Equipment
TaylorMade launches “Speed Police” commercial with officers Day, Garcia, Rose and Johnson
TaylorMade’s will debut its new “Speed Police” ad campaign today during the Round 1 of the WGC-Accenture Match Play Championship, which features string-puppet versions of Jason Day, Sergio Garcia, Justin Rose and Dustin Johnson as officers on a stakeout for golfers losing distance from outdated golf equipment.
“Anyone without JetSpeed metal woods Rosey?” the Johnson puppet says in the ad.”I’m so hungry for a perp, I can taste it.”
TaylorMade describes Officer Johnson as “a hard-hitting tough guy from the U.S. of A., he swings first and asks questions later.”
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Officer Day is “a passionate Aussie who’s in touch with nature. Even when he’s busting you, he’s hard not to like.”
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Officer Rose is “a quick-witted, level-headed Brit who goes by the book and is a champion of charm.”
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Officer Garcia is “a soft-spoken, seasoned tour veteran who hails from Spain. His passion for club justice is as deadly as his golf game.”
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In the commercial, puppet Johnson tackles an unsuspecting golfer teeing off with a Callaway’s new X2 Hot driver, a not-so-subtle jab at the fellow Carlsbad, Calif. golf equipment company that has also used distance as one of the biggest selling points in its recent ad campaigns.
Check out the video below of the Speed Police teaser with a cameo from Johnson’s fiance, Paulina Gretzky. It’s followed by the first commercial of the many Speed Police spots that are sure to come.
Teaser
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Commercial
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- Steve Stricker WITB accurate as of the Zurich Classic. More photos from the event here.
Driver: Titleist TSR3 (9 degrees, C4 SureFit setting)
Shaft: Fujikura Motore Speeder VC 7.2 X
3-wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX
Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 X
Irons: Titleist T200 (3, 4), Titleist T100 (5-9)
Shafts: Project X 6.5
Wedges: Titleist Vokey SM8 (46-10F @55), Titleist Vokey SM10 (54-10S @53), Titleist Vokey SM4 (60 @59)
Shafts: True Temper Dynamic Gold X100 w/Sensicore
Putter: Odyssey White Hot No. 2
Ball: Titleist Pro V1x
Grips: Golf Pride Tour Velvet Grip Rite
Check out more in-hand photos of Steve Stricker’s clubs here.
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- Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X
Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black HB 10 TX
Irons: Ping iCrossover (2), Titleist T100 (4-PW)
Shafts: Fujikura Ventus Black HB 9 TX (2), Nippon N.S. Pro Modus 3 Tour 120 X (4-9)
Wedges: Titleist Vokey Design SM10 (50-12F, 56-12D, 60-08M)
Shafts: Nippon N.S. Pro Modus 3 Tour 120 X
Putter: Bettinardi SS16 Dass
Grips: Golf Pride MCC
Check out more in-hand photos of Alex Fitzpatrick’s clubs here.
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In our forums, our members have been discussing Mini-Drivers and accompanying shafts. WRXer ‘JamesFisher1990’ is about to purchase a BRNR Mini and is torn on what shaft weight to use, and our members have been sharing their thoughts and set ups in our forum.
Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.
- PARETO: “New BRNR at 13.5. Took it over to TXG (Club Champ but TXG will always rule) in Calgary for a fit. Took the head down to 12, stuck in a Graphite Design AD at 3 wood length and 60g. Presto- numbers that rivaled my G430Max but with waaaaay tighter dispersion. Win.”
- driveandputtmachine: “Still playing a MIni 300. The head was only 208, so I ordered a heavier weight and play it at 3 wood length. I am playing a Ventus Red 70. I play 70 grams in my fairways. I use it mainly to hit draws off the tee. When I combine me, a driver, and trying to hit a draw it does not work out well most of the time. So the MIni is for that. As an aside, I have not hit the newest BRNR, but the previous model wasn’t great off the deck. The 300 Mini is very good off the deck.”
- JAM01: “Ok, just put the BRNR in the bag along side a QI10 max and a QI10 3 wood. A load of top end redundancy. But, I have several holes at my two home courses where the flight and accuracy of the mini driver helps immensely. Mine is stock Proforce 65 at 13.5, I could see a heavier shaft, but to normal flex, as a nice alternative.”
