Equipment
TaylorMade goes back to black with R1
Since TaylorMade launched its R11 driver in 2011, golf fans have associated its drivers with white-painted crowns. But the company’s decision to release a black-painted version of its R1 driver reveals that TaylorMade may be moving away from the color in the future.
According to Tom Kroll, TaylorMade’s global product manager, the company has decided to release a limited amount of black R1 drivers in an attempt to connect with whom he called “authentic golfers.”
“The [TaylorMade] brand has always spoken to the zero-to-four handicap,” Kroll said. “Some of those guys screamed loud and clear that they wanted a black driver, so we decided to give it to them.”
Click here to read out Editor Review of TaylorMade’s R1 Driver.
The black version of the R1 is identical to the white version in nearly every way — it’s still 460 cubic centimeters, with the same center of gravity, adjustable loft sleeve and face angle adjuster. It also has the same stock shaft — an Aldila RIP Phenom — and the same grip. But the driver’s crown, which was originally released in a matte white color with an orange-and-gray racing stripe, has been painted black. Underneath the glossy black paint is a black-and-gray racing stripe that has the same design. But because of the color change, the racing stripe is much less noticeable at address.
The black paint also makes the driver appear smaller at address, about 10 percent according to Kroll.
“Some of the guys on tour liked the white head because it looked bigger, so they felt like they could swing it harder,” Kroll said. “But there will be guys switching into the black head because they’ll like the way it looks.”
The driver will make its debut on the PGA Tour next week in Memphis at the PGA Tour’s FedEx St. Jude Classic at TPC South Wind. It will be available for purchase on June 10 for the same price as the white R1 driver, $399.
Kroll would not comment on how many limited-edition drivers would be released, or what percentage of R1 heads will be painted black. But he did say that it will be a “small percentage,” and that “it’s going to be an interesting launch for us in terms of watching the numbers.”
Click here to read what members are saying about the black R1 in the forums.
Click here to read what members are saying about the black R1 in the forums.
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- Kevin Streelman what’s in the bag accurate as of the Zurich Classic.
Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X
3-wood: Titleist TSR3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus Blue 8 X
5-wood: Ping G (17.5 degrees)
Shaft: Graphite Design Tour AD DI 10 X
Irons: Wilson Staff Model CB (4-9)
Shafts: Project X 6.5
Wedges: Wilson Staff Model (48-08, 54-08), Titleist Vokey Design WedgeWorks (58-L @59)
Shafts: Project X 6.5 (48), True Temper Dynamic Gold Tour Issue S400 (54, 58)
Putter: Scotty Cameron TourType SSS TG6
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1x
Check out more in-hand photos of Kevin Streelman’s clubs here.
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The year was 2012. Gangnam Style ruled supreme, its infectious beats and ludicrous horse-riding dance moves hypnotizing us with their stupidity. Everyone was talking about the Mayan calendar, convinced that the end of days was near. Superheroes soared on the silver screen, with the Avengers assembling in epic fashion. Katniss Everdeen survived The Hunger Games. And the memes! The memes abounded. Grumpy Cat triumphed. We kept calm and carried on.
In much the same way that automotive enthusiasts love classic cars, we at GolfWRX love taking a backward glance at some of the iconic designs of years past. Heck, we love taking iconic designs to the tee box in the present!
In that spirit, GolfWRX has been running a series inspired by arguably the greatest fighting game franchise of all time: Mortal Kombat. It’s not “choose your fighter” but rather “choose your driver.”
Check out some of the standout combatants of 2012 below.
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Nike VRS
Often harshly critiqued during its years releasing golf equipment (right, Phil Mickelson?), Nike’s tenure in the club-and-ball business gets a gloss of nostalgic varnish, with many of its iron and putter designs continuing to attract admirers. Among the company’s driver offerings, the 2012 VRS — or VR_S, if you will — drew high marks for its shaping and toned-down appearance. The multi-thickness, NexCOR face was no joke either.
Check out our coverage from 2012 here.
Callaway RAZR Fit
Callaway’s first foray into moveable weight technology (married with its OptiFit hosel) did not disappoint. With a carbon fiber crown, aerodynamic attention to detail, and variable and hyperbolic face technologies, this club foreshadowed the tech-loaded, “story in every surface” Callaway drivers of the present, AI-informed design age.
Check out our coverage from 2012 here.
