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Adidas Tour360 Boost: The culmination of a decade of golf shoe innovation

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“What is this?” Jason Day said.

On his face was the huge, genuine smile that golf fans became used to seeing at the end of the 2015 PGA Tour season. And on this Tuesday after the Tour Championship, how could he be anything but smiles?

Day_Garcia_Original_Tour_360

Jason Day, holding the original Tour360, with Sergio Garcia.

In his last five tournaments, Day had won his first major championship, two FedEx Cup Playoffs events and became the No. 1-ranked golfer in the world. He was technically working, but standing next to Sergio Garcia and Dustin Johnson, the moment felt more like a Tuesday practice round with friends than an Adidas photo shoot.

The topic of conversation among the top-ranked golfers was the items in front of them, Adidas’ Tour360 golf shoes. Day was holding the original Tour360, now a decade old, and couldn’t help but laugh.

“They look like bowling shoes,” he said. “And how heavy they are.”

Off camera but within earshot was Masun Denison, who was on the team that developed on the original Tour360’s. Now the director of Adidas’ Golf footwear, he couldn’t help but interject. Denison was far from offended, but he made sure to say — loud enough so that Day could here — that the shoes were “revolutionary in their day.”

He had a point.

Ten years ago, athletic-styled golf shoes were an oddity. Now they’re the norm, at least partly thanks to the Tour360.

The latest version of the Tour360, officially called the Tour360 Boost, has similarities to the original model, but many more differences. One of the biggest changes is the addition of the namesake “Boost” technology.

2016_TOUR360_BOOST_F33248_Lace_Hero

Adidas’ Tour360 Boost golf shoes use Boost in both the heel and forefoot of the shoe.

Boost solves an important design dilemma — one that most golfers likely don’t even know exists in their footwear. Shoe designers have always had to choose between making a shoe more comfortable by using softer materials and making it more responsive by using firmer materials – which of course, reduce comfort.

Boost is a special, lightweight foam material made up of thousands of pressurized pellets that compress to provide softness, but then “rebound” toward a golfer’s foot to improve responsiveness.

Tour360 boost _F33248_Sole

The “holes” on the outsole of the shoe allow the Boost material room to expand when the foot presses down, and then “rebound” back toward a golfer’s foot.

Last year, Day, Garcia and Johnson transitioned into Adidas’ Boost technology with the company’s AdiPower Boost golf shoe, which integrated the material into the heel. With the Tour360 Boost, the material is used both in the heel and forefoot of the shoe.

As the cameras started rolling, Garcia and Day were still chatting with Denison about the original Tour360, but Johnson’s attention was focused on another shoe.

“I loved these,” he said, looking at the black-and-white Tour360 LTD.

Unlike the most-recent Tour360 models, the Tour360 LTD’s were made of a premium, full-grain leather, and they received unanimous praise from the three golfers for their looks.

Adidas Tour 360 LTD

Adidas Tour360 LTD

“I think it was the first really sharp, sporty-looking shoe we had,” Garcia said.

The Tour360 LTD also had a special place in each of the golfer’s memories. Johnson won his first PGA Tour event – the 2008 Turning Stone Resort Championship – while wearing them. Jason Day remembered wearing them to make a hole-in-one at the same event. Garcia wore them to win The Players Championship in 2008.

2016_TOUR360_BOOST_Waterproof_Detail

The Tour360 Boost shoes are waterproof, and are constructed with premium, full-grain leather.

With the Tour360 Boost, Denison and his team chose to return to the leather construction to pay tribute to the history of the iconic golf shoe. Another homage, however, maintaining the Tour360’s standout feature, is significant to the design because it adds better performance.

The original Tour360’s were given their name because of their “360Wrap,” an independent saddle that cradles the mid-portion of the foot. It adds stability, but improves fit, too. Since it’s connected to the lacing system, the 360Wrap adapts to the shape of a golfer’s foot, moving outward to accommodate golfers with wider feet, or inward for golfers with narrower feet. The 360Wrap works the same way in the Tour360 Boost, but there are two key differences.

2016_TOUR360_BOOST_TorsionTunnel_Detail

The Tour360’s “Torsion Tunnel.”

