and told me what I already knew. You can’t overpower The Goat because The Goat will overpower you. Dean Wilson’s 93 was a mere 22 shots in front of me and I had a couple dozen players between Dean and me. I wasn’t sure if God was in Puerto Rico, South Sudan or Syria, but I needed him to be in on the first tee tomorrow at 9:10 a.m. because I wasn’t going to win this thing without some heavenly intervention.

Dean Wilson and Jeff Gipner enjoying the hang

Dennis Paulson, John Wardup and Blair with canines Teddy and Mulligan

Sunday, November 5, 2017

In a hotel room somewhere near the Carlsbad airport, I put in my earbuds and go to my Headspace app.

“Focus is not something we need to create. It is an innate quality of mind. It’s always here for us, wherever we are, we always have the ability to come back to it. So if we can remember that, then we start to find this sweet spot of effortless effort. This place of flow. It’s a flow that, we feel it in our mind, we feel it in our body, we see it in our performance. It starts to change our behavior. So it’s not just an idea, it’s not just a nice concept, it becomes our experience, it becomes part of who we are and how we perform.”- Andy Puddicombe, Headspace

I avoid the 80s café like the plague and drive straight to the course. Considering the USC Trojans played a high-scoring late game the night before and half the field probably toasted each touchdown with tequila shots, the extra hour we gained from daylight savings is a saving grace. I arrive well-rested, hydrated and ready to enjoy the day.

As I open the hatch of my car I notice a few persimmon woods in the back of my car and I figure, why not? I go to the range and show them to Jay Montoya, a fellow persimmon aficionado who works at Goat Hill. Jay is among the leaders in the event and he tells me there are several other players in the field who prefer the Lo-Fi approach, including John Ashworth who is also just arriving. John and I talk about meditation for a bit and I learn he’s a practitioner of the more traditional suttas found in Buddhist teachings. He gives me a link to dharmatalks.org and I go off to the first tee.

The arsenal of club champion Dean Wilson

One on my partners for the final day is John Kay, a rangy 6-foot 4-inch digital sales professional from Tucson who’s Arizona Wildcats took a tough loss the night before to the aforementioned Trojans, and John is worse for the wear. He’s the kind of guy who keeps a few putters in his trunk and he’s just ditched his vintage bullseye for a 36-inch belly putter. But the putter is not his concern; it’s the full shots. He has a case of the “boths” going, meaning he’s missing both left and right and can’t tell which one is coming. I know exactly how he feels because I am suffering from the same affliction. For about 12 holes we are brothers with no arms.

My other playing partner is Lupe Figueroa. At about 5-foot 7-inches and 200 pounds he’s built like every other guy I’ve ever met who’s name is Lupe or Figueroa. Just like John and I, Lupe is light years behind the leaders and happy to be on the course playing for skins and following his fantasy football team’s progress. At some point, I tell him I had been trying to use meditation to help me play better golf, and I think Lupe could sense my feeling of failure and dejection with the process. Lupe says, “I’ve been doing it for a while, man. Just keep it up. It works, man. Meditation works.” Turns out Lupe also uses Headspace, not so much for golf but overall wellness. He’s a believer; “It’s good stuff, bro. Good stuff.”

We may find ourselves in a situation where we just think; “there’s no time for this!” And all of a sudden we find ourselves putting in way too much energy, too much effort, trying too hard, thinking too much. And it’s OK. This is natural. If we expect it to immediately be OK and at 100 percent, we’re going to be really disappointed. That’s just not going to happen. But over time, it starts to permeate and we start to see the results. We’ve got to think of this as a long-term strategy. This isn’t a magic pill that’s going to change something overnight…It’s a foundation that we put down over many weeks, months, and years. Then we start to see the results.” – Andy Puddicombe, Headspace

Was I really so naïve to think that I could just listen to some meditations for 10 days and suddenly I’d be a dialed in master of the golfing mind? Not at all. I just knew that meditating had improved so many other parts of my life, so why not golf. But just like anything else worthwhile, it takes time. And right now I sit squarely in the process, building the skill. If it’s true that, as Ben Hogan said, “ The secret is in the dirt” then I am absolutely willing to get filthy in this effort. I have a long way to go and can feel that it’s worthwhile and important work for my game and my soul. I may be struggling to find the bottom of the cup, but I’m committed to improving my focus through meditation.

My tournament is done so I get a cooler and I jump on a cart with a few other guys and a dog named Terry. We go out on the course to see how the leaders are holding up. The first group we catch features Dennis Paulson who tells me; “People ask me; Is it a great course? No. But it’s a great experience.” I’ve always respected his work and on this Sunday afternoon in November, there’s no other place else Dennis Paulson would rather be.