Cleveland Classic 310
Truly a design that came out of left field. Cleveland said, “Give me a persimmon driver, but make it titanium…in 460cc.” Our 2012 reviewer, JokerUsn wrote, “I don’t need to elaborate on all the aesthetics of this club. You’ve seen tons of pics. You’ve all probably seen a bunch in the store and held them up close and gotten drool on them. From a playing perspective, the color is not distracting. It’s dark enough to stay unobtrusive in bright sunlight…Even my playing partners, who aren’t into clubs at all…commented on it saying it looks cool.” Long live!
Check out our coverage from 2012 here.
Titleist 910
While there’s no disputing Titleist’s “Titleist Speed” era of drivers perform better than its 2010s offerings, sentimentality abounds, and there was something classically Titleist about these clubs, right down to the alignment aid, and the look is somewhere between 983 times and the present TS age. Representing a resurgence after a disappointing stretch of offerings (907, 909), The 910D2 was a fairly broadly appealing driver with its classic look at address and classic Titleist face shape.
Check out our coverage from 2012 here.
TaylorMade RocketBallz
The white crown. The name. You either loved ‘em or you hated ‘em. TaylorMade’s 2012 offering from its RocketBallz Period boasted speed-enhancing aerodynamics and an Inverted Cone Technology in the club’s titanium face. Technology aside, it’s impossible to overstate what a departure from the norm a white-headed driver was in the world of golf equipment.
Check out our coverage from 2012 here.
Ping i20
Long a quietly assertive player in the driver space, Ping’s i20 was more broadly appealing than the G20, despite being a lower-launch, lower-spin club. Ping drivers didn’t always have looks that golfer’s considered traditional or classic, but the i20 driver bucked that trend. Combining the classic look with Ping’s engineering created a driver that better players really gravitated toward. The i20 offered players lower launch and lower spin for more penetrating ball flight while the rear 20g tungsten weights kept the head stable. Sound and feel were great also, being one of the more muted driver sounds Ping had created up to that time.
Check out our coverage from 2012 here.
GolfWRXers, let us know in the comments who “your fighter” is and why!
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Equipment
Coolest thing for sale in the GolfWRX Classifieds (4/29/24): Krank Formula Fire driver with AutoFlex SF505 shaft
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Krank Formula fire driver with AutoFlex SF505 shaft.
From the seller: (@well01): “Krank formula fire 10.5 degree with AUtoflex SF505. $560 shipped.”
To check out the full listing in our BST forum, head through the link: Krank Formula Fire driver with AutoFlex SF505 shaft
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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Barry
Nov 30, 2013 at 4:27 pm
Just purchased the R1 Black……love the look but love the added distance (12 to 15 yds. more than my old Cleveland. Just hope I consistently hit it as straight.
mississaugua monster
Aug 14, 2013 at 8:39 pm
will wait for 400cc black R1
460 too big and white………….ru kidding me
mark
Jul 2, 2013 at 3:37 am
I have just purchased this club “wow” is all a can say. Go out now and buy this u won’t regret it.
Ben
Jun 16, 2013 at 9:55 pm
And in a couple years they will bust out the white again. It’s all marketing.
Shad
Jun 4, 2013 at 11:44 am
The funny thing is that some people think TaylorMade is contradicting their initial claim that white “instills confidence and is easier to align”. Releasing a black version is just a desperate misguided attempt to increase lagging sales that are 100% due to the fact that they decided to put those stupid graphics on the crown of the R1! TaylorMade and all other club manufactures let me set you straight once and for all – Put all the graphics you want on the bottom of the club and the head cover, but THE TOP OF THE CLUB, WHETHER IT BE WHITE, BLACK, GREY, PINK, ETC. SHOULD BE CLEAN AND FREE OF GRAPHICS OTHER THAN A SINGLE MIDDLE ALIGNMENT AID, PERIOD! TaylorMade should have just released a white version without the graphics. The white heads are a much better club. That said, I know there are some mental cases that “just can’t get used to the white club head” so a black version should have probably always have been an option. Don’t get too excited folks, the new black R1 is just a temporary stop-gap fix to spur some better retail numbers this year. The next completely new version will be white.
KCCO
May 31, 2013 at 9:56 pm
Should have done reverse…..crown flat, lettering gloss…..but beggars can’t be..ya know
G
Jun 1, 2013 at 12:01 am
No, it’s good that it’s shiny. Shiny makes you focus more. Matt does not. Flat or matt is just blah.
