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6 Ways I Dramatically Improved My Golf Game

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At some point in the last few years, I recall sitting down for a little meditative-type reflection. I thought about where I had been, what I had done, and what was next for me. As I was reviewing my life and career, it became apparent to me that one of the things I’m good at is making dramatic transformations.

For example, I was cut from my high school JV baseball team, yet I went on to be invited to a tryout for the Minnesota Twins at the old Metrodome. I was a sixth man playing high school basketball, and I ended up playing NAIA Division II basketball. After college, I wanted to be in a fitness magazine, so I transformed my body to the point where I made that happen.

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In golf, I was lucky to break 50 for 9 holes in high school (once I shot 70-48=118 for 18 holes in a junior tournament). I recall being stoked when I drove a ball past the 225-yard marker at the driving range in college, and I was a 14-handicap golfer as late as 27. Now, I’ve made multiple cuts in various professional tour events around the world with rounds in the 60s and 70s, won the televised Pinnacle Distance Challenge with a 381-yard drive, and won multiple qualifiers for the World Long Drive Championships with a competitive best of 421 yards.

Similarly, I don’t have a runner-type body (I’m 6-feet, 2-inches and weigh 215), but I improved my running ability to be competitive and finish as high as fifth a few years ago in the Speedgolf World Championships in fields of elite and Olympic-level runners.

When I started thinking about all these things and how I accomplished everything, it became apparent that there was a general, step-by-step formula that I was putting in place most of the time. Here’s a brief overview of how it has worked.

No. 1: Know What You Want To Do

The first step is to simply decide what it is you want to do. Although it’s certainly possible to achieve things in life without the specific intention of doing so, the beauty of life is you can certainly direct your attention to something specific and go there.

Have the courage to even go for something that scares you. At some point in life, we all start from the beginning. Sure, some people are naturally better at certain things than others, but that doesn’t matter. Know and trust that if you want to achieve something in life, it’s possible. It doesn’t even matter if it’s something that no one has done before. New things are done and records are broken all the time by people who have never been there before, but they had the intention to do what they wanted to do.

No. 2: Find Ways to Quantify Your End Goal

Once you’ve decided where you want to go, figure out how to quantify and/or know when you’ll have achieved your goal.

For instance, let’s say your goal is to be the club champion. That’s easy to quantify, but you might also add some detail and look back at your club’s history to determine what score it typically takes to win. If 75 usually wins and the course rating on your course is 72 and slope rating is 108, you could reasonably have a chance to win if you were a 3-handicap golfer.

From there, you could make a profile of the 3-handicap golfer. Perhaps this golfer’s profile would include having 104-mph driver clubhead speed, hitting 7 or 8 fairways, hitting 9 greens in regulation, and taking less than 33 putts/round.

No. 3: Take an Honest Assessment of Where You Are

After you’ve decided where you want to go and what it will look like when you arrive, figure out your current location. This can sometimes be difficult, because it requires taking an honest look at yourself. That’s not always pretty.

Perhaps you hit some 250-yard drives a few times. Awesome! But they were downwind, downhill, and on firm fairways. Doh. Looking at your “real” average, you find that your drives tend to fly about 215 yards. Perhaps that’s a little depressing to your ego, but suck it up butter cup. With the right information, you’ll actually be able to start on the correct path to improvement.

No. 4: Connect the Dots with a Plan on a Timeline

Let’s say you’ve got a 15-handicap. Through your research and the above-mentioned sample profile, you now know that to win the club championship you need to pick up 35 yards off the tee, hit 3-4 more fairways, hit 4 more greens, and take 2 fewer putts.

Perhaps this feels daunting because maybe you’ve been stuck at that 15-handicap for years and have never even sniffed being a 10-handicap, much less the 3-handicap you’ll need to have a chance of winning the club championship. This is where you’ve got to have faith, trust that it’s possible, get yourself in an objective place, and stay focused on the end goal.

Start by making a timeline with some milestones that you need to hit along the way. You know where you want to go. You know where you are. You also know that next year’s club championship is 10 months away. That means you need to drop 1.3 shots off your handicap per month, every month. Again, perhaps this sounds daunting, but do as best as you can to stay out of that mental space of doubt.

