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Miura Golf sold, new owner plans “significant investment”

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Miura Golf has a new owner who will make a “significant investment” in the Japanese golf equipment brand, sources close to the matter have told GolfWRX. We have also learned that True Spec Golf will manage worldwide sales and distribution of Miura products.

Miura currently sells a full line of ultra-premium golf equipment that is designed and manufactured by Miura Founder Katsuhiro Miura and his sons (Yoshitaka and Shinei) at the company’s manufacturing facility in Himeji, Japan. The family’s hands-on approach to its business has been an important part of its success. According to GolfWRX sources, the Miuras’ involvement in the design and manufacturing of its products “will remain the same.”

Miura Founder Katsuhiro Miura has been making handcrafted forged golf clubs since 1957. According to Miura, professional golfers have won several major championships using its clubs, specifically its forged players irons, without endorsement contracts. The company has also produced forged irons for Nike and TaylorMade, and K.J. Choi used a set of Miura CB-501 irons to win The Players Championship in 2011.

Miura was once an undisputed leader in the ultra-premium golf equipment category, but the company’s presence at retailers has declined in recent years due increased competition, specifically from upstart equipment manufacturer PXG. PXG was founded by billionaire Bob Parsons in 2014 and sells its irons at the starting price of $350 per head.

Miura's new Genesis irons are designed to be "easier to hit" and sell for $350 per head.

Miura’s new Genesis irons.

A Miura brand re-launch will focus on “exposing Miura clubs to consumers worldwide” and “simplifying” the company’s product line, GolfWRX sources said. The company currently offers more than a dozen different iron models. Just as important will also be an increased emphasis on creating highly engineered irons that are “easier for more golfers to hit,” such the company’s new Genesis irons (pictured), which were recently launched and sell for $350 per head.

GolfWRX will continue to follow this story as it unfolds. An official announcement from Miura is expected this week.

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62 Comments

62 Comments

  1. Rich

    Jan 10, 2017 at 7:52 am

    With “significant investment” comes significant expectation. Profit that is. With high profit expectation comes compromise. If you want a set of real Miura irons, buy them now before the investor/shareholder profit expectation [email protected]&ks them up.

  2. Bert

    Jan 9, 2017 at 9:13 pm

    I was a Miura dealer for several years (as a custom clubfitter/clubmaker). I would purchase heads only and do the custom assembly as per customer’s specs that were determined through the fitting process (about 4 hours). I even had a personal set for a while. No doubt about it, they are beautiful clubs. Now when it comes to performance – did they out-perform the other brands? The answer is no. Once we determined the ideal shaft length/weight/flex for a golfer, the next step in the process is to determine the correct and best performing head for the golfer. More often than not, I could get a golfer hitting other brands (such as Wishon, Alpha, Swing Science) heads better and more consistent than the Miura designs. You can’t script this stuff, performance trumps all. The golfer could see, touch, and feel it right then and there during the fitting – FlightScope, impact labels, and golfer feedback on FEEL would concur. Many times people would come to me with the intention of buying Miura clubs from me (usually doctors, lawyers, the more “professional” type folks), [and my custom build Miuras were NOT cheap by any means], but in a very high percentage I would have them hitting another brand better (when comparing equal loft to equal loft). My personal set was very nice (and expensive too), but I did not play any better with my Miura set than I did with any of my other personal sets (three sets of Wishon irons, one set of Alpha irons, and one set of Swing Science irons). Not bashing the Miura product, as previously mentioned it is absolutely gorgeous stuff – just that the wicked high price a golfer will pay for them will not buy them a better game. The absolute most important factor with golf clubs is to have them PROPERLY fit by a certified & qualified clubfitter, and then made to YOUR specifications – that will make a difference in your game. It will be interesting to see what the new owners come up with in the future.