Curt
Jun 1, 2013 at 9:26 am
Agreed, flat black is boring. TM got it right, going stealth black!!
IceDave
May 31, 2013 at 9:17 am
I think I’ve just won a bet! Great looking driver.
Matt
May 31, 2013 at 5:53 am
Two years ago Sean Toulon said that TMAG would make the black driver obsolete, and they would not consider making a driver in any color other than white until 2016. Taylor Made marketing at its best.
Roger
May 31, 2013 at 3:18 am
Brad B……..thats what i was thinking…….Ozzy Ozzy Ozzy
But hopefully with Gals in School Uniforms….
WoodButcher
Feb 5, 2014 at 11:07 am
Ozzy is Black Sabbath, not AC/DC. You ment Angus Young I’m sure.
Curt
May 30, 2013 at 10:41 pm
Thank you TM, please stay black and end that white crap!!!
The black looks so goooood!!!!!!!
Brad B
May 30, 2013 at 9:08 pm
So they use AC/DC “Back in Black” for the 30 second commercial???? It’d work.
bob
May 30, 2013 at 8:34 pm
doesn’t anyone else think this is hypocritical? i mean TM was talking crap about how black drives affect your aim and all that and know they release a black driver? stupid imo
Weavs
May 31, 2013 at 8:51 am
It’s called marketing to a broader market… Alot of people didn’t like the white version, so they made a black version. Alot of drivers come in different colors these days. I guess if they didn’t like making more money it would be stupid.
Jeff
May 31, 2013 at 12:03 pm
the benefits of having a white driver–particularly, lining it up correctly–still exist. there are just some people (*achem* members of this board *achem*) who, no matter how beneficial it is, they will never buy a white driver head. many of these players begged TM to come out with a black driver head that included the same technological advances as the white one (moveable weights, loft sleeve, sole plate–well, maybe not so much the sole plate, but still). Kudos to TM for listening.
Josh
Jul 13, 2013 at 10:01 am
If you can’t line up a driver correctly you should probably be spending your money on some lessons and not a new driver.
John F
May 30, 2013 at 4:12 pm
I also saw this here and was able to pre-order. Can’t wait for this puppy to arrive!
JChoj
May 30, 2013 at 3:00 pm
The golf community is funny. Why does it matter what color it is? If a driver hit dead straight 350 yards on every drive it could be Neon Pink and Purple. I’d still use it.
John
May 30, 2013 at 3:59 pm
Because when you pay $400+ it’s nice to get what you want.
Steve
May 30, 2013 at 1:40 pm
Wow. Their sales must not be anywhere near what they were expecting thus far… The black looks great though! I can see this flying off the shelf
BC
May 30, 2013 at 12:29 pm
Not sure how this is a Fail. Black finish, subtle graphics, adjustability…Yes, I will be back on the TM wagon with this. Give me some woods in the same make-up and my bag will be set!!
Matt
May 30, 2013 at 12:23 pm
Now you’re talking. Looks great!
Big5Hole
May 30, 2013 at 11:32 am
Must…. Resist…..
Who am I kidding; I’m going to put a deposit on one this afternoon if I can.
Nike Loyalist
May 30, 2013 at 11:10 am
FAIL.
John
May 30, 2013 at 1:02 pm
Seriously? I don’t care for taylormade even and that thing looks sexy!
oban wan-kanobi
May 30, 2013 at 11:09 am
About time this happens.!! I really hope they go matte black for retail; the shiny black is so 10 years ago.
Don
May 30, 2013 at 7:23 pm
Only problem with matte is that any marks show more in my opinion. Traditional finish is easier to touchup or keep looking good with a light wax or Scratch X or such if needed.
paul
May 31, 2013 at 12:51 am
I really like my shiny black driver head 🙁 Should i buy a new one in matte… Maybe ping I20…? Catch up with the times 🙂 Oh wait, that will be replaced with an I25 in 7 months. I will never catch up :'(
KCCO
May 31, 2013 at 9:59 pm
Not matte….
Jeff
Jun 1, 2013 at 5:00 am
If you sky your driver, you shouldn’t be buying a $300+ golf club yet.
Jeff
Jun 1, 2013 at 5:01 am
My bad, reading comprehension…