Now, knowing the pace you need to go, start objectively thinking about how you are going to do it. Ask yourself, how do I get this done? What will it take? See what pops in your head.

At this point, it can be easy to get overwhelmed. There’s tons of information out there, much of which is conflicting, so stay focused on your end goal. If you want a red car and focus on specifically having the red car, you’ll start noticing all the red cars on the road among all the other hundreds and thousands of cars. The same is true here. Stay focused on being the club champion and see what you notice. Try to limit what you put in your plan to the 20 percent of the things out there that will create 80 percent of the gains. The minutia can be important, but at the same time, you also want to make sure you are getting the most bang for your buck time and energy-wise.

Related: The 80-20 of Golf Improvement

For example, in 2006 and 2007, when I knew I needed more distance to compete in long drive, I kept my focus on the end goal. I felt my swing was in a good place. I was striking the ball well, and my equipment was fit about as well as could be at the time. It seemed the only thing I could do from there would be to improve my body’s ability to generate speed.

At the time, there was virtually no information in the golf world on how to do this. Many prominent industry people even said it couldn’t be done. I stayed focused on my red car, and viola, I was drawn to my own past experiences and other sports and athletes (power lifters, dunkers, jumpers, sprinters, martial artists, body builders, etc) that helped me put together a swing-speed training program for myself. Behold, in 37 days, I added 26 mph of club head speed (and over 65 yards) to my swing, I started winning qualifiers for the World Long Drive Championships, and those programs later became the basis for the swing speed training we have at Swing Man Golf.

Don’t be afraid to go against the grain. If you are going to achieve things that you (and perhaps others) have not yet achieved, you might have to be willing to do things differently. That may also mean receiving push back both from those around you and even “experts” in the field. So it takes a bit of courage, a willingness to be different, not worrying about what others think of you, and some faith in yourself.

No. 5: Start Moving, Track Progress, and Adjust if Necessary

Once you know what you want, you’ve figured out what that looks like, you know where you are, and you’ve put together a plan to arrive at your destination within your desired timeline, it’s time to get going. Beware of paralysis by analysis. Although planning is important, at some point you’ve simply got to get in the car and start driving toward your destination, especially if there is a timeline involved.

In that sense, it’s totally like the GPS in your car or mapping apps that you use on your phone. You are in Los Angeles. You want to get to New York. You have figured out you need to go east. Start driving. If you don’t, you might miss your meeting. Your route doesn’t need to be perfect. Sometimes, there is more than one way to get to your destination.

Provided you check in along the way like your GPS device does, you can make sure you are still on pace. Checking in periodically is important, because if you do get off track, it’s important to re-route as quickly as possible. And if something you are trying is not working in a reasonable timeframe, dump it immediately. As they say, if you are going to fail, fail fast.

No. 6: Be Persistent

Depending on the goal, it may take more or less time to achieve it. Getting a college degree takes longer than driving across the country, for example. But whatever you want to do, you won’t get there if you quit. There may be challenges along the drive. You’ll need to take breaks for food and gas. Perhaps you factored in some sightseeing along the way or a family visit. You might have gotten a flat tire. Perhaps you got way off track and ended up too far north in Canada. Whatever it is, you’ve got to get back in the car and keep going. This is one of the reasons why writing down your goals and putting them in places where you will see them regularly can be handy. It can help keep you focused from day-to-day.

In 2010, you may recall that the USGA changed its groove rules. I was playing single-length irons at the time (and had shot my first tournament round in the 60s with them), and none of the then manufacturers seemed to want to update their grooves. I really believed in the concept though, so I decided to make my own brand. It didn’t matter that I had never done that before. It didn’t matter that I was told “no” multiple times from various people before Tom Wishon decided to be my partner in 2013. It didn’t matter that I was in debt, living month to month, and otherwise didn’t have the money to fund the project. It didn’t matter that the testing and development process took 2.5 years.

What mattered was I decided to do it. I took action and found ways to move forward. I learned and adjusted along the way, and I just…kept…going. Because of that, we now have Sterling Irons.

