Opinion & Analysis

A Quick Nine: Q&A with Robert Trent Jones Jr.

Published

9 years ago

Apr 8, 2017

If there is a Royal Family of Golf Architecture, it is surely the Jones clan. Robert Trent Jones Jr. has amassed a portfolio that is a match for any designer in history, including his Hall of Fame father and brother. He is a living history of modern golf with the span of his lifetime ranging from Bobby Jones to Rory McIlroy. Artist, scholar, poet, gentleman… RTJ2 is all of these and more.

In this edition of A Quick Nine, Jones talks about his special relationship with the Masters, the 2015 U.S. Open at Chambers Bay, and his no-holds-barred take on the golf courses of Jack Nicklaus and other players-turned-designer. (Note: this Q&A has been lightly edited for brevity and style).

WRX: It’s Masters Week. Why is it so special? And will you be there?

Robert Trent Jones, Jr.: Would you miss church on Easter Sunday? I’ll be there. For me it’s a special homecoming with friends from all over the golf world. I’ve been there with my dad, and I have memories of him and my mother and my family in the in the 60’s and 70’s when we all went together. Its just the place to be; it’s a great gathering, like going to Scarborough Fair…it’s the celebration of spring. It’s like the Easter of the golf world, and very often the tournament takes place on Easter weekend. We’re finally out of our homes in the Northern parts of our country and when the Masters is televised, it’s a celebration of Spring and our great game.

WRX: How did your father Robert Trent Jones make Augusta National what it is today?

RTJ2: Well, Bobby Jones together with Alister MacKenzie, the great golf architect of the 20s and early 30s, designed the original Augusta National Golf Course in what was a lovely, heavily rolling field with very strong contours, and down along Rae’s Creek there were lots of lovely trees there since it was tree nursery at one time. The tournament was played starting in the early 30s, but some things changed in the game. Gene Sarazen invented the sand wedge, (he also holed out on No. 15 in 1935 for double eagle, the “Shot Heard ‘Round the World”) and so these fierce beautiful bunkers that MacKenzie built had less significance and were not as fearsome. After World War II there had been a long hiatus in advance of the game; from the beginning of the Great Depression through World War II nothing much happened in terms of course design… in fact many courses went out of business. So when Augusta National came back to its tournament Bobby Jones invited my father, who was then a young golf architect of some note, to help.

My father said, “Look, you have a lot of bunkers but they are no longer fearsome.” So he said, “Let’s put ponds in so that if your ball lands in a pond it’s clear that it’s going to be a hazard, lost ball, lost stroke.” So Bobby Jones agreed to that and he put the pond in on No. 11 on the left hand side of the green. No. 15 already had a small pond so one that was enlarged, and at No. 16 he completely changed the hole. It’s now one of the most beautiful holes in golf; it used to run perpendicular to the creek and now you hit toward the pond. So that’s what he did; he added strength back to the course and added beauty.

Bobby Jones used to say, “When your ball ends up in one of our bunkers at Augusta it’s like getting into a car crash. But if you go into one of the ponds it’s more like an airplane crash because you can recover from a car crash but never from an airplane crash.” When you think about the Masters, they say the tournament really starts on the back nine on Sunday, meaning that you have to deal with all of those hazards; it’s kind of an obstacle course and when you are fighting for the championship anything can happen. And that’s the beauty and the drama that we always love to watch. My father did that.

WRX: Do you think the tournament is diminished without Tiger Woods being there?

