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Mizuno Sticks and Mile High Golf

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Winston Churchill is credited for saying, “Golf is a game whose aim is to hit a very small ball into an ever smaller hole, with weapons singularly ill-designed for the purpose.” Is it fair to say that the last piece of that quote applies to life as well?

I recently spent a few days in the Rocky Mountains. Colorado Springs, Colorado, to be precise. A business trip landed me in a government hotel that looked more like an abandoned asylum than it did a hotel. If it had been on my dime, I wouldn’t have even walked into the sad excuse for a lobby. In fact, I probably wouldn’t have even tapped the brakes as I drove by in my rental car. This place was ill-equipped to be a hotel.

51179990374__38ACAE47-DA5E-4400-BC24-2C6F07309B1EUsing my years old keycard, with which I’d gotten the warning, “Don’t put it in the same pocket as your phone or it will deactivate it and I’m only allowed to give you two extra ones,” I entered my room with minimal hope that the renovation just hadn’t made it to the outside of the building. My hopes were dashed when I saw floral border, a window A/C unit and a Sharp tube television resting on a piece of furniture that resembled something I’d once placed on the sidewalk after moving out of a college apartment. But the mountains have a way of forcing the give-a-damn out of you.

IMG_0772

The first couple of work days ended a bit early and around 3:30 p.m., so on Wednesday I found myself suddenly with about four hours of daylight to fill. What better to do than play golf, right?

I found the local course and walked into the clubhouse, which, much to my surprise, was infinitely nicer than my sorry excuse for lodging. I asked what rental clubs they had expecting to hear only one option: Callaway Strata 12-piece men’s set. Also to my surprise, they offered premium rentals that included a Titleist set of either AP1 or AP2 irons, all 2017 Titleist woods and hybrids and a Cleveland milled putter. They also offered the new Mizuno JPX-900 irons in both cast and forged models (with Project X 5.5 shafts) and the new Mizuno JPX hybrid and woods. “I’ll have the Mizunos, please.” Those weapons are not ill-designed for the task.

IMG_0783Earlier that day I’d been driving back from eating lunch and the Rockies were on the right side of the road. As the radio shuffled through the playlist on my phone, an old Vince Gill song came through the speakers, “Go Rest High On That Mountain.” When that song came on the radio I found myself about halfway through singing along with Vince. And before it was over, I had to wipe my eyes. (If by some stretch of the imagination you’ve never heard this song, you must watch this video of him doing it in tribute to George Jones, you can skip to 7:20 in the video.)

What you must know about me, though, is that I’m a broken man. In 2013 my wife and I brought a little girl into this world. She was about seven pounds with dark hair and beautiful eyes. In 2014, while I was deployed to Afghanistan, she got really sick. So sick that I had to leave Afghanistan to be by her side. After many weeks in the hospital, she didn’t make it. A terrible combination of influenza and a respiratory virus was more than her nine-month-old body could handle. It was, and continues to be, devastating. But there are two ways you spiral after a family tragedy of that magnitude: up or down. There’s little room to stay in between.

Over the next three years I would write a lot and play golf, often doing one or both of those things at the expense of spending time with my family. As Churchill said, we are often using weapons in life that are ill-designed to deal with such an event as the loss of a child. In that video Vince Gill says, “Brother George [Jones] taught us all how sing with a broken heart.” If we can learn how to play golf with a crooked stick, then we can learn how to go through life with the broken hearts we pile up along our path. It’s just that sometimes we need reminding.

As I pulled the cart strap around the bag and clamped it down, I looked up at the mountains that embrace the property and thought about the Vince Gill song. I also thought about my daughter. It’s hard to convey the existential things that happen on a golf course when you play by yourself. It doesn’t happen all that often, but when it does you can’t help but share it with someone. When I rented the Mizunos in the clubhouse, all I was trying to do was take an opportunity to play golf and try out some clubs that were creating buzz in the golf world. What ended up happening was some unexpected healing.

My opening tee shot went a little right (I blamed it on the new driver). I hopped in and steered the cart to the opposite side of the hole, veering off the cart path to find my ball in some slight rough. I promptly hit a wedge just short of the green (my altitude calculations for yardage weren’t very precise), jumped back in the cart and drove to the green. Pumping the parking brake on the cart, I got out and saw the marshall approaching the green. He said, “It’s cart-path only on the course today,” and I apologized. At first, I was annoyed because neither the pro nor the marshall had given me this information and, had I known that I wouldn’t have paid for a cart.

With bygones being bygones, I went about my round. It turns out, the cart-path only status gave me more time to walk and take in the scenery, so there’s the first uptick in the spiral. Since I was alone, I started playing music through my iPhone and kept on rolling. As I tell you the next part of this story it will be hard for you not to think I made it up, but I promise, it happened just as you read it.