    • Florian

      Aug 31, 2019 at 4:33 am

      I cannot really confirm that as a long time clubmaker but I can agree that you just can’t buy performance. What you’re paying for is the feel of hitting Miuras and a bit of history. However, Miuras quality is still outstanding and unmatched by pretty much every other manufacturer. All the heads have the exact weight and specs we need them to have. You can adapt them easily in regards to lie, loft and weight. This is not the case with most other clubs. And yes, there are cheaper brands with the same opportunities but they are not known and less popular. After decades it’s extremely rare that a player moved back to another brand after having played a custom built set of Miuras. What I have to admit is that the range is not particularly broad so there might be players to whom another head fits better. But these cases are very rare.

  3. Adam

    Jan 9, 2017 at 8:57 pm

    So has True Spec Golf bought the american part of Miura Golf, the article states Miura Golf and Miura Golf Inc is an american incorporated company from my understanding. Or has True Spec Golf bought also the Japanese based company as well, which is know as Miura Giken a.k.a Miura Giken Co. Ltd, which predominantly serves the Japanese market for products. Outside of Japan Miura golf irons and known as branded as Miura but within Japan products are branded as MiuraGiken!

  4. Mark

    Jan 9, 2017 at 7:20 pm

    Never has so small a company had so many comments. I see Miura as something like Patek in watches. Beautifully made, limited production runs and only sold through a select group of retailers to guarantee exclusivity. Problem is they tell the same time as a Rolex or Omega at a fraction of the cost. And in Golf terms won’t do anything a Mizuno or Srixon blade will do.

    • Bling

      Jan 9, 2017 at 8:21 pm

      But it’s the Bling! We all want the Bling!

    • Jim

      Jan 9, 2017 at 9:58 pm

      Actually, standard spec (closer to 80’s traditional blade lofts) Miura have been beating all comers on Trackman in our indoor/outdoor fittings.
      NO major OEM focus’ on the hosel, which has been Miura’s “secret” of success. Titleist, TM, Mizuno or Nike (we’ve reshafted or pured hundreds of sets) have loose ill fitting hosels, the heads are generally poorly weight stepped, the insert depths are inconsistent & the bore often off center.
      Miura says the hosel is the most important part of the head, and he sure seams to be right.

      Our Miura heads come with a pilot hole so we bore them for either taper or parralel tips, and have to pound the heads down to seat them fully. Mizuno dimples their shafts because there’s so much play. Vastly tighter head to shaft fit transmits more energy and the buttery soft but rock solid feel.
      I’ve witnessed DOZENS of ‘standard issue’ mid-low hcp players <90mph hit Miura 6 irons 7-14 yrds longer than ANY major OEM product (not always the same shaft – but always close weight/flex wise during fittings). Stronger players were averaging 15 yrds longer AND 30% LESS dispersion.
      We're on all Top 25, Top 50 & Top 100 fitting/custom&pro shop listsn and from 2007-2013 these numbers were consistent.
      Best Ever.

      Newer forgings and hot lofted models from EPON and occasionally PXG have edged them on length, but NEVER on feel. PXG's need spacers for TT shafts….wtf's up w/that Mr. P?

  5. Dave R

    Jan 9, 2017 at 5:09 pm

    I like the lawyer dude, he’s got it figured out.

  6. JThunder

    Jan 9, 2017 at 4:58 pm

    Yuck

  7. ZJohnson

    Jan 9, 2017 at 4:37 pm

    It could be True Spec as their owner has tons of money and tons of wealthy investors. They bought Club Conex last year and paid much more than the original owner was asking for. Granted Club Conex is nowhere near what he would have to pay for Miura. I would put my money on it being Parsons though. Before he started PXG, he had a massive love affair with Miura. He had 10 or so sets of the 1957 baby’s done in the black boron. That was just the start of it too. I bet he spent over $100 g’s on Miura product alone in less than 18 months. I could see him using their expertise to grow PXG even faster in the Asian markets.

