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Q&A: Aldila dominates with its Rogue shafts, the new Rogue I/O

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When it comes to Tour usage, few shafts can claim the popularity of Aldila’s Rogue, which became available to professional golfers just 18 months ago. In that short time, the shafts have been used to win a whopping 24 PGA Tour events, including two major championships and back-to-back FedEx Cups.

That’s impressive, but this stat is almost unheard of in today’s hyper-competitive golf shaft market. Aldila’s Rogue Silver 70 Tour X shaft was the most used model of driver shaft on the PGA Tour for 44 consecutive weeks.

Rogue_LE_70X_Silver

The Rogue Limited Edition 70 TX shaft has an extremely low torque, 2.5 degrees.

The success from the PGA Tour has carried down to regular golfers, whose demand for the shaft has resulted in it becoming a stock option for several major equipment manufactures, including Callaway, Exotics, TaylorMade and Titleist.

What makes the Rogue shaft a great fit for the best golfers in the world, as well as everyday golfers? What are the differences between the different Rogue shaft models? What do golfers need to know about Aldila’s new Rogue I/O shaft? We asked John Oldenburg, Vice President of Engineering for Aldila, those questions and more in the Q&A below.

WRX: Did it seem possible that Rogue shafts could become this popular 18 months ago? What made them so unbelievably successful?

JO: The success of the Rogue even took me by surprise. We knew we had a great product with exciting new technology, but the way it took off on Tour was unexpected. Because of the cost and availability of the unique Graphitic Carbon material used in the Rogue we initially planned a very, very limited run of the Rogue shafts even for Tour. But once the Tour demand and success skyrocketed, we made arrangements to increase our material supply. I can honestly say the Rogue shaft is our most successful Tour product ever in terms of wins in drivers. And it doesn’t seem to be letting up. Charl Schwartzl switched to the Rogue this fall and just won the Alfred Dunhill in South Africa. And where I had initially forecast that I would be able to sell 50 to 100 pieces of the $799 Rogue Limited Edition (Made in the USA) model, we actually passed 1,000 units sold over a month ago. 

Jordan Spieth uses an Aldila Rogue Limited Edition Black shaft (60X), which creates more spin than the Rogue Silver.

Jordan Spieth uses an Aldila Rogue Limited Edition Black shaft (60TX) in his Titleist 915D2 driver, which has a higher torque and creates more spin than the Rogue Limited Edition Silver.

I think the success of the Rogue can be pinned on three factors. First, the flex profile was based off of very successful profiles that were developed, tested, and played on Tour in the past going all way back to the NV. The second was the addition of the Graphitic Carbon, whose extreme stiffness allowed us to develop a product with a proven flex profile that was lighter and lower in torque than any of our previous products. And third is the fact that we counterbalanced the shaft. Modern driver heads with all their adjustable weighting and hosel features have been getting heavier and heavier. By counterbalancing the Rogue, Tour technicians could build a club with a heavier head and still get an acceptable swing weight for the player. Heavier heads allow greater inertial mass to be delivered to the ball, which is very good for performance. But, we didn’t simply counterbalance the Rogue and leave it at that. We adjusted the overall shaft frequency and tip stiffness to account for the increased inertial mass. More mass in the head makes a shaft play softer, so we stiffened the Rogue proportionally so that it would have the extraordinary performance characteristics of its predecessors when paired with today’s modern heavier driver heads. And, voila, it worked out awesome!

WRX: What’s the difference between the Rogue Limited Edition (Made in the USA) shafts and the other Rogue shaft models?

JO: The major difference between the Rogue Limited Edition and the Rogue Tour is where the shafts are made. The Rogue Limited Edition shafts are made in very small batches here in our R&D prototype facility in Poway, California. The Rogue Tour shafts are made in our manufacturing plant in Vietnam on our standard production lines. The Rogue Tour products also use a slightly different grade of Graphitic Carbon material then the Limited Edition models. This was done because we could not secure a large enough supply of the 125 MSI graphitic carbon for large scale production runs.

