Opinion & Analysis

Flex Appeal: An interview with shaft guru Robin Arthur

Published

7 years ago

Nov 23, 2016

Life has a funny way of throwing people together. I was recently surfing the web, researching a new shaft for my driver. I sent off a few emails to shaft companies and OEM component companies asking for some advice. To my surprise, they all answered and had useful suggestions. But the response that captured my attention most was from Arthur Xtreme Engineering, a company that designs, tests and markets the Xcaliber brand of golf shafts. I received an email from Robin Arthur asking me a bunch of questions. Turns out he’s the CEO and President, so I was nice getting some VIP treatment!

I did a bit of Googling on Robin and, to my surprise, a ton of stuff came up. He’s a bit of a rockstar in the world of golf shafts, known in golfing circles as the King of the Lightweight Shaft, as his Grafalloy Prolite shafts are tagged as the “winningest ultralite shaft in Tour history,” according to multiple sources.

He’s now his own boss at Arthur Xtreme Engineering and XCaliber Shafts (King Arthur, remember!) and some of his YouTube videos, like this one, make compelling viewing. But don’t let this self-styled, West Virginian fool you. He’s a smart guy with degrees in engineering, applied science and business from Yale.

I recently caught up with Robin in his office in San Diego. A scheduled 30-minute interview turned into a fascinating two-hour journey covering grounds on all sorts of interesting and educational topics. I have tensile strength, modularity, fiber and resin content coming out of my ears. It’s hard not to feel the sense of enthusiasm with “King Arthur.”

Editor’s Note: This Q&A has been edited for clarity and brevity.

Mark Donaghy: What’s your background, Robin?

Robin Arthur: After college I spent my early years working in the aerospace industry, joining General Dynamics in 1982. I was involved in many, many programs designing and manufacturing aerospace composite structures. The evolution of graphite and epoxy materials were critical keys. They led to advancements in reducing weight while maintaining strength, opening doors to next generation design and manufacturing techniques. And I was at the forefront of all that.

MD: It’s a big transition from rockets to golf shafts. So how did that come about?

RA: Well, not really. I saw the opportunity to bring my knowledge and experience into another industry, one that was crying out for it. At that time I had just started playing golf and I was obsessed by the game. I was headhunted for a role in Grafalloy, a relatively unknown company in California, to breathe some life into it with innovative R&D and manufacturing. Graphite shafts had really just taken off, so you could say I was in the right place at the right time.

MD: When starting out in the industry, what did you think you could bring to the game of golf that was different, and do you feel you accomplished that?

RA: When I first started in the golf industry, I met a lot of people and asked a lot of questions. I spoke with all the major OEMs and saw what was available in the market and the claims that some of the existing shaft companies were making. I quickly began to realize that there was huge opportunity to improve on what was out there. Both manufacturing and design processes were archaic and resulted in shaft inconsistencies. I knew with my materials, science and engineering background, and experience in the aerospace industry, I could develop something lighter and more consistent, but I had to put some fundamental processes in place first and that took a few years. I’ve always seen myself as an “imagineer” — seeing the art of the possible — and I am constantly challenging both myself and the industry with new concepts. A lot of the stuff I’ve come up with has never made it to market, but I think my lightweight designs have held their own in the industry and then some.

MD: Why lightweight shafts?

RA: Lightweight shafts were originally targeted at the Asian, senior and ladies markets. They allowed more speed to be generated and the dampening properties of graphite meant they were easier on the joints. I tested some of these shafts, and although really whippy, I thought once the guys on the senior tour got hold of them, they would take off. The problem was getting something to play in the No. 1 head on all Tours – The Great Big Bertha. It was a great, titanium head concept….except the distribution of mass wasn’t….ummm….optimal. What some of the shaft companies were doing was sanding down an X-flex shaft to an R-flex, sometimes all the way to an L-flex, taking off 20g of weight and making it almost impossible to do it consistently. Some OEMs were using lighter weight grips (The Bubble) and altering the distribution of mass in the clubhead. Remember the Great Big Bertha? The pros were still putting the ball in orbit with four and five degrees of loft. The problem Callaway was having with the Great Big Bertha was the mass distribution of properties (weight, etc.) of that head design. This was complicated by the distribution of stiffness along the length of the shaft that existing shaft companies used. It took a while to get it right, but when I did, things really took off.

MD: With all your successes at Grafalloy, what keeps you going?

RA: I love golf and I love helping people, be it a tour professional, a club maker or the regular guy on the street. I get a kick out of helping someone get the right shaft to match their game, making it a lot more enjoyable. I really enjoy getting feedback that a shaft has made a big difference. So the pursuit of designing and manufacturing the best shafts available on the market always drives me. Also, being able to offer that at a realistic price is a fundamental cornerstone to my philosophy.