RTJ2: Well, no because it’s an invitational tournament unlike the [U.S.] Open where all participants must qualify. Tiger is always invited to play as a former champion as was Hogan, Snead, Palmer and Nicklaus. But at some point they say that they can’t make it for whatever reason that they have and in this case Tiger’s demise has been somewhat unexpected and much earlier in his career than the others due to his back surgery and all sorts of other physical ailments. It’s sad and we’ll miss him, but there will be new champions to usher in and we’ll cheer them. The competition will be tight and it will be interesting, but we’ll have many more glories to enjoy. There’s a lot going on in the golf world and the younger players are shooting phenomenal numbers now. I think I’ve seen more 60s and 59s than I ever expected. But the architects are on defense and you have to think of ways to defeat (the players), but also make sure that the game is playable for everybody else … we have to make more golf courses that are enjoyable for the tourists rather than all of the public and private courses that try to mimic Augusta National, because it’s too expensive to maintain and too hard to play. So the architecture world should want to take note of these great cathedrals of golf, but not necessarily copy them.

WRX: You have described Chambers Bay (site of the 2015 U.S. Open) as a “laboratory on how to protect par against the modern player.” Did you expect the course to generate such controversy? And are you tired of talking about it?

RTJ2: Well, I never get tired of talking about Chambers Bay! No, I didn’t expect the controversy to get to the crescendo that it did during the championship itself, but I don’t think it had to do with the design; I think it had to do with the conditioning of the course in that particular week. It was designed to play very long, very wide open, no vertical hazards like Augusta (meaning no trees) and no horizontal hazards like Augusta (meaning no water), none at all. So how do we defend against the greatest players in the world during an Open championship? Well, we have wide open, fast running contours. Even the tees were undulating … the fairways had countours, and of course the greens had contours and the whole thing is covered in fescue grasses. Fescue is a very interesting grass; it’s kind of slippery and it’s a grass that comes from Northern Europe where links courses are predominant. It’s different that what the players normally see on tour, where they can throw darts into these bent grass greens were the ball sticks when it lands. At Chambers the name of the game isn’t how far you can hit it, it’s how far you hit it and then control it because it could roll on the ground for prodigious distances and roll into a bunker or a bad lie or an awkward angle for the approach shot. And the same thing was true on the greens. The greens were like pool tables; you could use ‘cushions’ to bank a shot off.

It’s a different sort of game. It’s not target or artillery golf like you see at Augusta National, and these player aren’t used to that and we wanted to get into their minds. If we are in their minds, we are in their backswing and that’s what happened. The other good thing about Chambers Bay is that it’s a public course owned by the community. At the end of the day the championship has come and gone, but people are playing there every day and so it has to be a fun golf course, so the width and the lack of hazards make it a fun experience if you play it from the forward tees. It’s a hard thing to do, to be all things to all people, but I think that but I think we achieved that. The hunt on Sunday afternoon in 2015 was like the hunt at a Masters. There were six people who came to the 10^th tee with a chance to win the championship and we you know the drama that ensued. That’s the success of a championship course; a national championship where the players really hit their stride at the end of the tournament.

WRX: What is your favorite golf course?

RTJ2: I’ve been asked that many times and my answer is always, “The next one I either play or design” (laughs). When you are involved in a project and you’re thinking about it all the time and all the details of it … you get excited. And when you’re playing a golf course, it captures your imagination. If you are a skilled shot maker it gives you so many options and choices, then you are engaged with the course. For me, the so-called “Golden Era” of golf was a wonderful time. It was also the same time that the predominant cars were Duesenbergs or Model T’s; and we’re now in the Tesla, Maserati and Porsche era. A lot of things have changed in car world, and they have in the golf world too over a 100-year period. I think we are in our own new Golden Era, maybe a Platinum Era of golf architecture. Many people are doing wonderful golf courses here and there. What I get concerned about is that we’re also in an era where so many people think they are course designers — that anybody can hire anybody and they’ll get a good golf course — and that’s not true. You have to pay a lot of time and attention to each project and for the owners, they have to be in tune and engaged and hopefully they love golfers and love the game.

WRX: There are many former great players who became course designers. Do you think there is one of them that can be called a superior golf course architect?

