Equipment
Cleveland Golf Sold to SRI Sports
Quicksilver Inc. announced the sale of Cleveland Golf today to SRI Sports Limited.
Quicksilver acquired Cleveland 2005 after purchasing the Rossignol Group. Bit by bit, Quicksliver began minimizing Cleveland’s costs and expenditures. In the past year, their stable of high dollar Tour Pros For has been slowly whittled down with only Vijay Singh remaining from their marquee staff. It became clear that Quicksilver was interested in selling Cleveland. Since June of 2007, rumors have been constantly surfacing as to who Cleveland would be sold to. However, today’s announcement that SRI Sports Limited, a Japanese company and parent of the Srixon golf brand came as a surprise to many. The remaining shares of Cleveland golf were purchased by Quicksliver this September and the final total of the sale is estimated to be $132.5 million.
Quicksilver’s decision to sell Cleveland is part of a company wide move to reduce their presence in the hardgoods business. Bernard Mariette, President of Quiksilver said, "We believe this transaction is a key strategic action for our company that will drive immediate value and enable us to reduce both our exposure to the hardgoods space and our degree of leverage." The move appears to be welcome by Cleveland officials as well. Greg Hopkins, President of Cleveland Golf said, "We are excited by the many positive aspects of this deal, including the combination of a great brand in golf with a new organization that is completely and solely devoted to the sport. Significantly, their operating model is set up to anticipate and respond to the seasonality and other specific requirements of the golf market. We believe that this singular focus will benefit the entire Cleveland organization in a number of ways."
Although a bit of a dark horse candidate, it appears that SRI Sports Limited will be a welcome home for the Cleveland brand. "Cleveland has a clear position of dominance in the important wedge market and a fast-growing presence in drivers and irons. We believe that this business will prove highly complementary to our own. We are looking forward to demonstrating Cleveland’s full potential to the market and believe that the business can benefit greatly from our stewardship," said Ryochi Sawada, Chairman of the Board of SRI Sports Limited.
Yet this acquisition has set up an interesting dichotomy within the SRI Sports brand. Srixon USA, also owned by SRI, has recently begun making major headway in the U.S. market, especially in the area of golf balls, where their ZUR line has gained rapid acceptance among Tour players and amateurs alike. Srixon’s club sales have been used as support with golf balls being the main focus of the brand. With Cleveland’s acquisition and their strong line of patents and products like the popular HiBore and CG irons and wedges. The end game for SRI and how Cleveland will fit into their global strategy will be very interesting to watch.
What do you think this sale will have on Cleveland Golf and SRI’s future? Discuss it in our fourms!
- LIKE0
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
- Kris Kim what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here.
Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX
3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX
Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X
Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125
Putter: TaylorMade Spider Tour
Grips: Golf Pride Tour Velvet Cord
Check out more in-hand photos of Kris Kim’s equipment here.
View this post on Instagram
- LIKE0
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.
TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.
TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.
Can you see where this is going?
Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”
View this post on Instagram
TaylorMade PUDI
TaylorMade PUDI technology cutaway (via TaylorMade)
Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.
In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.
TaylorMade PDHY
TaylorMade PDHY tech cutaway (via TaylorMade).
Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.
Club Junkie’s take
Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.
For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.
PUDI, PDHY, or Rescue?
TaylorMade offers the following notes to assist golfers in filling out their bags:
- PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
- PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
- Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
- PUDI is more forgiving than P790.
- PDHY is the most forgiving iron in the entire TaylorMade iron family
Pricing, specs, and availability
Price: $249.99
At retail: Now
Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)
Stock grip: Golf Pride’s ZGrip (black/grey)
PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed
PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed
- LIKE6
- LEGIT2
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Equipment
Coolest thing for sale in the GolfWRX Classifieds (5/3/24): Scotty Cameron Champions Choice 2.5+ putter
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Champions Choice 2.5+ putter
From the seller: (@wwcl): “Has been gamed as pics show. 33.5 includes original h/c and grip. $575 includes shipping and PP fees.”