For one, Adidas designers built what looks like a bridge (Adidas calls it a Torsion Tunnel) underneath the 360Wrap. Previous Tour360 models had a split sole, or a gap between the heel and forefoot.

In the past two-to-four years, Denison said Adidas has learned an incredible amount about traction through studies that not only measure a golf shoe’s dynamic movements, but the movement of a golfer’s feet inside golf shoes. One of the biggest takeaways from those studies was that a split sole was not optimal for maximum traction.

Day_Garcia_Johnson_Tour_360_Boost_Torsion_Tunnel

Dustin Johnson, Sergio Garcia and Jason Day look through the Torsion Tunnel.

“To get the most grip possible, we couldn’t have a gap in the middle,” Denison said. “We knew that if we connected the heel and forefoot, we would get addition performance.”

The mission was on to keep the 360Wrap, but find a way to maximize traction. The result was the bridge, which adds rigidity that improves the stability of the shoe, but still allows the heel and forefoot to move independently. And true to its original intent, the bridge’s “nubs” create better traction, between 10-12 percent according to an Adidas study.

2016_TOUR360_BOOST_360Wrap_Detail

The “bridge” of the Tour360 includes traction elements to improve friction.

The other new feature of the 360Wrap is specific to the “Boa” model of the shoe. The Tour360 Boost is offered in two models – one with laces ($200) and one with a lace-less Boa system ($230), which uses cables that tighten and loosen the shoe through an adjustable dial.

The Boa cables actually weave through the 360Wrap in the new shoes, technology that Adidas co-engineered with Boa, and use a special dial positioned on the shoe tongue. The dial can make micro adjustments, offering 1 millimeter of tension adjustment per click, which allows golfers to lock in in the perfect fit.

Adidas Tour 360 Boost with Boa

Adidas Tour360 Boost with Boa.

Day had just finished changing his outfit for a television commercial when I caught up with him to talk about the new shoes. As he came out of the golf-cart-turned-dressing-room to put on a pair of Tour360 Boost shoes, which happened to have laces, he told me how much he liked Adidas’ new Boa system.

“I don’t have to tie my shoes anymore,” Day said. “I’m pretty finicky about footwear and how tight it should be.”

dHUUy

An initial sketch of the Boa technology used on the Tour360, which is integrated into the 360Wrap.

Last year, Day started wearing the AdiPower Boost shoes with Boa regularly, including during his PGA Championship win. He revealed that he had worn roughly 20 different pairs of shoes – 10 black and 10 white — throughout the year “to keep things looking fresh,” changing shoes the most during his winning spree.

“I was pretty much a nobody before this year,” Day said in a moment of humility.

Garcia and Johnson disagreed. Few golfers are better statesman for the game than Day, who told me he signs the shoes that he no longer plans to wear and gives them away to fans.

Testing Thread: Enter to be part of the official GolfWRX Tour360 Boost Testing Panel

As the photo shoot came to a close, Garcia was asked what he thought of the older Tour360 shoe models. He was the most complimentary of the three golfers, maybe because he remembered what it was like to play a professional golf schedule in shoes that were far less advanced than even the 10-year-old Tour360’s.

“I won [PGA Tour] tournaments before the Tour360’s came out,” Garcia reminded them.

At the time of Garcia’s first PGA Tour win, the 2001 MasterCard Colonial, Day was 13 years old. Johnson was 16.

DK1TK

The Tour360 Boost use an S-curve heel, designed to mimic the shape of an achilles tendon to improve comfort.

With all that goes into modern golf footwear, it seemed fair to ask Garcia if shoe technology had changed the way he played. Did he swing harder, or hit different shots?

He thought about it for a few moments before he responded.

“No,” Garcia said. “I’ve always tried to play as aggressively as I can.”

I pictured the famous shot he hit, eyes closed, with his ball dangerously close to the base of a tree at the 1999 PGA Championship at Medinah. Sergio has always been Sergio. No shoe would change that. What Garcia said next summed up what Adidas is really celebrating with the Tour360 Boost and its 10-year celebration of the golf shoe line.

“I’ve been lucky to be with Adidas for 16, 17 years now.” Garcia said. “I’ve never felt like I was at a disadvantage.”

History says golfers will feel the same way about Adidas’ golf shoes 10 years from now.