I played the first 11 holes just letting one of my playlists cycle through some ballads (I’m a ballad kind of guy) and I pulled up to the par-4 12th hole. When I stepped out of the cart I grabbed my phone out of my pocket to take a picture and that damn Vince Gill song came on again. While the intro was playing, I took this picture.

IMG_0785

I had to reset over the golf ball three times because I couldn’t keep my composure. Finally, on the fourth attempt, I striped a drive right over that fairway bunker you see, almost directly in line with the top of that mountain. When I got to my ball the song was about halfway through and Vince Gill was in the middle of a silky guitar solo. I played the shot to the front of the green and it bounced up to about 25 feet. To that point, I hadn’t made a birdie in the round and didn’t expect this one to fall either. (I wasn’t worried about the score all that much with rented clubs at 8,000 feet above sea level.) The universe had other plans.

I parked the cart and walked to the green with my Cleveland milled putter in hand, pulled the flag and lined up my putt. I set up over the ball and took my practice strokes looking at the hole (as I always do). As I placed the putter behind the ball I could still hear the song playing in my pocket. I made the stroke and the ball took off. It broke about six inches around the halfway mark (not what I read) and fell into the hole. It would be the only birdie I’d make all day.

As I replaced the flag and walked off the green the music stopped. I’d reached the end of my playlist.

I finished the round in quiet solitude, admiring the mountains and the lesson they’d taught me. Sometimes, in order to move forward in life, ill-designed tools are the only thing you need. And sometimes, they aren’t so ill-designed. Maybe golf is a game where we play with weapons better suited for chopping down baby trees or tilling a garden, but if it were easy it wouldn’t be something you did for a lifetime.

I’ve been playing golf for over half my life to some degree, and it’s never meant more to me than it did that day. Not because of any specific shot, but because of the power residing in the desire to improve at something. I walked into the clubhouse expecting to get some rentals and play a round of golf, then grab some dinner and spend the rest of the night in the room. I did those things, but somewhere in the middle of the round I realized that I’d been trying to avoid dealing with something terrible that happened to my family, something I couldn’t control and can’t change.

That’s why we love golf, right? Because we think that we can control the outcome with enough grinding and mindless practice. As we all soon learn, though, mindless practice will get you nowhere in this game… and that’s the same in life. I don’t want to build up the moment on 12th hole as something that will will forever change my life; it’s too early to tell, but it did change my day and my week.

Churchill was right, we’re trying to hit a “very small ball.” The last time I checked, though, the hole was bigger than the ball.

Adam Crawford is a writer of many topics but golf has always been at the forefront. An avid player and student of the game, Adam seeks to understand both the analytical side of the game as well as the human aspect - which he finds the most important. You can find his books at his website, chandlercrawford.com, or on Amazon.

26 Comments

26 Comments

  1. Rev G

    Apr 27, 2017 at 8:24 am

    I’ve always enjoyed your articles Adam, but for many reasons, this was your best.

    • Adam Crawford

      Apr 27, 2017 at 8:04 pm

      Thanks, man. Really appreciate that.

  2. Dan

    Apr 26, 2017 at 11:47 am

    Probably the best article I’ve read in a long time.
    I can only try to imagine the pain you’ve been through.
    Though, I felt like I was feeling the same emotions reading thru paragraphs.
    Thank you so much for sharing this wonderful thoughts, Adam.

  3. Edge of Lean

    Apr 25, 2017 at 4:08 pm

    Adam, there is a saying in the Christian world that “Joy shared is double joy; Sorrow shared is half sorrow.”
    It may seem like emotional tripe, but the sentiment is real. Having lost a child, I share your sorrow. But, to quote the Good Book again, “Joy comes in the morning.” I wish you strength to go on, until that beautiful sunrise.

  4. Jim H

    Apr 24, 2017 at 3:35 pm

    Somebody must be cutting up onions in here. Anyone with kids truly understands the anguish you have been experiencing Adam. Please keep that spiral to the high side, as though seeking the Rocky Mountain peaks. Living south of Denver for almost 40 years, the mountains are truly a magical sight for me on a daily basis. But now I will also think of you and say a prayer for you, your wife and your other children that God will ease the pain in each of your hearts. You are a very talented individual Adam, and I thank you for serving to protect us all. Keep playing and writing about this wonderful game we all love so much. God bless you.

  5. David Ciccoritti

    Apr 24, 2017 at 11:12 am

    Why is this delusional idiot still not yet banned?

    • Adam Crawford

      Apr 24, 2017 at 3:51 pm

      Bubba, I’m not angered by your political views. All of us who serve struggle with justifying war at times. The only problem I have with your initial comment is that you either didn’t read the article all the way through (which is fine), or you did and chose to disrespect my daughter’s memory by making your comment about politics and not about the message I intended. If you failed to receive the message, then that is the fault of this writer, and for that, I apologize. I’ll work harder next time. However, if you did understand the message and still chose to make your comment about politics, then I’m sorry that you live in a reality that seems tortured. I hope some day you can find something to look up too, something that brings joy to your heart. To live without joy is not living at all.