But here’s the real bottom line. I grew up as an athlete and performed at a high level. Every day I worked on becoming a better athlete, every single day. I take this same approach of continuous improvement to my shaft designs, marketing approaches and even pricing. That’s what gets me out of bed in the morning!

MD: What’s next with Xcaliber?

RA: Since leaving Grafalloy, I’ve been involved in several projects. I’ve worked with shaft companies like Royal Precision, Wishon Golf, and Golfworks, and served as a consultant to smaller OEMs. I also took a bit of a hiatus to follow some personal ambitions. But I’m now energized to really get going again with Xcaliber. For a few years I was running a one-man show, doing the R&D, the manufacturing, sales and marketing all by myself. But I’ve turned a corner. I have a whole new line-up of shafts coming out for 2017, and I’m excited. In fact, I’m just back after some extensive player testing all over the U.S., and with Gene Parente at Golf Labs. The results look awesome! So I’m ready to start scaling up. I’ve invested a lot of resources in new management and marketing, and I want to set up channels not just in the U.S., but also Europe and Asia. And I want to take that to the world with a reasonably priced product. Watch out for me in Orlando at the PGA Merchandise show. I’ll be the guy with the big smile on his face!

MD: What do you see as the next shaft developments over the next 10-20 years?

RA: The (golf) head guys have so many restrictions these days that it’s hard to see any major developments there in the near future. The only real way to improve is with the shaft. Luckily the launch monitors are getting so good these days that measuring shaft performance has become a lot more scientific. This is great because it allows me to give the golfing community objective differences in shaft designs. When this info is combined with subjective feedback from extensive player testing, which is just as important as in-lab testing, I can feel confident putting my name on an Xcaliber golf shaft. That’s because I know it’s the best, high-performance shaft I can make for a particular golfer.

I’m always experimenting with new, exotic materials no one has ever heard of before and continuing to blend existing materials such as steel, fibreglass and graphite epoxy in innovative ways. So lighter, stronger shafts will continue to grow in popularity. Also geometry will be a major development but I can’t say too much about that for now. Watch this space!

MD: Where do you get your inspiration?

RA: I already described myself as an imagineer. Technically I’m pretty good across the board, but I’m more of a concepts guy. My latest project came from watching a Zorro movie. When Antonio Banderas cracked his bull whip, it got me thinking about the angular acceleration of the lower portion a shaft, and immediately I was off developing a new concept. I also get ideas from the questions I ask. But like they say, genius is only 1 percent inspiration and 99 percent perspiration. It’s funny…I’m constantly doing the perspiration part. Maybe someday I’ll get a glimpse of that genius thing.

MD: Over the years, have you worked on any special projects with any high-profile golfers?

RA: I’ve been lucky to have worked with a bunch of PGA Tour players, and of course, players of all abilities. I’ve learned from them all. But one of the biggest highlights in my career was working with Gary Player at Augusta. Mr. Player was in his early 60s and could still hit the snot out of his driver. He had heard about the Prolite shaft and asked me to get him a couple for his Bridgestone heads. He wanted to do a head-to-head comparison with his current gamer, and at the start he was skeptical. It came down to four shots, two with his current set up and two with the Prolite. He asked Peter Brooks, the CFO of Grafalloy at the time, to head down to the fairway to measure and mark the shots. Mr. Player hit his first two shots about 250 yards down the fairway and then indicated he was going to try my Prolite. I watched as his first drive sailed over Pete’s head! After Peter walked to the longer mark, Mr. Player’s second shot sailed over his head again! I wish I could have videoed Gary’s expression…and my smile. He leaned over to me afterwards and whispered, “Robin, I think you may be onto something big here with this shaft. I’ll take ‘em.” They weren’t even for sale!

MD: What sort of golfer are you?

RA: I’d love to tell you I was a scratch golfer, but the truth is that these days I play off about a 10 index. At one point I played to about 4, but right now all my energy is going into developing the business. Twelve- to 14-hour days mean I don’t get to play as often as I like, maybe only two or three times per month. It’s around the greens where I suffer. But I test a bunch of clubs. I’m a “testaholic,” and I can hit a ball well enough to know the difference. I then pass along those shafts I think are good enough to my testing teams who help me either continue the design process or say, “We’ve got it!”

MD: What clubs/shafts do you currently game?

RA: As you might expect, all my clubs have Xcaliber shafts in them, but because I am continuously testing clubs my bag is never the same. I do always carry a Maltby Tricept 58-degree with one of my Spin Wedge shafts in it. I’m getting 2000 rpm more spin with setup because of whip action in the shaft. I love that club! I can stop it on a dime. But I’m forever testing new heads with new shaft combinations so I’m usually grabbing what’s near, or what’s in test and heading out.

MD: Thanks, Robin. My brain hurts. Can I go now?

RA: Yes, go forth, newly appointed Sir Knight. The battle rages, so spread the word.

