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Ben Hogan releases new VKTR hybrids

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Ben Hogan was known for his deadly accuracy with long irons — surely you’ve seen this photo of his famous 1-iron shot in the 1950 U.S. Open at Merion. Golf has changed since then, however. Instead of long irons, many professional golfers now opt for at least one hybrid to replace a hard-to-hit long iron. As such, the Ben Hogan Golf Company has developed a VKTR hybrid, catering to the needs of the modern golfer.

BenHoganVKTR

According to the company, the VKTR hybrids are for golfers seeking a higher launch than they can get from the company’s long irons, but still want the performance benefits of workability and distance control from various lies. For that reason, the hybrids are designed to create more spin than many hybrid options on the market, which can help golfers more easily hold greens on approach shots.

VKTR_VSOLE_Frame

The VKTR hybrids use the same 360-degree, V-Sole design as the company’s irons and wedges.

“The VKTR design … creates the proper launch angle and spin rates needed to generate the ideal ball flight to hold greens from long range,” said Terry Koehler, President and CEO of Ben Hogan Golf. “Our independent robot testing shows that the VKTR hybrid results in an increase in spin rates and angle of descents with consistent distance control.”

HoganVKTRHybrid

The design of the hybrids include interchangeable weights on the bottom of the sole and along its perimeter, which allow golfers to adjust draw, fade and neutral biases.

VKTRweights_Frame

Hogan’s VKTR hybrids ($249) will be available in April available in 11 lofts, ranging from 17 to 27 degrees. They use a progressive design; the lower-lofted models have larger heads for a higher launch, while the higher-lofted models have a smaller profile for a more penetrating flight. Through HoganFit online, golfers can properly fill in the yardage gaps in your bag.

VKTRshaping_Frame

Stock Shafts and Grips

StandardHybridGripShafts

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

15 Comments

15 Comments

  1. Kourtney Knowles

    Jan 25, 2016 at 7:43 pm

    I ordered one of their tk wedges last summer although I had never demoed their clubs. I wanted a project x 6.5 shaft and so they had to order it in. The shaft got back ordered and so they called me two weeks later and I ended up cancelling my order. About a week after than I got a call from one of their customer reps telling me he told the owner about what happened in my particular order and that I had cancelled. The owner told the rep to call me back and offer me any of their clubs at wholesale price. I ended up purchasing an entire set for nearly 40% off with KBS shafts. I figured if i didn’t like them I could always sell them and maybe make a few bucks. I’ve gamed these clubs for 3 months now and absolutely love them. I am a scratch golfer and wouldn’t probably recommend them for those who struggle making solid contact, but the wedges are the best I’ve ever gamed and I would say the other irons are more forgiving than a traditional mb iron.
    The company is by far the best customer experience I have ever experienced and I can’t wait for these new hybrids to come out.

  2. J White

    Jan 25, 2016 at 5:01 pm

    I was at the company last week, they look awesome in person and I’m sorry 10yr old technology in a hybrid means absolutely NOTHING. Their irons feel amazing and many of the companies employees worked for the original Hogan before callaway dismantled them so this “new junk” is very good imo. They also have a cavity back iron as well as a driving iron that also looks great. I’m a huge supporter of these smaller companies like hogan and Adams before taylormade destroyed them. So either try them before bashing and get off your big box brand or don’t say anything.

  3. Don't ask me, I just work here

    Jan 25, 2016 at 12:38 pm

    These look like the old Idea Pro Gold hybrid IMO………

  4. 8thehardway

    Jan 21, 2016 at 5:30 pm

    This company continues to impress me; everything seems so well thought out, nothing rushed to market. If these hybrids give me more spin and a steeper angle of descent, I’m in.

  5. Curt

    Jan 21, 2016 at 3:09 pm

    Lots of negative comments here from people that haven’t even tried the new Hogan clubs. I just had a recent dealing with the company and it was a great one. Good guys that stand behind their product and do right by the customer. I have a couple of new Hogan products that I will be testing and providing review of on GolfWRX. I am excited to test them and provide my unbiased results, opinions, etc here. I am one of those guys that has ZERO brand loyalty! I’m only loyal to the betterment of my game so I use the best of each club (results only) with no regard to the name on the clubs. Stay tuned!!

    • BaBaBoey

      Jan 21, 2016 at 3:28 pm

      I can’t hardly wait. Can you tell me when so I can mark it on my calendar?

      • Fahgdat

        Jan 22, 2016 at 12:26 pm

        I can hardly understand what language you’re speaking and why you would even crack a poor joke about it

    • Matt

      Jan 21, 2016 at 3:49 pm

      Agreed. Have to say, the new irons are great. Great feel and would love to try out the new hybrids…

  6. Fahgdat

    Jan 21, 2016 at 3:07 am

    Nobody wants this new fake Ben Hogan company stuff. Everybody wants the PXG

  7. Teaj

    Jan 20, 2016 at 9:24 pm

    they look sexy though

  8. BaBaBoey

    Jan 20, 2016 at 6:34 pm

    PS Adams called and they want their 10 year old design back.

  9. BaBaBoey

    Jan 20, 2016 at 6:33 pm

    We used to grind ski onto the soles of hybrids and fairway woods for the guys on tour all the time. They looked a lot like what the Hogan sole is going for.

  10. WILSON!!

    Jan 20, 2016 at 6:13 pm

    You said “They use a progressive design; the higher-lofted models have larger heads for a higher launch, while the lower lofts have a smaller profile for a more penetrating flight.” Yet the picture directly below it says the exact opposite. I’m losing my faith in this site more every time I visit.

    • Zak Kozuchowski

      Jan 20, 2016 at 8:21 pm

      Wilson,

      Thank you for pointing that out. We got it wrong, and it has been amended.

  11. Jafar

    Jan 20, 2016 at 2:48 pm

    I like it and have been looking for a hybrid that can offer weighting in the heel for more draw bias.

    The VSole on a hybrid is interesting.

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Whats in the Bag

Kris Kim WITB 2024 (May)

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Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX

Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125

Putter: TaylorMade Spider Tour

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

 

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Welcome to the family: TaylorMade launches PUDI and PDHY utility irons

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TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.

TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.

TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.

Can you see where this is going?

Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”

 

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TaylorMade PUDI

TaylorMade PUDI technology cutaway (via TaylorMade)

Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.

In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.

TaylorMade PDHY

TaylorMade PDHY tech cutaway (via TaylorMade).

Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.

Club Junkie’s take

Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.

For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.

PUDI, PDHY, or Rescue?

TaylorMade offers the following notes to assist golfers in filling out their bags:

  • PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
  • PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
  • Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
  • PUDI is more forgiving than P790.
  • PDHY is the most forgiving iron in the entire TaylorMade iron family

Pricing, specs, and availability

Price: $249.99

At retail: Now

Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)

Stock grip: Golf Pride’s ZGrip (black/grey)

PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed

PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (5/3/24): Scotty Cameron Champions Choice 2.5+ putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Champions Choice 2.5+ putter

From the seller: (@wwcl): “Has been gamed as pics show. 33.5 includes original h/c and grip. $575 includes shipping and PP fees.”

To check out the full listing in our BST forum, head through the link: Scotty Cameron Champions Choice 2.5+ putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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