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Titleist to offer limited-edition AP1 irons with “Smoke” finish



In today’s market, wedges are becoming a pallet for creative expression as more and more companies offer different finishes and custom stamping options. Titleist, for example, offers a Jet Black finish that’s popular on Tour; Jimmy Walker recently switched to the finish on his Vokey SM6 wedges.

But what about irons? Will golfers begin gravitating toward unique finishes on their irons as they do with wedges?

That’s the question Titleist is looking to answer by experimenting with a new iron finish on its 716 AP1 irons called “Limited Edition Smoke.” They will have a dark, PVD coating instead of the polished stainless steel look of the standard offering.


“We’re introducing the Smoke finish as a test run because golfers have been asking for it,” said Josh Talge, Vice President of Marketing at Titleist. “We’ve seen a trend in players gravitating toward the darker finishes in our Vokey SM6 wedges and many of them have asked if we’ll ever bring those types of finishes to our iron line. Smoke is our first experiment.”

As the most forgiving irons in the Titleist stable, the AP1 irons have the largest profile and thickest toplines of any Titleist 716 iron. The Smoke finish, along with reducing glare, may actually help make the AP1’s chassis look sleeker, according to Titleist.

AP1 Smoke finish (left), standard AP1

AP1 Smoke finish (left), standard AP1

“Not only does it have a great look, but for many golfers it will also make the club appear smaller at address,” Talge said. “It’s really a great option for those players who want all the benefits of a game improvement iron but want to look down and see something more slim and compact.”

Related: Titleist answers questions about the 716 AP1 irons.

Only 500 sets of the limited-edition 716 AP1 irons will be available from authorized Titleist dealers starting on March 24. They will sell for $112.50 per club in steel ($899 per set of 8) and $137.50 per club in graphite ($1,099 per set of 8).

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  1. D

    Mar 25, 2017 at 7:31 pm

    The upcoming 718 irons (release fall 2017)will include a new model that is positioned between the AP1 and AP2.

    • rymail00

      Mar 26, 2017 at 8:54 pm

      Wha really?
      I’m not sure if your joking or not? Can’t imagine Titleist adding a 6th iron set to the mix (AP1/AP2/T-MB/CB/MB). Wouldn’t the T-MB fit between the AP1 and AP2?

  2. Miuralovechild

    Mar 25, 2017 at 12:54 am

    I’ll take a Miura with a black boron over these all day long and twice on Sunday.

    • S Hitter

      Mar 25, 2017 at 1:38 am

      I gotta lotta floors in my house that need scrubbing on hands and knees, you’d better get started to help you pay for them Miuras lmao

  3. KCCO

    Mar 24, 2017 at 10:57 pm

    My thought on black is they look great in the bag on first day, and OTR, they just no matter the type of finish of black they wear, and look old quick. I saw a guy with a new set on black nikes, blue check; looked beatiful. I asked “how the finish is holding up?, response was this is first round” Chrome is horrible, i.e. MP64 look so beautiful, a couple rounds riding in a cart and chatter shows everywhere. So I would have to say satin, as most Ping irons, some new Mizzy’s and PXG seem to look freshest longest. Some don’t care, I do. They are also easy to refinish or freshen up. So I think I’ll stick with black wedges, black shafts, as satin is the winner for me in iron sets. Don’t get me wrong, black 945’s with black onyx x100’s may be my favorite looking iron, I would play them to cautiously to not want to destroy them.
    I also think that why driver faces are black, they wear quicker and make you feel a new driver is due. Just my opinion.
    ** but I do play black wedges with black shafts as I like the contrast and no glare in sand.

  4. rymail00

    Mar 24, 2017 at 8:29 pm

    I’d like to see a AP2 done in PVD. I hope the they offer it the 718 line. Personally I think the AP2 black and grey color scheme would fit the PVD better than the AP1 and the red

    And yes every PVD finish will wear over time, but it’s only the sole and sweet spot (well sweet spot area). I wish they’d do a black PVD like the old Adams A4 Tour irons which actually held up really well and was a true black matte PVD finish with the color of likea Golf Pride Tour Velvet grip.

  5. Fat Perez

    Mar 24, 2017 at 6:28 pm

    They must be bored to death over there. What’s next, the illustrious pewter finish. It’s ok Titleist, we know you guys have a 2 year windows between products, we won’t forget you.

  6. Tom Duckworth

    Mar 24, 2017 at 4:11 pm

    If they could come up with a dark finish that would hold up I would be all for it.

  7. JimmyJam

    Mar 24, 2017 at 12:11 pm

    Callaway did this years ago with the Razr X Black. I owned a set and the finish wears off making them look worse. The reduced glare does help, just wish there was a way to make the finish last, doesn’t seem to happen with the PVD though.

    • Ian

      Mar 24, 2017 at 12:35 pm

      +1. had a set of X24 hot irons with the black pvd – look disgusting in no time and hit one dirty ball and the mark is permanent.

  8. Scott R

    Mar 24, 2017 at 11:33 am

    It seems Titleist is uncomfortable with this offering … limited production and the VP of marketing calling it an “experiment” … hmmm

  9. S Hitter

    Mar 24, 2017 at 10:56 am

    Gotta keep up with Callaway somehow

    • Jim

      Mar 30, 2017 at 10:31 am

      ….they should make better stuff….period.
      Head Weights NEVER matched
      Hosel Insert Depths inconsistent
      Loft & Lie ALMOST never correct thru an entire set…
      More failed / reground / DC’d iron models in last 30 years than even TM.