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Related: The GolfWRX Review of Sterling Irons

So there you go. I hope that sharing this general process helps you, and I wish you the best in making your own dramatic transformations, whether they be in golf or in other areas of life.

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Jaacob Bowden is a Professional Golfer, PGA of America Class A Member, Top 100 Most Popular Teacher, Swing Speed Trainer, the original founder of Swing Man Golf, the creator of Sterling Irons® single length irons, and has caddied on the PGA TOUR and PGA TOUR CHAMPIONS. Two of his articles for GolfWRX are the two most viewed of all time. Formerly an average-length hitting 14-handicap computer engineer, Jaacob quit his job, took his savings and moved from Kansas to California to pursue a golf career at age 27. He has since won the Pinnacle Distance Challenge with a televised 381-yard drive, won multiple qualifiers for the World Long Drive Championships including a 421-yard grid record drive, made cuts in numerous tournaments around the world with rounds in the 60s and 70s, and finished fifth at the Speed Golf World Championships at Bandon Dunes. Jaacob also shot the championship record for golf score with a 72 in 55 minutes and 42 seconds using only 6 clubs. The Swing Man Golf website has helped millions of golfers and focuses primarily on swing speed training. Typically, Jaacob’s amateur golfers and tour players pick up 12-16 mph of driver swing speed in the first 30 days of basic speed training. You can learn more about Jaacob, Swing Man Golf, and Sterling Irons® here: Websites – JaacobBowden.com & SwingManGolf.com & SterlingIrons.com; Twitter - @JaacobBowden & @SwingManGolf & @SterlingIrons; Facebook – Facebook.com/JaacobBowdenGolf & Facebook.com/SwingManGolf & <Facebook.com/SterlingIronsGolf; Instagram - Instagram.com/JaacobBowden YouTube – YouTube.com/SwingManGolf – Millions of views!!!

25 Comments

25 Comments

  1. golfraven

    Oct 10, 2017 at 4:49 pm

    Looking at the picture I thought Paul Casey is telling his story. Are you guys related?

  2. MrUpandDown

    Oct 3, 2017 at 11:21 am

    I getting on Tinder as we speak! Can’t wait to apply these principles and stop being a loser!

  3. MrUpandDown

    Oct 3, 2017 at 11:20 am

    Trying to end 34 years of inactivity if you know what I mean.

  4. MrUpandDown

    Oct 3, 2017 at 11:18 am

    Can these principles be used for relationships?

  5. Jerome E.

    Oct 3, 2017 at 11:08 am

    This is a self-aggrandizing/masturbatory article cloaked as a self-help manifesto. There’s nothing earth-shattering about the advice given in this article. It’s a sophomoric regurgitation of a “Rules for Success” formula that’s been written and preached about ad nauseam. The photo of you posing and the humble brag on your golf clubs is especially cringe-worthy.

    You succeeded on 2 counts of the rhetorical triangle with credibility and logic, but failed by not understanding your audience. This is a golf forum. Not a bodybuilding/entrepreneurial forum. Your examples make sense logically, but fall flat in terms of relating to the audience. Choose better, more relatable examples next time.

    • NG

      Oct 4, 2017 at 1:29 am

      Reminds me of Tony Robbins, another one of them self-aggrandizing sociopath snake oil salesman disguised as a businessman

  6. Boss

    Oct 3, 2017 at 9:33 am

    We would all much rather listen to DJ mumble nothings and find it hilarious than have to be shoved all this personal glory story down our throats like this

  7. Matt Schulze

    Oct 3, 2017 at 6:41 am

    In fairness, the 97% of people 24th can’t/won’t improve their 28 handicap probably shouldn’t have even bothered with the article if they aren’t willing to invest time practicing and working at it.

    What did they expect – how Netflix and potato chips increased my driving distance?

  8. Paul

    Oct 2, 2017 at 6:17 pm

    The yips are holding me back. I can’t get through them. Had twelve 3-putt greens this past weekend. Somehow I’ve able to hold a 14 handicap. No problems tee to green. On the green equals disaster!

