Opinion & Analysis

Nike’s exit from the golf equipment business: How will it impact the college game?

Published

7 years ago

Nov 24, 2016

Back in early August, Nike threw the golfing world for a loop by announcing its exit from the golf equipment business. After years of disappointing sales and growth, the company revealed that it will “transition out of equipment — including clubs, balls, and bags.”

Once the news broke, a wave of questions arose as many in the industry were left with uncertain futures. Much of the initial focus converged on the company’s existing professional endorsement contracts. Nike’s PGA Tour players, ranging from up-and-comers like Patrick Rodgers and Abraham Ancer to big name stars like Rory McIlroy and Tiger Woods, now had to carefully consider their next step.

The decision not only affected the professional ranks, but anyone associated with Nike Golf. Retailers, distributors, employees, sales representatives and teaching professionals all were left searching for answers. Nike’s sports marketing reach also extends to collegiate athletics; as such, the sponsorships of many college golf programs was suddenly up in the air.

Over the years, Nike has supported a large contingent of college golf’s top programs, and by extension many elite collegiate players. This past season, Nike schools took top honors in both the men’s and women’s NCAA golf championships with the respective victories of Oregon and Washington. Further, the Nike Collegiate Invitational, held at historic Colonial Country Club in Fort Worth back in October, brought together a strong field (10 of the top-20 ranked men’s teams) in a Nike-only affair.

Meanwhile, coaches at these schools have spent much of the fall season formulating a post-fallout strategy. If they haven’t already, these programs must now switch sponsors and begin the process of implementing significant changes in their equipment.

As with the tour players, many of whom were “shocked” by the news, Nike’s decision caught everybody in the college ranks off guard. Casey Martin, the men’s golf head coach at Oregon, noted that he was “definitely surprised,” a sentiment shared by his colleague at Stanford, Conrad Ray. This reaction included the players as well. Maverick McNealy, the current No. 1 ranked amateur in the world and a senior on the Stanford team, got the news from his brother and “thought he was playing some sort of joke.” The lack of advanced notice, however, can be explained by Nike’s status as a publicly traded company. Thus, they were required to withhold any classified information related to the company as a going concern.

Maverick McNealy in the first round of the Web.com Tour Ellie Mae Classic at TPC Stonebrae on July 28, 2016 in Hayward, California. (Photo by Ryan Young/PGA TOUR)

Maverick McNealy, a senior at Stanford, is the No. 1-ranked amateur golfer in the world.

While Nike’s departure from the equipment business has been swift, it was also predictable to a certain degree. “Looking back, I could see a few signs,” Martin said. For the last two years, annual sales in golf (including footwear and apparel) were either flat or down. Nike also held only a fraction of the market share in club sales. In addition, a few days before making the big announcement, the company dropped prices substantially on its 2016 line of clubs. Coach Ray said the decision “makes sense when learning about the economics and business side.” Still, for those impacted by the decision, there remains a trace of disappointment.

“I was really excited about how good the equipment was getting,” McNealy said. “I had just put the last few pieces (of equipment) in play.”

Ray was also impressed with the newer line of products, saying Nike was “making good headway with R&D.” But with Nike’s departure and the fall season winding down, the next few months will serve as a great opportunity for players to begin switching equipment.

McNealy, who played Nike equipment exclusively beforehand, said that the only thing he’s switched back was his golf ball, “because to me everything should be fitted around the golf ball that I play.” He also revealed plans to use this upcoming offseason to continue implementing equipment changes. Coach Martin recognized that there will definitely be an adjustment period for his players, but agreed that “now is a great time to adjust.” He believes most of the challenges will come with getting the proper fit for the driver.

Oregon recently signed with Parsons Xtreme Golf (PXG), an up-and-coming equipment manufacturer. Martin mentioned that a few of his players already put some of PXG’s clubs into play when they competed at the East Lake Cup in Atlanta. In the search for a new sponsor, Martin said he was “looking for a quality product that would serve the guys.” He said he feels fortunate to have built a relationship with PXG, which is one of many equipment companies that stand to benefit greatly from Nike’s departure. Indeed, Bob Philion, president and CEO of Cobra Puma Golf, humorously said that his company is “poised to pounce” on the newfound opportunities.