  8. Wilson

    Jan 9, 2017 at 3:08 pm

    yeah, i’m thinking it’s TourSpecGolf, an ultra premium retailer that’s been around for a while. True Spec Golf looks like it’s a large scale golf fitting facility, which could also make sense.

    hmm…real head scratcher. if i was betting i would go with TourSpecGolf though.

    https://www.tourspecgolf.com
    http://truespecgolf.com/

    • Zak Kozuchowski

      Jan 9, 2017 at 3:54 pm

      True Spec Golf is correct

    • Bling

      Jan 9, 2017 at 8:23 pm

      TourSpec only wishes it could have that kind of money, them scammers that they are

      • Skip

        Jan 10, 2017 at 12:08 pm

        Agreed. None of their Miura product were acquired legitimately.

    • Adam

      Jan 9, 2017 at 9:04 pm

      What have they bought Miura Golf (i think an american incorporated company) or Miura Giken (Japanese incorporated company) or both companies. Miura Golf is the company for international sales, whilst MiuraGiken is for the Japanese market

      • Neil Cameron

        Jan 10, 2017 at 2:58 am

        i think they have bought Miura manufacturing,and appointed True spec as the distributer.
        will include all Miura heads,look for a coming together and simplification of the product line

  9. Tom

    Jan 9, 2017 at 3:05 pm

    $350 a head! The hood ornament on my Roll’s cost less then that.

    • Doug

      Jan 9, 2017 at 4:02 pm

      …THAN that. Sorry, I’m a 2nd grade teacher. Can’t help myself. 😉

      • RedX

        Jan 9, 2017 at 4:11 pm

        A quick read through of the contributions here suggest you have considerably more correcting to do Doug ! Don’t stop now…

      • Tom

        Jan 10, 2017 at 2:53 pm

        no prob. and thank you

    • The geek

      Jan 9, 2017 at 8:38 pm

      Nah – I drove a rolls once with the prom queen – the grill alone was 5 grand (I didn’t have 5 grand) and that was back in the 80’s

      Hood ornament has to be $$$$

    • Jeffrey Purtell

      Jan 10, 2017 at 1:03 am

      Yeah, but you can only hit it 20 yards.

    • HumbleBrag?

      Jan 10, 2017 at 7:13 pm

      Toot toot! Jack would be a great fit — played the cb57’s at father/son. I’ve owned a few sets and can say it’s more than just conspicuous consumption. Played my best golf, purest golf with these.

  10. Jericho

    Jan 9, 2017 at 3:03 pm

    The reason I’ve had three sets of Miura blades including two sets of the 1957 Limited addition baby blade is because they were forged and ground by the man himself “the hands of God” .. ..now they are going to be forged and ground by “the hands of some guy who used to work for another company and now is going to get a paycheck to drive over to the shop to work here..”. .. umm ..I was somewhat on the fence with getting another set of baby blades ..I think I’ll go look at those 0311T’s

    • Skip

      Jan 10, 2017 at 12:11 pm

      not to burst your bubble, but those heads aren’t “hand forged” like some magical sword in Game of Thrones. Hand ground yes, hand forged no.

      • Jericho

        Jan 10, 2017 at 1:12 pm

        Skip yea I know these heads had the bejesus pounded out of them with tons of pressure with a machine I’m just saying ..ok we’re kinda getting from the story here ..although the Game of Thrones magical sword reference was a good one lol

      • FlyPhish

        Jan 10, 2017 at 1:42 pm

        The “Blades of a Thousand Truths”

  11. Mark

    Jan 9, 2017 at 2:02 pm

    I have spent time in the True Spec facility at Turnberry and it is certainly high end (PXG is currently one of the brands for which they fit). So if this is going to be the access point for Miura, it is not obvious to me why this would make Miura, in a negative way, become a mainstream brand. I am also wondering if any of the True Spec investors are involved with the Miura purchase.

  12. cgasucks

    Jan 9, 2017 at 1:55 pm

    I hope they’ll still let Mr. Miura or at least his sons overlook the forging and grinding of the clubheads in Japan instead of contracting it out to other Japanese or worse, Chinese foundries. If that is the case say goodbye to its mystique that what made them so successful in the first place.