  10. Terry (TMAC)

    Mar 24, 2017 at 10:40 am

    Looks cool when they are new. Look like crap after they start to wear though.
    At least they aren’t charging more, unlike most other companies that offer black/smoked irons.

    • Skip

      Mar 24, 2017 at 5:20 pm

      Agree. $100 premium for a finish than wears off in no time is ludicrous.

  11. Alex

    Mar 24, 2017 at 9:57 am

    PVD looks horrible. Why OEMs keep using it is beyond me. Matte Black is the only way to go for irons and wedges. The Apex Black is far superior in aesthetics.

  12. Mr Muira

    Mar 24, 2017 at 9:35 am

    Ugly as a dogs breakfast.

    • Jim

      Mar 30, 2017 at 10:35 am

      No joke! Eerily similar ugly as Razr X irons were…..just as cheap casting too…

  13. Bullhead

    Mar 24, 2017 at 8:59 am

    To. Expensive

    • Brian

      Mar 24, 2017 at 9:26 am

      Same price as the standard AP1, if I’m not mistaken. I’m very rarely a Titleist apologist, but at least they didn’t jack up the prices like Callaway (CF16 black) and PXG on their dark finish irons.

  14. Brian

    Mar 24, 2017 at 8:59 am

    I always forget just how ugly the 716 AP1 and AP2 are, until I’m reminded by pictures.

  15. gwillis7

    Mar 24, 2017 at 8:38 am

    I like it, will be even better if down the road they add the AP1 forged iron to the mix.

  16. David W.

    Mar 24, 2017 at 8:29 am

    Will these PVD finishes wear off with time? It is expected that an iron set will have a longer usable lifetime than a set of wedges. Same questions for the Callaway Steelhead Pros.

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Zozo Championship Tour Truck Report: Phil’s new driver and 2-wood, Tiger testing a new 3-wood



Slower week than most at Sherwood but still a couple of nuggets—and who doesn’t love a Tiger/Phil equipment update?


Phil Mickelson: After his (two drivers in the bag) win on the PGA Tour Champions, Lefty went full gearhead and continued to test not only the new Apex MB ’21 irons (6-PW) but also put a 47.5-inch Callaway Mavrik Sub Zero in the bag. The (low-lofted) 9-degree head, set now at 8 degrees (swing weight at D7) will be equipped with either a Project X HZURDUS Smoke Green 60 6.5 or a KBS TD 60G C5 TX.

In addition, Phil is bringing back the 2-wood having put a 43.5-inch, 12.5-degree “old school” X Hot 3 Deep. The idea with both is distance gain (non-shocker) for example on Tour there are a number of bunkers, forced carries at the 300+ clip and to be able to fly by those on command is a huge advantage. Dispersion will suffer a bit in this scenario, but that’s what the 2-wood is for. The new driver set up got Phil about 8 mph of additional ball speed and on avg a 310 carry. The 2 wood is to fill the larger gap created by the driver—this new fairway metal gives Phil about 280-285 carry.


Tony Finau: Ping G425 LST (9 @7.5 Big-) with Diamana D+ 70TX tipped 1.5

Andrew Landry: Ping G425 LST (9 @8.75, flat) with Fujikura Ventus Blue 6X (46 Inches)

Joaquin Niemann: New Ping G425 7-wood (20.5 @20) in the bag with Graphite Design Tour AD DI 8X (20.5, 40.5 inches).


Slow week, no major updates to report beyond Aaron Dill making 9,000 wedges for the players in early Augusta prep…


Tiger Woods is testing a SIM Ti 3-wood with a Mitsubishi Chemical Diamana D+ 70 TX shaft. The 15-degree 3-wood is set at 14.25 and is on the upright setting. (42.5, D4, Golf Pride BCT 58R). Won’t know if it goes in play until tomorrow tee off…


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Whats in the Bag

Tiger Woods WITB 2020 Zozo Championship (new 3-wood?)



  • We spotted Woods with a TaylorMade SIM 3-wood in his bag, along with the TaylorMade M5 he’s had in play for more than two years. We’re told it will be a game-time decision as to which one he puts in play.

Driver: TaylorMade SIM (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX

tiger woods witb

3-wood: TaylorMade M5 (15  @14.25 degrees)
Shaft: Mitsubishi Diamana D+ Limited 70 TX

3-wood: TaylorMade SIM Titanium (15 degrees)
Shaft: Mitsubishi Diamana D+ Limited 70 TX

5-wood: TaylorMade M3 (19 @18.25 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P7TW (3-PW)
Shaft: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG2 TW/MT Grind (56-12, 60-11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron GSS Newport 2
Grip: Lamkin Deep-Etched cord

Grips: Golf Pride Tour Velvet Cord 58R

Ball: Bridgestone Tour B XS


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GolfWRX Classifieds (10/21/20): Cameron cover, Ping Hoofer tour bag, SIM Rocket 3-wood



At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Tourseeking – Rare Cameron Maiden America cover

There are rare, and then there are really rare covers and this falls squarely in the really rare category. It’s priced according but would make a great addition to any collection.

To see the full listing and additional pictures check out the link here: Rare Cameron cover

Member slalomdude – Ping Hoofer Tour bag

Were used to seeing rare and hard to find, but it’s not often Ping releases something that captures attention like this. The bag is new with tags and is being offered at a great deal!

To see the full listing and additional pictures check out the link here: Hoofer Tour 

Member awtryau89 – TaylorMade SIM Rocket 3-wood

This is truly one of the fastest little “rocket ship” fairway woods on the market, and this is your chance to get your hands on one for a great deal with a Graphite Design BB.

To see the full listing and additional pictures check out the link here: Rocket 3 wood 

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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