On the other hand, the Stanford men’s golf program will align with Callaway, another likely beneficiary of the shake-up in the industry. Ray said that the decision was “based on service and support for the program” and identified Callaway’s proven track record and its full product line as key factors.

While a good number of players are already experimenting with new equipment, Coach Ray emphasized the importance of “being methodical in testing,” as it can be “dangerous to make a full-scale switch.” He advised changing one thing at a time, which is exactly the approach that his star player McNealy is planning to follow.

“I want to go piece-by-piece instead of a wholesale change,” McNealy said, “so that I can really eliminate variables…and have a comparable testing through the bag.”

Certainly these next few months will provide some much-needed time for players to hone the different feel of their new equipment.

Despite dropping its underperforming golf equipment business, Nike vows that it will remain in the golf business. “We’re committed to being the undisputed leader in footwear and apparel” said Trevor Edwards, Nike Brand president. Certainly, this evolved strategy represents a step in the right direction. Ray believes that Nike “needed to re-trench and focus on their apparel and shoe business,” and stressed that the company will “not be pulling back budget-wise.” Indeed, there are indications that Nike will look to expand its athlete roster, as the announcement disclosed plans to “partner with more of the world’s best golfers.”

Both Ray and Martin are confident that their programs will maintain a strong relationship with Nike. Martin pointed to the deep ties that Oregon and Nike have developed over the years, and said that he continues to “keep in touch with the reps on a weekly basis.” Both schools will continue to be outfitted in Nike apparel and shoes.

As college teams continue to work out their short-term response during this time of change, the lasting impact remains uncertain. The golf equipment industry will continue to evolve and deliver innovative products, and Nike appears to be taking a more practical approach to its investment in golf.

Still, many ball and club R&D employees have been laid off, and certain Nike Golf facilities, such as The Oven and The Clubhouse, are likely to be shut down. Even among college golf programs, the enduring effects are hard to grasp at this time. Coach Ray suspects that the changes “won’t leave a huge mark” on the Stanford program, but also recognized that it “depends on the perspective you take.” Coach Martin acknowledged that the news came as “a pretty big hit” due to his school’s fondness for Nike.

Speaking in the immediate aftermath of the news release, one Nike staff player told Golf Digest: “I really love their equipment, but I’ll tell you this: In all the pro-ams I’ve played, I’ve never once seen one of my partners using a Nike club.” Ultimately, the real problem for Nike was as simple as that. Now, in the wake of their departure, the golfing world is obliged to fill in the void, for better or for worse.

Your Reaction?

LIKE82
LEGIT10
WOW3
LOL3
IDHT0
FLOP4
OB2
SHANK5

19th Hole

Vincenzi’s 2024 PGA Championship betting preview: Rising star ready to join the immortals at Valhalla

Published

6 days ago

May 13, 2024

Matt Vincenzi

The second major of the 2024 season is upon us as the world’s best players will tee it up this week at Valhalla Golf Club in Louisville, Kentucky to compete for the Wanamaker Trophy.

The last time we saw Valhalla host a major championship, Rory McIlroy fended off Phil Mickelson, Henrik Stenson, Rickie Fowler and the creeping darkness that was descending upon the golf course. The Northern Irishman had the golf world in the palm of his hand, joining only Tiger Woods and Jack Nicklaus as players who’d won four major championships by the time they were 25 years old.

Valhalla is named after the great hall described in Norse mythology where the souls of Vikings feasted and celebrated with the Gods. The course is a Jack Nicklaus-design that has ranked among Golf Digest’s “America’s 100 Greatest Courses” for three decades.

Valhalla Golf Club is a par-71 measuring 7,542 yards with Zoysia fairways and Bentgrass greens. The course has rolling hills and dangerous streams scattered throughout and the signature 13th hole is picturesque with limestone and unique bunkering protecting the green. The 2024 PGA Championship will mark the fourth time Valhalla has hosted the event.

The field this week will consist of 156 players, including 16 PGA Champions and 33 Major Champions.

Past Winners of the PGA Championship

2023: Brooks Koepka (-9) Oak Hill
2022: Justin Thomas (-5) Southern Hills
2021: Phil Mickelson (-6) Kiawah Island
2020: Collin Morikawa (-13) TPC Harding Park
2019: Brooks Koepka (-8) Bethpage Black
2018: Brooks Koepka (-16) Bellerive
2017: Justin Thomas (-8) Quail Hollow
2016: Jimmy Walker (-14) Baltusrol
2015: Jason Day (-20) Whistling Straits
2014: Rory McIlroy (-16) Valhalla

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value).