To learn more about the Tour360 Boost and its availability, visit Adidas’ website.

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25 Comments

25 Comments

  1. fake yeezy boost 750 triple black

    May 12, 2016 at 4:08 am

    Excellent, what a website iit is! This websitre gives helpful information to us,
    keep it up.

  2. please

    Dec 14, 2015 at 11:59 pm

    stop kidding around with yourselves. the LTD was 10x better than any other model. re-release it with hidden boost material like the yeezy 350.

  3. Tad

    Dec 11, 2015 at 10:57 pm

    Thank god these are coming out. I love the boot tech. I have the tour 360 now. I love the 10 spike pattern. so much more traction. can’t wait to use these new ones.

  4. tomuch23

    Dec 11, 2015 at 7:14 pm

    I believe the Adidas Adipower Boost also had the (boost foam) in the forefoot but it was not exposed like these are. The sport version has the boost only in the heel (which I own and really like) and TPU in the forefoot. So technically last year had a full boost sole also. Good write up none the less.

    • tomuch23

      Dec 11, 2015 at 8:05 pm

      Should say EVA not TPU in the forefoot.

  5. Fug-u

    Dec 11, 2015 at 5:44 pm

    That black stripe down the middle is ugly, and Adidas knows it. The new Pumas are way better

  6. Adidas s

    Dec 11, 2015 at 12:21 pm

    I have a pair of running shoes with boost and my golf shoes have boost now that they are affordable. Both are extremely comfortable. These look awesome and can’t wait till the end of next year when I can afford them.

  7. Dunce

    Dec 11, 2015 at 11:26 am

    I was really hoping they’d have the nightflash/yellow color scheme that was available in the UK last year available in the US this year, looks like I’m sticking with the hyperflexes for another year

  8. Scooter McGavin

    Dec 11, 2015 at 11:07 am

    I’m not a fan of how the WRX home page was one big ad for these. From top to bottom it was: banner ad, article, another ad right beneath- all for these shoes.

  9. golfraven

    Dec 11, 2015 at 8:43 am

    Still have the original 360 Tour at home but have not worn them for couple of seasons now. I am on the FJ train for some time now and not looking back.

  10. Jim

    Dec 11, 2015 at 7:54 am

    I thought I read where Sergio is switching to Titliest this off season? Doubt that Adidas would put him in a commercial if he was switching manufacturers. If he still switches I’d be shocked after this. 360 shoes look pretty good, but the price is getting too high for me. I’ve been playing 360 models since they came out but will have to wait for the price to come down on these.

    • FTWPhil

      Dec 11, 2015 at 10:47 am

      Weren’t the originals $249.99?

      • mhendon

        Dec 11, 2015 at 8:23 pm

        No that was the adipures. Not sure if that’s spelled right but great shoes still wearing them

    • KK

      Dec 11, 2015 at 10:50 am

      Titliest is about class, performance and winning. Why would they want Sergio?

  11. Dan

    Dec 11, 2015 at 6:17 am

    Poor adidas, no matter how hard they try, they come up short on everything they do. It’s amazing how Nike can come out with good looking products over and over again and adidas just can’t seem to do it. These shoes look like they were made in 2002. It’s like adidas is ignoring the market.

    • KTM

      Dec 11, 2015 at 7:50 am

      Those look super nice. Classy, understated. Nike is all about unnecessary bling which doesn’t suit everyone.

    • TR1PTIK

      Dec 11, 2015 at 8:20 am

      I would absolutely wear these. I think they look good. I also remember salivating over previous models and work a pair of AdiComfort shoes for at least 3 seasons. There’s nothing wrong with what Adidas is doing. However, I do wear FootJoy now, but that has more to do with what’s been available in my area.

    • ron

      Dec 11, 2015 at 10:10 am

      gotta disagree, these look great and Adidas shoes have always been super comfy to me.

    • Don

      Dec 11, 2015 at 10:20 am

      I have to disagree. I have worn both brands and adidas is by far and away more comfortable and durable. And they look good.

    • HackerDav31

      Dec 11, 2015 at 11:05 am

      Sorry Dan, but giant toe swooshes on vinyl isn’t what every golfer is looking for, modern or not. These things look amazing and if they feel half as good as anything else with Boost, Nike are in for it…

    • slider

      Dec 11, 2015 at 11:59 am

      I agree nike does it best in the shoe department

  12. Jeff

    Dec 11, 2015 at 6:14 am

    The crap these pga players have to do after signing a contract.