Have shaft questions for Arthur? He can be contacted at [email protected].

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19th Hole

Vincenzi’s 2024 Wells Fargo Championship betting preview: Tommy Fleetwood ready to finally land maiden PGA Tour title

Published

11 hours ago

May 6, 2024

Matt Vincenzi

The PGA Tour season ramps back up this week for another “signature event,” as golf fans look forward to the year’s second major championship next week.

After two weaker-field events in the Zurich Classic and the CJ Cup Byron Nelson, most of the best players in the world will head to historic Quail Hollow for one of the best non-major tournaments of the year.

Last season, Wyndham Clark won the event by four shots.

Quail Hollow is a par-71 measuring 7,521 yards that features Bermudagrass greens. The tree-lined, parkland style course can play quite difficult and features one of the most difficult three-hole stretches in golf known as “The Green Mile,” which makes up holes 16-18: two mammoth par 4s and a 221-yard par 3. All three holes have an average score over par, and water is in play in each of the last five holes on the course.

The field is excellent this week with 68 golfers teeing it up without a cut. All of the golfers who’ve qualified are set to tee it up, with the exception of Scottie Scheffler, who is expecting the birth of his first child.

Past Winners at Quail Hollow

2023: Wyndham Clark (-19)
2022: Max Homa (-8)
2021: Rory McIlroy (-10)
2019: Max Homa (-15)
2018: Jason Day (-12)
2017: Justin Thomas (-8) (PGA Championship)
2016: James Hahn (-9)
2015: Rory McIlroy (-21)

Key Stats For Quail Hollow

Strokes Gained: Approach

Strokes gained: Approach will be extremely important this week as second shots at Quail Hollow can be very difficult.

Total SG: Approach Over Past 24 Rounds

Akshay Bhatia (+1.16)
Tom Hoge (+1.12)
Corey Conners (+1.01)
Shane Lowry (+0.93)
Austin Eckroat (+0.82)

Strokes Gained: Off the Tee

Quail Hollow is a long course on which it is important to play from the fairway. Both distance and accuracy are important, as shorter tee shots will result in approach shots from 200 or more yards. With most of the holes heavily tree lined, errant drives will create some real trouble for the players.

Strokes Gained: Off the Tee Past 24 Rounds:

Ludvig Aberg (+0.73)
Rory McIlroy (+0.69)
Xander Schauffele (+0.62)
Viktor Hovland (+0.58)
Chris Kirk (+0.52)

Proximity: 175-200

The 175-200 range is key at Quail Hollow. Players who can hit their long irons well will rise to the top of the leaderboard.

Proximity: 175-200+ over past 24 rounds:

Cameron Young (28’2″)
Akshay Bhatia (29’6″)
Ludvig Aberg (+30’6″)
Sam Burns (+30’6″)
Collin Morikawa (+30’9″)

SG: Total on Tom Fazio Designs

Players who thrive on Tom Fazio designs get a bump for me at Quail Hollow this week.

SG: Total on Tom Fazio Designs over past 36 rounds:

Patrick Cantlay (+2.10)
Rory McIlroy (+1.95)
Tommy Fleetwood (+1.68)
Austin Eckroat (+1.60)
Will Zalatoris (+1.57)

Strokes Gained: Putting (Bermudagrass)

Strokes Gained: Putting has historically graded out as the most important statistic at Quail Hollow. While it isn’t always predictable, I do want to have it in the model to bump up golfers who prefer to putt on Bermudagrass.

Strokes Gained: Putting (Bermudagrass) Over Past 24 Rounds:

Taylor Moore (+0.82)
Nick Dunlap (+.76)
Wyndham Clark (+.69)
Emiliano Grillo (+.64)
Cam Davis (+.61)

Course History

This stat will incorporate players that have played well in the past at Quail Hollow.

Course History over past 36 rounds (per round):

Rory McIlroy (+2.50)
Justin Thomas (+1.96)
Jason Day (+1.92)
Rickie Fowler (+1.83)
Viktor Hovland (+1.78)

Wells Fargo Championship Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: Off the Tee (23%), SG: Total on Fazio designs (12%), Proximity: 175-200 (12%), SG: Putting Bermuda grass (12%), and Course History (14%).

Wyndham Clark
Rory McIlroy
Xander Schauffele
Shane Lowry
Hideki Matsuyama
Viktor Hovland
Cameron Young
Austin Eckroat
Byeong Hun An
Justin Thomas

2024 Wells Fargo Championship Picks

Tommy Fleetwood +2500 (DraftKings)

I know many out there have Tommy fatigue when it comes to betting, which is completely understandable given his lack of ability to win on the PGA Tour thus far in his career. However, history has shown us that players with Fleetwood’s talent eventually break though, and I believe for Tommy, it’s just a matter of time.