Key Stats For Valhalla

Let’s take a look at five key metrics for Oak Hill to determine which golfers boast top marks in each category over their past 24 rounds.

1. Strokes Gained: Approach

Valhalla will play as a true all-around test of golf for the world’s best. Of course, it will take strong approach play to win a major championship.

Strokes Gained: Approach Over Past 24 Rounds

Shane Lowry (+1.25)
Scottie Scheffler (+1.09)
Jordan Smith (+1.05)
Tom Hoge (+.96)
Corey Conners (+.94)

2. Strokes Gained: Off the Tee

Valhalla will play long and the rough will be penal. Players who are incredibly short off the tee and/or have a hard time hitting fairways will be all but eliminated from contention this week at the PGA Championship.

Strokes Gained: Off the Tee Over Past 24 Rounds:

Bryson DeChambeau (+1.47)
Scottie Scheffler (+1.11)
Keith Mitchell (+.90)
Alejandro Tosti (+.89)
Ludvig Aberg (+.82)

Strokes Gained: Total on Nickalus Designs

Valhalla is a classic Nicklaus Design. Players who play well at Nicklaus designs should have an advantage coming into this major championship.

Strokes Gained: Total on Nicklaus Designs over past 36 rounds:

Jon Rahm (+2.56)
Scottie Scheffler (+2.48)
Patrick Cantlay (+2.35)
Collin Morikawa (+1.79)
Shane Lowry (+1.57)

Strokes Gained: Tee to Green on Very Long Courses

Valhalla is going to play extremely long this week. Players who have had success playing very long golf courses should be better equipped to handle the conditions of this major championship.

Strokes Gained: Total on Very Long Courses Over Past 24 Rounds:

Scottie Scheffler (+2.44)
Rory McIlroy (+2.24)
Will Zalatoris (+1.78)
Viktor Hovland (+1.69)
Xander Schauffele (+1.60)

Strokes Gained: Total in Major Championships

One factor that tends to play a large role in deciding major championships is which players have played well in previous majors leading up to the event.

Strokes Gained: Total in Major Championships over past 20 rounds:

Scottie Scheffler (+3.14)
Will Zalatoris (+2.64)
Rory McIlroy (+2.49)
Xander Schauffele (+2.48)
Tommy Fleetwood (2.09)

Strokes Gained: Putting on Bentgrass Greens

Valhalla features pure Bentgrass putting surfaces. Players who are comfortable putting on this surface will have an advantage on the greens.

Strokes Gained: Putting on Bentgrass Greens over Past 24 Rounds:

Ludvig Aberg (+1.12)
Denny McCarthy (+1.08)
Matt Fitzpatrick (+0.99)
Justin Rose (+0.93)
J.T. Poston (0.87)

Strokes Gained: Total on Zoysia Fairways

Valhalla features Zoysia fairways. Players who are comfortable playing on this surface will have an advantage on the field.

Strokes Gained: Total on Zoysia Fairways over past 36 rounds:

Justin Thomas (+1.53)
Will Zalatoris (+1.47)
Xander Schauffele (+1.40)
Brooks Koepka (+1.35)
Rory McIlroy (+1.23)

2024 PGA Championship Model Rankings

Below, I’ve compiled overall model rankings using a combination of the key statistical categories previously discussed — SG: Approach (25%), SG: Off the Tee (22%), SG: T2G on Very Long Courses (12%), SG: Putting on Bentgrass (+12%), SG: Total on Nicklaus Designs (12%). SG: Total on Zoysia Fairways (8%), and SG: Total in Major Championships (8%).

Brooks Koepka
Xander Schauffele
Rory McIlroy
Scottie Scheffler
Bryson DeChambeau
Shane Lowry
Alex Noren
Will Zalatoris
Cameron Young
Keith Mitchell
Hideki Matsuyama
Billy Horschel
Patrick Cantlay
Viktor Hovland
Adam Schenk
Chris Kirk
Sahith Theegala
Min Woo Lee
Joaquin Niemann
Justin Thomas

2024 PGA Championship Picks

Ludvig Aberg +1800 (BetMGM)

At The Masters, Ludvig Aberg announced to the golf world that he’s no longer an “up and coming” player. He’s one of the best players in the game of golf, regardless of experience.