RTJ2: There are very few, and the most honest ones among them admit that. You think of Bobby Jones, the great player working with Mackenzie and then my father. I think you get the best courses from a collaboration, a Yin and Yang where the designer has creativity and an understanding of the game. Because they are proficient players themselves, they will propose a concept and then the expert player such as Bobby Jones hits shots into a shaped green and says, “Hey, can we move that bunker a little bit farther right, I need a little more entrance.” That’s what results in a fine-tuned creation over time.

Even after the course is built and finished, it can be remodeled or adjusted to change the playing characteristics, but most players are about offense. You wouldn’t ask Barry Bonds to be a hitting coach for a pitcher; the pitcher has different skills so it’s not going to translate. That’s true in golf architecture, too. Players tend to be all about attack and score, and golf course architects tend to be more like goalies on soccer or hockey. We are on defense and the players are trying to beat us to the net. But we ultimately want them to use their skill and creativity to score. Are there some players who have made the transition? There are some (former PGA Tour great) Mike Souchak was one, but it’s rare. Those that I think of that have done well have paired with other good golf architects, like [Ben] Crenshaw and [Bill] Coore. I paired with Tom Watson and Sandy Tatum for Spanish Bay. Those are great collaborations. Sometimes they come together for a one special course at a specific location like Pebble Beach. Other time, they make an ongoing business out of the collaboration. But Jack Nicklaus, and he’s a personal friend of mine, he changed golf architecture into big business. It certainly helped the poor struggling artist like me get a little higher fee out of it, but it also became a little bit like a Four Seasons Hotel. You know that when you go there you are going to get a perfect pillow, the colors are going to be pleasant and so on. There’s a certain predictability in the work.

If you’ve played one Jack Nicklaus course you’ve probably played many of them in the sense that he favors kind of small greens, small targets, a little bailout on the right because he hit high fades, and so forth. That’s not to say that they weren’t proficient; they were very well built and he had a good team that helped him. But he came on the scene and other golf professionals tried to copy him, even the great ones like Arnold Palmer. And you’re not going to hear too much about great Arnold Palmer golf courses or Gary Player golf courses. They’re OK, but they’re not in the nature of high art, such as a Monet or a Rembrandt.

WRX: Isn’t some of that on the owners who play a Nicklaus course in France and want to build one in Venezuela to be just like it?

RTJ2: Yes, some of that is on the owners who want what we call “production” golf architecture. Jack Nicklaus had a great team of people who are very busy because there’s only one Jack Nicklaus, and he and his team would work hard in Florida and they would send plans from Florida to South Korea. Well, Florida is flat and South Korea is mountainous, so it doesn’t always fit the landscape. That’s “production” design; it’s not necessarily out of the earth, it’s imposed on the earth. I think the best golf courses are drawn out of the earth. Now, we are in the age of naturalism where everything is about keeping it natural. When you have great land, especially great land that meets the sea, of course you’re going to get excited for the visual. And if you have sand [as a base] that’s even better because you can grow fescue grasses and the sand allows for perfect draining that leads to a firm playing surface. But those kinds of sites are hard to come by, and when you have them it should be collaboration between a loving owner and a very skillful architect and perhaps a player or even a journalist to serve as a critic. At the end of the day, the composition has to hold together like music, more like jazz music because you can riff a little bit and it still holds together.

WRX: Name the three other players in your all-time dream foursome?

RTJ2: Wow, I’ve never been asked that question. Id like to play with people who are sociable. Skilled players like Hogan, they’re pretty quiet. He didn’t talk much other than, “You’re away” (laughs). I have played a lot of golf with Tom Watson, who I find to be very intellectual and fun to play with and a great competitor. He has the eyes of an eagle. He can see the line of a put from way across the green and it was always amazing to me how many long putts he made. He would be in the group. If could get into the time machine, I’d like to play with Bobby Jones because I have a similar name and because he’s so lionized not only for his skill as a great player but for Augusta and working with my Dad. And I would like to play with A.W. Tillinghast because he’s my favorite architect. A lot of people don’t know that after (architect George) Crump died while doing his Pine Valley creation, Tillinghast came and helped finish those holes that weren’t yet finished, the four holes that were left to be built. I grew up on Tillinghast-type courses and I’m a member of one now, San Francisco Golf Club. So that’s my foursome. I’m not sure they’d want to play with me because I’m not as good as them but I sure would enjoy it (laughs)!

