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Nike’s exit from the golf equipment business: How will it impact the college game?

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Back in early August, Nike threw the golfing world for a loop by announcing its exit from the golf equipment business. After years of disappointing sales and growth, the company revealed that it will “transition out of equipment — including clubs, balls, and bags.”

Once the news broke, a wave of questions arose as many in the industry were left with uncertain futures. Much of the initial focus converged on the company’s existing professional endorsement contracts. Nike’s PGA Tour players, ranging from up-and-comers like Patrick Rodgers and Abraham Ancer to big name stars like Rory McIlroy and Tiger Woods, now had to carefully consider their next step.

The decision not only affected the professional ranks, but anyone associated with Nike Golf. Retailers, distributors, employees, sales representatives and teaching professionals all were left searching for answers. Nike’s sports marketing reach also extends to collegiate athletics; as such, the sponsorships of many college golf programs was suddenly up in the air.

Over the years, Nike has supported a large contingent of college golf’s top programs, and by extension many elite collegiate players. This past season, Nike schools took top honors in both the men’s and women’s NCAA golf championships with the respective victories of Oregon and Washington. Further, the Nike Collegiate Invitational, held at historic Colonial Country Club in Fort Worth back in October, brought together a strong field (10 of the top-20 ranked men’s teams) in a Nike-only affair.

Meanwhile, coaches at these schools have spent much of the fall season formulating a post-fallout strategy. If they haven’t already, these programs must now switch sponsors and begin the process of implementing significant changes in their equipment.

As with the tour players, many of whom were “shocked” by the news, Nike’s decision caught everybody in the college ranks off guard. Casey Martin, the men’s golf head coach at Oregon, noted that he was “definitely surprised,” a sentiment shared by his colleague at Stanford, Conrad Ray. This reaction included the players as well. Maverick McNealy, the current No. 1 ranked amateur in the world and a senior on the Stanford team, got the news from his brother and “thought he was playing some sort of joke.” The lack of advanced notice, however, can be explained by Nike’s status as a publicly traded company. Thus, they were required to withhold any classified information related to the company as a going concern.

Maverick McNealy in the first round of the Web.com Tour Ellie Mae Classic at TPC Stonebrae on July 28, 2016 in Hayward, California. (Photo by Ryan Young/PGA TOUR)

Maverick McNealy, a senior at Stanford, is the No. 1-ranked amateur golfer in the world.

While Nike’s departure from the equipment business has been swift, it was also predictable to a certain degree. “Looking back, I could see a few signs,” Martin said. For the last two years, annual sales in golf (including footwear and apparel) were either flat or down. Nike also held only a fraction of the market share in club sales. In addition, a few days before making the big announcement, the company dropped prices substantially on its 2016 line of clubs. Coach Ray said the decision “makes sense when learning about the economics and business side.” Still, for those impacted by the decision, there remains a trace of disappointment.

“I was really excited about how good the equipment was getting,” McNealy said. “I had just put the last few pieces (of equipment) in play.”

Ray was also impressed with the newer line of products, saying Nike was “making good headway with R&D.” But with Nike’s departure and the fall season winding down, the next few months will serve as a great opportunity for players to begin switching equipment.

McNealy, who played Nike equipment exclusively beforehand, said that the only thing he’s switched back was his golf ball, “because to me everything should be fitted around the golf ball that I play.” He also revealed plans to use this upcoming offseason to continue implementing equipment changes. Coach Martin recognized that there will definitely be an adjustment period for his players, but agreed that “now is a great time to adjust.” He believes most of the challenges will come with getting the proper fit for the driver.

Oregon recently signed with Parsons Xtreme Golf (PXG), an up-and-coming equipment manufacturer. Martin mentioned that a few of his players already put some of PXG’s clubs into play when they competed at the East Lake Cup in Atlanta. In the search for a new sponsor, Martin said he was “looking for a quality product that would serve the guys.” He said he feels fortunate to have built a relationship with PXG, which is one of many equipment companies that stand to benefit greatly from Nike’s departure. Indeed, Bob Philion, president and CEO of Cobra Puma Golf, humorously said that his company is “poised to pounce” on the newfound opportunities.

On the other hand, the Stanford men’s golf program will align with Callaway, another likely beneficiary of the shake-up in the industry. Ray said that the decision was “based on service and support for the program” and identified Callaway’s proven track record and its full product line as key factors.

While a good number of players are already experimenting with new equipment, Coach Ray emphasized the importance of “being methodical in testing,” as it can be “dangerous to make a full-scale switch.” He advised changing one thing at a time, which is exactly the approach that his star player McNealy is planning to follow.

“I want to go piece-by-piece instead of a wholesale change,” McNealy said, “so that I can really eliminate variables…and have a comparable testing through the bag.”

Certainly these next few months will provide some much-needed time for players to hone the different feel of their new equipment.