Augusta National gave Aberg some necessary scar tissue and showed him what being in contention at a major championship felt like down the stretch. Unsurprisingly, he made a costly mistake, hitting it in the water left of the 11th hole, but showed his resilience by immediately bouncing back. He went on to birdie two of his next three holes and finished in solo second by three shots. With the type of demeanor that remains cool in pressure situations, I believe Ludvig has the right mental game to win a major at this point in his career.

Aberg has not finished outside of the top-25 in his past eight starts, which includes two runner-up finishes at both a “Signature Event” and a major championship. The 24-year-old is absolutely dominant with his driver, which will give him a major advantage this week. In the field he ranks, in Strokes Gained: Off the Tee, and has gained strokes in the category in each of his past ten starts. Aberg is already one of the best drivers of the golf ball on the planet.

In Norse mythology, Valhalla is the great hall where the souls of Vikings feasted and celebrated with the Gods. The Swedes, who are of Old Norse origin, were the last of the three Scandinavian Kingdoms to abandon the Old Norse Gods. A Swede played a major role in the 2014 PGA Championship at Valhalla, and I believe another, Ludvig Aberg, will be the one to conquer Valhalla in 2024.

Bryson DeChambeau +2800 (BetMGM)

Bryson DeChambeau is one of the few players in the world that I believe has the game to go blow-for-blow with Scottie Scheffler. Although he isn’t as consistent as Scheffler, when he’s at his best, Bryson has the talent to beat him.

At The Masters, DeChambeau put forth a valiant effort at a golf course that simply does not suit his game. Valhalla, on the other hand, is a course that should be perfect for the 30-year-old. His ability to overpower a golf course with his driver will be a serious weapon this week.

Bryson has had some success at Jack Nicklaus designs throughout his career as he won the Memorial at Muirfield Village back in 2018. He’s also had incredible results on Bentgrass greens for the entirety of his professional career. Of his 10 wins, nine of them have come on Bentgrass greens, with the only exception being the Arnold Palmer Invitational at Bay Hill. He also has second place finishes at Medinah and TPC Summerlin, which feature Bentgrass greens.

Love him or hate him, it’s impossible to argue that Bryson isn’t one of the most exciting and important players in the game of golf. He’s also one of the best players in the world. A second major is coming soon for DeChambeau, and I believe he should be amongst the favorites to hoist the Wanamaker Trophy this week.

Patrick Cantlay +4000 (FanDuel)

There’s no way of getting around it: Patrick Cantlay has been dissapointing in major championships throughout his professional career. He’s been one of the top players on Tour for a handful of years and has yet to truly contend at a major championship, with the arguable exception of the 2019 Masters.

Despite not winning majors, Cantlay has won some big events. The 32-year-old has won two BMW Championships, two Memorial Tournaments as well as a Tour Championship. His victories at Memorial indicate how much Cantlay loves Nicklaus designs, where he ranks 3rd in the field in Strokes Gained: Total over his past 36 rounds behind only Scottie Scheffler and Jon Rahm.

Cantlay also loves Bentgrass greens. Six of Cantlay’s seven individual wins on the PGA Tour have come on Bentgrass greens and he also was one of the best putters at the 2023 Ryder cup at Marco Simone (also Bentgrass). At Caves Valley (2021 BMW Championship), he gained over 12 strokes putting to outduel another Bentgrass specialist, Bryson DeChambeau.

Cantlay finished 22nd in The Masters, which was a solid result considering how many elite players struggled that week. He also has two top-ten finishes in his past five PGA Championships. He’s undeniably one of the best players in the field, therefore, it comes down to believing Cantlay has the mental fortitude to win a major, which I do.

Joaquin Niemann +4000 (BetMGM)

I believe Joaquin Niemann is one of the best players in the world. He has three worldwide wins since December and has continued to improve over the course of his impressive career thus far. Still only 25, the Chilean has all the tools to be a serious contender in major championships for years to come.

Niemann has been the best player on LIV this season. Plenty will argue with the format or source of the money on LIV, but no one can argue that beating players such as Jon Rahm, Bryson DeChambeau, Dustin Johnson, Brooks Koepka and Cameron Smith is an unremarkable achievement. Niemann is an elite driver of the golf ball who hits it farther than just about anyone in the field not named Bryson DeChambeau or (arguably) Rory McIlroy.