Aldila's Rogue Limited Edition shafts are made in the U.S., and use a 125 MSI "Graphitic Carbon" construction.

Aldila’s Rogue Limited Edition shafts are made in the U.S., and use a 125 MSI “Graphitic Carbon” construction.

The Rogue Silver Tour shafts use a graphitic carbon material with a modulus of 110 MSI, which is still nearly twice as stiff as any graphite material used in any of our other premium products or any products produced by our competitors. The Rogue Black Tour shafts use graphitic carbon with a stiffness of 95 MSI. This is done because the Rogue Black is a softer, slightly higher torque product designed for a slightly higher ball flight and more moderate spin than the Rogue Silver. Besides the point of manufacture and the change in the graphitic carbon, the rest of the design and materials are identical between the Rogue Limited Edition shafts and the Rogue Tour shafts. They are built on exactly the same tooling and all the Rogues — Limited Edition and Tour — incorporate Aldila’s NexGen Micro Laminate materials along with the Graphitic Carbon. The Rogue Tour products are in no way downgrades from the Rogue Limited Edition. They are simply adjusted to account for material availability and production capacity.

WRX: Due to the increased stiffness of the Rogue shafts, are you seeing players using softer flexes than they have in the past? Are Tour players tipping the shafts as much as they have previous products?

JO: We don’t really see any pros using softer flexes or really tipping the shafts much less.  Again, we adjusted the shaft stiffness to account for the increased inertial mass created by the heavier heads. So, although the Rogues may frequency stiffer on a frequency machine than most of our previous tour product, from a playing standpoint, the dynamic stiffness when accounting for the increased loading due to the increase in head weight, is very, very similar to previous Tour products. We made the adjustments necessary to offset the effects of the heavier heads so the pros and the folks in the Tour trailers wouldn’t need to do anything different.

WRX: How does the new Rogue I/O compare to the original Rogue shafts?

JO: The new Rogue I/O is a merger of the Rogue product with R.I.P. Technology. R.I.P., which stands for Reverse Interlaminar Placement, moves the torque core (bias plies) from the interior to the exterior of the shaft laminate stack in the tip section. Hence the name I/O, for Inside-Out. Moving the bias plies, which control shaft torque and aid in cross sectional stability, to the outside of the shaft makes more efficient use of the these fibers to lower the torque of the tip section (the highest torque part of a shaft) without adding weight by moving the material further from the shafts neutral axis — an engineering term, trust me it works. 

Rogue_IO_tip

Related: Enter to win an Aldila Rogue I/O shaft

R.I.P. technology also helps to stabilize the bending of the tip section of the shaft by providing additional cross-sectional stiffness to reduce lateral deformation. The Rogue I/O utilizes the same “Graphitic Carbon” technology, counterbalancing and inertial flex adjustment as the original Rogue products, combined with torque lowering and tip stabilizing R.I.P. technology. In Tour testing, the Rogue I/O Silver has a slightly lower launch and spin rate than the original Rogue Silver.

The Rogue I/O is already in play on the PGA Tour in the drivers of players in the top 50 of the World Golf Rankings and was used by one player for a top-5 finish in the Hero World Challenge.

WRX: Anything else, John?

JO: Keep your eyes open for some exciting new Rogue designs on Tour this coming year.

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19 Comments

19 Comments

  1. jaymehuron

    Dec 30, 2015 at 11:45 am

    Switched from the Rouge Silver 110 mis 70x to the Fujikura Fuel 70x Tour Spec. I did not dislike the Rouge, but the Fujikura just had a much tighter shot dispersion and better spin and lunch numbers for me. The Rouge was the stock offering in my 915 D2 and the first Aldila shaft I bought in a long time. I think their shafts are getting much better but still not to the level of the Fujikura’s in my option

  2. Bob

    Dec 22, 2015 at 5:40 am

    “The Rogue Tour products are in no way downgrades from the Rogue Limited Edition. They are simply adjusted to account for material availability and production capacity.”

    I don’t believe you.