To check out the full listing in our BST forum, head through the link: Scotty Cameron Champions Choice 2.5+ putter
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
- LIKE1
- LEGIT1
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Dave Portnoy places monstrous outright bet for the 2024 Masters
John Daly stuns fans into silence with brutal opening tee shot on PGA Tour Champions
Justin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
Things got heated at the Houston Open between Tony Finau and Alejandro Tosti. Here’s why
Tiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
Report: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
Two star names reportedly blanked Jon Rahm all week at the Masters
2-time major champ announces shock retirement from the sport at age of 33
Report: LIV Golf identifies latest star name they hope to sign to breakaway tour
Kris Kim WITB 2024 (May)
Kris Kim what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here....
Richy Werenski WITB 2024 (May)
Richy Werenski what’s in the bag accurate as of the CJ Cup Houston Open. Driver: Titleist TSR3 (10 degrees, D1...
Wesley Bryan WITB 2024 (May)
Wesley Bryan what’s in the bag accurate as of the CJ Cup Byron Nelson. Driver: Callaway Paradym Ai Smoke Triple...
Adam Scott WITB 2024 (May)
Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson. Driver: TaylorMade Qi10 (10.5 degrees)...
-
19th Hole2 weeks agoJustin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
-
19th Hole2 weeks ago‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
-
19th Hole3 weeks agoTwo star names reportedly blanked Jon Rahm all week at the Masters
-
19th Hole2 weeks agoReport: LIV Golf identifies latest star name they hope to sign to breakaway tour
-
19th Hole3 weeks agoNeal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
-
19th Hole2 weeks agoBrandel Chamblee has ‘no doubt’ who started the McIlroy/LIV rumor and why
-
19th Hole1 week agoLET pro gives detailed financial breakdown of first week on tour…and the net result may shock you
-
Equipment2 weeks agoJason Day on his recent switch into Srixon ZX5 and ZX7 Mk II irons
Elico
May 3, 2008 at 5:09 am
I am a 48 year old golf beginner (I used to play tennis), and after having tried “normal” irons, I tried Hibore, and now I can play golf!
So thank you Cleveland Hibore, I do not care about their shape and noise…
Have you tried an oversized tennis racket? It is the same thing: it helps!
robby
Apr 9, 2008 at 3:12 pm
I hope SRI keeps the current sales teams for both Srixon (balls) and Cleveland in place and does not try and combine the sales forces at this time to save a few dollars.One of the brands will suffer.SRI should continue to have two distinct sales forces calling on off course and on course businesses until such time the brands are strong enough to stand on their own..ie Titlist and Cobra.Neither brand currently has enough clout or leverage to make a business buy more Srixion balls or more Cleveland clubs just because you have one rep for both products?
Pingback: Quiksilver brings surf sexy to corn country - Top Stocks
Pingback: Lilly
Quint
Nov 9, 2007 at 9:40 pm
I hope someone from SRI reads this and lets the Cleveland name alone. I have been a Cleveland player for years. I have owned TA5s, TA2s, CG4s, and all the woods. It would be a shame for clubs so easy to hit and marketed with PGA tour players to go away. I am glad that SRI has the chance to expand the great name of Cleveland Golf. The Hi-bore driver was a hit and I still use it to this day. Remember SRI, we want to hit the clubs, and wear the hats the guys on tour use. Keep the Cleveland line going! Thanks.
Andy
Nov 1, 2007 at 4:09 pm
Srixon did not buy Cleveland Golf. SRI sports bought Cleveland Golf. Huge Difference. SRI and Cleveland are BOTH owned by SRI sports. Srixon therefore DOES NOT own Cleveland. They are subsidiaries of SRI.
Nutzfourgolf
Nov 1, 2007 at 11:23 am
How about those people who don’t think Srixon makes great irons??? I play the Srixon irons and left Mizuno to do so…. I also play the new WG-706 wedges – left Cleveland wedges to do so. My Driver is a TM Super Quad and 3 Wood is Titleist – I play what I belive in and what works for me. Srixon is a great brand and make kick ass hard goods not just great balls. My adage is try before you buy…. And don’t knock it before you try it – or if you’ve never hit it! I think the acquisition is beneficial for both companies. I’m sure that alot of folks were surprised that Srixon had the juice to buy another premier brand. Most surprising to me was the fact that Srixon seems to target the niche market and Cleveland targets the mass market. Will be interesting to see how the brand differentiation shakes out… Just my opinion! Keep it in the short stuff!