Niemann is another player who has been fantastic throughout his career on Bentgrass greens. Prior to leaving the PGA Tour, Bentgrass was the only green surface in which Joaco was a positive putter. It’s clearly a surface that he is very comfortable putting on and should fare around and on the greens this week.

Niemann is a perfect fit for Valhalla. His low and penetrating ball flight will get him plenty of runout this week on the fairways and he should have shorter shots into the green complexes than his competitors. To this point in his career, the former top ranked amateur in the world (2018) has been underwhelming in major championships, but I don’t believe that will last much longer. Joaquin Niemann is a major championship caliber player and has a real chance to contend this week at Valhalla.

Your Reaction?

LIKE37
LEGIT15
WOW4
LOL1
IDHT1
FLOP4
OB3
SHANK17

Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 2

Published

1 week ago

May 9, 2024

Terry Koehler

In my last post, I explained the basic performance dynamics of “smash factor” and “gear effect” as they apply to your wedges and your wedge play success. If you missed that post, you can read it here.

At the end of that post, I promised “part 2” of this discussion of what makes a wedge work the way it does. So, let’s dive into the other two components of any wedge – the shaft and the grip.

It’s long been said that the shaft is “the engine of the golf club.” The shaft (and grip) are your only connection to all the technologies that are packed into the head of any golf club, whether it be a driver, fairway, hybrid, iron, wedge or even putter.

And you cannot ignore those two components of your wedges if your goal is optimizing your performance.

I’ve long been an advocate of what I call a “seamless transition” from your irons into your wedges, so that the feel and performance do not disconnect when you choose a gap wedge, for example, instead of your iron-set-matching “P-club.” In today’s golf equipment marketplace, more and more golfers are making the investment of time and money to experience an iron fitting, going through trial and error and launch monitor measuring to get just the right shaft in their irons.

But then so many of those same golfers just go into a store and choose wedges off the retail display, with no similar science involved at all. And that’s why I see so many golfers with a huge disconnect between their custom-fitted irons, often with lighter and/or softer graphite or light steel shafts . . . and their off-the-rack wedges with the stock stiff steel ‘wedge flex’ shaft common to those stock offerings.

If your wedge shafts are significantly heavier and stiffer than the shafts in your irons, it is physically impossible for you to make the same swing. Period.

To quickly improve your wedge play, one of the first things you can do is have your wedges re-shafted with the same or similar shaft that is in your irons.

There’s another side of that shaft weight equation; if you don’t have the forearm and hand strength of a PGA Tour professional, you simply cannot “handle” the same weight shaft that those guys play to master the myriad of ‘touch shots’ around the greens.

Now, let’s move on to the third and other key component of your wedges – the grips. If those are not similar in shape and feel to the grips on your irons, you have another disconnect. Have your grips checked by a qualified golf club professionals to make sure you are in sync there.

The one caveat to that advice is that I am a proponent of a reduced taper in your wedge grips – putting two to four more layers of tape under the lower hand, or selecting one of the many reduced taper grips on the market. That accomplishes two goals for your scoring.

First, it helps reduce overactive hands in your full and near-full wedge swings. Quiet hands are key to good wedge shots.

And secondly, it provides a more consistent feel of the wedge in your hands as you grip down for those shorter and more delicate shots around the greens. And you should always grip down as you get into those touch shots. I call it “getting closer to your work.”

So, if you will spend as much time selecting the shafts and grips for your wedges as you do choosing the brand, model, and loft of them, your scoring range performance will get better.

Vincenzi’s 2024 Wells Fargo Championship betting preview: Tommy Fleetwood ready to finally land maiden PGA Tour title

Published

2 weeks ago

May 6, 2024

Matt Vincenzi

The PGA Tour season ramps back up this week for another “signature event,” as golf fans look forward to the year’s second major championship next week.

After two weaker-field events in the Zurich Classic and the CJ Cup Byron Nelson, most of the best players in the world will head to historic Quail Hollow for one of the best non-major tournaments of the year.

Last season, Wyndham Clark won the event by four shots.

Quail Hollow is a par-71 measuring 7,521 yards that features Bermudagrass greens. The tree-lined, parkland style course can play quite difficult and features one of the most difficult three-hole stretches in golf known as “The Green Mile,” which makes up holes 16-18: two mammoth par 4s and a 221-yard par 3. All three holes have an average score over par, and water is in play in each of the last five holes on the course.

