Equipment
Golf Digest: Callaway CEO Brewer explains cuts
EXCLUSIVE: Post cuts, Brewer sees a “more aggressive, authentic and relevant” Callaway
One of the game’s equipment giants shed itself of some size as Callaway Golf announced layoffs impacting some 250 employees worldwide (out of a total of 2,100 employees for an approximately 12-percent drop) across a wide swath of divisions. The workforce reduction was accompanied by an announcement of $52 million in cost-reduction initiatives.
In an exclusive interview with GolfDigest.com, Callaway CEO Chip Brewer said the changes were personally trying but necessary.
“If this surprised anybody, they weren’t paying attention,” Brewer said. “Before I came to Callaway, I knew, and everyone in the industry knew, that there was some level of cost-cutting to be done. It’s very unpleasant but necessary. It keeps you up at night, but you have to do it.
“I didn’t think it was going to be this extensive, to be candid. You have to assess the situation, and as you get further into it, you learn more. If you come in with those ideas predetermined, you’re doing a disservice to the organization. But I wouldn’t say we’re excessively skinny. There’s not a lack of resources here by any means.”
Brewer said the layoffs affect workers across all levels of the organization, but with greater cuts coming domestically than internationally. While corporate support positions were among the most affected areas, research and development was among the least affected.
Read the full article on GolfDigest.com – Click here
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Whats in the Bag
Taylor Pendrith’s winning WITB: 2024 CJ Cup Byron Nelson
Driver: Ping G430 LST (9 degrees) Buy here.
Shaft: Accra TZ Six ST
3-wood: Ping G430 Max (15 degrees) Buy here.
Shaft: Project X HZRDUS Smoke Green 80 6.5 TX
7-wood: Ping G425 Max (20.5 degrees) Buy here.
Shaft: Project X HZRDUS Smoke Green 90 6.5 TX
Irons: Srixon ZX (2, 3) Buy here, Srixon ZX7 Mk II (4-9) Buy here.
Shafts: Project X HZRDUS Smoke Black 6.5 90, 6.5 100 (2-3), True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX 6 Tour Rack (46-10 Mid, 52-10 Mid, 56-10 Mid, 60-9 Full) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Jailbird Versa Buy here.
Grip: SuperStroke Zenergy Flatso 1.0
Grips: Golf Pride MCC
The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
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Whats in the Bag
Ben Kohles WITB 2024 (May)
Driver: Titleist TSR3 (9 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue 6 X
3-wood: TaylorMade Stealth Plus (15 degrees)
Shaft: Fujikura Ventus Blue 8 X
Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue HB 9 X
Irons: Titleist T200 (4, 5), Titleist 620 CB (6-9)
Shafts: Project X 6.0
Wedges: Titleist Vokey Design SM10 (46-10F, 50-12F, 54-12D, 60)
Shafts: Project X 6.0
Putter: Scotty Cameron P5 prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1
Check out more in-hand photos of Ben Kohles’ clubs in the forums.
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Whats in the Bag
Kris Kim WITB 2024 (May)
- Kris Kim what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here.
Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX
3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX
Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X
Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125
Putter: TaylorMade Spider Tour
Grips: Golf Pride Tour Velvet Cord
Check out more in-hand photos of Kris Kim’s equipment here.
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golf jobs
Jan 31, 2014 at 6:13 pm
As such, many golfers suffered from fatigue and diminished concentration
long before they reached the 18th hole. The calculations of handicaps are resolute by golf clubs or golfers society.
This is because the head helps maintain the tension of the swing,
and moving it forward along with the hips causes some of the tension, that was built up during the backswing, to be lost.
lloyd
Jan 21, 2013 at 7:19 am
callaway has been losing money for the last couple of years its a shame really as there a good company. the problem is other golf companies have big name sports brand backing the company up like cobra has puma taylormade has adidas and titleist has fila even tho titleist dont seem to have the money to keep there stars and then you have nike who will never run out of cash. the job cuts are bad news but its happening all over the world but if that wot it takes to stay in the business then fine.
Walden
Jul 14, 2012 at 8:14 pm
Too bad, but it’s what is necessary to make the company healthy again. Seems like Tony did a great job in the search and interim position, and I suspect that getting lean (stop losing so much money) and better product will be the key.
Unfortunately, golf is simply a very tough industry right now. Good luck to you and the team.