Opinion & Analysis
PGA Tour Rookies 2015: Who can make the biggest splash?
The 2014 class of PGA Tour rookies were underwhelming to say the least. Chesson Hadley captured Rookie of the Year honors on the circuit, a distinction he achieved via a victory and four total top-10s.
Among the winners of the award since 2010, this campaign is easily the worst of the bunch. Jordan Spieth’s 2013 and Keegan Bradley’s 2011 speak for themselves. But despite zero wins in 2010, Rickie Fowler’s season was demonstrably better than Hadley’s 2014—courtesy of three top-threes and seven top-10s. John Huh’s 2012 mirrored the one-win, four top-10 showing of last year’s winner, but his 22-of-28 in made cuts far outpaces Hadley’s 13-of-29.
The rest of the rookie bunch in 2014 proved so thoroughly mediocre that the other two finalists (Brooks Koepka and Victor Dubuisson) were part-time PGA Tour players.
The 2014-2015 PGA Tour rookie class has the chance to cleanse the sins of its predecessor though. This group of maiden voyagers contains a boatload of high-potential performers in their initial Tour season.
Among the freshman pack, seven names in particular stick out. And we have predictions for all of them in 2015.
Yes, rookie seasons are technically underway, but the sample size is still quite small.
Much remains to be seen and here are our best guesses as to the progress of this most-talented set in the upcoming year.
Nick Taylor
Let’s start off with the only Tour rookie with a win in the wraparound portion of the 2014-2015 schedule.
Yes, Taylor secured a two-shot victory at the Sanderson Farms Championship in early November—a milestone win in a young career.
The 26-year-old’s name may be unfamiliar to most golf fans, but Taylor was once the World’s No. 1-ranked amateur. That was in 2009, only five years ago.
In the coming years, Taylor would try his hand on mini tours and the PGA Tour Canada circuit. In Canada he was fine, finishing in the top 30 on the money list each year from 2011-2013. Taylor was exempt on the Web.com Tour in 2014, and placed 69th on its money list. A trip to the Web.com Tour Finals got him his PGA Tour card.
A victory and former top-dog status seem to imply a prosperous beginning in the big leagues, especially with his high status on the PGA Tour tournament priority list (which means easy access to most events) via his spot in the winners’ category… except I’m more comfortable cooling off on the Taylor hype.
Even in his early seasons on far lesser circuits than the PGA Tour, his results weren’t overwhelming, and he didn’t tear it up on the Web.com Tour last season. The win this fall was nice and a legitimate great week of golf, but probably an outlier at this point. In four other PGA Tour events during the wraparound, Taylor made three cuts but never placed in the top 50.
With all of this, I feel Taylor will just fall into his fair share of valleys in the new calendar year. Taylor may be on his way to a lot of low finishes and missed cuts, but has the silver lining of one week of fantastic golf that sets his top-10 number at two. If it wasn’t for the victory, I would expect Taylor to struggle to keep his card.
Adam Hadwin
Another Canadian here, Hadwin’s name surfaced with an eye-opening T4 at the RBC Canadian Open in 2011, submerged with decent but non-promotion worthy play on the Web.com Tour and rocketed back up with a 2014 that placed him on top of the minor league circuit.
The 27-year-old won twice and top-tenned nine times on the Tour last year, a performance set that garnered him the top spot on the Web.com Tour’s final money list (regular season plus Finals events money). He’s claimed that maturity played a large role in his renaissance season, but such an intangible is notoriously difficult to evaluate.
Hadwin’s name fits in the neutral category—where the rookie season is neither an outright dud nor a star effort. His wraparound results resemble those of Taylor (minus the victory), which isn’t promising. But he was an excellent player on the Web.com Tour last year, something that Taylor can’t claim.
Hadwin is fully exempt, and I expect him to make more cuts than missed and dabble in top-10s and top-25s. Of this group, he may be the most innocuous in 2015.