The field is excellent this week with 68 golfers teeing it up without a cut. All of the golfers who’ve qualified are set to tee it up, with the exception of Scottie Scheffler, who is expecting the birth of his first child.

Past Winners at Quail Hollow

2023: Wyndham Clark (-19)
2022: Max Homa (-8)
2021: Rory McIlroy (-10)
2019: Max Homa (-15)
2018: Jason Day (-12)
2017: Justin Thomas (-8) (PGA Championship)
2016: James Hahn (-9)
2015: Rory McIlroy (-21)

Key Stats For Quail Hollow

Strokes Gained: Approach

Strokes gained: Approach will be extremely important this week as second shots at Quail Hollow can be very difficult.

Total SG: Approach Over Past 24 Rounds

Akshay Bhatia (+1.16)
Tom Hoge (+1.12)
Corey Conners (+1.01)
Shane Lowry (+0.93)
Austin Eckroat (+0.82)

Strokes Gained: Off the Tee

Quail Hollow is a long course on which it is important to play from the fairway. Both distance and accuracy are important, as shorter tee shots will result in approach shots from 200 or more yards. With most of the holes heavily tree lined, errant drives will create some real trouble for the players.

Strokes Gained: Off the Tee Past 24 Rounds:

Ludvig Aberg (+0.73)
Rory McIlroy (+0.69)
Xander Schauffele (+0.62)
Viktor Hovland (+0.58)
Chris Kirk (+0.52)

Proximity: 175-200

The 175-200 range is key at Quail Hollow. Players who can hit their long irons well will rise to the top of the leaderboard.

Proximity: 175-200+ over past 24 rounds:

Cameron Young (28’2″)
Akshay Bhatia (29’6″)
Ludvig Aberg (+30’6″)
Sam Burns (+30’6″)
Collin Morikawa (+30’9″)

SG: Total on Tom Fazio Designs

Players who thrive on Tom Fazio designs get a bump for me at Quail Hollow this week.

SG: Total on Tom Fazio Designs over past 36 rounds:

Patrick Cantlay (+2.10)
Rory McIlroy (+1.95)
Tommy Fleetwood (+1.68)
Austin Eckroat (+1.60)
Will Zalatoris (+1.57)

Strokes Gained: Putting (Bermudagrass)

Strokes Gained: Putting has historically graded out as the most important statistic at Quail Hollow. While it isn’t always predictable, I do want to have it in the model to bump up golfers who prefer to putt on Bermudagrass.

Strokes Gained: Putting (Bermudagrass) Over Past 24 Rounds:

Taylor Moore (+0.82)
Nick Dunlap (+.76)
Wyndham Clark (+.69)
Emiliano Grillo (+.64)
Cam Davis (+.61)

Course History

This stat will incorporate players that have played well in the past at Quail Hollow.

Course History over past 36 rounds (per round):

Rory McIlroy (+2.50)
Justin Thomas (+1.96)
Jason Day (+1.92)
Rickie Fowler (+1.83)
Viktor Hovland (+1.78)

Wells Fargo Championship Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: Off the Tee (23%), SG: Total on Fazio designs (12%), Proximity: 175-200 (12%), SG: Putting Bermuda grass (12%), and Course History (14%).

Wyndham Clark
Rory McIlroy
Xander Schauffele
Shane Lowry
Hideki Matsuyama
Viktor Hovland
Cameron Young
Austin Eckroat
Byeong Hun An
Justin Thomas

2024 Wells Fargo Championship Picks

Tommy Fleetwood +2500 (DraftKings)

I know many out there have Tommy fatigue when it comes to betting, which is completely understandable given his lack of ability to win on the PGA Tour thus far in his career. However, history has shown us that players with Fleetwood’s talent eventually break though, and I believe for Tommy, it’s just a matter of time.

Fleetwood has been excellent on Tom Fazio designs. Over his past 36 rounds, he ranks 3rd in the field in Strokes Gained: Total on Fazio tracks. He’s also been incredibly reliable off the tee this season. He’s gained strokes in the category in eight of his past nine starts, including at The Masters, the PLAYERS and the three “signature events” of the season. Tommy is a golfer built for tougher courses and can grind it out in difficult conditions.