WRX: If you were the King of Golf for a day, what would you do?

RTJ2: The first change would be to simplify the rules of golf, which the USGA and the R&A are doing, so that the rulebook doesn’t look like a legal treatise. The rules are written for competition, and trying to cover every possible happening in golf is impossible. So I’d like to simplify the rules and speed up the game. I’m not personally in favor of bifurcation; different rues for pros and amateurs. I’m a traditionalist in that sense. That’s the way it’s been for a long long time. You have to understand that the professional tour is like an elite labor union. They are paid to do what they do and they want definitive rules because there’s a lot of money at stake. And they should know the rules; they are in fact professionals and they shouldn’t make mistakes like what Dustin Johnson made at the PGA Championship at Whistling Straits or the thing that just happened with Lexi Thompson. But for minor situations, they should just play on. I remember Harry Bradshaw, he found his ball in the 1948 British Open and it was in part of a broken whiskey bottle and he just played it, glass and all. That’s the nature of the game…hit it, go find it and hit it again. If you just do that you can get around a course in 3-3.5 hours. But if you look over every shot and keep thinking about the rules, it’s going to add another hour and it’s slower for everyone. Maybe we can get people to play faster if you give them a time card when they go out and if they finish in 3.5 hours they get a free drink at the bar…and if they finish in four, maybe some peanuts.

I’d also like to see courses be a little more “rough and ready,” less perfectly maintained so that the cost of maintenance would go down, which would make the cost of playing thee game go down. The impact of fertilizers and the like would be less impactful. And water would be conserved, all of which we did at Chambers Bay. Frugal, fun, interesting, challenging, but not overly hard to play. It should feel like you can’t wait to get to the next tee box so you can try your skill and luck again. Not overwhelming, and not underwhelming. From the architectural sense, the suit should fit the body it’s cut for. And in the game itself, I think the pros take too much time preparing for a shot and that translates to the youth. And finally, we want to see more caddy programs. Youth On Course is a program initiated by the Northern California Golf Association where they pay clubs to let kids come out after school and play their course when there’s nobody on their private course. That’s very important for the future of the game. We gotta get them away from their cellphones and PlayStations and enjoying themselves on the course, and the only way to do that is to make it accessible because kids have the time but they don’t have the money.

WRX: At the 19th Hole: Beer, Wine, Whiskey or a Martini?

RTJ2: All of the above, but not all at once (laughs)! No, I prefer wine so for me it would be a buttery Chardonnay, a Malbec or a Pinot Noir. I guess it’s because I live in wine country in California. But what I really enjoy is the camaraderie and talking over the round afterwards with my fellow players.

WRX: Would you rather win an Oscar, a Nobel, the Lottery or the Grand Slam?

RTJ2: You can drop the last one because I believe money is overrated. Many rich people that I know are unhappy people and sadly money doesn’t solve their pursuit of happiness. But all of the rest are worthy, extraordinary accomplishments by well-deserving recipients. For me personally, I would prefer a Nobel prize. If I had done something that advanced humanity — or something in the science arena, like say discovering how we cure poa annua from overcoming fescue, or in the negotiating area, like where we assisted Corazon Aquino to transfer power from Ferdinand Marcos in the Philippines so the people could enjoy peace in their country — well, that would be as important as any other accomplishment. And the fact is that I have worked on both of those things in my private life. So I think that Nobel Prize would be something that would be wonderful.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

6 days ago

May 28, 2026

Brian Knudson

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

1 week ago

May 26, 2026

Andrew Von Lossow

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

2 weeks ago

May 22, 2026

James Chang

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.