Equipment
TaylorMade launches “Speed Police” commercial with officers Day, Garcia, Rose and Johnson
TaylorMade’s will debut its new “Speed Police” ad campaign today during the Round 1 of the WGC-Accenture Match Play Championship, which features string-puppet versions of Jason Day, Sergio Garcia, Justin Rose and Dustin Johnson as officers on a stakeout for golfers losing distance from outdated golf equipment.
“Anyone without JetSpeed metal woods Rosey?” the Johnson puppet says in the ad.”I’m so hungry for a perp, I can taste it.”
TaylorMade describes Officer Johnson as “a hard-hitting tough guy from the U.S. of A., he swings first and asks questions later.”
[youtube id=”oQXWyAQkQpo” width=”620″ height=”360″]
Officer Day is “a passionate Aussie who’s in touch with nature. Even when he’s busting you, he’s hard not to like.”
[youtube id=”tY5FuPriheg” width=”620″ height=”360″]
Officer Rose is “a quick-witted, level-headed Brit who goes by the book and is a champion of charm.”
[youtube id=”_osEg-N5qzA” width=”620″ height=”360″]
Officer Garcia is “a soft-spoken, seasoned tour veteran who hails from Spain. His passion for club justice is as deadly as his golf game.”
[youtube id=”xlWYzEEy6eU” width=”620″ height=”360″]
In the commercial, puppet Johnson tackles an unsuspecting golfer teeing off with a Callaway’s new X2 Hot driver, a not-so-subtle jab at the fellow Carlsbad, Calif. golf equipment company that has also used distance as one of the biggest selling points in its recent ad campaigns.
Check out the video below of the Speed Police teaser with a cameo from Johnson’s fiance, Paulina Gretzky. It’s followed by the first commercial of the many Speed Police spots that are sure to come.
Teaser
[youtube id=”OzKrKsy3K2c” width=”620″ height=”360″]
Commercial
[youtube id=”todzj8fatmc” width=”620″ height=”360″]
- LIKE2
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Driver: Ping G430 LST (9 degrees) Buy here.
Shaft: Accra TZ Six ST
3-wood: Ping G430 Max (15 degrees) Buy here.
Shaft: Project X HZRDUS Smoke Green 80 6.5 TX
7-wood: Ping G425 Max (20.5 degrees) Buy here.
Shaft: Project X HZRDUS Smoke Green 90 6.5 TX
Irons: Srixon ZX (2, 3) Buy here, Srixon ZX7 Mk II (4-9) Buy here.
Shafts: Project X HZRDUS Smoke Black 6.5 90, 6.5 100 (2-3), True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX 6 Tour Rack (46-10 Mid, 52-10 Mid, 56-10 Mid, 60-9 Full) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Jailbird Versa Buy here.
Grip: SuperStroke Zenergy Flatso 1.0
Grips: Golf Pride MCC
The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
- LIKE6
- LEGIT0
- WOW0
- LOL1
- IDHT0
- FLOP0
- OB0
- SHANK0
Driver: Titleist TSR3 (9 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue 6 X
3-wood: TaylorMade Stealth Plus (15 degrees)
Shaft: Fujikura Ventus Blue 8 X
Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue HB 9 X
Irons: Titleist T200 (4, 5), Titleist 620 CB (6-9)
Shafts: Project X 6.0
Wedges: Titleist Vokey Design SM10 (46-10F, 50-12F, 54-12D, 60)
Shafts: Project X 6.0
Putter: Scotty Cameron P5 prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1
Check out more in-hand photos of Ben Kohles’ clubs in the forums.
- LIKE10
- LEGIT0
- WOW0
- LOL3
- IDHT0
- FLOP0
- OB0
- SHANK0
- Kris Kim what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here.
Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX
3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX
Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X
Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125
Putter: TaylorMade Spider Tour
Grips: Golf Pride Tour Velvet Cord
Check out more in-hand photos of Kris Kim’s equipment here.
View this post on Instagram
- LIKE3
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Dave Portnoy places monstrous outright bet for the 2024 Masters
John Daly stuns fans into silence with brutal opening tee shot on PGA Tour Champions
Things got heated at the Houston Open between Tony Finau and Alejandro Tosti. Here’s why
Justin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
Tiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
Report: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
Two star names reportedly blanked Jon Rahm all week at the Masters
Report: LIV Golf identifies latest star name they hope to sign to breakaway tour
Neal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
Taylor Pendrith’s winning WITB: 2024 CJ Cup Byron Nelson
Driver: Ping G430 LST (9 degrees) Buy here. Shaft: Accra TZ Six ST 3-wood: Ping G430 Max (15 degrees) Buy here....