Anonymous
Nov 1, 2007 at 12:25 am
Hibore XL was one of the best selling drivers this year. At times, it is the best selling driver. for those who said that it’s a flop, please do some research before you make such a false statement.
it’s great that some people like classic shaped drivers, but why aren’t the major brands making them anymore? because classic shape is old technology. It’s simply doesn’t even come close to some of the “modern drivers” from a performance standpoint. If you rather choose a classic driver simply because you’re more used to it, you’re just fooling yourselves!
a lot of people criticized metal woods(same way that people are criticizing geometry driven drivers) when they first came out, who’s actually using them now? For those who complain about oddly shaped drivers, maybe you should go back to persimmon woods to be truly classic, otherwise, aren’t you just a hypocrite?
Back to the topic, I can only see good things come out of the merger. I look forward to seeing what both companies will be making in the near future.
uncleboo6
Oct 31, 2007 at 10:03 pm
Good move!!! hopefully will help to return to the Cleveland of old!! great wedges solid irons and growing the driver market.It makes sense to marry the two brands (Srixon and Cleveland) to create a stronger market presence to chalenge the big guys!
Juansky
Oct 31, 2007 at 7:22 pm
Time to get rid of my Hibore before prices take a dump! Titleist here I come!
Anonymous
Oct 31, 2007 at 5:57 pm
Sumitomo Rubber Industries and their division of SRI sports are best known as the premiere market leader, #1 in Japan under the Dunlop/XXio brand. People who believe Cleveland and Srixon will be heavily involved with one another are absolutely mistaken. Although Srixon balls are doing well and gaining momentum, Srixon equipment does not hold a candle to the number of units that Cleveland sells annualy. Cleveland will remain untouched for the forseeable future, and operate as a complimentary brand within the SRI umbrella. They are DOMINATING in wedge share following the release of Zip Groove Products… and for a while this season the Hibore XL was the best selling 2007 driver. It is unfortunate that the sale rumors have created such an opportunity for people to bash the company… because market share wise they are doing quite well. It will be interesting to see what Cleveland can accomplish with a company who understands the seasonal nature of the golf business and hardgoods, especially with some financial backing to expand. Those are three key elements the company lacked under quiksilver…. and thus why a change was needed. I look forward to good things from Cleveland Golf now that they have support from such a huge, golf minded, successful company. Stay tuned… and don’t bash for no apparent reason.
George
Oct 31, 2007 at 12:25 pm
Good news for Cleveland, they are in dire need to get a true technology in their equipment. The HiBore was a disaster and
really thumbed the nose of golfers who love more traditional shapes, plus that sound was unbearable! Perhaps with the technical
resources of SRI they can leverage more technology and performance from the brand.
Jerry
Oct 31, 2007 at 10:17 am
Some of Cleveland golfs older drivers were classics and still played by many, like the 460 comp. If you look at Adams and the new driver 4350 tour, maybe they will go back to that classic shaped head with some major updating and a deep face and upgraded shaft options as many of us still like the classic shapes. I think they can improve sales to the demanding golfer if they continue in that direction
Josh
Oct 31, 2007 at 10:05 am
I think it will be great for both Srixon and Cleveland as brands. Srixon golf balls are getting more and more recognition. Plus the new forged irons are beautiful. Perhaps they can focus Srixon directly to golf balls, and start releasing some nice FORGED cleveland irons and such. Something like some gunmetal 701 tours with the CG symbol on the back perhaps???
Derick
Oct 31, 2007 at 8:41 am
I wonder if SRI will use cleveland as there club brand and Srixon as there ball brand. Cleveland was really making strides in the right direction as far as club design, were Srixon needs a little help. All and all I think it was a good purchase for SRI and hopefully the customers will see great equipment in the future from Cleveland.
James
Oct 31, 2007 at 6:38 am
Does this mean they will start making any decent equipment???