Fleetwood has been excellent on Tom Fazio designs. Over his past 36 rounds, he ranks 3rd in the field in Strokes Gained: Total on Fazio tracks. He’s also been incredibly reliable off the tee this season. He’s gained strokes in the category in eight of his past nine starts, including at The Masters, the PLAYERS and the three “signature events” of the season. Tommy is a golfer built for tougher courses and can grind it out in difficult conditions.

Last year, Fleetwood was the first-round leader at this event, firing a Thursday 65. He finished the event in a tie for 5th place.

For those worried about Fleetwood’s disappointing start his last time out at Harbour Town, he’s bounced back nicely after plenty of poor outings this season. His T7 at the Valero Texas Open was after a MC and T35 in his prior two starts and his win at the Dubai Invitational came after a T47 at the Sentry.

I expect Tommy to bounce back this week and contend at Quail Hollow.

Justin Thomas +3000 (DraftKings)

It’s been a rough couple of years for Justin Thomas, but I don’t believe things are quite as bad as they seem for JT. He got caught in the bad side of the draw at Augusta for last month’s Masters and has gained strokes on approach in seven of his nine starts in 2024.

Thomas may have found something in his most recent start at the RBC Heritage. He finished T5 at a course that he isn’t the best fit for on paper. He also finally got the putter working and ranked 15th in Strokes Gained: Putting for the week.

The two-time PGA champion captured the first of his two major championships at Quail Hollow back in 2017, and some good vibes from the course may be enough to get JT out of his slump.

Thomas hasn’t won an event in just about two years. However, I still believe that will change soon as he’s been one of the most prolific winners throughout his PGA Tour career. Since 2015, he has 15 PGA Tour wins.

Course history is pretty sticky at Quail Hollow, with players who like the course playing well there on a regular basis. In addition to JT’s PGA Championship win in 2017, he went 4-1 at the 2022 Presidents Cup and finished T14 at the event last year despite being in poor form. Thomas can return as one of the top players on the PGA Tour with a win at a “signature event” this week.

Cameron Young +3500 (DraftKings)

For many golf bettors, it’s been frustrating backing Cam Young this season. His talent is undeniable, and one of the best and most consistent performers on the PGA Tour. He just hasn’t broken through with a victory yet. Quail Hollow has been a great place for elite players to get their first victory. Rory McIlroy, Anthony Kim, Rickie Fowler and Wyndham Clark all notched their first PGA Tour win at Quail.

Throughout Cam Young’s career, he has thrived at tougher courses with strong fields. This season, he finished T16 at Riviera and T9 at Augusta National, demonstrating his preference of a tough test. His ability to hit the ball long and straight off the tee make him an ideal fit for Quail Hollow, despite playing pretty poorly his first time out in 2023 (T59). Young should be comfortable playing in the region as he played his college golf at Wake Forest, which is about an hour’s drive from Quail Hollow.

The 26-year-old has played well at Tom Fazio designs in the past and ranks 8th in the field in Strokes Gained: Total on those courses in his last 36 rounds. Perhaps most importantly, this season, Young is the best player on the PGA Tour in terms of proximity from 175-200 in the fairway, which is where a plurality and many crucial shots will come from this week.

Young is an elite talent and Quail Hollow has been kind to players of his ilk who’ve yet to win on Tour.

Byeong Hun An +5000 (FanDuel)

Byeong Hun An missed some opportunities last weekend at the CJ Cup Byron Nelson. He finished T4 and played some outstanding golf, but a couple of missed short putts prevented him from getting to the winning score of -23. Despite not getting the win, it’s hard to view An’s performance as anything other than an overwhelming success. It was An’s fourth top-ten finish of the season.

Last week, An gained 6.5 strokes ball striking, which was 7th in the field. He also ranked 12th for Strokes Gained: Approach and 13th for Strokes Gained: Off the Tee. The South Korean has been hitting the ball so well from tee to green all season long and he now heads to a golf course that should reward his precision.

An’s driver and long irons are absolute weapons. At Quail Hollow, players will see plenty of approach shots from the 175-200 range as well as some from 200+. In his past 24 rounds, Ben ranks 3rd in the field in proximity from 175-200 and 12th in proximity from 200+. Playing in an event that will not end up being a “birdie” fest should help An, who can separate from the field with his strong tee to green play. The putter may not always cooperate but getting to -15 is much easier than getting to -23 for elite ball strikers who tend to struggle on the greens.

Winning a “signature event” feels like a tall task for An this week with so many elite players in the field. However, he’s finished T16 at the Genesis Invitational, T16 at The Masters and T8 at the Arnold Palmer Invitational. The 32-year-old’s game has improved drastically this season and I believe he’s ready to get the biggest win of his career.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

Published

7 days ago

Apr 30, 2024

Matt Vincenzi

After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

Published

7 days ago

Apr 30, 2024

Brendan Ryan

In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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