Ben Kohles WITB 2024 (May)
Driver: Titleist TSR3 (9 degrees, D1 SureFit setting) Shaft: Fujikura Ventus Blue 6 X 3-wood: TaylorMade Stealth Plus (15 degrees)...
Kris Kim WITB 2024 (May)
Kris Kim what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here....
Richy Werenski WITB 2024 (May)
Richy Werenski what’s in the bag accurate as of the CJ Cup Houston Open. Driver: Titleist TSR3 (10 degrees, D1...
-
19th Hole2 weeks agoJustin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
-
19th Hole2 weeks ago‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
-
19th Hole3 weeks agoReport: LIV Golf identifies latest star name they hope to sign to breakaway tour
-
19th Hole3 weeks agoNeal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
-
19th Hole3 weeks agoBrandel Chamblee has ‘no doubt’ who started the McIlroy/LIV rumor and why
-
19th Hole1 week agoLET pro gives detailed financial breakdown of first week on tour…and the net result may shock you
-
Equipment3 weeks agoJason Day on his recent switch into Srixon ZX5 and ZX7 Mk II irons
-
19th Hole4 days agoGary Player claims this is what ‘completely ruined’ Tiger Woods’ career
Large chris
Feb 24, 2014 at 7:28 am
Epic Fail….
The puppets certainly have to introduce themselves because they bear no resemblance to the players.
Worst thing I’ve ever seen, and I was in ‘Nam
Chuck
Feb 21, 2014 at 3:40 pm
I’m not a Taylormade hater. I’ve owned a dozen TM drivers, and I might own a dozen more (probably not, but I’m willing, anyway).
I say all of that before I say that this ad is unwatchable. It’s not just bad advertising; it’s worse than bad. I’ll probably buy a Jetspeed. But if I do, it will be in spite of this terrible waste (worse than a waste) of advertising dollars.
nick
Feb 20, 2014 at 10:38 am
yet it may just be marketing gold.
nick
Feb 20, 2014 at 10:36 am
awful.
Jack
Feb 20, 2014 at 1:55 am
Doesn’t make me want to buy their clubs at all. I’d think it’d be more cool to have the puppets hit the clubs. Or just have the actual players act in the commercial as the speed cops. They can’t be any more wooden than the puppets!
yo!
Feb 20, 2014 at 1:05 am
The Sergio puppet is not accurate. He should be whining a lot more.
Andrew
Feb 19, 2014 at 9:40 pm
Creepy….just plain creepy.
The Anser
Feb 19, 2014 at 9:34 pm
This commercial is so bad I think it gave me cancer.
k
Feb 20, 2014 at 2:21 am
I’m pretty sure, but don’t quote me on this. That it is not carcinogenic.
ryan k
Feb 19, 2014 at 8:35 pm
Awful, just awful. Speaking of outdated, when is it the new TM club comes out?
Rich
Feb 19, 2014 at 5:52 pm
Callaway will be pretty happy that TMAG have got the X2 Hot driver in the commercial. Doesn’t matter how you get press, any press is good press. TMAG are obviously feeling the pressure. Go Callaway!
John
Feb 20, 2014 at 12:46 am
That’s why Callaway has had twice the # of ads in Golf Digest, is the only company currently speaking about how many yards you’ll gain with each new club of theirs, and is coming out with ridiculous sounding names for balls/gear. They’re a bit late to jump on the bandwagon that has already come and gone.
Double Mocha Man
Feb 19, 2014 at 3:29 pm
Some ad agency guy has no clue what Dustin Johnson looks like. Someone should pull some strings and get this fixed.
paul
Feb 19, 2014 at 2:09 pm
I guess if he x2hot is better, then they have to do something…
David30
Feb 19, 2014 at 12:05 pm
This campaign should start the “epic fail” conversation in 3…2…1…
Mizzy
Feb 19, 2014 at 11:40 am
Trite marketing campaign. They should use a different ad agency, as their commercials fail to have any bite and come off exceptionally cheesy.
However, people that like modern sitcoms with laugh tracks may like this.
Captain Junah
Feb 19, 2014 at 10:58 am
It’s no Dick Fowler PI….
and maybe someone should call the low MOI police on them 🙂
Patrick
Feb 19, 2014 at 11:18 am
I second that.
Rob
Feb 19, 2014 at 10:54 am
Is it just me or does Jason Day look like the Geico caveman in this commercial? Funny stuff all the way around.
Adam
Feb 19, 2014 at 10:50 am
Awesome commercial, Vegimite, neck pillow, very funny
Matt
Feb 19, 2014 at 10:47 am
well taylormade has a go at callways x2 hot haha