Entire Thread: “What’s the perfect Mini-Driver/Shaft combo? – GolfWRXers discuss”
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Steve Stricker WITB 2024 (April)
Steve Stricker WITB accurate as of the Zurich Classic. More photos from the event here. Driver: Titleist TSR3 (9 degrees, C4...
Alex Fitzpatrick WITB 2024 (April)
Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic. Driver: Ping G430 LST (10.5 degrees) Shaft: Fujikura...
Alejandro Tosti WITB 2024 (April)
Alejandro Tosti what’s in the bag accurate as of the Zurich Classic. Driver: Srixon ZX5 Mk II LS (9.5 degrees...
Drew Brees WITB 2024 (April)
View this post on Instagram A post shared by GolfWRX (@golfwrx) Driver: TaylorMade Stealth 2 Plus (10.5 degrees)...
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Large chris
Feb 24, 2014 at 7:28 am
Epic Fail….
The puppets certainly have to introduce themselves because they bear no resemblance to the players.
Worst thing I’ve ever seen, and I was in ‘Nam
Chuck
Feb 21, 2014 at 3:40 pm
I’m not a Taylormade hater. I’ve owned a dozen TM drivers, and I might own a dozen more (probably not, but I’m willing, anyway).
I say all of that before I say that this ad is unwatchable. It’s not just bad advertising; it’s worse than bad. I’ll probably buy a Jetspeed. But if I do, it will be in spite of this terrible waste (worse than a waste) of advertising dollars.
nick
Feb 20, 2014 at 10:38 am
yet it may just be marketing gold.
nick
Feb 20, 2014 at 10:36 am
awful.
Jack
Feb 20, 2014 at 1:55 am
Doesn’t make me want to buy their clubs at all. I’d think it’d be more cool to have the puppets hit the clubs. Or just have the actual players act in the commercial as the speed cops. They can’t be any more wooden than the puppets!
yo!
Feb 20, 2014 at 1:05 am
The Sergio puppet is not accurate. He should be whining a lot more.
Andrew
Feb 19, 2014 at 9:40 pm
Creepy….just plain creepy.
The Anser
Feb 19, 2014 at 9:34 pm
This commercial is so bad I think it gave me cancer.
k
Feb 20, 2014 at 2:21 am
I’m pretty sure, but don’t quote me on this. That it is not carcinogenic.
ryan k
Feb 19, 2014 at 8:35 pm
Awful, just awful. Speaking of outdated, when is it the new TM club comes out?
Rich
Feb 19, 2014 at 5:52 pm
Callaway will be pretty happy that TMAG have got the X2 Hot driver in the commercial. Doesn’t matter how you get press, any press is good press. TMAG are obviously feeling the pressure. Go Callaway!
John
Feb 20, 2014 at 12:46 am
That’s why Callaway has had twice the # of ads in Golf Digest, is the only company currently speaking about how many yards you’ll gain with each new club of theirs, and is coming out with ridiculous sounding names for balls/gear. They’re a bit late to jump on the bandwagon that has already come and gone.
Double Mocha Man
Feb 19, 2014 at 3:29 pm
Some ad agency guy has no clue what Dustin Johnson looks like. Someone should pull some strings and get this fixed.
paul
Feb 19, 2014 at 2:09 pm
I guess if he x2hot is better, then they have to do something…
David30
Feb 19, 2014 at 12:05 pm
This campaign should start the “epic fail” conversation in 3…2…1…
Mizzy
Feb 19, 2014 at 11:40 am
Trite marketing campaign. They should use a different ad agency, as their commercials fail to have any bite and come off exceptionally cheesy.
However, people that like modern sitcoms with laugh tracks may like this.
Captain Junah
Feb 19, 2014 at 10:58 am
It’s no Dick Fowler PI….
and maybe someone should call the low MOI police on them 🙂
Patrick
Feb 19, 2014 at 11:18 am
I second that.
Rob
Feb 19, 2014 at 10:54 am
Is it just me or does Jason Day look like the Geico caveman in this commercial? Funny stuff all the way around.
Adam
Feb 19, 2014 at 10:50 am
Awesome commercial, Vegimite, neck pillow, very funny
Matt
Feb 19, 2014 at 10:47 am
well taylormade has a go at callways x2 hot haha