Last year, Fleetwood was the first-round leader at this event, firing a Thursday 65. He finished the event in a tie for 5th place.

For those worried about Fleetwood’s disappointing start his last time out at Harbour Town, he’s bounced back nicely after plenty of poor outings this season. His T7 at the Valero Texas Open was after a MC and T35 in his prior two starts and his win at the Dubai Invitational came after a T47 at the Sentry.

I expect Tommy to bounce back this week and contend at Quail Hollow.

Justin Thomas +3000 (DraftKings)

It’s been a rough couple of years for Justin Thomas, but I don’t believe things are quite as bad as they seem for JT. He got caught in the bad side of the draw at Augusta for last month’s Masters and has gained strokes on approach in seven of his nine starts in 2024.

Thomas may have found something in his most recent start at the RBC Heritage. He finished T5 at a course that he isn’t the best fit for on paper. He also finally got the putter working and ranked 15th in Strokes Gained: Putting for the week.

The two-time PGA champion captured the first of his two major championships at Quail Hollow back in 2017, and some good vibes from the course may be enough to get JT out of his slump.

Thomas hasn’t won an event in just about two years. However, I still believe that will change soon as he’s been one of the most prolific winners throughout his PGA Tour career. Since 2015, he has 15 PGA Tour wins.

Course history is pretty sticky at Quail Hollow, with players who like the course playing well there on a regular basis. In addition to JT’s PGA Championship win in 2017, he went 4-1 at the 2022 Presidents Cup and finished T14 at the event last year despite being in poor form. Thomas can return as one of the top players on the PGA Tour with a win at a “signature event” this week.

Cameron Young +3500 (DraftKings)

For many golf bettors, it’s been frustrating backing Cam Young this season. His talent is undeniable, and one of the best and most consistent performers on the PGA Tour. He just hasn’t broken through with a victory yet. Quail Hollow has been a great place for elite players to get their first victory. Rory McIlroy, Anthony Kim, Rickie Fowler and Wyndham Clark all notched their first PGA Tour win at Quail.

Throughout Cam Young’s career, he has thrived at tougher courses with strong fields. This season, he finished T16 at Riviera and T9 at Augusta National, demonstrating his preference of a tough test. His ability to hit the ball long and straight off the tee make him an ideal fit for Quail Hollow, despite playing pretty poorly his first time out in 2023 (T59). Young should be comfortable playing in the region as he played his college golf at Wake Forest, which is about an hour’s drive from Quail Hollow.

The 26-year-old has played well at Tom Fazio designs in the past and ranks 8th in the field in Strokes Gained: Total on those courses in his last 36 rounds. Perhaps most importantly, this season, Young is the best player on the PGA Tour in terms of proximity from 175-200 in the fairway, which is where a plurality and many crucial shots will come from this week.

Young is an elite talent and Quail Hollow has been kind to players of his ilk who’ve yet to win on Tour.

Byeong Hun An +5000 (FanDuel)

Byeong Hun An missed some opportunities last weekend at the CJ Cup Byron Nelson. He finished T4 and played some outstanding golf, but a couple of missed short putts prevented him from getting to the winning score of -23. Despite not getting the win, it’s hard to view An’s performance as anything other than an overwhelming success. It was An’s fourth top-ten finish of the season.

Last week, An gained 6.5 strokes ball striking, which was 7th in the field. He also ranked 12th for Strokes Gained: Approach and 13th for Strokes Gained: Off the Tee. The South Korean has been hitting the ball so well from tee to green all season long and he now heads to a golf course that should reward his precision.

An’s driver and long irons are absolute weapons. At Quail Hollow, players will see plenty of approach shots from the 175-200 range as well as some from 200+. In his past 24 rounds, Ben ranks 3rd in the field in proximity from 175-200 and 12th in proximity from 200+. Playing in an event that will not end up being a “birdie” fest should help An, who can separate from the field with his strong tee to green play. The putter may not always cooperate but getting to -15 is much easier than getting to -23 for elite ball strikers who tend to struggle on the greens.

Winning a “signature event” feels like a tall task for An this week with so many elite players in the field. However, he’s finished T16 at the Genesis Invitational, T16 at The Masters and T8 at the Arnold Palmer Invitational. The 32-year-old’s game has improved drastically this season and I believe he’s ready to get the biggest win of his career.

Your Reaction?