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The Sport of Golf: Nike’s newest Tiger Woods commercial

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[youtube id=”oDcb3eAAK1s” width=”620″ height=”360″]

Analogy session 101. Nike is to advertising what Kafka is to text.

Artistic. Intelligent. Purposeful and evocative.

Are golfers athletes? Is golf a sport or a game of skill? A 2004 study by ESPN.com found golf to rank 51st out of 60 sports based on required components of athleticism. Incidentally, boxing ranked 1st and cheerleading lagged just behind golf. That being said, public perception is changing and Tiger Woods is as responsible as anyone. Since “Hello, world” in 1997, Tiger has changed the entire landscape of the game and the identity of a golfer as an athlete, which perhaps slow to evolve, is now undeniable.

If you think golfers aren’t athletes see: Dustin Johnson, Gary Woodland and the varied ex-MLB, NFL and NBA athletes who have reallocated their freakish athletic ability to the world’s most challenging and at times, menacing game.

Trust me, Nike gets this and its message is clear and pointed. Nike sponsors athletes. Period.

The bellowing voice announces, “On the tee, Tiger Woods.” A moment each true athlete embraces and desires. The opportunity to put on display for the masses what they have been resigned to hone and perfect in private.

Tiger emerges from the dark tunnel into the light of competition.  A gladiator enters the arena, battle armor equipped. The athlete is exposed, ready to display his prowess and elite ability, a forged composite of natural gift and tireless work ethic.

Simply: It’s game time.

In this 39-second spot, Nike pairs elements of the competitive golfing experience with pieces of other sports which are undeniably and quintessentially “athletic.” The mosaic serves to remind everyone that golf, like every other sport on an elite level requires strength, coordination, speed and agility. What is left out but should be noted is that golf has mental demands which are as unique as they are intense.

The anticipation of the first tee is realized completely in the adrenaline release of a sprinter out of the blocks. The race is on and may the best man, er athlete, win.

A crucial missed putt. The champ is down (goes Frazier…down goes Frazier) but not out.  The true athlete is resilient and embraces, even desires, the opportunity adversity presents. It is a chance to once again separate themselves from the masses, to exhibit the character of an athlete.

And when the crucial moment arrives — the moment that breaks some and compels others to break records — the athlete stands alone, once again exposed and ready to be defined. It is a walk-off homerun in the bottom of the 9th inning. It’s Joe Carter in 1993 and it’s Michael Jordan over Craig Ehlo in 1989. It is also equally Tiger Woods in the 2001 Players (…better than most) and the 2008 U.S. Open at Torrey Pines.

The passionate crowd reacts the only way it can: with pure and unbridled emotion, quick to celebrate and engulf the athlete with spontaneity and recognition of the athletic feat they’ve just experienced. Athletes create moments fans remember for a lifetime. Crystalline images penned with indelible ink.

With all of this in mind, I don’t believe this ad really isn’t for a majority of people reading this article. It isn’t intended for the golfing elite or impassioned follower of the game.  I don’t know that it’s even targeted at the typical GolfWRX contingent. Moreover, it is Nike’s definitive statement to the public that mirrors Tiger’s own words, “I treat golf as a sport. I let other people treat it as a hobby.”

It’s U.S. Open week, the world will be watching and Nike wants the world to know that golf is as much a sport as baseball, football, basketball and hockey.

Oh, and by the way, if this message resonates with you, we have a pair of shoes I think you’re really going to like!

There are golfers and there are golf athletes. Which one will you be?

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I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

17 Comments

17 Comments

  1. yo!

    Jun 18, 2013 at 3:16 am

    hand-eye-coordination, a burst of fast-twitch muscle power, and a refined swing technique … that’s all the athleticism required in golf in the same manner as a baseball swing (which is harder because the ball is moving) … golf is one step below baseball and a few steps above chess and poker in athleticism. Maybe golf is on the level of race car driving as a sporting activity. Is it a true sport? It depends on how one defines sport, but it doesn’t help when the best in the world don’t even carry their own bags.