  9. Bob

    Oct 2, 2017 at 4:58 pm

    Sometimes accepting what you can do gets in the way of what you want to do….you can hit a 7 iron 120 yards on the green most any time, but you can also hit a 7 iron 150 yards any time and hope to hit the green…so 100% of the time you know which club you pull for that 150 yard 3 par…no way your pulling a 5 iron out of the bag.

  10. Triple Mocha Man

    Oct 2, 2017 at 4:14 pm

    You wound like a very positive person, but also super annoying.

  11. Mario

    Oct 2, 2017 at 5:04 am

    Dang.. Thanks for letting us know all of your accomplishments and how special you are.

    • Jaacob Bowden

      Oct 2, 2017 at 11:57 am

      You have missed the point. This is an article about how YOU might make a dramatic change to any area of YOUR life based on a formula that what has worked well for me. My accomplishments are only relevant to illustrate that point…and yes, I’m great. But you share that as well! We all do!

      • Boss

        Oct 3, 2017 at 9:31 am

        No, Jaac, you missed his sarcasm. And dang, you are annoying, Jaac. Go pat yourself on the back and enjoy the mirror some more.

  12. Radim Pavlicek

    Oct 2, 2017 at 2:56 am

    Very nice article. Thanks for sharing!

  13. Guia

    Oct 1, 2017 at 8:16 pm

    Your commitment is amazing. I am starting my change tomorrow.

    • Jaacob Bowden

      Oct 2, 2017 at 1:08 pm

      Thanks…and excellent! There’s no sense waiting until New Year’s to make resolutions, set goals, and be that which we see ourselves. And as they say, it’s only too late if you don’t start now! Go get ’em!

  14. Double Mocha Man

    Oct 1, 2017 at 7:49 pm

    Wouldn’t it be drastically and not dramatically

    • Jaacob Bowden

      Oct 2, 2017 at 12:01 pm

      Yes, drastically would work as well. Although, such changes could be dramatic too. This one was editor’s choice. :-p

  15. Tommy

    Oct 1, 2017 at 7:22 pm

    I know your story Jaacob but it was nice to hear it again. You’re a great inspiration to us hacks everywhere.

  16. Double Mocha Man 4 Pres

    Oct 1, 2017 at 5:57 pm

    Good article, thanks Jaacob. Love how you broke it down into pieces. Time to get moving towards our goals!

  17. Boss

    Oct 1, 2017 at 5:54 pm

    Man, I knew it. Now you’re just showing off. THAT’s the one thing bad players hate about you people. You just don’t get it, Jaacob. You’ve proved to people that you can’t just PLAY golf on the weekends without practice or working out, that buying new equipment won’t help.

    • Jaacob Bowden

      Oct 2, 2017 at 12:15 pm

      This is not meant as showing off. This is more, “if you want to make a big change in your golf game (or life), here’s one way to do it”.
      People can play however and to whatever level they would like…and that doesn’t necessarily mean it requires lots of practice or working out if they want to get better. It’s definitely possible to be better (even with only weekend golf) if you make that your intention, pay attention, are willing to change your approach, and keep your focus over time.
      New equipment may help in certain situations, being custom fit can definitely help if one hasn’t already done that…and of course, I’d recommend Sterling Irons single length irons. 😉

  18. Lorne

    Oct 1, 2017 at 1:16 pm

    Congratulations!!! Everything you have done in your life is commendable and inspiring. You are a winner.
    However, the average ‘golfer’ who can’t break 100 honestly cannot and will not make a commitment to improving their golf game. They will buy newer clubs but cannot make a change to their physical abilities over the longer term. Physical training is too painful and time consuming.
    Basically, most recreational golfer play golf for fun, relaxation and social contact…. and search for a ‘golf tip’ to solve their swing problems. Nothing more.
    What you are advocating may only apply to the top 1 – 3% of golfers worldwide who are obsessed with their decent golf game… and even then. I know, because I did it too.

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Golf's Perfect Imperfections

Golf’s Perfect Imperfections: Ball position do’s and don’ts for every club, including the putter

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From rolling the ball with the putter to catching the ball in the way up of the plus 10 degrees of angle of attack with the driver and everything in between including ball positions for fades and draws, high and low—there’s something here for everyone.

