Equipment
Cleveland Golf Sold to SRI Sports
Quicksilver Inc. announced the sale of Cleveland Golf today to SRI Sports Limited.
Quicksilver acquired Cleveland 2005 after purchasing the Rossignol Group. Bit by bit, Quicksliver began minimizing Cleveland’s costs and expenditures. In the past year, their stable of high dollar Tour Pros For has been slowly whittled down with only Vijay Singh remaining from their marquee staff. It became clear that Quicksilver was interested in selling Cleveland. Since June of 2007, rumors have been constantly surfacing as to who Cleveland would be sold to. However, today’s announcement that SRI Sports Limited, a Japanese company and parent of the Srixon golf brand came as a surprise to many. The remaining shares of Cleveland golf were purchased by Quicksliver this September and the final total of the sale is estimated to be $132.5 million.
Quicksilver’s decision to sell Cleveland is part of a company wide move to reduce their presence in the hardgoods business. Bernard Mariette, President of Quiksilver said, "We believe this transaction is a key strategic action for our company that will drive immediate value and enable us to reduce both our exposure to the hardgoods space and our degree of leverage." The move appears to be welcome by Cleveland officials as well. Greg Hopkins, President of Cleveland Golf said, "We are excited by the many positive aspects of this deal, including the combination of a great brand in golf with a new organization that is completely and solely devoted to the sport. Significantly, their operating model is set up to anticipate and respond to the seasonality and other specific requirements of the golf market. We believe that this singular focus will benefit the entire Cleveland organization in a number of ways."
Although a bit of a dark horse candidate, it appears that SRI Sports Limited will be a welcome home for the Cleveland brand. "Cleveland has a clear position of dominance in the important wedge market and a fast-growing presence in drivers and irons. We believe that this business will prove highly complementary to our own. We are looking forward to demonstrating Cleveland’s full potential to the market and believe that the business can benefit greatly from our stewardship," said Ryochi Sawada, Chairman of the Board of SRI Sports Limited.
Yet this acquisition has set up an interesting dichotomy within the SRI Sports brand. Srixon USA, also owned by SRI, has recently begun making major headway in the U.S. market, especially in the area of golf balls, where their ZUR line has gained rapid acceptance among Tour players and amateurs alike. Srixon’s club sales have been used as support with golf balls being the main focus of the brand. With Cleveland’s acquisition and their strong line of patents and products like the popular HiBore and CG irons and wedges. The end game for SRI and how Cleveland will fit into their global strategy will be very interesting to watch.
What do you think this sale will have on Cleveland Golf and SRI’s future? Discuss it in our fourms!
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- Emiliano Grillo what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here.
Driver: Callaway Paradym Ai Smoke Triple Diamond (9 degrees @10)
Shaft: Project X Denali Blue 60 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX
5-wood: Cobra LTDx Prototype (18.5 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX
Irons: Callaway Apex TCB (4-9)
Shafts: Project X 6.5
Wedges: Callaway MD3 Milled (46-08S), Callaway Jaws Raw (50-10S, 54-10S, 60-08T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot OG #5
Grip: SuperStroke Zenergy Flatso 1.0
Grips: Golf Pride MCC
Check out more in-hand photos of Emiliano Grillo’s clubs here.
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Recently, graphite iron shafts have grown in popularity as technology has taken giant leaps forward. The old thoughts of graphite being too soft, too high launching, or too inconsistent have gone by the wayside. This new batch of graphite iron shafts has been played by all levels of golfers, from players who do need help with launch and spin to professionals who are looking for added control.
Today, we’re taking a look at one of these “new graphite iron shafts.” UST Mamiya Dart V irons shafts come out of the company’s TSPX Lab that creates the most cutting-edge designs and uses the latest materials.
Check out the full review on YouTube below or on any podcast platform.
UST Mamiya’s Dart V shafts are designed around Dual Action Recoil Technology that makes sure the entire shaft flexes consistently for much tighter shot dispersion. The Dart V shafts are offered in 90, 105, and 120-gram weight options to fit a wide range of golfers. UST Mamiya also has very tight tolerances and quality control to ensure that every shaft is the same in the set. Utilizing Torray M40X carbon fiber gives the engineers a material that is 30% better tensile strength and gives the shafts better feel with less harsh vibration.
I went with the Dart V 105 F4 (stiff) shafts as I have found more success with lighter shafts as I have gotten older. Building these shafts up with a set of Vega Mizar Tour heads was very easy and didn’t take a lot of tip weights. I think the 7-iron needed a small 2g tip weight and the rest were installed without any weight at my desired D1 swing weight at standard length with standard size grips.