    • Tom

      Jan 9, 2017 at 3:08 pm

      who’s to say they weren’t doing that prior to the sell of the company?

      • cgasucks

        Jan 9, 2017 at 6:10 pm

        Yeah…I didn’t read the article property…from what it says, despite the new ownership, the Miura family will keep doing what they’re doing..

  13. S Hitty

    Jan 9, 2017 at 1:45 pm

    It’s the specialst, high-end, personal touch of Miura is what made it what it is. Now that it will become a global slave, it’ll just suffer like the rest of them.

    • Yep

      Jan 9, 2017 at 3:55 pm

      Almost my comment exactly. People pay for Miura. Not so bullish on Miura-by-Dave.

  14. Craigie73

    Jan 9, 2017 at 1:24 pm

    I heard it’s Jack Nicklaus

  15. Jim

    Jan 9, 2017 at 1:13 pm

    “The family’s hands-on approach to its business has been an important part of its success.” That is why they were so successful – it’ll be all downhill from here. And just yesterday I was thinking of finding a set of Baby Blades.

    • thomas murphy

      Jan 9, 2017 at 1:18 pm

      I would have that fear also, I am hoping that the “investment” is mainly in marketing and sales channel development but they will keep the product line simple – could be broader investment into wider line of product (drivers etc) but yeah, this now puts me on the path to get my next irons sooner rather than later.

  16. Justin

    Jan 9, 2017 at 12:45 pm

    I googled Tru spec Golf – are you sure that is the correct name?

  17. Dat

    Jan 9, 2017 at 12:21 pm

    Sounds like the investor wants to sell heads at or above PXG pricing. If so, say goodnight to Miura.

    • Tom

      Jan 9, 2017 at 2:51 pm

      They’re already the same price at a little over $2k per set.

  18. Dave

    Jan 9, 2017 at 12:09 pm

    Looks like my Baby Blades are going up in value. I’ve seen this movie a thousand times…new buyer capitalizes on a mostly untapped global market with a great family name by mass producing lesser quality products at the same or higher prices. I sure hope I’m wrong…

    • Joseph R Dreitler

      Jan 9, 2017 at 2:54 pm

      “…new buyer capitalizes on a mostly untapped global market with a great family name by mass producing lesser quality products at the same or higher prices.” you nailed it. The seller gets a 3 year contract to stay away (er, consult), the new buyer puts its own people running the business and decides to “leverage” the brand by putting it on a lot more “stuff” to increase their revenue and at some point, flip it public and make a bundle.
      Anyone here old enough to remember when Wilson WAS a really good brand of sporting goods, including golf clubs? The owners sold out to Pepsi Cola (seriously) and Pepsi did all of the above, the quality became garbage and Wilson has been sold and re-sold more than a dozen times.

  19. Tom

    Jan 9, 2017 at 12:03 pm

    I can’t assume they would’ve made a move if they weren’t starting to go into red figures, but I can’t see things remaining the same. They aren’t main stream irons, and shouldn’t be main stream irons. Not only do you have to have the money to buy them ( I had to wait a long time and sell a lot of clubs to get a set of these), but you have to have the game to appreciate them.

    If they become more mass-produced, I can’t see how you’ll still find the Hands of God himself at the end of the line, hand grinding every set. I know he made my sets, and I will hold onto them. This is a sad day. I guess one set will stay in the bag, and the other will go up on the wall.

    Long live the hands of god, I wish the company the best, but unfortunately I feel it’s a waste of breath to say “don’t go changin.” At best, I could see him continuing to have the same role in making the players clubs.

    Couldn’t super rich guy just have bought them to keep them the same? Between Tiger and Rory, they both owe some gratitude to this guy, maybe they could make a donation? HA.

  20. Jim

    Jan 9, 2017 at 12:00 pm

    Bummer.