  2. puresauce

    Jun 13, 2013 at 1:35 am

    and dont get me started on olineman in nfl…but thats by your apparent definition of a athlete

    • Johick

      Jun 16, 2013 at 9:32 am

      O-line are actually pretty athletic now a days. They have guys that can run the 40 under 5 seconds that are over 275 lbs!!! NFL linemen aren’t your ordinary fat slobs in high school there to take up space. They are machines

    • Threeputtpar

      Jun 29, 2013 at 8:53 am

      puresauce…This comment is pure ignorance. As golfers we really need to stop the whole debate. Why do we feel like we need a spot at the Athletes table? We play the greatest game and we shouldn’t be so insecure that we need to fight to be perceived as athletes. Playing golf does not make you an athlete nor does it preclude you from being one.

  3. Dino

    Jun 12, 2013 at 10:16 pm

    Seriously…I’d give the author a C+

  4. DJ

    Jun 12, 2013 at 5:23 pm

    All and most golfers are NOT Athletes! Period. Yes, Tiger is probably the best conditioned athlete, but you need to be athletic and that’s all. NFL and MLB players do well in golf because of many other factors, most notably they know how to “learn” and control their mind. Their athleticism from previous sporting roles only help them to succeed at golf. But no one from MLB or NFL is on tour. Closest one that would make it if he gave up football would be Tony Romo. But the money’s better at getting your head kicked in every Sunday…..lol.

    I like Dustin Johnson but an Athlete? What do you label Phil Mickelson?….”Lumpy”….Jason Duffner?…..etc. Great guys, excellent golfers, but no way Athlete’s

    • puresauce

      Jun 13, 2013 at 1:33 am

      what do u call cc sabathia prince fielder brett myers jamie moyer joel hanrahan jose valverde i could go on and on with baseball players who arent athletes either

  5. paul

    Jun 12, 2013 at 1:53 pm

    An athletic person as a receptionist doesn’t make the job a sport.

  6. Alec

    Jun 12, 2013 at 1:30 pm

    I agree with everything chris said! Awsome ad and awsome post.

  7. Laurence

    Jun 12, 2013 at 11:53 am

    “Nike sponsors athletes. Period.”

    Is that Carl Petterson I see walking down the 18th?

    He’d be at home on any professional sports field anywhere around the world…. oh wait

  8. christian

    Jun 12, 2013 at 8:26 am

    Just because people with athletic ability plays golf does not make golf an athletic sport. Because athletic ability does not count for much in golf..If athleticism was important in golf you would NOT see middle aged people competing at the highest level. Hell, Tom Watson nearly won the British Open, one of the premier events in all of golf, just a few years ago at the age of 59…Golf is a sport with very little focus on athleticism. Similar to say, archery, curling, darts, examples of other sports.

    • Marius Bjone

      Jun 12, 2013 at 5:41 pm

      The golf swing is one of the most athletic moves there is. While running, your spine (vertabrae) takes a load 4 time your weight. While swinging a golf club, your spine takes a load of up to 8 times your body weight. Now that is upwards to 8 times, so I would say that most top professionals are swinging with alot of athletism.

      ath·lete

      /?aTHl?t/

      Noun

      A person who is proficient in sports and other forms of physical exercise.

      Synonyms: sportsman

      Don’t comment if don’t have any understanding of biomechanics,anatomy or the swing it self!

  9. BigG

    Jun 12, 2013 at 7:00 am

    Stupid commercial. Woods is no athlete. Just because you can keep your weight down and workout does not make you a athlete.

    • Marius Bjone

      Jun 12, 2013 at 5:32 pm

      That is just ignorant, please define what an athlete is if you know it so well!

  10. Tony Lynam

    Jun 11, 2013 at 11:12 pm

    Uh, AWESOME!!!!

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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