    • ron

      Dec 11, 2015 at 10:09 am

      I’ll gladly do “crap” like this: post for pics with new shoes/apparel/equipment- of which I can get as many as I want for free. Not to mention the boat load of cash that comes with the contract. Sign me up please.

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Titleist launches Pro V1, Pro V1x and Pro V1x Left Dash balls with enhanced alignment

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Titleist has today introduced Pro V1, Pro V1x and Pro V1x Left Dash golf balls featuring enhanced alignment.

The new Enhanced Alignment aid is an extended alignment sidestamp designed for more precise aim and accuracy. The elongated sidestamp provides a built-in visual aid and measures over 65 percent longer than the standard Pro V1 sidestamp.

“Enhanced Alignment is designed for golfers who are seeking a more detailed, built-in alignment feature on their Pro V1, Pro V1x or Pro V1x Left Dash. We saw overwhelming interest in the single-colored line on Pro V1 Performance Alignment, and this is another alternative for players who prefer a slightly different look.” – Jeremy Stone, Vice President, Titleist Golf Ball Marketing

In addition to Enhanced Alignment, Titleist offers more than 40 different alignment aid designs on Pro V1’s fourth pole – opposite the sidestamp – through custom order on Titleist.com.

Pro V1, Pro V1x and Pro V1x Left Dash Enhanced Alignment golf balls are available to order through titleist.com and at authorized Titleist retailers beginning on May 17 in the United States only. Enhanced Alignment is available globally on July 1. 

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Cobra launches 3D-printed LIMIT3D irons

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Cobra released its first commercially available 3D-printed steel putter in 2020. Now, the company is bringing its first 3D-printed irons to retail with new LIMIT3D irons, which Cobra’s vice president of product architecture, Jose Miraflor, calls “the most significant technological advancement to happen to the category in the past 20 years” and “a look into the future of golf club design and performance.”

Cobra leveraged the expertise of computational design software firm nTop to create an ambitious design: a compact players blade that offers similar forgiveness as a larger, game-improvement style club and forged iron feel.

Speaking on the partnership, Mike Yagley, Vice President of Innovation & AI, Cobra Golf said, “nTop’s computational design tools integrated with 3D printing, also known as additive manufacturing, allowed us to create an incredible new design that looks and feels like a forged blade but performs like a larger, game-improvement iron. No one has done this before, and we’re excited to introduce these unique irons to the world.”

As Cobra explains, more forgiving irons are traditionally larger and sacrifice feel. Due to the limitations of casting and forging, creating a more compact, better-feeling iron that still delivers forgiveness was only possible with 3D printing. The resulting profile of Cobra’s LIMIT3D irons is smaller than Cobra’s King Tour irons.

LIMIT3D irons are 3D printed for 316L stainless steel with an internal lattice structure, which allowed engineers to position 33 percent of the iron’s overall weight to the exterior for greater MOI. 100 grams of tungsten is positioned in the heel and toe of each clubhead for low CG for ease of launch and high MOI for greater forgiveness.

Additionally, using nTop’s design software and additive manufacturing allowed for a substantially faster prototyping process, which enabled engineers to test more designs and mass placements for a superior finished product.

Cobra LIMIT3D irons: Pricing, specs, availability

  • 350 individually numbered sets available in the U.S. and Canada (500 sets total worldwide)
  • Available for custom order June 7
  • Price: $3,000
  • Set: 4-PW, RH only
  • Full range of aftermarket shafts, grips

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Coolest thing for sale in the GolfWRX Classifieds (5/14/24): Mizuno Pro 241 Azalea Edition irons

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a set of Mizuno Pro 241 Azalea Edition irons.

From the seller: (@ayc25): “Brand new in box / plastic. 4-PW. Custom shaft bands, grips, ferrules. Dynamic Gold S200 Tour Issue. NO TRADES. Ships next day UPS Ground from Northern Virginia. $1695 shipped or best offer.”

To check out the full listing in our BST forum, head through the link: Mizuno Pro 241 Azalea Edition irons

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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