  21. Joseph R Dreitler

    Jan 9, 2017 at 11:47 am

    I’ve been a lawyer for 40 years. I’ve worked on more “deals” than I can count. 99 and 44/100% of the time, the acquiring company is larger than the seller. And the acquiring company has a lot more overhead to put on top of the company they acquired. And to pay for the acquisition costs (often with borrowed funds) and to increase their profits, very often the acquiring company cuts costs. Marketing, R&D, Product Development, etc. It usually takes 2-3 years before this becomes apparent, but watch out Titleist. As for Miura, since this doesn’t say who acquired it, I would like to hope that the new owner will not cut corners to pay down the debt of the money they borrowed for the acquisition. But, my experience says I wouldn’t bet more than a Coke or a beer on that.

    • Swingblade

      Jan 9, 2017 at 2:56 pm

      Just ask yourselves what would be the likely result if Taylormade bought PXG. Within three to five years, PXG as we know it today, would simply be a memory and mass production of gimmicky twists on the former PXG design fundamentals would be the mainstay of the TM PXG line.

      But, Miura is a completely different animal than PXG in so many ways. As said above, the new owners will have an agenda to significantly increase both revenue and profits. No matter what they say, they will have no sincere or meaningful agenda to maintain the unique Miura heritage of craftsmanship.

      I hope that my pessimism based on past business experience is unfounded. I hope that the formal announcement will completely dispel such concerns in no uncertain terms.

      Sadly, the gentleman below perhaps said it best, “Cue Jim Morrison … ‘This is the end.”

      I feel very fortunate to have complete sets of CB 57’s and K Grinds.

      • W

        Jan 10, 2017 at 3:26 am

        Well yeah, Miura has been around for a while now, and their expertise is second to none, with beautifully forged clubs with individual care, rather than the clunky machine-factory pumped PXG junk with rivets from WW2.

  22. Eric

    Jan 9, 2017 at 11:46 am

    Don’t tamper with greatness. Long live the Miura treasures like the MB and Tournament Blades, CB57 Irons, and Y and K Grind Wedges

  23. Blake

    Jan 9, 2017 at 11:42 am

    Tour spec golf*

  24. Mike Honcho

    Jan 9, 2017 at 11:42 am

    Queue Jim Morrison… “This is the end…”

    • Cue

      Jan 9, 2017 at 11:52 am

      Take a cue from me… Jim Morrison waits in line for no one.

      • Queue

        Jan 9, 2017 at 12:05 pm

        What the heck would you know, Cue? You a psycho drug addict too? Yeah, huh?

      • Maggie M'Gill

        Jan 9, 2017 at 9:20 pm

        He waited in line for me.

  25. M....

    Jan 9, 2017 at 11:23 am

    As long as the CB-501 isn’t changed before I get a set…

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Equipment

TOUR REPORT: Jordan Spieth changes drivers, Josh Allen’s SICK putter, and Kisner’s new Wilson setup

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Welcome to Monterey Peninsula, one of the most beautiful golf properties in the world, for the 2023 AT&T Pebble Beach Pro-Am.

In my opinion, this week is one of the most interesting weeks of the year for golf equipment entertainment. That’s because the field is stacked with celebrities who have varying levels of skill sets and industry access. Getting a peek at how the celebs setup their golf bags is intriguing and unpredictable; you just don’t know what kind of golf clubs you’ll find.

Also, Jordan Spieth, a celebrity in his own right in the golfing world, made a shocking driver change this week, and we got an awesome Arnold Palmer history lesson at Pebble Beach.

It was a packed week in the golf equipment world, so lets get right into this week’s Tour Report from the 2023 AT&T Pebble Beach Pro-Am.

Michael Pena is a gear head?

Actor Michael Pena, who’s a single digit handicap golfer, was testing out two different drivers – a Callaway Paradym and a Ping G430 – at the beginning of the week. By the time the event started, Pena opted for the Paradym. He was also testing out two different putters – a Bettinardi BB8 and BB8 Tri.

Testing out different clubs at the event to get as dialed as possible? Pena must be one of us.