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Opinion & Analysis

Gil Hanse talks new Les Bordes project, what makes a good golf course, and much more

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professional photo

Gil Hanse is regarded as one of the finest “minimalist” golf course architects of the late 20th and early 21st centuries. He’s been entrusted with restoring of the most revered and respected course designs in the game, including Oakland Hills (Donald Ross), Baltusrol (A.W. Tillinghast), and Fishers Island (Seth Raynor). And his original designs have drawn wonderful reviews, including for Streamsong Black, Rio Olympic Course in Brazil, and an 18-hole layout for the Crail Golfing Society in Fife, Scotland.

Hanse and his longtime partner and course shaper, Jim Wagner, enjoy the luxury of picking and choosing which projects they undertake, such is the demand for his services. One of them selected is the New Course at Les Bordes Golf Club in France’s Loire Valley, 90 minutes from Paris. It is scheduled to open in July 2021, and it will join the existing New Course (Robert von Hagge design). Together with the Wild Piglet, a 10-hole short course, and the Himalayas putting course, both which Hanse designed, Les Bordes is regarded at one Continental Europe’s finest golf clubs.

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The Gil Hanse-designed New Course at Les Bordes Golf Club is surrounded by the Sologne Forest in France’s famed Loire Valley.

Dan Shepherd: Where do you see Les Bordes sitting on the golf world stage as a facility?

Gil Hanse: I think that, with the two 18-hole golf courses and the amenities that are already in place and the ones that are coming, I can’t see how Les Bordes won’t be considered one of the finest golfing destinations in Europe or in the world. You have all the cultural attractions around you, you’ve got the food and the wine, the quality of the amenities. It will be an idyllic place to spend time even if you weren’t playing golf, and then to have these two golf courses so different and varied in their challenges and their presentation really runs the full gamut. I don’t know where else in the world you could find that sort of variety.

DS: Can you pick out a couple of holes on the New Course that you especially like and tell us a bit about them?

GH: The 15th hole, a short-par four, would be one of them. There’s a lot of character and interest, when we were working on it we talked through the philosophy and then Jim Wagner shaped and executed it wonderfully and added some tremendous character to it. On the front nine, I’ve always liked the sixth hole, just the way it flows through the landscape and the different breaks. Trying to be reminiscent a little bit of Tom Simpson with segmented fairways and the way the green lays so simply on the ground.

DS: What makes the landscape at Les Bordes so special? And what makes this golf estate unique.

GH: The diversity of the plant materials is really something we have never encountered, with the broom and the bracken and the variety of trees throughout the property and the fescue grasses. Now they’ve also introduced heather so I think that there are all these great textures there that the golf course just seems to sit amongst. That’s what makes it unique, I can’t think of another golf landscape that looks and feels like the New Course at Les Bordes. There are so many different facets to heathland courses, which you can see in the courses just north of Paris like Morfontaine and Chantilly and the course much closer to where we live in Pine Valley, and I think there are all these different elements here that will create a unique experience at Les Bordes.

DS: How is it possible to build two completely different golf courses on the same estate?

GH: I think it was two different philosophies as to how Robert von Hagge did the Old Course and we approached the New Course. From that perspective, a significant amount of time passed between the creation of both golf courses, and I think that lent itself to, stylistically, different courses that appear differently, because one feels more manufactured and one feels more natural. Neither one is right or wrong, they are just different and one golf course extracts a very harsh penalty for poorly played shots and the other is a little bit more forgiving. I think that is what’s going to make Les Bordes one of the most wonderful golf destinations in the world, you have two distinctly different golf courses from two different eras but the quality of both of them is equivalent in how they were created and how they are presented.

golf course sand bunkers

The Old Course at Les Bordes was designed by Robert von Hagge, and it offers a diverse yet complementary counterpoint to the New Course that will debut in July 2021.

DS: When and how was this project initiated?

GH: The first time I went there was in June 2018. The owner and I had some mutual friends and the conversation came up that the owners were hoping to build a new golf course. The owner had said that he was really hoping to work with us on it, and that fact that we had mutual friends made that conversation easy to get initiated. Once I came to look at the property I was immediately sold on the potential of the ground, and then the hospitality that I was shown while I was there was amazing. Being able to stay on property and the wine and the food; I was treated very well.