  3. Droopy

    Dec 22, 2015 at 3:41 am

    Shaft tip droop. The heads are too heavy for us to hold it firm enough. We all need the blue pill for it. Or Cialis.

  4. Lowell

    Dec 21, 2015 at 8:32 pm

    I lover my Rogue Black. Have them in my driver and 3 wood.

  5. ph00ny

    Dec 21, 2015 at 1:58 pm

    Lower launch and spin than current Rogue Silver. Sounds like a music to my ears

    • ph00ny

      Dec 21, 2015 at 1:58 pm

      This is coming from someone who’s currently using Rogue Silver 70x in both E8 Beta 3 wood and M1 Driver

    • Jay

      Dec 22, 2015 at 3:27 pm

      Strange, because I personally found the I/O to feel a touch smoother than the standard Rogue Silver, and launch and spin just a smidgen higher. But there ya go, that’s what you get from a guy who stands on the other side of the ball!

      • ph00ny

        Dec 24, 2015 at 11:06 am

        Regular Rogue Silver 110MSI 70x is really smooth for me. I was just showing joy for the statement made by the gentleman from Aldila who said the I/O will spin and launch touch lower than Rogue Silver in tour testing

        So i/o spin and launch slightly higher than Rogue Silver? damn

      • ph00ny

        Dec 24, 2015 at 11:08 am

        Other shaft that i really want is the 125MSI.

        I was launching the M1 with 110MSI 70x at 16*+ even at 6.5* loft setting

  6. William

    Dec 21, 2015 at 11:56 am

    So are all 125msi Silvers made in USA, or are some made in Vietnam as well?

  7. Tom

    Dec 21, 2015 at 11:34 am

    I have been a fan of Aldila products for nearly a decade. They continue to amaze me with innovative and quality shafts. Thank you for the informative Q&A.

  8. Curt

    Dec 21, 2015 at 11:23 am

    I have the limited 125MSI in my D4 and my 915F. Spectacular, explains it all!!

    • JustTrying2BAwesome

      Dec 21, 2015 at 1:55 pm

      Rogue 125 & 915 D4. Heck of a combo right there. How do you like it? How long will it be in the bag?

      • Curt

        Dec 23, 2015 at 4:42 pm

        Its great, but like any good Wrx’r only until the next combo unseats it!

    • Droopy

      Dec 22, 2015 at 3:42 am

      I’ll bomb past you with my M1

      • Curt

        Dec 22, 2015 at 2:35 pm

        That keyboard gives you a lot of confidence. If you happen to be near me, let’s put it to the test!?!? BTW, can’t stand the look of the M1, just looks cheap like a toy.

      • Adam

        Dec 23, 2015 at 3:55 pm

        And next week it will be your M2 than M3……

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Whats in the Bag

Kris Kim WITB 2024 (May)

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Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX

Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125

Putter: TaylorMade Spider Tour

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

 

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Welcome to the family: TaylorMade launches PUDI and PDHY utility irons

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TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.

TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.

TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.

Can you see where this is going?

Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”

 

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TaylorMade PUDI

TaylorMade PUDI technology cutaway (via TaylorMade)

Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.

In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.

TaylorMade PDHY

TaylorMade PDHY tech cutaway (via TaylorMade).

Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.

Club Junkie’s take

Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.

For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.

PUDI, PDHY, or Rescue?

TaylorMade offers the following notes to assist golfers in filling out their bags:

  • PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
  • PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
  • Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
  • PUDI is more forgiving than P790.
  • PDHY is the most forgiving iron in the entire TaylorMade iron family

Pricing, specs, and availability

Price: $249.99

At retail: Now

Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)

Stock grip: Golf Pride’s ZGrip (black/grey)

PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed

PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (5/3/24): Scotty Cameron Champions Choice 2.5+ putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Champions Choice 2.5+ putter

From the seller: (@wwcl): “Has been gamed as pics show. 33.5 includes original h/c and grip. $575 includes shipping and PP fees.”

To check out the full listing in our BST forum, head through the link: Scotty Cameron Champions Choice 2.5+ putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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