Michael Pena 2023 WITB

Carlton’s saucy putter

Alfonso Ribeiro, best known for his role as Carlton in the Fresh Prince of Bel-Air, has been a longtime participant in the Pebble Beach Pro-Am, and he carries a low single digit handicap.

Ribeiro has fresh clubs almost through the bag, using Ping’s new G430 metalwoods and i230 iron models. He does, however, use an older Ping Sigma2 Tyne putter, which was released back in 2018. The putter is caked with lead tape on the sole, too, proving Ribeiro always does things with a touch of flair.

Alfonso Ribeiro 2023 WITB

Charles Kelley’s old flatstick

 

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Charles Kelley, a country singer and lead vocalist for the band Lady A, uses a TaylorMade Ghost Manta putter, which was first released in 2012. The paint job has certainly seen brighter days, but golf balls don’t care about the aesthetics of a golf club. If it works, it works, and Kelley says it hasn’t left the bag in three years.

Charles Kelley 2023 WITB

Kira’s 7-wood

Kira K. Dixon, a reporter for the Golf Channel and Miss America 2015, has an eclectic golf bag setup, highlighted by a Callaway Epic Max, which she equips with a Project X Cypher Fifty 5.5 shaft.

Kira Dixon 2023 WITB

Macklemore embraces bogeys

“Thrift Shop” rapper Macklemore isn’t the best golfer in the Pro-Am field, but his outfits are certainly some of the most eye-catching. The Seattle native actually has an entire lifestyle golf brand, called the Bogey Boys, which has a uniquely fun fashion style that also embraces bogeys on the scorecard. His “Bogey Boys” brand name is laser etched onto his custom TaylorMade P-790 irons.

Macklemore 2023 WITB

Amanda puts the mic down

Amanda Balionis Renner, a CBS Sports reporter, is usually the one asking golfers the questions. This week ahead of the event, however, she competed in celebrity challenges at The Hay, and we were able to get a look inside her club setup. She was spotted with all-new Callaway Maradym metalwoods, new Paradym irons, and a custom Odyssey Toulon putter with a white-and-green LA Golf shaft.

Amanda Balionis Renner 2023 WITB

Darius unveils a new PXG driver?

Unveiling unreleased golf club prototypes isn’t usually the norm for celebrity golfers, but who better to show off a new PXG Gen6 0311 XF driver than musician and PXG staffer Darius Rucker? Judging by the looks of Rucker’s Gen6, PXG has spread out the three weight ports to the outer perimeter of the soles, which is likely to add forgiveness to the design.

Darius Rucker 2023 WITB

Arnold Palmer’s $250k irons

Behind the first tee at Pebble Beach is a putting green, and surrounding that putting green is a line of golf shops with green awnings. One of those shops, called “Golf Links to the Past,” is filled with antique memorabilia and awesome stories to tell.

Along the back wall, a set of Arnold Palmer’s game-used irons is on display. In fact, they’re Palmer’s personal Wilson Staff Model Dyna-Powered custom irons that he used to win 14 times in 1960-61, including the ’60 Masters, the ’60 U.S. Open, and the ’61 Open Championship.

They’re selling for a cool $275,000 at Golf Links to the Past.

How did the store acquire the golf clubs, and why are they worth so much money? Click here for the entire story.

Another Arnie story you may not have known

Across the street from Pebble Beach’s clubhouse is the Pebble Beach Visitors Center, and it’s well worth a visit for anyone interested in the history of the golf course and the surrounding area. There’s gold nuggets all over the place inside. One that particularly caught my interest was the “Palmer on the Rocks” story told in the photo above.

Check out more photos and stories from Pebble Beach here

ScHoolboy Q – Wedge of the Year, ft. Callaway

ScHoolboy Q, a rapper who sings hits such as “Man of the Year” and “THat Part,” is an avid golfer with keen eye for fashion – check out his ski mask look on Wednesday for proof. He also covers up his golf clubs with stylish “Malbon Golf” headcovers, and he has an awesome blue-and-orange Callaway Jaws Raw wedge with a laser-etched Q on the back.