DS: What course would you compare the New Course at Les Bordes with?

GH: I can’t think of a direct comparison. There are elements of a number of golf courses including a lot of the great heathland courses around London and several heathland courses around Paris. I think that Jim Wagner and I are always influenced by Pine Valley, which is very near to us here at home, and I think that some of the scale of National Golf Links is apparent out there. If you roll all of those into one, I think that’s a pretty good recipe.

DS: What was it that attracted you about the site at Les Bordes?

GH: The sand and the vegetation, and the reputation of the place. Obviously, we’ve heard of Les Bordes here, so the quality of the site itself and the commitment of the ownership as well, which is a big thing. When we’re considering the criteria of a project, Jim Wagner and I always ask ourselves “Do we have the potential to do something exceptional,” and I think that, while the topography at Les Bordes is not the most outstanding we’ve ever worked with, it still has enough character to it, and the vegetation and the soil gave us the opportunity to do something exceptional. Secondly, we ask ourselves “are we going to have fun doing it” and working with the ownership at Les Bordes, and if you can’t have fun in that part of the world and enjoy yourself then I think there’s something wrong with you. So I think the combination of all those really added up to that being a very attractive project for us. We’ve never built anything in Continental Europe and we wanted to make sure that our first project there was going to be something special, and Les Bordes gave us that opportunity.

DS: What can we expect from the New Course?

GH: You can expect fun golf in a natural, perfect setting. We were given the opportunity from the ownership to build some interesting golf holes; stylistically, it was fun for all of us to focus on Tom Simpson and some of his beautiful creations and some of his inspired designs, not that we copied him stylistically or design-wise but we were certainly influenced by him and that was a treat for us.

DS: It’s been reported you took inspiration from Tom Simpson, what elements of his work were most relevant here and how have you blended those with your own concepts?

GH: The scale of his bunkering was something that we really paid attention to, with clusters or rows of bunkers and that was interesting. From our perspective, it was just the way that they blended into the landscape that was amazing. Some of the green complexes that he built were fairly eccentric and so we felt that we could create a few on the golf course like that, but then he also built some greens that were simple in their presentation yet complex in their subtlety, and a lot of those things fed into what we did at Les Bordes. I know going forward, if the landscape is a good fit, we would certainly do more things in the style of Tom Simpson.

DS: How challenging was it for you to create a new course near the one (the Old Course) that’s considered one of the best in Continental Europe?

GH: I don’t think that we found it to be a challenge or challenging, we found it to be inspirational. It’s always nice when you come to a project and the level of quality is established through the existing golf course and the existing facilities, all of which are to a really high standard. We were excited and challenged in our creativity and what we were trying to do and hopeful that, when all is settled, Les Bordes has two golf courses that are very highly regarded, but I would be lying if I didn’t hope that ours was a little more highly regarded.

DS: Do you feel you succeeded in your goal and why?

GH: I do. I think that every golf architect when they are given a site hopes that the best that they can do is to maximize the characteristics of the site, and I feel that we have done that with the New Course. I feel that we have provided a great variety in the two different nines; we have captured the best of the topography on site; we have worked to enhance some of those areas through added elevation; and we have worked to create a very interesting and playable test of golf. I’m confident that, with all the work that we’ve done there, we have maximized the potential of the property and, as a golf architect when you walk away, that’s all that you can hope for.

DS: Tell me about the Wild Piglet.

GH: One of the things that golf is doing a better job on right now, and Les Bordes is certainly offering that with The Himalayas putting green and The Wild Piglet, is just fun. Fun and access, and providing an easy entry point to the game. You can go out and laugh at yourself, have a good time and not worry about losing golf balls or have the pressures of playing a full-size golf course. Our attempt there was to create a very fun and playable experience, but also one where a good player could go out there and be tested with shots. In order to succeed on The Wild Piglet, you’ve got to hit some really good shots, but you’ve also got the opportunity to just go out there and bang it around and have fun. One of the things that Jim Wagner and I worked with the team on was, basically, giving everybody their own golf hole or holes, and just letting everybody have a crack at it. It was fun and I think that if you go into your own little incubator, independent of everybody around you, it gives you the opportunity to be as creative as you want. Then, ultimately, Jim and I would take a look but I don’zt think that we’ve edited things very much. You have some individual expressions out there that, when put together, comprises 10 really fun, unique golf holes.