Out on the course, the first thing I noticed was how tight the Dart V 105 feels. Every swing feels like the shaft is under complete control, no matter if you take a partial or went after it. Stout is a great term for the shafts as they definitely play true to flex, but they aren’t harsh feeling. While the Dart V plays stiff, it still does a good job of reducing vibration and keeping joints or injured body parts free from additional shock.
You can feel the shaft load during the transition to the downswing, but it has a stiffer feel of less flex than some other graphite shafts. Some players like this boardier feel and will get it with the Dart V. Feel at impact is similar to the loading where you are going to feel some kick at the bottom of the swing, but it won’t be as aggressive as other shafts. On center strikes the Dart V offers a very solid feel with great, soft feedback. When you mishit shots with these shafts you get immediate feedback with some additional vibration that feel players will really like. The mishits aren’t too harsh on the hands but still let the head give you the louder click that your ears will want.
Ball flight for me was lower than I expected with UST Mamiya listing the shaft as more mid-launch. I would consider my launch with the Dart V mid-low launch with a more penetrating flight. Better players will like the ability to flight shots, with any club, higher or lower in order to get the ball close to the hole. The penetrating flight helps in windy conditions as it offers a stable trajectory that doesn’t waver from your aiming point.
Shots that you mishit off the toe or heel go pretty straight and you don’t see big curvature that causes you to really miss the green. Most of those misses come off the face fairly straight and leave you with a fairly easy chip or pitch shot to the green. Distance control is consistent and repeatable as I found on the range that well-struck shots have a very tight carry distance window and I have yet to see some wildly long or short shots show up.
Overall, the UST Mamiya Dart V iron shafts are solid options for players who are very particular about performance. Like other shafts among the new breed of graphite iron shafts, the Dart V delivers the type of shots you need when you need them.
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Equipment
Coolest thing for sale in the GolfWRX Classifieds (5/8/24): Scotty Cameron Art of Putting Laguna putter
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Art of Putting Laguna putter.
From the seller: (@kcsf): “Scotty Cameron Art of Putting Laguna. -I will regret this one selling for sure. It does have one small nick on the face near the toe as shown, otherwise in amazing new condition. -BOS reconditioned and received last month. Oil can finish as done new by BOS when this putter was released many moons ago. -Head cover is authentic SC and shows age. Velcro is worthless of course, but does stay closed. -Length is 34.25 inches, original shaft. -Grip is old and needs replacing. I can have my pro do it prior to shipping at an additional cost of the grip only. -$475.”
To check out the full listing in our BST forum, head through the link: Scotty Cameron Art of Putting Laguna putter
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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Elico
May 3, 2008 at 5:09 am
I am a 48 year old golf beginner (I used to play tennis), and after having tried “normal” irons, I tried Hibore, and now I can play golf!
So thank you Cleveland Hibore, I do not care about their shape and noise…
Have you tried an oversized tennis racket? It is the same thing: it helps!
robby
Apr 9, 2008 at 3:12 pm
I hope SRI keeps the current sales teams for both Srixon (balls) and Cleveland in place and does not try and combine the sales forces at this time to save a few dollars.One of the brands will suffer.SRI should continue to have two distinct sales forces calling on off course and on course businesses until such time the brands are strong enough to stand on their own..ie Titlist and Cobra.Neither brand currently has enough clout or leverage to make a business buy more Srixion balls or more Cleveland clubs just because you have one rep for both products?
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Quint
Nov 9, 2007 at 9:40 pm
I hope someone from SRI reads this and lets the Cleveland name alone. I have been a Cleveland player for years. I have owned TA5s, TA2s, CG4s, and all the woods. It would be a shame for clubs so easy to hit and marketed with PGA tour players to go away. I am glad that SRI has the chance to expand the great name of Cleveland Golf. The Hi-bore driver was a hit and I still use it to this day. Remember SRI, we want to hit the clubs, and wear the hats the guys on tour use. Keep the Cleveland line going! Thanks.
Andy
Nov 1, 2007 at 4:09 pm
Srixon did not buy Cleveland Golf. SRI sports bought Cleveland Golf. Huge Difference. SRI and Cleveland are BOTH owned by SRI sports. Srixon therefore DOES NOT own Cleveland. They are subsidiaries of SRI.