ScHoolboy Q 2023 WITB

Josh Allen’s insane Tour-Only Scotty Cameron

 

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NFL quarterback Josh Allen of the Buffalo Bills has a smooth-yet-powerful golf swing, and he also has one of the coolest gear setups of any player in the Pro-Am field. In the video interview with GolfWRX.com above, Allen shows off his Jordan sneaker putter cover, ultra-custom Scotty Cameron putter, and a new TaylorMade Stealth 2 driver.

Click here for more Josh Allen WITB photos, and check out our full story on Allen’s clubs over on PGATOUR.com

Jordan Spieth’s shocking driver change

Photo Credit: PGA TOUR

For the last several years, Spieth has mostly opted for Titleist’s TSi3 driver. He had a brief stint with Titleist’s new TSR3 driver model at the 2022 Travelers Championship, but he’s struggled to upgrade from his trusty TSi3.

This week, however, ahead of the 2023 AT&T Pebble Beach Pro-Am, Spieth began experimenting with the Titleist TSR2 model, instead of the TSR3. Working with Titleist tour rep J.J. Van Wezenbeeck, Spieth found the TSR2, set in the D-1 hosel setting, was able to keep his spin numbers more consistent and provide greater forgiveness when hitting shots of varying trajectories and shot shapes.

On this week’s PGA Tour Equipment Report, we went in-depth on Spieth’s surprising driver change: Take a read here

A look at Camilo Villegas’ golf club lofts

Villegas has Srixon’s new ZX7 MKII irons in the bag, but his lofts are far from stock. Since Villegas writes his club lofts inside the back cavities, we can see his 7-iron is lofted at 36 degrees, which is 4 degrees weaker than the stock 32-degree iron spec. Interestingly, Villegas also plays one of the weakest driver lofts on the PGA Tour: a Titleist TSi3 11-degree head, although it’s in a C1 setting, which decreases it by 0.75 degrees.

Kevin Kisner’s new Wilson set

Kisner made one of the biggest off-season equipment switches on the PGA Tour, signing a new deal with Wilson for the first time in his career. This week at Pebble Beach, we got our first look at his equipment setup as a full-time Wilson staffer.

Check out his full setup: Kevin Kisner’s 2023 WITB

And, with that, we say goodbye to the beautiful cliffs of Pebble Beach. We’ll see you next week for “The Greatest Show on Grass” at the 2023 WM Phoenix Open in Arizona.

Click here to see all of our photos from Pebble Beach

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Whats in the Bag

Justin Rose WITB 2023 (February)

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  • Justin Rose what’s in the bag accurate as of the AT&T Pro-Am.

Driver: Callaway Paradym (8.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade M6 (15 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade M6 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: Cobra King Forged (4-PW)
Shafts: Project X

Wedges: Titliest Vokey Design SM9 (52-12F), TaylorMade Milled Grind Hi-Toe (52-09, 56-10, 60-07)
Shafts: KBS Hi-Rev 2.0 135 X

Putter: Axis1 Rose
Grip: Lamkin PistolClaw

Ball: TaylorMade TP5
Grips: Lamkin UTX

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Whats in the Bag

Justin Thomas WITB 2023 (January)

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Driver: Titleist TSR3 (10 degrees @ 9.25)
Shaft: Mitsubishi Diamana ZF 60 TX

3-wood: Titleist TS3 (15 degrees)
Shaft: Mitsubishi AV RAW Blue 85 TX

5-wood: Titleist 915 Fd (18 degrees @ 19.5)
Shaft: Fujikura Motore Speeder VC 9.2 X

Irons: Titleist T100, Titleist 621 JT
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM9 (46-10F, 52-12F, 56-14F), Titleist Vokey Design WedgeWorks Proto (60-T, 60-K),
Shafts: True Temper Dynamic Gold Tour Issue X100 (46), True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron SSS Prototype

Ball: Titleist Pro V1x
Grips: Golf Pride Tour Velvet Cord

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