DS: What are the characteristics of a golf course that make you want to play it again and again? What makes it recognizable?

GH: I think that it’s fun and that there are interesting shots. It’s the ability to go out one time and then think, “OK, next time I play it I’m going to try this differently” or that you get put into a different circumstance each and every round, but that the design and the creativity within the design allows you to approach the problem solving differently each time. I think there’s that sense of the playability of the course and then there’s just the beauty of it and the presentation. I think that golf courses that have a sense of place and that feel like they belong where they’re sitting is also something that makes me want to continue to play it. I think that adds to the character and the quality of it so the way it looks, the way it feels as you walk through the landscape, and then, certainly, the way it plays and challenges you to be creative are courses that I want to keep playing over and over.

DS: How would you describe your style as a course architect? What are the general trends? And which architect has inspired you the most?

GH: We don’t have a style! I hope that we respond to each and every site, and that a golf course we have built at Les Bordes does not look like a golf course that we have built in southern Georgia at Ohoopee or Southern California at Rustic Canyon. I hope that every course we’ve built has a sense of place and a sense of belonging which will then, ultimately, provide unique opportunities. Through our methodology of being on-site so much, if we can capitalize on these opportunities, then each golf course should feel unique. I think our courses have some similarities in that we like wider playing corridors and interesting green complexes, and I think our bunkers are particularly attractive, but they do still blend into the native landscape and hopefully our courses change style to style depending on the site that we’re given.

DS: What does a course architect have as a weapon, apart from the overall length, to make a golf course really challenging for professionals?

GH: The greatest defense is firm conditions, and the opportunity to build a golf course in a place where the ball will bounce in the fairway and the greens. Professional golfers work so hard at their game and hone their craft so well so that they have a predictable outcome every time they hit a golf ball. They know when they hit their seven-iron what the outcome will be, but if the conditions are firm and they’re not sure if the ball’s going to bounce twice and check or not going to check at all, that’s the best defense, and that relies on the conditions on-site and obviously Mother Nature for a tournament. But I think from an architect’s perspective, the only other challenges we can provide are mental ones where golfers maybe feel a little bit uneasy about the shot that’s in front of them because they can’t quite see everything or they can’t quite determine the best way to play the hole is. Those are the type of courses that require study, and I think those are the best examples of golf architecture.

DS: What are the qualities of a good golf course?

GH: I think that a good golf course should have a sense of place, a sense of belonging, it doesn’t feel that it’s been transported from somewhere else and feels like it belongs on a property, and that it is one that has a variety of ways to play it, interest in the features that have been created or that have been found in the landscape, and it has to be fun. It’s a balance between fun and interest versus difficulty, and we want to provide ways for golfers to navigate around a golf course based on their own skill level and if a golf course gives you that opportunity to map or think your way through it, then I think that’s the best an architect can do.

DS: How much did/do you know about golf courses in France and what do you make of the architecture you have seen?

GH: I think of the countries where I have seen golf in continental Europe, France has by far the best, most superior golf-course design. You can put Morfontaine and Chantilly and some of the other courses around Paris up against some of the best courses in the world, not just in Europe, and so I think that when you have a few anchor courses that provide those opportunities, and then you have some newer courses that have been built that aspire to do really good things, and I think they do, I feel like France has a really good golfing baseline. That allowed us to build in a country that already had expectations for quality golf, and we’re hopeful that what we’ve created adds to that.

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On Spec

On Spec: Sam Bettinardi interview

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Host Ryan Barath shares his conversation with Sam Bettinardi of Bettinardi Golf that covered everything from the manufacturing process, working with tour players, and their major win on the LPGA Tour by Patty Tavatanakit at the ANA Inspiration.

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