Nutzfourgolf
Nov 1, 2007 at 11:23 am
How about those people who don’t think Srixon makes great irons??? I play the Srixon irons and left Mizuno to do so…. I also play the new WG-706 wedges – left Cleveland wedges to do so. My Driver is a TM Super Quad and 3 Wood is Titleist – I play what I belive in and what works for me. Srixon is a great brand and make kick ass hard goods not just great balls. My adage is try before you buy…. And don’t knock it before you try it – or if you’ve never hit it! I think the acquisition is beneficial for both companies. I’m sure that alot of folks were surprised that Srixon had the juice to buy another premier brand. Most surprising to me was the fact that Srixon seems to target the niche market and Cleveland targets the mass market. Will be interesting to see how the brand differentiation shakes out… Just my opinion! Keep it in the short stuff!
Anonymous
Nov 1, 2007 at 12:25 am
Hibore XL was one of the best selling drivers this year. At times, it is the best selling driver. for those who said that it’s a flop, please do some research before you make such a false statement.
it’s great that some people like classic shaped drivers, but why aren’t the major brands making them anymore? because classic shape is old technology. It’s simply doesn’t even come close to some of the “modern drivers” from a performance standpoint. If you rather choose a classic driver simply because you’re more used to it, you’re just fooling yourselves!
a lot of people criticized metal woods(same way that people are criticizing geometry driven drivers) when they first came out, who’s actually using them now? For those who complain about oddly shaped drivers, maybe you should go back to persimmon woods to be truly classic, otherwise, aren’t you just a hypocrite?
Back to the topic, I can only see good things come out of the merger. I look forward to seeing what both companies will be making in the near future.
uncleboo6
Oct 31, 2007 at 10:03 pm
Good move!!! hopefully will help to return to the Cleveland of old!! great wedges solid irons and growing the driver market.It makes sense to marry the two brands (Srixon and Cleveland) to create a stronger market presence to chalenge the big guys!
Juansky
Oct 31, 2007 at 7:22 pm
Time to get rid of my Hibore before prices take a dump! Titleist here I come!
Anonymous
Oct 31, 2007 at 5:57 pm
Sumitomo Rubber Industries and their division of SRI sports are best known as the premiere market leader, #1 in Japan under the Dunlop/XXio brand. People who believe Cleveland and Srixon will be heavily involved with one another are absolutely mistaken. Although Srixon balls are doing well and gaining momentum, Srixon equipment does not hold a candle to the number of units that Cleveland sells annualy. Cleveland will remain untouched for the forseeable future, and operate as a complimentary brand within the SRI umbrella. They are DOMINATING in wedge share following the release of Zip Groove Products… and for a while this season the Hibore XL was the best selling 2007 driver. It is unfortunate that the sale rumors have created such an opportunity for people to bash the company… because market share wise they are doing quite well. It will be interesting to see what Cleveland can accomplish with a company who understands the seasonal nature of the golf business and hardgoods, especially with some financial backing to expand. Those are three key elements the company lacked under quiksilver…. and thus why a change was needed. I look forward to good things from Cleveland Golf now that they have support from such a huge, golf minded, successful company. Stay tuned… and don’t bash for no apparent reason.
George
Oct 31, 2007 at 12:25 pm
Good news for Cleveland, they are in dire need to get a true technology in their equipment. The HiBore was a disaster and
really thumbed the nose of golfers who love more traditional shapes, plus that sound was unbearable! Perhaps with the technical
resources of SRI they can leverage more technology and performance from the brand.
Jerry
Oct 31, 2007 at 10:17 am
Some of Cleveland golfs older drivers were classics and still played by many, like the 460 comp. If you look at Adams and the new driver 4350 tour, maybe they will go back to that classic shaped head with some major updating and a deep face and upgraded shaft options as many of us still like the classic shapes. I think they can improve sales to the demanding golfer if they continue in that direction
Josh
Oct 31, 2007 at 10:05 am
I think it will be great for both Srixon and Cleveland as brands. Srixon golf balls are getting more and more recognition. Plus the new forged irons are beautiful. Perhaps they can focus Srixon directly to golf balls, and start releasing some nice FORGED cleveland irons and such. Something like some gunmetal 701 tours with the CG symbol on the back perhaps???
Derick
Oct 31, 2007 at 8:41 am
I wonder if SRI will use cleveland as there club brand and Srixon as there ball brand. Cleveland was really making strides in the right direction as far as club design, were Srixon needs a little help. All and all I think it was a good purchase for SRI and hopefully the customers will see great equipment in the future from Cleveland.
James
Oct 31, 2007 at 6:38 am
Does this mean they will start making any decent equipment???