      • BW

        Apr 27, 2017 at 10:52 am

        Good lord I like you, Adam. Amazing response to a terrible troll.

  6. David Ciccoritti

    Apr 24, 2017 at 11:11 am

    Hi Adam, thanks for sharing. Although your daughters time was short, I don’t think she could have picked a better father. The amount of hurt is a testament to the amount of love. Also, even though I’m Canadian, I also want to thank you for your bravery and service. God Bless.

  7. Sully

    Apr 23, 2017 at 8:44 am

    Bubba, the only reason you get to live in the best country in the world is because people like Mr. Crawford voluntarily go across the world to fight your enemies for you.

    Keep up the great work Adam. If Golfwrx keeps posting articles like this I might come to the site more often and deal with the pop up ads.

    • The Dude

      Apr 23, 2017 at 8:10 pm

      take time to think……………

    • Daniel Boyd

      Apr 24, 2017 at 1:06 pm

      Bubba,

      How original. Another idiot using this platform to promote stupidity.

      To enlighten you. There are billions of people that live in this world who are productive, armed and do not rely on others to protect them or tell them how to think yet they live in extreme poverty and persecution just because of the country that they live in.

      Newsflash – You are not blessed because of ANYTHING you have done! You are blessed simply because you live in the United States of America and only have the rights that you have because of the men and women that have served and are serving currently in our Armed Forces. Without them you would have nothing!

      RESPECT. Something that you lack much like normal brain function.

      Adam,

      Thank you for you service and for the article above. Prayers and love go out to you and your family as you continue to seek peace in has to be the greatest tragedy any Mother and Father can experience.

  8. Pete

    Apr 23, 2017 at 6:38 am

    Bubba – you’re a wanker. Adam, best wishes to you and your family……

  9. Hardcore Looper

    Apr 23, 2017 at 12:15 am

    Adam, I truly hope you find peace. Thanks for sharing this with us. Golf isn’t just about getting another six yards off the tee.

    • Adam Crawford

      Apr 23, 2017 at 8:34 pm

      Peace is a strong word. However, articles like these are like opening a relief valve a tiny bit, just to let out a little steam. Through my wife, my other children, writing and the game of golf, there is a certain level of normalcy to be found. One also has to be thankful for where I am now. I could have easily fell down a dark hole never to resurface.

  10. Austin

    Apr 22, 2017 at 11:34 pm

    Dude? Seriously? I’ve never replied to a comment before but get a life.

    Adam, thank you for your service and I’m sorry to hear about your daughter. Glad you found some comfort

  11. Ronald Montesano

    Apr 22, 2017 at 11:34 pm

    Adam, I don’t know that I could ever share what you shared, and I pray for you and your wife, and for your beautiful daughter. I do hope that golf and life bring you repair to as great a degree as can happen. Selfishly, I hope that you continue to write for GolfWRX.

    RM

    • Adam Crawford

      Apr 23, 2017 at 8:32 pm

      I hope the same thing, my friend. I truly enjoy it.

  12. Justwin

    Apr 22, 2017 at 11:13 pm

    Adam,
    I accidentally clicked on “report comment” when I scrolled down. Didn’t mean to and I apologize. I would like to thank you for your service and express my condolences for your families personal tragedy. I wish you all the best in the future and ignore the “haters”.

    • Adam Crawford

      Apr 23, 2017 at 8:39 pm

      It’s all good. Thanks for the comment and the best wishes. Lotta life to live!

  13. LaBraeGolfer

    Apr 22, 2017 at 9:00 pm

    Adam I travel all over Northeast Ohio playing golf, my job affords me a weekday off a week so very rarely do I get to play with someone. However, I have got to play some truly incredible courses and it really is an incredibly religious type of experience sometimes playing alone, I can’t imagine what you have gone through. Thank you for your service!

  14. Butch

    Apr 22, 2017 at 8:09 pm

    Sorry for your loss. I have been in the military for 17 years and understand how being away from your kids might be the hardest and worst thing you can ever experience. Sorry for the above comment. I guess the 12-14 hour days in Iraq and Afghanistan cannot entitle somebody to getting off at 3:30

    • Adam Crawford

      Apr 23, 2017 at 8:40 pm

      No doubt being away from the family is the hardest part. But I think the military has done a good job in recent years of acknowledging the sacrifices made by military families.

  15. Adam Crawford

    Apr 22, 2017 at 7:42 pm

    I’m truly sorry that’s what you got out the article.

  16. Frozengolfer

    Apr 22, 2017 at 6:59 pm

    I enjoyed your story, thanks for sharing part of your private life. I too have had occasion to be on the golf course after some trying times and it was a comfort to me as well.
    Cheers,
    Tim

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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