Tony Finau
Despite Taylor’s victory, Finau was the PGA Tour’s rookie story of the fall.
I mean, it’s tough to match a former 17-year-old professional whose career went south before finally finding his groove with a terrific season seven years later. And the folklore of his prodigious length off the tee is acquiring a sizable audience of its own.
Finau’s hype has been warranted in a way with his fall start in the wraparound, a five-event opening that produced two top-10s and four top-25s. Of course the praise has also been overdone to a degree—these results are a nice small sample, but they don’t tell a long-term story yet (especially when you peer into the quality of the fields).
The results are unlikely to match the story then in 2015. Finau is first on the reshuffle (a ranking list of the Web.com Tour Finals graduates that determines the order the players are selected into fields), which bodes very well for his schedule. He also possesses a lot of power, game and confidence heading into the new year, and while those all should aid his progress in 2015, his golf is still somewhat raw and he’s still quite new to fighting high-level competition (last season was his maiden one on the Web.com Tour).
Finau’s off to an excellent start and his game shouldn’t drop too much, but I don’t expect him to approach the pace he set in the fall. His game won’t generally be this sharp, and the stiffer competition will further skew the results downward. There will be some good showings though, I believe at least one top-three, and combined with his results from the fall, it should make him a nominee for Rookie of the Year. Check out Brendan Steele’s and Chris Kirk’s numbers from their rookie 2011’s and that’s where I see Finau ending up (minus any wins).
The 25-year-old success story should be just fine in 2015, but it’ll be difficult to prolong the torrid stretch he produced in the fall.
Patrick Cantlay
This is stretching the definition of rookie in a conventional sense, but the PGA Tour still recognizes Cantlay as a newborn pup.
The UCLA man is indeed in his first season by Tour standards, but is by far the trickiest to project on this occasion.
For recollection, the former World No. 1 amateur came into professional life with plenty of hype in 2012, and played pretty well in making six cuts in seven PGA Tour events on sponsors exemptions.
But the following year on the Web.com Tour, Cantlay started struggling with a hairline fracture in his vertebrae in the summer and shut down his play completely in September in order to let the injury heal (it didn’t require surgery). And more or less, he has played very little since in battling this and a potentially separate back injury.
If completely healthy and in good standing to obtain a full-time slate of PGA Tour events, Cantlay would rocket near the top of the list here. His talent is that vast.
The 22-year-old played the final wraparound event of the fall, but we don’t know for sure that his injuries have disappeared or that they won’t recur again—let alone the rust factor. He’s also a lowly 45th on the reshuffle, making playing opportunities scarcer and subsequently more pressure packed.
He’ll likely play more than in the past two years (12.5 events per annum combined on the PGA and Web.com Tours), but all of the aforementioned issues prevent me from seeing much success for him as a rookie. I see another limited schedule where he can make cuts without too much issue, but top finishes will be be rare.
Unfortunately this will probably lead to Cantlay going to the Web.com Tour Finals to regain his PGA Tour card. The future beyond 2015 is still bright though.
Carlos Ortiz
He’s a hot name whose relationship with Lorena Ochoa seems to come up in every story—no matter how much he previously expounded upon it.
Save this minor inconvenience of the media glare, the last 12 months have been a stunning bunch from the Mexican-born Ortiz. In that span, he rocketed from a no-name to a Web.com Tour blitzer, capturing three victories and earning a battlefield promotion to the PGA Tour. The spotlight has been on him since.
Ortiz also nailed together a solid few results in his first events as a PGA Tour rookie: Four starts, four made cuts, two top-25s, one top-10.
But whatever his long-term future, I’m not too sanguine about his 2015.
If that sounds crazy, hear me out. Ortiz’ 2014 season, while highly impressive, is an anomaly in his so far young career. The young Mexican’s talent is no joke, but he hasn’t really had a way of putting it together in some time. His sophomore year at North Texas was a special season with three wins, a campaign he followed up with a less stellar junior year and an even drearier senior year where he wasn’t even the team’s best player!