Not many municipal courses have caddy programs, but Goat Hill does and two of them are looping in the final group. One of them, Edgar, is on ex-PGA tour winner Dean Wilson’s bag. As I am looking at Dean’s persimmons it catches my attention that Edgar’s sporting pink flip flops. Goat Hill Park is a tough, tough walk, and this kid’s just done it in flip flops. Blake is the other caddy in the group and he’s on Grant Holly’s bag. Grant’s also got a ton of game, but he’s kind of the anti-Wilson: big titanium clubs, loud bright colors and a highly effective devil-may-care swing. One gets the impression that Blake’s loop is a little tougher than Edgar’s, but at least Blake’s wearing proper shoes.

Leaders Grant Holly and Dean Wilson with caddies Edgar and Blake.

As the sun starts to set and the scores are being counted, I suddenly hear John Ashworth: “Five bucks. One club. Two-man teams. Five bucks. Who’s in? Five bucks a man.” Golf balls go up in the air and we pair up. The Derby is on: 18 golfers, two dogs, and about half a dozen spectators are going down the first fairway. Grant Holly nearly drives the first green… barefoot. John Ashworth conveniently gets paired up with Dennis Paulson. My partner Mike Domler splits the first fairway and I stuff a punch 9-iron to 12 feet. Of course, Mulligan the dog is part of the scene and I’m not sure I’ve had more legal fun on a golf course and I certainly don’t want to leave.

John Ashworth gently guides a 15-foot putt with persimmon driver

All good things must come to an end. So what should your takeaway be from all of this? It’s twofold: First and foremost, try meditation if you haven’t already. You might, in fact, find that you already incorporate meditative practices in your life but just call it something different. Secondly, consider joining Goat Hill. Where else can you pay $50 to join, buy beers for $2, play persimmon woods, compete with ex-PGA winners, wear a t-shirt, watch dogs run around, go shoeless, listen to music and get a caddy who wears pink flip flops?

As Lupe says, “It’s good stuff, bro. Good stuff.”

Laz Versalles is a husband, father and golfer who lives in Santa Monica, California. A former club professional, Laz now works in healthcare, coaches a middle school golf team and strives to break 80 whenever he gets a chance to play. A native of Minnesota, Laz is a lifelong Twins and Vikings fan and believes Randy Moss is the most dominant football player than ever walked this earth. You can follow Laz on twitter @laz_versalles

11 Comments

11 Comments

  1. Alex Loomis

    Nov 29, 2017 at 11:10 am

    Thanks for the memories, Laz. I played The Goat in the late 80s and it was a semi-religious, semi-rowdy experience back then. I’ve since found meditation (using the same guide, Headspace, as you). And now I want to re-discover The Goat!!

    • Laz Versalles

      Dec 2, 2017 at 10:38 pm

      You’re welcome, Alex. The Goat is awesome. I’ll hopefully unlock it’s scoring mystery soon!

  2. Peter Viles

    Nov 28, 2017 at 10:58 pm

    Great story Laz! Cam and I need to get back down to the Goat, we had one of our most memorable rounds there together.

    • Laz Versalles

      Nov 29, 2017 at 1:35 pm

      Thank you- My guts says Cam will have the game to win this event after H.S.

  3. Jack Collier

    Nov 28, 2017 at 7:54 pm

    Great story Laz, thanks for the kind words! look forward to playing the goat with you again..Jack

    • Laz Versalles

      Nov 29, 2017 at 1:34 pm

      Jack! Glad you’re a golfwrxer! Thanks! BTW- Sorry to see the Chargers are making a playoff run.

      • Jack Collier

        Nov 29, 2017 at 4:32 pm

        The “who” ??? Are making a playoff run..

  4. Brian Wilk

    Nov 28, 2017 at 12:23 pm

    Great Article Laz! I’m not sure I have missed a place more than Goat Hill. Your stories bring back memories of Mandatory Golf Fridays and playing the game the way it was intended years ago. Goat Hill Park is a National golf treasure. Everyone may not think so but when your standing over a 3 foot putt with a 7 iron to win the one club challenge while the last strand of light fades away over the ocean you will be close to Golf Nirvana. Kudos to all the people who make Goat Hill the most amazing and meditative golf experience you will ever find.

    PS Keep an eye out for the kid in pink flip flops. Homegrown talent taken in and mentored by the wonderful people at The Goat!

    • Laz Versalles

      Nov 29, 2017 at 1:40 pm

      Dude. Mandatory Fridays are awesome. Only been to oe, and that’s where I met Jeff Gipner. He was lamenting the Twins playoff loss to the Yankees and I was like- “Brother, I’m a Twins fan..Tell me about it.” Gipner was so cool. I knew nobody there and he was like “you’re playing with my group today.” Took me in like family. That’s the kind of club Goat Hill is. Should also mention some guy named Mike with the funkiest swing I’ve seen made 5 birdies in 9 holes. He paid a few bills that day.

  5. Mike

    Nov 28, 2017 at 12:13 pm

    Great story Laz. Love the Goat. Best $50 you’ll ever spend!

    • Laz Versalles

      Nov 29, 2017 at 1:31 pm

      Worth it’s weight in gold, Mike. No doubt. Thank you.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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