Despite dropping its underperforming golf equipment business, Nike vows that it will remain in the golf business. “We’re committed to being the undisputed leader in footwear and apparel” said Trevor Edwards, Nike Brand president. Certainly, this evolved strategy represents a step in the right direction. Ray believes that Nike “needed to re-trench and focus on their apparel and shoe business,” and stressed that the company will “not be pulling back budget-wise.” Indeed, there are indications that Nike will look to expand its athlete roster, as the announcement disclosed plans to “partner with more of the world’s best golfers.”

Both Ray and Martin are confident that their programs will maintain a strong relationship with Nike. Martin pointed to the deep ties that Oregon and Nike have developed over the years, and said that he continues to “keep in touch with the reps on a weekly basis.” Both schools will continue to be outfitted in Nike apparel and shoes.

As college teams continue to work out their short-term response during this time of change, the lasting impact remains uncertain. The golf equipment industry will continue to evolve and deliver innovative products, and Nike appears to be taking a more practical approach to its investment in golf.

Still, many ball and club R&D employees have been laid off, and certain Nike Golf facilities, such as The Oven and The Clubhouse, are likely to be shut down. Even among college golf programs, the enduring effects are hard to grasp at this time. Coach Ray suspects that the changes “won’t leave a huge mark” on the Stanford program, but also recognized that it “depends on the perspective you take.” Coach Martin acknowledged that the news came as “a pretty big hit” due to his school’s fondness for Nike.

Speaking in the immediate aftermath of the news release, one Nike staff player told Golf Digest: “I really love their equipment, but I’ll tell you this: In all the pro-ams I’ve played, I’ve never once seen one of my partners using a Nike club.” Ultimately, the real problem for Nike was as simple as that. Now, in the wake of their departure, the golfing world is obliged to fill in the void, for better or for worse.

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Jeffrey Knox's main interests are junior and college golf, but he also follows the professional tours closely. Jeff graduated from the College of William and Mary in 2014, where he served as the Sports Editor and later as Editor-in-Chief of the campus news magazine. He currently lives in Baton Rouge, Louisiana, where he works as an environmental scientist for Providence Engineering.

15 Comments

15 Comments

  1. Darryl

    Dec 16, 2016 at 8:15 am

    Nike equipment was pretty decent, they made a couple of sets of irons over the years that will be spoken about in the same conversations as some of the best contemporary products from Mizuno, Titleist, Callaway, Taylormade or Ping. The VRS line of drivers and fairway woods was as good as anything around at the time even if their wedges and putters never quite hit the same highs. Their ball was as good as any of the alternatives. Their main problem was price, they pitched their gear too high too soon so they didn’t get a good enough market share early on, so no amateurs really became what you would call “brand loyalists”. What are you going to do when you are buying your $400 driver, buy a proven name like Taylormade or Titleist, or go with a new player who have no track record in the game? That was their problem when they first came out.

  2. Sam

    Nov 28, 2016 at 12:33 pm

    WOW that’s crazy to hear that PXG is getting into the college levels!! This is great for them to get more exposure, but also do some more testing on their products. I wonder how many schools they will sign next year and in the next few years.

  3. M Smile

    Nov 25, 2016 at 2:45 pm

    Even if i am a hacker I like to look great in Nike clothing!

  4. Tom

    Nov 24, 2016 at 2:39 pm

    Oregon goin with PXG. HA!

    • Boobsy McKiss

      Nov 26, 2016 at 1:26 am

      I agree that is quite funny. From one billionaire to another I suppose.

  5. Tom

    Nov 24, 2016 at 1:55 pm

    good on ya Smizz

  6. RAT

    Nov 24, 2016 at 12:54 pm

    They are and have always been a shoe and clothing business .Golf clubs and balls were not their expertise and it showed that’s why they aren’t in that business and I give them credit for seeing that and making the change .

  7. Dj

    Nov 24, 2016 at 11:23 am

    Interesting article. It’s funny that Nike gets ripped here but staffers and d1 athletes loved the gear and have great things to say about it.

    • TR1PTIK

      Nov 24, 2016 at 12:56 pm

      I’ve been playing a vapor pro driver, flex 3 wood, and flex hybrid since June and really enjoy them. Still contemplating if I want to scoop up some vapor pro irons while they’re still available. I don’t think I could ever do their wedges or putters though. Just not for me.

      • Dj

        Nov 24, 2016 at 9:38 pm

        Think you’d be surprised by both. But hey not everything is for everyone

    • Brian

      Nov 24, 2016 at 9:16 pm

      I personally don’t care to hear the opinions of people that are paid to play or given free gear from an OEM.

      • Dj

        Nov 24, 2016 at 9:38 pm

        College players can play whatever they want.

        • Boobsy McKiss

          Nov 26, 2016 at 1:29 am

          I’m curious what college players can get from manufacturers, when a football player can’t take $5 from someone for an autograph without destroying the reputation of the entire football program.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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