Maybe he finally figured out how to administer his talent in 2014, you say? If so, it was sporadic. The PGA Tour fall seemed fine, and the February-May stretch with two wins and five top-10s on the Web.com Tour proved excellent. But then there was the June-September Web.com drought, where Ortiz sandwiched a win between seven missed cuts and two other non-top 25 showings.
Sporadic doesn’t work as well on the PGA Tour, especially if the moments of struggle occur early and often, which I believe they will for Ortiz in 2015. A series of harrowing results in those crucial first months of good PGA Tour fields can quickly destroy confidence. And at that point the damage to the mental game can be too strong for the talent to make much of a difference in the short term.
This I believe to be the difficult short term path for Ortiz. His schedule is set due to his fully exempt status, but his lack of consistency in using his talent will likely mean a lot more missed cuts and marginal performances than he wants. He’ll be back at Web.com Tour Finals next year, this time fighting to retain his card.
Blayne Barber
Barber has been no stranger to disqualification, but 2014 was (mostly) about his stellar golf game that netted him two victories and a top-10 showing on the Web.com Tour money list.
The Auburn grad proved his college All-American credentials with his master class in the minor leagues, and he’s started out his rookie year on the big Tour forcefully, with top-10s in his final two events of the fall.
Barber heads into 2015 eighth on the reshuffle list—not exactly Finau territory but in fine position to set up a healthy, full schedule if his results don’t tank in the opening months of the new year.
As for his taking advantage of this potentially packed slate, I’m pretty optimistic. He’s not a prodigal talent, but he’s also assimilated rapidly in Year One on the NGA and Web.com Tours. The hallmark of his game is his tee-to-green accuracy, a tribute that stands to prohibit the major valleys in play that a less refined rookie might find. And he’s accountable and mature, if that counts for anything.
He should make a substantial amount of his cuts and add a few more top-10s and a half-dozen or so top-25s before the year is out. I expect him to be a Rookie of the Year candidate, with his odds of actually winning not that high.
Justin Thomas
And finally, we have my pick for PGA Tour Rookie of the Year.
Surprising if you look at his physical characteristics: a non-descript PGA Tour profile photo and an average 5-foot, 10-inch 145-pound frame. Not surprising if you’ve actually followed his career.
The 21-year-old was one of the top amateurs in the country before college, and exceeded expectations at the University of Alabama. Thomas dominated his freshman season, winning four times and capturing honors as National Player of the Year (Nicklaus award). His sophomore campaign was a regression, but still sensational. And his year on the Web.com Tour was predictably brilliant, with a win, seven top-10s and a fifth-place finish on the regular season money list.
He’s the most talented American prospect since Jordan Spieth, and if Thomas were to look to Spieth’s rookie campaign (one-win, nine top-10s and 13 top-25s) as a template for his own maiden PGA Tour season, it wouldn’t be too aspirational.
Thomas’ game isn’t without its flaws—while he hits it long despite his physical build, he is quite inaccurate off the tee—but it is quite polished through years of competing and thriving against top competition.
And saying athletes are hard working at their sporting craft is clichéd, but the anecdote at the end here is ridiculous.
There’s the talent, the work ethic, the previous stellar results on all levels, I just don’t see a way that Thomas doesn’t come out firing as a rookie. I don’t anticipate his maiden season being as good as Spieth’s—maybe something a notch less—but it wouldn’t be shocking if he matched the Texan. And Thomas could easily win his first PGA Tour tournament.
At the very least, he will be the victor in the Rookie of the Year race.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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Golfraven
Jan 15, 2015 at 7:18 am
actually there is a video on pgatour.com covering all those rookies
Golfraven
Jan 13, 2015 at 2:45 pm
By just looking through the pictures I would choose Justin Thomas, he got that look of a winner – similar to Jordan Spieth. Will watch out for this guy that season
RAT
Jan 13, 2015 at 11:29 am
I really like the new front page set up!!